Ground Up

Ground Up

Databox

Ground Up is the honest portrayal of the hard stuff, breakthroughs, and lessons learned from starting or growing a business.

47 minutes 58 seconds

BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more.
11 April 2024, 11:40 am
43 minutes 8 seconds

BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn:
- How Adam's agency employs benchmarks to measure their performance against other leading HubSpot partners
- His agency's marketing and sales tactics
- Managing different team member personalities in the workplace
- Optimization of the sales process, client services, and the pivotal role of feedback and reviews
... And a ton more!
Links:
- Follow Adam
- Visit BBD Boom
13 March 2024, 9:00 am
55 minutes 35 seconds

BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs.
Links
- Follow Connor
- Explore hapily
28 February 2024, 10:00 am
55 minutes 48 seconds

BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche.

Links:
- Follow Joe
- Check out Gorilla 76
24 January 2024, 10:00 am
51 minutes 15 seconds

155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you.

Links
- Follow Mason
- Book a call with Scrappy ABM
17 January 2024, 10:00 am
39 minutes 45 seconds

154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups.
Links
- Follow Rachel
- Try ChartMogul
20 December 2023, 10:00 am
42 minutes 30 seconds

BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.
Links:
- Follow James Robert Lay
- Visit Digital Growth Institute
13 December 2023, 10:00 am
51 minutes 23 seconds

BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves.
Links:
- Sakas & Company
- Follow Karl
6 December 2023, 10:00 am
39 minutes 31 seconds

BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year.
Links
- Follow Lauren on LinkedIn
- Visit Coastal Consulting
22 November 2023, 10:00 am
28 minutes 23 seconds

153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.
Links
- Follow Kevin
- Hire Kevin (or learn more)
8 November 2023, 10:00 am
46 minutes 4 seconds

152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
25 October 2023, 9:00 am
More Episodes? Get the App

About Ground Up

Links

Listeners Also Subscribed To

Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.