- 42 minutes 16 secondsFormer FTA Chief Marc Molinaro on the Future of Federal Transit Funding
Former Federal Transit Administration Administrator Marc Molinaro joins Paul Comfort for an in-depth conversation about federal transit policy, funding, and the future of public transportation.
Drawing on his experience as both a member of Congress and the leader of the FTA, Molinaro offers a behind-the-scenes look at how the agency operates, what transit agencies should understand about federal grants, and why building consensus in Washington is often more complicated than it appears.
The discussion explores the House Transportation & Infrastructure Committee's recently approved surface transportation reauthorization proposal, evolving federal priorities around safety, security, accessibility, and project delivery, and the growing role of bus rapid transit in connecting urban, suburban, and rural communities.
Whether you're a transit executive, policymaker, or industry observer, this episode provides valuable insight into how federal decisions shape local transit systems across North America.
In This Episode
- What the FTA actually does day-to-day
- How federal transit grants are evaluated and managed
- Lessons learned from leading the FTA
- The future of surface transportation reauthorization
- Safety, security, and accessibility priorities
- Bus Rapid Transit vs. Light Rail investment trends
- Why transit legislation advances through "evolution, not revolution"
- What transit leaders often misunderstand about Washington
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
For more information, visit: www.Transit Unplugged.com
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
10 June 2026, 10:00 am - 28 minutes 5 secondsWhat People Get Wrong About Rural Transit
What does public transit look like when you're serving 20 counties across Central and East Texas?
In this episode of Transit Unplugged, Paul Comfort continues his series featuring new transit CEOs with a conversation with Wendy Weedon, CEO of the Brazos Transit District. After spending 17 years with the organization, Wendy stepped into the top leadership role in September and now oversees one of Texas' most diverse transit systems.
Wendy discusses the unique challenges of balancing urban, rural, paratransit, demand response, microtransit, and non-emergency medical transportation services across a vast service area. She explains why community transit is often more than transportation—it's a lifeline connecting people to healthcare, employment, education, and independence.
The conversation also explores workforce challenges, the growing role of AI in transit operations, the realities of serving aging rural populations, and why transit professionals are driven by a deep commitment to public service.
Plus, Wendy shares insights into her leadership philosophy, her first year as CEO, and a few personal stories—including the pets that keep life interesting at home.
In This Episode
Wendy Weedon's journey from employee to CEO at Brazos Transit District
Serving a 20-county region across urban and rural Texas
Why community transit is often a lifeline, not just a transportation option
Balancing accessibility, efficiency, and limited resources
Workforce recruitment and retention challenges
The growing role of AI in transit customer service
Leadership lessons from a first-year CEO
Why mobility remains essential for independence and quality of life
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
For more information, visit: www.Transit Unplugged.com
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
3 June 2026, 10:00 am - 30 minutes 22 secondsReliability over Ridership: Stop Measuring Your System Against 2019
What does success look like for transit agencies in a post-pandemic world? According to Christie Wegener, it may be time to stop measuring against 2019 altogether.
In this episode of Transit Unplugged, host Paul Comfort speaks with Christie Wegener, Executive Director of the Livermore Amador Valley Transit Authority (LAVTA), about the changing realities of suburban transit, evolving commuter behavior, and why reliability may matter more than ridership.
Christie explains how LAVTA serves as a critical feeder to BART while navigating the unique challenges of Bay Area travel patterns, remote work, and car-oriented suburban development. She also shares why she believes transit agencies need to rethink traditional KPIs like farebox recovery and pre-COVID ridership comparisons.
The conversation also explores:
Why transit agencies may need a new baseline for measuring success
The operational challenges of coordinating with BART service
How cloud-based transit signal priority could reduce travel times
Lessons learned from LAVTA’s Uber/Lyft partnership and microtransit programs
The realities of serving low-density suburban communities
LAVTA’s new $64 million headquarters project
Transit funding challenges facing the Bay Area
Christie’s journey from social work and public policy into transit leadership
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
For more information, visit: www.Transit Unplugged.com
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
27 May 2026, 10:00 am - 24 minutes 42 secondsWhat Happens When You Inherit a Transit Crisis?
When Steve Fuentes arrived as the new President & CEO of Milwaukee County Transit System, he stepped directly into a perfect storm: major service cuts, labor tensions, budget deficits, and the looming transit fiscal cliff.
In this episode of Transit Unplugged, Steve joins Paul Comfort to discuss how his 30-year journey at the Chicago Transit Authority — from part-time bus operator to senior leadership — prepared him for one of the toughest leadership transitions in public transportation today.
Steve shares how Milwaukee is confronting post-pandemic ridership realities, redesigning service for modern travel patterns, and preparing for a full transit network redesign with Jarrett Walker & Associates. He also discusses labor negotiations, safety strategies, public safety officers, open-loop payments, and why transit leaders need to prepare now for the next generation of executive opportunities.
Plus: Bears vs. Packers, leadership books, music tastes, and lessons learned from the jump to the CEO seat.
00:00 Milwaukee Setup
01:33 Meet Steve Fuentes
01:38 Boston Summit Highlights
01:52 Nora and Leadership Lesson
03:09 CTA Career Journey
04:36 Why Take the CEO Leap
05:49 Chicago Sports Rivalry
06:49 Starting at MCTS
07:37 Walking Into Crisis
09:00 Union Deal and Reset
09:38 Budget Cliff and Cuts
11:40 Network Redesign Plan
17:35 Lightning Round Upgrades
20:57 Personal Favorites and Farewell
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
For more information, visit: www.Transit Unplugged.com
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
20 May 2026, 10:00 am - 25 minutes 4 secondsWorld Cup Transit: How Cities Are Preparing for 2026
The 2026 FIFA World Cup is coming to North America—and for public transportation agencies across the United States, Canada, and Mexico, the countdown is already underway.
In this episode of Transit Unplugged, Paul Comfort speaks with transportation journalist Dan Zukowski of Smart Cities Dive about the enormous mobility challenge behind one of the world’s biggest sporting events. From Los Angeles and Boston to New York-New Jersey and Atlanta, transit agencies are preparing to move hundreds of thousands of visitors safely, efficiently, and seamlessly through their cities.
Dan breaks down how agencies are expanding service, coordinating with law enforcement, improving customer wayfinding, and preparing for the unique pressures of international visitors arriving during weekday rush hours. The conversation also explores how the World Cup could become a defining moment for public transportation in America—and potentially leave behind lasting improvements for riders long after the final match.
Paul and Dan discuss:
- How host cities are preparing transit systems for FIFA 2026
- Why mobility is central to the success of mega-events
- LA Metro’s long-term “Twenty-Eight by 28” infrastructure strategy
- The role of transit ambassadors and multilingual wayfinding
- Crowd management, security, and game-day operations
- How agencies are coordinating buses, trains, bikes, scooters, Uber, and more
- The opportunity to win over new riders through positive transit experiences
- What cities could learn ahead of the 2028 Los Angeles Olympics
If transit works well during the World Cup, it won’t just move fans—it could reshape how cities and residents think about public transportation for years to come.
🎧 Also in this episode:
- Insights from Smart Cities Dive’s transportation coverage
- The future of multimodal mobility and regional coordination
- Why major sporting events are becoming transit proving grounds
This episode offers a fascinating look at the planning, logistics, and strategy required to deliver mobility on a global stage.
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
13 May 2026, 10:00 am - 24 minutes 25 secondsReinventing Commuter Rail for a Post-9-to-5 World
Commuter rail is being reinvented—and at Virginia Railway Express (VRE), that shift starts with one big idea: becoming a true regional rail system.
Katie Choe, CEO of VRE, joins Paul Comfort to explain how the agency is moving beyond its traditional peak-hour, commuter-focused model toward a more flexible, all-day, bi-directional network designed for today’s travel patterns.
At the center of that transformation is VRE’s System Plan 2050, a roadmap to expand service, increase frequency, and serve a broader mix of riders—from daily commuters to evening, weekend, and recreational travelers.
In this episode, Katie breaks down:
- What it really means to shift from commuter rail to regional rail
- How VRE plans to deliver a 60% increase in service by 2030
- The challenge of operating on shared freight corridors—and how new capacity changes the game
- Why diversifying beyond federal commuters is critical to long-term growth
- How agencies can make incremental service improvements now, before major infrastructure is complete
The conversation also highlights one of VRE’s biggest differentiators: customer experience. From meeting first-time riders at the station to achieving more than 60% participation in annual rider surveys, VRE has built a level of trust that directly informs how the system evolves.
With a background spanning Massport, the City of Boston, and the MBTA, Katie brings a systems-level view to the role—balancing infrastructure, operations, and rider needs as VRE navigates this transition.
What’s next?
While major expansion is on the horizon, VRE isn’t waiting. The team is already exploring extended evening service, special event trains, and new ways to attract riders in the near term—all part of the shift toward a more dynamic, regional system.Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
6 May 2026, 10:00 am - 31 minutes 30 secondsTransit Unplugged Insider: FTA Shakeups, Funding Cuts & What’s Coming Next
In this quarterly Transit Unplugged Insider, Paul Comfort and Julie Gates break down the most important developments shaping public transportation right now—from Washington leadership changes to emerging mobility technology.
They cover the five biggest stories transit leaders need to know, including:
FTA Leadership Shakeup – With no administrator or deputy currently in place, what does this leadership gap mean for the Federal Transit Administration and the industry at large?
Federal Funding Uncertainty – Proposed budget changes with potential cuts exceeding 20% year-over-year . What’s at risk—and how is the industry responding?
Reauthorization Outlook – Why the next major transportation bill may not pass this year, and what that delay could mean for agencies planning long-term investments .
Innovation Acceleration – From autonomous vehicles to electric vertical takeoff and landing (eVTOL) aircraft, new technologies are rapidly moving from pilot programs to real-world deployment .
ThinkTransit Takeaways – Key insights from executive leaders across North America on cybersecurity, AI, safety, and operational strategy.
You’ll also hear:
Why rising fuel prices could drive increased transit ridership
How agencies are preparing for funding and policy uncertainty
What 500,000 weekly autonomous rides signal about the future of mobility
Why having a cybersecurity response plan is now essential
This episode is your insider briefing on the policies, people, and technologies shaping transit in 2026—with context you won’t hear anywhere else.
00:00 Insider Episode Kickoff
01:09 Big Changes at FTA
01:32 Leadership Vacuum Explained
02:22 Matt Webber Retires
03:00 Jamie Fister Steps In
03:30 Who Will Lead Next
04:25 Transit Funding Shakeup
05:01 Why the Budget Drops
06:45 APTA Pushback Strategy
07:26 Reauthorization Clock Ticking
10:35 Gas Prices and Ridership
12:18 EV Fees and Innovation Pivot
12:50 VTOLs and Advanced Air Mobility
17:12 Autonomous Vehicles Go Mainstream
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
29 April 2026, 10:00 am - 35 minutes 24 secondsHow Tiffany Gunter Drove a 40% Ridership Increase on SMART’s Busiest Routes
Tiffany Gunter, GM + CEO of Suburban Mobility Authority for Regional Transportation, joins Paul Comfort to explain how SMART saw a 40% ridership increase on key high-volume corridors including Gratiot and Woodward. She shares the operational changes behind the gains—from stronger on-time performance and improved frequencies to cleaner shelters, onboard Wi-Fi, and a renewed focus on customer experience.
Tiffany also shares her journey from transportation planner to CEO, and why hands-on leadership matters—including 3:30 AM terminal visits, riding with frontline teams, and tackling operational issues firsthand. She explains how SMART improved on-time performance from 65% to 76% in just weeks by focusing the organization on clear goals, communication, and a little friendly competition.
The conversation also explores Detroit’s resurgence, microtransit expansion, youth fare initiatives, and why telling a positive story about transit has never been more important.
In This Episode:
Tiffany’s career path from planner to CEO
Why “presence matters” in transit leadership
How SMART rapidly improved on-time performance
Gamifying performance with the “OTP Challenge”
Growing ridership through better service and amenities
Detroit’s comeback and transit’s role in regional growth
Free rides for students and future workforce development
Why storytelling matters for public transportation today
00:00 Meet Tiffany Gunter
01:30 Think Transit Reunion
03:00 Finding the X Factor
03:42 Transit Career Origin
05:37 Hands On Leadership
10:14 Detroit Transit Landscape
13:52 Culture of Care
17:53 Down With OTP
18:45 Daily Performance Huddles
20:01 Leaderboards And Buy In
21:51 Detroit Comeback Story
25:07 Big Events Transit Surge
25:55 Cutting the highlighted section below bc this has already happened
27:30 Future Plans And Free Rides
31:40 Leadership Lessons And Wrap
32:29 Not sure if this should be included
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
22 April 2026, 10:00 am - 40 minutes 56 secondsSafety, Strategy, and Career Paths — Transit Leaders Share It All Live from ThinkTransit
How Transit CEOs Are Tackling Safety, Growth, and Leadership — Live from ThinkTransit
This week on Transit Unplugged, we take you live to Boston for a special CEO Roundtable recorded at the ThinkTransit Conference—featuring four of the most influential leaders in public transportation today.
Host Paul Comfort sits down with:
- Jay Fox — Executive Director, Utah Transit Authority
- Nora Leerhsen — Acting President, Chicago Transit Authority
- Richard A. Davey — CEO, Massport (former MBTA & NYC Transit leader)
- Harry Wilson — Chair & CEO, MV Transportation
Recorded in front of a live audience of transit professionals, this candid conversation explores what it really takes to lead large-scale transit systems in 2026.
What You’ll Learn
Leadership Paths to the Top
From law and finance to teaching and federal service, each CEO shares the unconventional journey that led them to the top—and what they learned along the way.
What CEOs Actually Do
Running a major transit system isn’t just operations—it’s politics, people, culture, and constant decision-making at scale.
The Reality of Safety in Transit
A powerful, nuanced discussion on safety—from frontline presence and policing to the deeper issues of mental health and homelessness shaping the conversation today.
Culture, Teams, and Performance
Why high-performing teams—not individuals—drive results, and how agencies are building cultures of continuous improvement.
Big Ideas in Motion
- Airport-to-terminal security via transit (Massport innovation)
- System-wide culture transformation and teamwork (MV Transportation)
- Continuous improvement at scale (UTA)
- Reframing public perception through storytelling and pride (CTA)
Key Takeaways
- Transit is more than transportation—it reflects society itself.
- Safety requires more than enforcement—it demands strategy, presence, and partnership.
- Great agencies are built on culture, not just operations.
- Leaders must balance vision with execution—every single day.
This is a rare, unfiltered look inside the minds of transit CEOs—how they think, how they lead, and how they’re navigating one of the most complex and essential industries in the world.
Whether you're an operator, policymaker, or future leader, this episode offers a masterclass in modern transit leadership.
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
15 April 2026, 10:00 am - 26 minutes 56 secondsHow to Run a $1.3B Transit System: Denver RTD’s COO Breaks It Down
Paul Comfort talks with Patrick Preusser, Chief Operating Officer of Denver’s Regional Transportation District (RTD), to unpack the reality of delivering transit service across one of the largest and most complex systems in the U.S.
Serving over 3 million people across 2,000+ square miles, RTD operates a multimodal network of bus, light rail, commuter rail, paratransit, and emerging microtransit services—all coordinated under a $1.3 billion operation.
As part of our “The Doers” series, this conversation focuses on the leaders responsible for turning strategy into service—and Patrick offers a rare, inside look at what that really means.
In this episode, you’ll learn:
What a Chief Operating Officer actually does in a major transit agency
How RTD manages daily service for 135,000+ riders
The key KPIs driving performance—from on-time service to cost efficiency
Why Denver embraced frequent regional rail before it became industry standard
How transit agencies are adapting to new ridership patterns post-pandemic
The role of technology, safety, and data dashboards in modern operations
What’s ahead for Denver, including BRT expansion, rail reconstruction, and major development projects
A system built for scale—and the future
From direct rail service to Denver International Airport to major upcoming investments like the East Colfax BRT line, RTD is positioning itself for long-term growth in one of America’s fastest-evolving regions.
Patrick also reflects on his journey through the industry—from starting as a transit user in Chicago to leading operations in Denver—and what it means to be one of the “doers” responsible for delivering service where it matters most: on the street.
Listen now to learn how transit strategy becomes real-world service.
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
8 April 2026, 10:00 am - 31 minutes 7 secondsHow to Grow Transit Ridership Beyond Pre-Pandemic Levels with Shofi Ull Azum
This week on Transit Unplugged, we continue our “The Doers” series—highlighting the transit leaders who are not just setting strategy, but delivering results on the ground.
Paul Comfort sits down with Shofi Ull Azum, Chief Planning and Development Officer at Cherriots in Salem, Oregon—a mid-size agency achieving something few systems have managed: ridership that exceeds pre-pandemic levels by more than 12%.
Shofi shares a tactical, inside look at how his team is turning planning, innovation, and partnerships into measurable growth—and what other agencies can learn from their approach.
What You’ll Learn in This Episode
What actually drives ridership growth
Why adding weekend and evening service unlocked new demand
How aligning service with real community needs—not assumptions—changes outcomes
The role of fare policy, frequency, and accessibility in rebuilding ridership
The power of targeted programs
How a youth zero-fare program now drives up to 25–30% of ridership
Why investing in younger riders is really about building long-term transit culture
How partnerships with schools and state funding made it possible
Reliability as the foundation
Why on-time performance is the baseline for trust
How Cherriots improved performance to 88% on-time—above their target
The operational fixes that made the biggest difference (including reducing early departures)
Using technology to modernize the rider experience
Real-time tracking and GTFS-RT deployment
Traffic signal priority to improve reliability on high-ridership corridors
The importance of clean, accurate data for smarter planning decisions
Building a multimodal future
Why transit agencies need to evolve beyond fixed routes
How microtransit, bike share, and partnerships with TNCs fit into the system
The goal: becoming a true regional mobility integrator
Key Takeaway
Ridership growth isn’t accidental—it’s the result of intentional service design, strong partnerships, and a relentless focus on reliability and access.
As Shofi puts it, success comes from giving people real options—and building a system that fits how they actually live and move today.
Credits
Host and Producer: Paul Comfort
Executive Producer: Julie Gates
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Brand Design: Tina Olagundoye
Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.
Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
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