🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Harvard study reveals 75% of meeting time is spent talking ABOUT meetings. Ramsey Prior (scaled 20 unicorns) built Roomie AI to solve this $trillion productivity problem—and it's changing how remote teams win. Here's an SEO-optimized description with a compelling hook: Hook/Opening (First 150 characters - crucial for SEO): Harvard study reveals 75% of meeting time is spent talking ABOUT meetings. Ramsey Prior (scaled 20 unicorns) built Roomie AI to solve this $trillion productivity problem—and it's changing how remote teams win. Full Description: Meet Ramsey Prior, CEO of Roomie AI and the strategic advisor behind 20 unicorn companies. He's seen what separates winning teams from losing ones in the digital world—and it's not what you think. The problem? You spend 30% of your week in meetings, but you're missing the conversations that matter most. The Meeting Crisis: Average worker spends 30% of week in meetings (90%+ for remote teams) Harvard Business Review: 75% of meeting time spent discussing OTHER meetings Critical information locked in conversations you weren't invited to Sales and dev teams building resentment through miscommunication gaps Roomie AI Solution: Revolutionary meeting memory system that transforms how distributed teams collaborate: Meeting Memory: Chat with your entire company's meeting history (not just your own) X-ray Feature: AI proactively alerts you to relevant conversations you missed Cross-Team Intelligence: Search conversations happening in other regions, departments, time zones Integration Powerhouse: Connects Slack, CRM, Jira, Air Call, GitHub, Linear into one searchable source Real-World Game Changers: For Sales Leaders: Ask: "What are the top 3 objections in the APAC region this week?" Get verbatim quotes from actual customer calls—no "happy ears" filter Tie feature requests to revenue: "How much is this worth across all deals?" Resolve customer disputes by pulling exact conversation quotes Chapter Markers: 01:45 20 Unicorns Background - Part of scaling 20 unicorns as team member and consultant 03:15 Full Cycle Experience - Zero to one, mid-stage, acquisition, large enterprise 09:00 Coding Evolution Example - Learn to code → now AI codes for you, nobody needs to code 11:15 Problem Selection - Picked meeting effectiveness as core problem to solve 13:30 Meeting Time Statistics - People spend 30% of week in meetings, 90%+ during pandemic 42:15 Developer-Sales Conflicts - 80% miscommunication, builds up anger and resentment 44:00 Communication Made Small - Immediate, direct, frequent, prevents anger buildup 46:15 Happy Ears Problem - Salespeople filter information, managers need neutral risk assessment 1:08:30 Pull Exact Quotes - Send verbatim conversation to resolve issues without being combative 1:10:45 Integration Expansion - Merging other sources: CRM, Slack, Air Call, Jira 1:19:45 Large Brand Examples - Big brands using for specific teams, or 5-person agencies 1:22:00 Who Should Not Try - Regulated industries (HIPAA not certified yet), government (higher security) 1:24:15 Compliance Status - SOCK 2 compliant, GDPR compliant, working on HIPAA and government 1:26:30 Sales Leader Opportunity - Know things without calling different time zones or waiting CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ The hardest CEO lesson? Saying NO to $200K opportunities. Simon Severino and Sean Malone reveal the hidden pressure of leadership, the "bounceback factor," and why 5-7 income streams beat chasing revenue. The $200K dilemma: When to say NO to lucrative projects that aren't aligned From "doing" to delegating: Why 1+1=11 in business (the "we vs. me" principle) Cash flow revenue: Simon's shift from chasing numbers to building 5-7 income streams The "bounceback factor": Pro golfers' secret that defines CEO performance under pressure Manual vs. automated: Why doing things manually makes you a sharper decision-maker Income Stream Blueprint (13 Ways): Simon's framework for generating cash flow even on 5-week vacations: One-on-one services → Groups/cohorts Subscriptions, licensing, royalties Affiliate commissions, paid newsletters Options income (be the casino, not the gambler) Capital gains, passive rent, sponsors, products Daily CEO Systems: The Circle Habit Tracker: 4 daily habits with visual accountability streaks 5-minute reset techniques: Breath work, kettlebells, high-intensity burpees The 60-second smile hack: Reset cortisol levels before team meetings Options trading as decision-making training: Calculate odds in 10 minutes daily CEO Lessons Learned: Simon's biggest mistake: Thinking options = gambling for 45 years (now generates income as "the casino") Sean's delegation breakthrough: Selling all real estate, moving to luxury apartment with better cash flow Character over capital: Teaching kids frustration tolerance through rowing and tennis Culture via structure: You can't change culture directly—only through systems and daily habits Chapter Markers: 02:10 – CEO Pressure & Lifestyle Trap 03:30 – CEO Café: Mindset of a CEO 04:00 – Hardest Shift: Saying No to Wrong Clients 07:15 – Hardest Shift: From Doing to Delegating 09:10 – Cash Flow Over Revenue 12:30 – Bucking the Trend: Rethinking Real Estate 14:20 – 13 Ways to Create Cash Flow 16:50 – Daily Habits to Stay Focused 19:10 – Permission & Clarity for CEOs 21:30 – Best Lesson: Becoming the “Casino” in Options 24:40 – Bounceback Factor: Reset After Mistakes 26:00 – Why Manual Work Builds CEO Skill 28:30 – Decision-Making: Whole vs Parts 31:10 – 5-Minute Reset Before Meetings 33:00 – What Makes a Great CEO: Culture 34:20 – What Makes a Great Company: Character in Crisis 36:00 – Parenting & Building Long-Term Character 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Stop experimenting with AI and start PROFITING from it. Three founders reveal which AI tools actually generate revenue (plus the $200K mistake most make). Shopify cracked the code—here's how you can too. Join Simon Severino, Sean Malone, and Neil Fairmont on The Elevate Podcast as they expose the truth about AI for founders: 90% are using it wrong, wasting time while competitors scale. Learn which AI tools actually drive revenue and which ones are just expensive distractions. What You'll Discover: Why Shopify is the ONLY Fortune 500 showing real AI productivity gains (data-driven proof) Sean's self-liquidating funnel: $47 book generating $122 average cart value using AI Hyros Air breakthrough: Automatically captures 20-50K monthly website visitors and converts them The "Content Monster" system: AI agent that creates videos, B-roll, captions, and posts everywhere Merker's $200K strategy: Paying experts to train vertical-specific AI agents (the future) Why voice AI will eliminate screen dependency (and what to build now) Peter Drucker's principle: Efficacy before efficiency (most founders get this backwards) AI Tools That Actually Work: Fixer AI (Simon's tool that generated $27K from one forgotten lead) Claude for team productivity and email writing Perplexity for competitive research ChatGPT for coding workflows Make.com & n8n.com for automation Sora 2 for AI avatar videos Critical Mistakes to Avoid: Using wrong tools based on hype (not your specific needs) Training AI on bad/generic data instead of YOUR business data Not training your team on new AI workflows Prioritizing efficiency over efficacy (the hedge fund example) Relying too much on AI without first principles thinking Real Use Cases: Neil's automation saves 2+ hours weekly on LinkedIn posts Simon's Gmail + Google Drive integration catches missed invoices Sean's DM automation using FlowChat's native AI Perfect for founders ready to move from AI curiosity to AI profitability. Stop the slop, start the systems. Chapter Markers: 03:00 Simon's Win - Six beta readers for unfinished book, collaborative writing 04:30 Sean's Win - Low ticket funnel with $122 average cart value ($47 book) 06:00 Self-Liquidating Offer - Pay affiliates $100 for $47 book, still profitable 07:45 Most Exciting AI Development Question - What's changing how founders grow? 08:30 Simon's Monitoring - Shopify shows hockey stick in revenue per employee 46:45 Mistakes Founders Make Question - Common AI implementation errors 47:45 Neil's Three Mistakes - Wrong tool selection, bad data training, inadequate staff training 50:00 Simon's Mistake - Relying too much on AI, abandoning first principles 51:30 Hedge Fund Example - Five people, systematic trading, not beating market but won't change 53:00 Peter Drucker Principle - First: what's the right thing to do? Second: how to do it right? 54:30 Efficacy Then Efficiency - Don't be fastest marathon runner in wrong direction 56:00 One or Two AI Tools Question - Which ones should new founders start with? 57:00 Simon's Innovation Answer - Build voice tools, eliminate screen staring stupidity 66:30 Biggest Takeaway - Sean: efficacy then efficiency focus 67:15 Neil's Takeaway - Interested in Content Monster project Sean's building 68:00 Simon's Takeaway - Sean's amazing funnel shipping, workbook after book 69:15 Conclusion - Write comments with biggest takeaway, conversation not one-way 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Jay Abraham and Simon Severino share strategies to elevate your business, accelerate sales and tactics that worked in numerous industries they consulted to. Chapter Markers: 03:42 Time Reclamation System - Focus Card reduces 72 tasks to 9 that matter 05:30 14+ Hours Saved Weekly - First two months of implementing Focus Card system 12:18 Sprinting & Flow Framework - Short intense work bursts plus creative reflection 14:45 Mihaly Csikszentmihalyi's Flow - Staying in optimal performance state 22:40 Theory of Constraints - 2-3 bottlenecks create 80% of all business issues 25:15 Swiss Company Case Study - 19% win rate increase in just 90 days 35:11 80/20 Activity Mapping - Top 20% of activities break revenue plateaus 38:30 $5M Revenue Plateau - Swiss team example of breaking through with focus 1:10:06 Nurturing to 80% Ready - Pre-solve objections before sales calls 1:13:30 Sales Calls as Confirmations - Not convincing, but confirming decisions 1:21:44 Becoming Preeminent Expert - Turn proprietary knowledge into deep messaging 1:25:00 Referral-Fueling Positioning - Expert status that generates natural referrals 1:33:12 Strategic Partnership Growth - Let complementary businesses send clients 1:36:45 Effortless Pipeline Building - Partnerships that work on autopilot 1:42:48 Building Recurring Revenue - Shift from labor-based to orchestration income 2:11:45 Consistency Over Intensity - Small daily actions create massive results 2:14:18 Business as Competitive Sport - Using free will to redesign life and work 2:17:00 Ultimate Freedom Philosophy - Business serves life, not life serves business 2:19:54 Strategic Assets vs Traditional Marketing - Build sellable IP, not just campaigns 2:22:30 Asset Categories - Blogs, licensing, franchises, intellectual property 2:23:45 Planning Beats the Plan - Process of strategic thinking more valuable than document 2:25:10 Final Thoughts - Time freedom, leverage, and building legacy-driven business 2:27:00 Next Steps - How to enroll and begin transformation journey 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Tired of losing clients after 3 months? Discover how to turn short-term clients into 3-year partnerships using masterminds—even without a full product ladder. Jay Firebrough reveals why 75% of "masterminds" fail. Simon Severino interviews Jay Firebrough, the Mastermind Guy, to solve every consultant's nightmare: landing great clients who leave after solving their problem. Learn how to create high-ticket mastermind programs that generate recurring revenue for years, not just months. What You'll Learn: Why 75% of programs labeled "masterminds" are just glorified group coaching (and how to avoid this trap) The Napoleon Hill mastermind principle: 8-14 people creating an "invisible intangible force" How to start a mastermind WITHOUT building a full ascension ladder first The minimum conditions needed: small audience (50-200 people) + one downsell offer Pop-up mastermind strategy: Let prospects "taste" your program without destroying group safety Industry vs. peer vs. transformation-based masterminds (which is right for you?) Why 6-12 month commitments with renewals create sustainable business models How to structure your first cohort (even if you only have 4 people ready) Real Business Impact: Transform 3-month client churn into 3-year partnerships Create high-ticket recurring revenue ($10K-$50K+ per member annually) Build programs where clients WANT to stay year after year Works for coaches, consultants, personal development, life coaching, and healing industries Key Insight: Masterminds aren't just for entrepreneurs—they work even BETTER for transformation-based businesses where change takes time. Perfect for coaches, consultants, and thought leaders ready to stop the client churn cycle and build sustainable, high-value programs. Chapter Markers: 01:15 Guest Introduction - Jay Firebrough, the mastermind guy, solving client retention 02:30 Client Churn Problem - Short-term packages end, clients say thanks and leave 03:45 Mastermind Solution - 6-12 month initial commitment, but doesn't end at renewal 05:00 Key Principle - Build value over time, renewals become automatic for years 06:15 What is a Mastermind? - 75% of "masterminds" are just glorified group coaching 07:30 One-to-Guru Problem - Only relationship with leader, not with other members 14:15 8-14 Person Sweet Spot - Below 8 limits force, above 14 requires 3-6 hour meetings 15:30 Everyone Has Voice - Every meeting, every person should feel they participated 16:45 Hybrid Programs - 20+ people possible but need intentional relationship building 18:00 Two Big Client Questions - What kind of mastermind? Am I ready? 19:30 Ascension Ladder Myth - Don't need lead magnet → low ticket → course first 21:00 Start Earlier Than Expected - Can create high-ticket mastermind without full ladder 29:00 No Cookie Cutter - Use your superpowers: coaching, facilitation, or content 30:30 Puzzle Pieces Approach - Custom container for maximum transformation 32:00 Longevity Design - Container for ongoing recurring revenue, not just 6 months 33:30 Industry Question - Which industries work best for masterminds? 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 99% of people are using AI WRONG—wasting time while feeling overwhelmed. Watch three founders reveal how AI generated $27,000 from ONE conversation and why strategic AI use prevents burnout instead of causing it. Hook/Opening (First 150 characters - crucial for SEO): 99% of people are using AI WRONG—wasting time while feeling overwhelmed. Watch three founders reveal how AI generated $27,000 from ONE conversation and why strategic AI use prevents burnout instead of causing it. Full Description: Feeling overwhelmed by AI? You're not alone—but you're probably using it wrong. Join Simon Severino, Sean Malone, and Neil Fairmont on The Elevate Podcast as they break down how founders can harness AI to reduce stress, accelerate growth, and reclaim their time—without the burnout. What You'll Discover: Why 99% of AI users are just replacing Google (and wasting their potential) The $27K story: How one AI-prompted email generated immediate revenue Simon's data-driven analysis: Why Shopify is the ONLY major company showing real AI-driven results The 5 components of business framework + where to plug in AI for maximum impact Setting healthy boundaries so AI supports you instead of consuming you Prompt engineering secrets that separate amateurs from pros Warning signs that your AI relationship is hurting your mental health How to use AI as a trusted advisor (not just a search tool) Real Founder Insights: Simon's method: Walking + Gemini conversations that clarify foggy business decisions Neil's webinar framework: Using AI as a marketing coach without the stress Sean's time study approach: Identifying where AI saves the most resources The Bottom Line: Stop trying to automate everything. Start using AI strategically for high-value activities that move your business forward. Learn the exact frameworks 245 Sprint Club members use to win with AI while staying present for what matters. Perfect for founders who want to leverage AI without losing their sanity or their human touch. Chapter Markers: 04:15 Neil's Win - Video promo edit for client, sizzle reel project 05:45 Today's Topic - How AI actually enhances business, mental health perspective 14:30 Treat AI Like Intelligent Human - Ask how to solve business problems strategically 25:00 Time Study Method - Track 15-minute intervals for 2 weeks, find what takes most time 26:30 Start Small Philosophy - Give AI one bite of elephant, not whole elephant 28:00 Salesforce Example - 100M in warm leads, replaced customer service with AI 29:45 Make Employee AI Specialist - Weekly KPI on integrating more AI into business 31:00 Change is Inevitable - Embrace it, AI creates 10M new jobs while eliminating some 32:30 Reducing Stress Question - How AI actually reduces stress and burnout if used right 33:45 Simon's Walking Example - Talking to Gemini while walking, clarifying foggy thoughts 35:30 40-Stock Watchlist - AI helped analyze revenue per employee across companies 37:15 Clarity Through Conversation - Back and forth with AI removes mental fog 39:00 Neil's Webinar Stress - Used AI as marketing coach to frame webinar structure 41:00 AI as Marketing Consultant - "You are my marketing consultant specialized in webinars" 42:45 Five Business Components - Lead gen, lead nurture, conversion, delivery, retention 44:30 Score Components 0-5 - Find lowest score, fix that component with AI first 46:15 What AI is Great At - Data analysis, engineering, code building, websites 47:45 Warning Signs Question - When AI relationship negatively impacts mental health 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Alex Hormozi just made $103 MILLION from a single book launch. I reverse-engineered his entire funnel—the emails, landing pages, webinar strategy, and pricing structure that sold 2.9 million copies in record time. Discover the exact blueprint behind Alex Hormozi's history-shattering book launch that generated $81 million in the first 24 hours. This isn't just theory—I've broken down every component of his $103M+ campaign so you can apply these strategies to your own business. What You'll Learn: The complete funnel structure from pre-launch to close His 4-tier pricing strategy ($30 to secret high-ticket offers) The 3-day webinar marathon framework (7+6+4.5 hours) Why he talked about bonuses 95% of the time, not the book Pattern interrupt advertising techniques that drove millions in sales The $6K upsell stack breakdown (physical + digital components) Referral program mechanics that created competitive urgency Implementation checklists for small, medium, and large budgets Whether you're launching a book, course, or high-ticket program, these battle-tested strategies will help you accelerate sales and maximize revenue. Chapter Markers: 01:30 Personal Context - Got 7 emails from Alex while on vacation with kids 02:15 Relevance - Simon writing book too, wanted to study successful launch 03:00 Applicability Warning - Half not applicable, Alex spent $50M on ads alone 04:00 Record Breaking Results - $81M first 24 hours, 2.9M copies sold 14:15 Everything Rehearsed - Alex prepares like an athlete, nothing random 15:00 Burn the List Intensity - So many emails, works in US, risky in Europe 16:30 6-Week Pre-Launch - Mystery building, daily escalation, social proof 18:00 Launch Day Sequence - "Live in 3 hours," "Almost live," "Live now" 19:15 Wife's Email - Leyla: "Alex is killing it right now, join us" 20:00 Real-Time Milestones - Live dashboards showing sales happening now 21:15 60-Minute Urgency - "60 minutes left" to create deadline pressure 22:30 $6K Upsell Stack - Physical playbooks, printed blueprints, 12 hardcover binders 24:00 Internal SOPs Positioning - "These are what we actually use in our team" 25:15 31-Minute Visual Stack - Literally showing each physical item in hands 26:45 Digital Components - AI clone of Alex, virtual implementation community 28:00 Hard Deadline Pressure - Capacity-based scarcity, one-time offer 29:15 Live Countdown Timer - During streams to create urgency 30:00 Leaderboard Feature - Real-time book sales visible, fun to watch 31:30 Mystery Project Teaser - "Worth more than NFT, less than bitcoin" 39:45 Community Building - Reliable partners for future promotions and cooperation 41:00 Physical Leverage - Tangible items in online world creates value perception 42:15 Multi-Day Strategy - Day 1: early adopters, Day 2: missed it, Day 3: fence sitters 43:45 Small Business Application - How to adapt with micro, small, medium budgets 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@SalesShow 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Simon woke up 4 AM sweaty: 'The book needs to change.' 6 hours and 3 coffees later, he rewrote every chapter.

Here's what founders miss about the book editing process—and why the hard part starts AFTER you finish writing.

Sean, Neil, and Simon pull back the curtain on writing their books—from the 10-person friend editor strategy to Simon's pivot with Jay Abraham, audiobook considerations, and the "I wish I had" title framework.

THE EDITING APPROACHES:

Simon's Book 1 (Strategy Sprints, 2022): Publisher editor from Kogan Page Paid editor Cindy on top Reason: First book, not a great writer Two editors during writing phase

Simon's Book 2 (with Jay Abraham): Jay and Simon talk, Claude writes AI as writing partner Still considering book writing coach in Google doc Example: Ali Abdaal's coach Azul with comments/questions/restructuring suggestions

SEAN'S FRIEND EDITOR STRATEGY:

The System: Chose 7-10 trusted people Made individual Google Doc copy for each person Title format: "[Name] - Controlled Copy - [Date]" Gave specific questions for feedback Timeline provided Why Individual Copies: "Remove their access after edits so you have one controlled master copy. Don't leave loose copies out there."

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME 🐦 X: https://x.com/simonseverino

👋 LinkedIn: https://at.linkedin.com/in/simonseverino

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/
💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/

We are going to steal from ServiceNow for you today. The two marketing secrets we’ll steal for you will be things you can immediately implement. And you’ll learn them in less time than it actually takes you to find out who the heck is servicenow. Join Michael The Referrability Master Roderick and Simon The Sales Booster Severino.

Simon Severino and Michael Roderick reveal ServiceNow's $200B playbook—becoming indispensable through operational value, building switching costs, and the hero/guide positioning that makes you referable without celebrity marketing.THE SHOCKING COMPARISON:Salesforce: $250B market cap, very public, forward-facing brand, external focus (customers, vendors, users)ServiceNow: $200B market cap, nobody's heard of it, works behind the scenes, internal focus (HR, admin, IT, workflow)The Lesson: "You don't need rah-rah marketing to reach $200B. You need to be indispensable in the background."THE 'MAN BEHIND THE CURTAIN' STRATEGY:Celebrity Brand (Wizard):

Lots of branding everywhere
Overt presentation
Forward-facing
Operational Brand (Man Behind Curtain):

Not seeking to be forward-facing
Gets into the weeds
Thoughtful internal business focus
Both can be equally successful
Key: Make yourself indispensable. If they remove you from the back end, there's a major problem.

02:00 "I Am Nobody" Concept - Completely indispensable but internally invisible
03:15 Internal vs External Systems - ServiceNow for inside, Salesforce for outside
04:30 Market Cap Comparison - ServiceNow $200B vs Salesforce $250B
05:45 No Flashy Marketing - Reached $200B without rah-rah celebrity branding
07:00 Man Behind Curtain - Thoughtful internal focus vs wizard forward-facing brand
18:15 Service Business Reality - Most don't have actual switching costs
19:30 Creating Indispensability - Listen between lines, ask what's working and missing
21:00 Expansion Strategy - Sales trainer → onboard people → integrate CRM → go deeper
22:45 Consultant Relationships - Become bottleneck with exclusive access to Google/Meta
24:30 True Bottleneck Power - Lose you, lose direct phone line to major platforms
26:00 Relationship Guarantee - Can't guarantee exclusivity, but easier with your connections
27:30 ClientTheory Book Club - Franchise CRM applying Strategy Sprints chapter by chapter
29:00 Website Chapter Question - Who is the hero and who is the guide?
30:30 Hero vs Guide Framework - Don't be Superman, be Spider-Man's 80-year-old coach
32:00 Perspective Shift - Hero has mission with obstacle, guide offers 3-step process
42:30 Technology Made Us Impatient - Extra second to load causes annoyance now
44:00 TV Evolution Example - Used to watch commercials live, now can't wait one second
45:15 Friction is Universal - Everyone feels it, solve it and people talk about you

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@SalesShow
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Simon's kids got their first judo belt and refused to take off their 'warrior dress.' That moment sparked a question: There's a warrior in every CEO and sales leader—how do we help them? Enter Rob Fenster Maker, The Warrior Maker. Rob Fenster Maker (The Warrior Maker) breaks down the warrior archetype for business leaders, including the foundation work that creates unshakeable resilience, the difference between protecting vs. fighting, and how to handle setbacks during tough sales cycles.THE WARRIOR DEFINITION:"A warrior is never somebody who fights everyone in front of them. A warrior is somebody prepared to take their stand to protect those behind them."ROB'S JOURNEY:Military background → Warrior spirit ingrained → Lost that identity → Felt like going through motions → Did hard work on himself → Reignited warrior spirit → Everything changed: Better husband More impactful father Better friend Cascaded through entire life holistically THE FOUNDATION WORK:Step 1: Identify Your Truths Dig deep → Speak them out → Write them out Do this BEFORE life happens (because it will) When you do this work beforehand, you're ready to take your standStep 2: Same for Business Understand foundation of your business What's the main thing your business serves and provides? Know your mission Withstand the cycles (good and bad) Get through bad to reach goodTHE IDEAL CLIENT AVATAR:Man, early 30s to early 50s Married, has children Had some success in career But feels something's missing Wrapped around 9-to-5 identity Knows there's something moreThe Mission: Help them understand there's more than 9-to-5. Live life with intention in body, mind, and spirit. Chapter Markers: 02:45 Why Warrior Coaching - Word "warrior" always resonated deeply with Rob 03:30 Military Background - Warrior spirit ingrained from military service, integral to faith 04:15 Personal Transformation - Lost warrior identity, rediscovered it, life changed drastically 05:00 Holistic Impact - Became better husband, father, friend when warrior spirit reignited 05:45 Foundation Work - Understanding your truths before life happens to you 06:30 Business Foundation - Know what your business serves and provides as main mission 07:15 Withstanding Cycles - Understanding mission helps survive bad business cycles 08:00 Ideal Client Avatar - Men 30s-50s, married with kids, successful but feel something missing 09:15 Nine-to-Five Identity - Helping men understand there's more beyond career identity 15:00 Cemetery of Dreams - Don't let dreams die, they're given to you to serve the world 16:00 Two Tribes Question - Community around you vs online tribe serving same mission 17:30 Digital vs Face-to-Face - Digital makes connections easier, not necessarily better 18:45 Authentic Consistency - Same person and message whether digital or in-person tribe 20:00 The Warrior Forge Launch - Cohort of 8-10 men to reignite warrior spirit 21:15 Warrior Definition - Not fighting everyone in front, protecting those behind you 22:30 Program Topics - Call to rise, armor of identity, vows of a warrior 33:45 Dealing with Setbacks - Can't hang on to setback, learn from it through self-reflection 35:00 Self-Reflection Process - What could I have said differently? How can I present better? 36:00 Never Give Up - Find courage within, courage is not absence of fear 37:00 Courage Definition - Allowing fear not to control you, make one more call 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@SalesShow 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ It's just a cookie. Yet Oreo owns 9 out of 10 US households and makes $3B annually. How? Two stolen strategies you can use this week—plus the prediction platform that knew Trump would win a month early. Simon Severino and Michael Roderick (the Repeatability King) break down Oreo's $3B strategy—from Star Wars collaborations to Super Bowl blackout tweets—and reveal the betting platform that tells you what's actually on your audience's mind right now. THE OREO DOMINATION STATS: 9 out of 10 US households eat Oreos $3 billion annual revenue (owned by Mondelez) Broke the internet multiple times with one cookie THE 2 STOLEN STRATEGIES: STRATEGY #1: EMOTIONAL CONNECTION THROUGH NOSTALGIA Star Wars Collaboration: Light vs. Dark side cookies with blue or red cream Selling the feeling of watching Star Wars, not just the cookie Post Malone Partnership: Created entire new cookie around current pop culture relevance The Principle: "Most cookies just advertise 'here's our cookie.' Oreo taps into nostalgia of brands we grew up with—you're not selling product, you're selling feelings from the past." STRATEGY #2: REAL-TIME AGILITY "Dunk in the Dark" (Feb 3, 2013): Super Bowl power outage → Oreo tweets "You can still dunk in the dark" → Went viral instantly Right moment + right message = cultural phenomenon The Bunker Stunt: When billionaires discussed building bunkers, Oreo built actual bunker in Alaska to "save their secret formula" Went viral again (even with criticism about spending) Marketing job: Get people talking ✓ Chapter Markers: 00:45 Oreo's Dominance - 9 out of 10 US households, owned by Mondelez, $3B annually 01:30 Guest Introduction - Michael Roderick, repeatability king, on stealing Oreo's strategies 02:15 Strategy 1: Nostalgia Marketing - Tap into beloved brands people grew up with 03:00 Star Wars Collaboration - Light vs Dark side cookies with blue/red cream 11:30 Applying to Small Business - How solopreneurs and agencies can use zeitgeist 12:15 Polymarket Introduction - Crypto-based betting platform for accurate predictions 13:30 Why Polymarket Works - People bet real money, not just social opinions 14:45 Election Prediction Success - 85% predicted winner while traditional polls failed 16:00 Social Desirability Bias - Surveys get socially acceptable answers, not truth 17:15 Business Application - Check top business topics people are betting on 18:30 Minimum Engagement - Create polls on LinkedIn/X about trending topics 19:45 Go Deeper - Take position, discuss pros and cons, create intimate conversations 27:15 Platform Differences - LinkedIn strategy works for weeks, X moves too fast (15 minutes) 28:30 Jarvis to Iron Man - Be the coach available anytime, not just scheduled sessions 29:45 Branded App Solution - Strategy Sprints app for real-time member questions 31:00 Real-Time Cadence - Match response speed to client's life flow and pace 32:15 Cookie Nostalgia Memory - Ringo Pavesi commercial with racial harmony message 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.