Born To Write - Helping Authors Achieve Success

Azul Terronez - Author, TEDx Speaker, Coach

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom.com. Want to get behind the scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors conceptualized, wrote, and marketed their books? Have you thought to yourself, "I'd like to write a book" but I don't know where to start? In the Born To Write podcast, I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world.

  • 39 minutes 20 seconds
    From Ideas to Manuscript: How True Human Evolved Through Writing and Honesty | Samantha Sweetwater

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    In this episode of Authors Who Lead, I sit down with Samantha Sweetwater to discuss how her book True Human: Reimagining Ourselves at the End of Our World evolved from scattered ideas into a cohesive manuscript through patience, humility, and honesty.

    We explore what it means to write during a time of ecological, technological, and cultural transformation—and why authorship requires more than inspiration. Samantha shares the four-year journey of shaping her ideas, letting go of what didn’t belong, and allowing the book to mature into its final form.

    Timestamp:

    00:00 Reimagining humanity in the Anthropocene
    04:10 Writing to reveal oneself
    08:56 Guide to radical civilizational transition
    10:13 Responses to the personal transformation chapter
    13:24 Navigating a transcontextual crisis
    16:34 Patience nurtures ideas into form
    20:49 Why this book resonates
    24:56 AI cover art collaboration
    29:09 Authors’ long-term success plan
    32:35 Regenerative devotion and resilience
    35:01 Books thrive through community
    38:03 True Human: the author journey

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book
    🤫 Secret Podcast: Born to Write, Scared to Start
    You're Allowed to Write This Book

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    20 February 2026, 8:00 am
  • 11 minutes 40 seconds
    How to Find Confidence to Start Writing Your Book | Azul Terronez

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    If you’re waiting for a surge of confidence before you start writing your book, you’re not alone. I’ve spent years hosting the Authors Who Lead Podcast, talking with authors at every stage of the journey, and one belief comes up again and again: “I just need a little more confidence before I begin.”

    Here’s the truth I’ve learned—confidence rarely shows up first. Action does. And waiting for confidence is often the very thing keeping us stuck.

    Timestamp:

    00:00 Confidence comes through action
    05:14 Embracing change and self-expression
    08:13 Take action, publish your book
    10:47 Purpose drives creation

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book
    🤫 Secret Podcast: Born to Write, Scared to Start
    You're Allowed to Write This Book

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    7 February 2026, 8:00 am
  • 38 minutes 55 seconds
    Memoir Writing Tips from Film and Television Executive Barbara Caver

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    In this episode, I sit down with Barbara Caver, a film and television production executive, passionate traveler, and first-time memoirist. Her debut memoir, A Little Piece of Cuba, weaves together Cuban heritage, family memory, and a life-changing trip in a way that resonates far beyond cultural boundaries.

    In our conversation, Barbara and I talk openly about the creative process, emotional roadblocks, and how lived experience slowly becomes a finished book. What emerged is a powerful reminder for aspiring authors: memoir isn’t about recording everything that happened — it’s about listening to what memory insists on telling.

    Timestamp:

    00:00 Cuban heritage memoir journey
    06:15 Writing progress through collaboration
    06:56 Writing, reflection, and evolving stories
    12:17 Overcoming challenges to keep writing
    16:26 From idea to published book
    18:49 Second-generation language struggles
    22:51 Memoir and memory’s subjectivity
    23:46 Cinder Bottom: a fictional memoir
    27:13 Unintentional intimacy in writing
    33:05 Daily writing builds momentum
    35:00 Seeing and describing deeper
    37:32 Author updates and Substack content

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    25 January 2026, 8:00 am
  • 32 minutes 50 seconds
    Kathryn Henry: Why Clarity Comes Through Writing, Not Before It

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    What if grief wasn’t something to get over, but something that could teach us how to live?

    In this deeply moving conversation, Azul Terronez sits down with executive, speaker, and author Kathryn Henry to discuss her memoir, A Dime to Say I Love You. After losing her wife Lisa following a decade-long battle with cancer, Kathryn began writing not just to remember, but to heal, to listen, and to live more fully.

    This is a conversation about love, non-attachment, forgiveness, and what happens when writing becomes a spiritual practice. It’s also about trusting the story that wants to be written and letting it change you in the process.

    Timestamp:

    00:00 Lessons through loss and healing
    05:31 Unexpected endings and acceptance
    08:18 Rediscovering our true essence
    09:49 Forgiveness: a gift to yourself
    16:28 Memoir writing and reflection
    17:19 Intentional introspection and spirituality
    22:17 Honoring experiences amid challenges
    24:57 Living a life I love
    28:52 Peaceful passing and dime moments
    31:16 Audiobook out now: Katherine Henry

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    16 January 2026, 8:00 am
  • 16 minutes 45 seconds
    How Writing a Book Transformed My Life | Azul Terronez

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    In this episode of Authors Who Lead, I return with a heartfelt update and an honest call to action for anyone dreaming of writing a book. This episode isn’t just an update—it’s a raw exploration of why telling your story truly matters, how the writing process can change your life, and what to do when self-doubt creeps in. 

    I’m reminded again that the journey to authorship is about much more than putting words on a page. It’s about finding your truth and having the courage to share it with the world.

    Timestamp:

    00:00 Behind the scenes of writing
    04:26 Rediscovering myself through podcasting
    08:10 Listening to students wisely
    11:30 Writing, purpose, and perseverance
    15:24 Your voice matters

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    9 January 2026, 8:00 am
  • 47 minutes 4 seconds
    Why Writing Your Book Feels Like a Battle with Julia Packwood

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    Julia Packwood has the idea. She feels the call. She even has deadlines and bylines. Yet when she sits down to write, it feels like a battle.

    In this episode, Azul reframes that struggle: the hard feeling is not a problem to be fixed, but rather a rite of passage. Then the conversation turns practical, moving the writing practice out of the office and into nature, separating drafting from editing, and measuring progress by words, not time.

    A warm, honest episode for anyone trying to write a book while raising kids, building a business, or living a full life.

    Timestamps:
    00:00 Who Julia is and what she teaches
    01:06 The writing battle: deadlines help, but it still feels hard
    03:04 Reframe: “This is how writing is,” and nothing is wrong with you
    04:53 Write outside the box, literally
    07:41 Transcribe later, create first
    09:11 Intuition vs “business advice” about the right audience
    14:12 Your expertise is your perspective, not your facts
    17:19 Nature-led play, and why parents need simplicity
    20:11 Let go of “chapters” and follow seasons
    25:14 AI hooks vs human presence
    28:31 Bold claims, fierce wonderings, and why outlines can trap you
    34:27 Count words, not time
    42:05 Feeling exposed, sharing the journey anyway
    44:51 The takeaway: resistance is the path

    Full show notes

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    22 December 2025, 8:00 am
  • 34 minutes 42 seconds
    How to Build TEDx Talks That Actually Move People, with Alexia Vernon and Kaia Vernon-Oliveira

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    What does it really take to deliver a TEDx talk that resonates? In this episode of Authors Who Lead, communication expert Alexia Vernon and TEDx speaker Kaia Vernon-Oliveira share what authors need to know about developing a powerful big idea, connecting with an audience, and building speaking confidence that opens doors.

    Timestamp:

    00:00 Introduction to Alexia Vernon and Kaia Vernon-Oliveira
    01:11 What has changed in the TEDx landscape
    03:45 Why authors should build speaking experience before TEDx
    05:13 What event organizers really look for in speakers
    06:40 Kaia’s TEDx journey and choosing her topic
    08:46 Why passion matters more than fear
    10:28 Structuring a talk for impact
    15:22 Common mistakes speakers make
    18:12 How to connect with an audience on stage
    23:40 Practical techniques for presence and eye contact
    25:27 Soul Stirring event overview
    30:51 Final advice for aspiring speakers

    Full show notes

    COMMUNITY PROGRAMS
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    12 December 2025, 9:00 am
  • 36 minutes 32 seconds
    Loving Life & Living Your Genius Zone with Dr. Gay Hendricks

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    After eight years of hosting Authors Who Lead, Azul finally sits down again with the man who inspired the show from the very beginning: Dr. Gay Hendricks, author of The Big Leap, Conscious Loving, and his new memoir, Loving Life.

    In this intimate, spiritually rich conversation, Gay shares the stories behind his memoir, the pivotal moment on the ice that changed everything, the quiet teachers in his family (including his Aunt Kat), and how suffering can open the doorway to your genius. This is more than an interview—it’s an invitation to remember who you really are.

    Timestamp:

    00:00 – Welcome & intro
    00:32 – Why the podcast began
    01:07 – Introducing Dr. Gay Hendricks
    02:33 – Why he wrote a memoir
    05:06 – Spiritual moments that shaped him
    09:27 – Seeking answers at a young age
    14:43 – Understanding your zone of genius
    19:10 – Aunt Kat’s influence
    26:29 – Life stages & growth
    30:17 – The moment that changed everything
    35:26 – Why Loving Life is transformative

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    4 December 2025, 8:00 am
  • 8 minutes 48 seconds
    Why Your Book Isn’t a Side Project — And Why You’re Still Stuck | Azul Terronez

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    You’re a coach, entrepreneur, or leader with a powerful message. You know a book would expand your influence, elevate your authority, and open doors. So why does it still feel impossible to start?

    In this solo episode, Azul breaks down why brilliant, experienced leaders get stuck — and why your book is not a side project. You’ll learn the exact mindset shift needed to overcome overwhelm, silence self-doubt, and take the first real step toward becoming a published authority.

    If you've been “waiting for the right time” to start, this is the episode that will move you into action.

    Timestamp:

    00:00 — Why your book idea matters more than you think
    01:40 — The real reason coaches and creatives feel stuck
    03:25 — Introducing the private podcast: Born to Write, Scared to Start
    05:00 — How writing your book builds authority and impact
    06:52 — A gift to help you take the first step
    08:16 — Final encouragement + holiday wishes

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    27 November 2025, 8:00 am
  • 35 minutes 28 seconds
    Hollywood Legacy Meets Real Writer’s Work | Carla Malden

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    Novelist Carla Malden joins Azul to discuss her latest book, Playback—a nostalgic, time-traveling story about reconciling past ideals with present reality. They explore the character of Mari Caldwell, Carla’s cinematic writing style, and the emotional process of co-authoring a memoir with her father, Oscar-winning actor Karl Malden.

    Timestamp:

    0:00 — Introducing Carla Malden and Playback
    3:10 — The nostalgia and time travel behind Mari Caldwell’s story
    8:00 — Writing a novel that stands alone but continues a character’s arc
    10:33 — The influence of Carla’s screenwriting background
    15:00 — Co-writing a memoir with her father, Karl Malden
    20:26 — Writing process and lessons from crafting multiple genres
    24:14 — Plotter vs. pantser: How Carla approaches storytelling
    27:44 — Shifting trends in Hollywood and timeless storytelling
    30:04 — Advice for authors struggling with doubt or imposter syndrome
    34:00 — What’s next for Carla

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    22 November 2025, 8:00 am
  • 53 minutes 38 seconds
    Why Books Still Matter in a World Full of Noise | Rob Walling

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    In a world where everything online disappears in 24 hours, why are books still the thing we remember? I recently sat down with Rob Walling — a serial entrepreneur who has started six companies, bootstrapped five of them, and written multiple bestselling books, including Start Small, Stay Small and The SaaS Playbook.

    What struck me most in our conversation wasn’t just his track record. It was how deeply he believes in books as a creative act and a lasting force in a noisy world.

    Timestamp:

    00:00 – Why Rob felt familiar before we even met
    01:26 – Why books still matter in a world of social media
    02:57 – How Start Small, Stay Small quietly became a classic
    04:06 – Being “first to the niche” and serving developers-turned-founders
    05:06 – Validating a book idea with a landing page and real emails
    07:29 – Is SaaS creative? How Rob channels his creativity into business and books
    11:13 – Why I started my podcast to interview Gay Hendricks
    17:45 – Modeling creativity and entrepreneurship for our kids
    20:11 – Rob’s take on AI, startups, and the future of content
    34:22 – The lasting power of books vs. content
    40:07 – The books that changed Rob’s life
    47:11 – What his next book will cover and why it matters

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    🖱️ Episode Webpage

    14 November 2025, 8:00 am
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