In this episode of the Sports Tech AllStars Podcast, we present Joseph Crusoe, Founder and CEO of NurivaTech AI and the public-facing product SportFX.ai.

The conversation explores how a serial entrepreneur with no prior sports industry experience built a markerless motion capture platform that delivers 70,000 body tracking points from a standard iPhone, why democratising biomechanical feedback for youth athletes is the core mission, and how SportFX is building toward becoming a full human motion intelligence platform across sports and beyond.

Takeaways

• Most sports performance tools tell you what happened but not why — SportFX answers the question every athlete actually cares about: am I getting better?
• Traditional motion capture requires expensive hardware and specialist facilities — SportFX delivers equivalent fidelity from an iPhone using proprietary computer vision software
• The platform tracks over 70,000 data points per frame compared to the 10 to 30 dots used by conventional motion capture systems
• SportFX launched with baseball because it is already the most analytically advanced sport
• The platform has over 13,000 active users since launching on the App Store, with a tiered subscription from free to $100 a month
• Accuracy is a non-negotiable north star — the platform is making decisions that affect athletic careers and long-term physical health
• The custom LLM Winston learns from every video upload and improves its understanding of each individual athlete over time
• Golf is the next sport to be added, with multi-sport capability targeted by mid-2027
• The platform is already part of the NVIDIA Inception Program

To learn more, visit: https://www.sportfx.ai

Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.

STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.com

As promised, here's your small surprise:

Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26

Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

Chapters

00:00 Introduction
00:30 What Is SportFX and Why Was It Built
02:15 The Golf Simulator Moment That Started It All
05:30 Why Answering “Am I Getting Better?” Is the Core Mission
07:40 Markerless Motion Capture
08:45 Which Sports SportFX Covers Now and What Is Coming
10:00 13,000 Active Users, Tiered Subscriptions and the Democratisation Vision
11:30 How the Platform Learns — Annotation, Archetypes and the Winston LLM
13:28 SportFX Live — Real-Time Analytics Coming Soon
14:37 The Sports Roadmap: Baseball Now, Golf Next, Multi-Sport by 2027
15:29 The $8 Million Round, MLB Investors and Where the Capital Goes
16:16 Why the Platform Was Built for Infinite Scalability
18:20 Human Motion Intelligence Beyond Sports
19:23 Why Sports Performance Tech Is the Gateway to Longevity Tech
20:16 First Time Founding in Sports
21:30 The Responsibility of Being a Steward of Athletic Dreams
23:50 The Next 12 to 18 Months
26:11 Enterprise Partnerships, SportFX Team and Upcoming Announcements
28:32 NVIDIA Inception Program and What It Signals
29:19 Favourite Sporting Moment

Stay Connected with SportsTechX

Spotify: https://creators.spotify.com/pod/profile/sportstechx/

Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751

LinkedIn: https://www.linkedin.com/company/sportstechx

YouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Chris, Partner at Ten Squared Capital, a seed to Series A fund investing across the attention economy- media, entertainment, live experiences and sports.

The conversation explores why live sports and live events become more valuable as AI floods the world with content, how fandom is one of the most undermonetised assets in sport, and why athletes as individual brands are still massively undervalued relative to the teams they play for.

Takeaways

• The attention economy covers everything competing for your time and money outside of work
• Live sports become more exclusive and more valuable precisely because AI makes everything else abundant
• Fandom is severely undermonetised — fans paying twenty dollars a month for Spotify consume hundreds of hours of music and there is a massive willingness-to-pay gap waiting to be unlocked
• Ten Squared backs infrastructure and platform companies powering the attention economy rather than individual creators or specific IP
• Tokenization has three genuinely strong use cases in sports: payment rails for direct athlete-to-fan transactions, financing junior sports careers and creator revenue factorization
• Proof of attendance and digital collectibles done right can reward loyal fans and create meaningful data for teams and athletes
• The biggest athletes arguably have larger fanbases than the biggest teams
• NIL legislation is only a few years old — a generation of athletes born into that infrastructure will fundamentally change how sports commerce works
• Formula One is the best existing example of how to tier fandom across multiple segments and price points

To learn more, visit: https://tensquared.com/

Get in touch with Chris at: https://www.linkedin.com/in/christophercheung93/

Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.

STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.com

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!
• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.
• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.
• Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26
• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

Chapters

00:00 Introduction

00:36 From Toronto to LA Investment Banking — How Sports Shaped Chris's Career

02:30 Joining Ten Squared Capital and What the Attention Economy Actually Means

03:59 Why Live Sports Become More Valuable in an AI-Abundant World

06:52 The Challenge of Picking Winners in the Attention Economy

08:05 The Picks and Shovels Approach

10:29 Web Three, Blockchain and What Still Applies to Sports Today

11:58 Three Tokenization Use Cases That Actually Work in Sports

14:27 Proof of Attendance Protocols and Digital Collectibles Done Right

15:26 How Ten Squared Invests

17:09 Portfolio Spotlight

18:25 The Tiering of Fandom

19:44 Formula One as the Best Example of Multi-Tier Fandom

20:31 Formula One's Half a Million Fans at Silverstone

21:33 Athletes as Their Own Brand — The Most Undervalued Asset Class in Sport

23:20 How Technology Has Changed What an Individual Athlete Can Build

24:24 NIL, the Next Generation of Athletes and What Comes Next

25:13 What the Next 12–18 Months Look Like for Ten Squared Capital

26:29 Favourite Sporting Moment

Stay Connected with SportsTechX

• Spotify: https://creators.spotify.com/pod/profile/sportstechx/
• Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751
• LinkedIn: https://www.linkedin.com/company/sportstechx
• YouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Uday Khanna, Co-Founder of 1406 Park Lane Partners and angel investor in sports tech.

The conversation explores how a career in M&A transaction advisory led Uday to co-found an early stage investment syndicate focused on sports, emerging sports and wellness, why bringing institutional rigour to pre-seed investing is a genuine edge, and how groups like EBAN Sports are filling a critical gap in the European sports tech funding landscape.

Takeaways

• 1406 Park Lane Partners combines M&A advisory, investment banking and private equity experience to bring institutional discipline to early stage sports tech investing
• The syndicate's core value proposition is smart capital
• Emerging sports, data infrastructure and wellness and fitness are the three primary thesis areas for the syndicate
• Most business angels invest locally by default — cross-border early stage sports tech investment in Europe remains rare and underserved
• Communities like EBAN Sports are crucial for connecting sports industry insiders with experienced investors who understand how to scale businesses
• The gap between early stage venture and PE is exactly where 1406 Park Lane Partners tries to add value — helping founders understand what institutional readiness looks like before they need it
• Sports tech is still early as an asset class — the deal volume and value has not yet caught up with sectors like healthcare or fintech, but the trajectory is clear
• Pre-seed and early seed is where angel syndicates can have the most impact — founders are more open to collaboration before institutional VCs arrive

To learn more, visit: https://www.linkedin.com/company/1406-park-lane-partners

Get in touch with Uday Khanna at: https://www.linkedin.com/in/uplusk

Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.

STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.com

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!
• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.
• Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26
• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

Chapters

00:00 Introduction
00:41 What Is 1406 Park Lane Partners and Where Did the Name Come From
02:54 From M&A Advisory to Early Stage Sports Tech Investor
03:38 Combining M&A, Investment Banking and PE Experience in One Syndicate
06:02 Check Size, Deal Stage and Who 1406 Invests In
07:54 Smart Capital — Helping Founders Become VC Ready
09:19 Thesis Areas: Emerging Sports, Data Infrastructure and Wellness
12:23 Pre-Seed and Early Seed as the Sweet Spot for Angel Syndicates
13:21 Why Uday Joined EBAN Sports and What It Has Delivered
15:25 Using EBAN Sports as a Deal Flow Source and Jury Member
16:03 What EBAN Sports Is and How to Get Involved
17:44 What PE Experience Brings to Early Stage Investing
20:11 What PE Readiness Actually Looks Like and Why It Matters for Founders
21:48 The Growing Wave of PE Interest in Sports and Sports Tech
22:01 What the Next 12–18 Months Look Like for 1406 Park Lane Partners
25:17 Training for a Half Marathon in Madrid and the Tech Used Along the Way
27:42 Favourite Sporting Moment

Stay Connected with SportsTechX

• Spotify: https://creators.spotify.com/pod/profile/sportstechx/

• Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751

• LinkedIn: https://www.linkedin.com/company/sportstechx

• YouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Evan Kirkham, CEO and Co-Founder of Outlier.

The conversation explores how Outlier is building a data-driven sports betting platform that charges bettors directly rather than taking affiliate fees from sportsbooks, why that single decision shapes everything about the product, and where the $11 million Series A company is heading next - including a data acquisition and a new live betting product.

Takeaways

• Outlier charges bettors a subscription fee instead of taking affiliate money from sportsbooks - a deliberate choice that keeps the product fully aligned with the user

• Taking affiliate fees from sportsbooks creates an incentive to funnel users rather than serve them - Outlier refuses to make that trade-off

• The platform is essentially a Bloomberg Terminal for sports bettors, taking users from insight to analysis to bet execution in one seamless flow

• 65% to 70% of Outlier's traffic is NBA, with prop bets driving 95 percent of overall usage

• The US skipped the betting shop era entirely - everyone came to digital sports betting at the same time, which is why adoption has been so fast

• The financialization of sports betting is the defining US trend - bettors will increasingly move in and out of positions like traders, with limit orders and automated execution

• The market is bifurcating between serious data-driven bettors and casual fans who just want entertainment - most products are still trying to serve both at once

• UK bettors have ingrained behaviors tied to legacy sportsbooks - breaking those habits is the core challenge of international expansion

• Outlier is acquiring a data technology provider and launching a net new live in-game betting product

To learn more, visit: https://www.outlier.bet

Get in touch with Evan Kirkham at: linkedin.com/in/evan-kirkham-581b1220 

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction

02:59 What Outlier Is and Why It Calls Itself a Bloomberg Terminal for Sports

03:28 Is Outlier for Casual Bettors or Serious Ones?

04:08 The Match.com Model - Building a Suite of Data Products

05:14 The Origin Story

05:51 Game Lines vs Prop Bets

08:40 Why Outlier Charges Subscribers Instead of Taking Sportsbook Affiliate Fees

10:13 Subscription as the Core Business Model 

12:10 Why Affiliate Models Serve the Sportsbook, Not the Bettor

13:18 100,000 Monthly Active Users and the NBA Dominance

13:48 Expanding Into Soccer and International Markets 

16:00 Why the US Adopted Sports Betting So Fast Compared to Europe

17:57 The Learned Behavior Problem in UK Betting Markets

19:47 The Stale UK Market and the Opportunity for a Fresh Product

21:13 The Financialization of Sports Betting

23:20 The Bifurcation of Sports Betting: Serious vs Fun

24:11 Prediction Markets, Cultural Betting and Responsible Gambling in Europe

25:03 Betting as a Shared Entertainment Experience

26:38 Why Sportsbooks Are Missing the Fun Segment Entirely

27:12 What Is Next: Series A, CMO Hire, Data Acquisition and Live Betting Product

29:18 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Juan Fuentes Fernandez, Director at GSIC Valencia and Co-Chair of EBAN Sports, the sports vertical at the European Business Angel Network.

The conversation explores why European sports tech investment remains fragmented, why industry insiders and experienced investors rarely occupy the same room, and what Juan is building across two organisations to close that gap from a testing lab in Valencia certifying pre-market technologies to a pan-European angel network connecting deal flow across borders.

Takeaways

• Sports tech has two separate worlds - industry insiders who understand the market and experienced investors who have done exits

• GSIC Valencia is a testing lab that certifies sports technologies across up to 60 metrics in cooperation with 58 Valencian sports federations

• The GSIC certification carries real commercial value - it helps startups raise capital and sell to sports organisations that already trust the brand

• Most business angels invest locally by default - EBAN Sports exists to break down the regulatory and knowledge barriers that prevent cross-border early-stage investment in Europe

• There are not yet enough sports tech unicorn exits to attract experienced investors organically - EBAN Sports is accelerating that by bringing seasoned angels into the space

• Athletes are an underutilised capital source - GSIC is developing bootcamps to help athletes become investors and entrepreneurs

• Juan's investment thesis centres on B2C emerging sports like CrossFit and running, founders with an international mindset, and companies with product-market fit that need help expanding globally

• A founder who gets on a plane to raise money in foreign markets is already demonstrating the mentality needed to scale internationally

  
  

To learn more about GSIC: https://sport-gsic.com/ 

To learn more about EBAN Sports: http://www.eban.org 

Get in touch with Juan Fuentes Fernandez at: https://www.linkedin.com/in/juanfuentesfernandez

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction

02:31 Who Is Juan Fuentes Fernandez - Executive, Investor, Ecosystem Builder

04:02 What GSIC Valencia Is and Why It Was Launched

05:51 GSIC's Three Chapters 

06:33 How the GSIC Testing Lab Works and What Certification Means

07:27 Who Can Apply 

09:39 How Much Does GSIC Certification Cost and What Is the Process

10:49 Upcoming GSIC Initiatives

11:57 What EBAN Sports Is and Why Juan Co-Founded It

12:45 The Fragmentation Problem in European Sports Tech Investment

17:34 Two Worlds That Don't Meet: Industry Insiders vs Experienced Investors

18:20 Why Sports Tech Needs Both to Grow

20:20 A Year of EBAN Sports 

21:07 How Investors and Startups Can Join EBAN Sports

23:04 What Is Coming Up on the EBAN Sports Event Calendar

23:54 Juan's Personal Investment Thesis 

26:00 Nine Portfolio Companies and What Juan Looks for in Founders

27:33 How to Connect With Juan on LinkedIn

28:09 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Josh Helmrich, Senior Director of Media Strategy, Business Development and Next Gen Stats at the NFL.

The conversation explores how the NFL went from zero player tracking data to a platform that powers broadcast graphics, officiating decisions, coaching strategy, health and safety research and the Madden video game - and what the next evolution of that platform looks like now that optical tracking has entered the picture.

Takeaways

• Next Gen Stats started as a working project name that nobody gave much thought

• The NFL chose wearable ultra-wideband tracking over optical at the start because of the unique occlusion challenges in American football 

• In the first game of tracking, the NFL collected more data than in the entire history of the league combined

• Marrying optical and wearable tracking together is the real unlock 

• The Big Data Bowl identified a winning rushing yards model from a Japanese team that had never watched American football and did not speak English

• Ball tracking at the bottom of a pile-up remains an unsolved problem 

• The NFL now has 29 data points per player at 10 frames per second 

• Innovation partners do not need to wait for the NFL to come to them 

• The Big Data Bowl has become a talent pipeline, placing graduates directly into NFL clubs and the league office

To learn more, visit: https://nextgenstats.nfl.com

Get in touch with Josh Helmrich at: linkedin.com/in/josh-helmrich-07a93510 

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction

02:11 Sports Innovation Düsseldorf and the NFL in Europe

03:17 How the NFL Is Building an International Fan Base

05:18 The Origin of Next Gen Stats 

06:02 Why the NFL Chose Wearable Tracking Over Optical

08:17 The Evolution of Sensors

10:34 Why Optical Tracking Took 10 Years to Arrive in the NFL

12:27 Ball Tracking in Football vs Other Sports

13:17 Was There a Plan or Did the Use Cases Reveal Themselves?

14:27 Enabling Coaches, Officials and Health Teams to Find Their Own Use Cases

15:49 AWS, the Big Data Bowl and Opening Up NFL Data

16:33 What the Big Data Bowl Actually Is and Why It Works

18:24 The Japanese Team That Won Without Ever Watching American Football

20:31 How the Big Data Bowl Became a Talent Pipeline for NFL Clubs

21:45 How the NFL Evaluates and Partners With New Technology Providers

22:56 The Unsolved Problem: Ball Tracking at the Bottom of a Pile-Up

24:09 What Kind of Technology the NFL Is Actively Looking For

25:09 What the Next 12–18 Months Look Like for Next Gen Stats

26:23 A Call to Action for International Sports Tech Innovators

27:42 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Jeffrey Hintz, VP of Innovation at Indiana Sports Corp and Executive Director at SportsTech HQ.

The conversation explores why Indianapolis - home to the NFL Combine, NCAA headquarters, IndyCar, the new Cadillac F1 team, and 50 plus sports tech companies - is one of the most overlooked sports tech ecosystems in the world, and how Jeff is building the infrastructure to put it firmly on the global map.

Takeaways

• Indiana is home to the NFL Combine, NCAA, IndyCar, USA Football, USA Track and Field, USA Gymnastics, the Cadillac F1 team and the National High School Sports Federation 

• The Indiana Sports Corp was the first sports commission ever founded in the US, established in 1979, and has since inspired over 350 similar organisations globally

• Sports Tech HQ is not an accelerator or co-working space 

• Infrastructure that connects startups to pro teams, governing bodies, universities and investors

• Indiana offers a genuine competitive advantage for sports tech companies: denser access to decision-makers and faster traction than larger, noisier markets

• Consolidation in athlete performance tech is accelerating - the trend is toward one platform that manages and measures everything

• Youth sports globally is still largely run on spreadsheets and payment apps - the disruption opportunity remains wide open

• The over-monetisation of fans is an emerging tension in US sport, mirroring conversations already happening in European football

• Local fans create the atmosphere and the product - losing them to pricing pressure risks killing the golden goose

• Fan-owned models like the German 50+1 rule preserve exactly what makes sport worth watching in the first place

To learn more, visit: https://sthq.org/

Get in touch with Jeffrey Hintz at: linkedin.com/in/jeffrey-hintz

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction 

02:53 The 2016 Ryder Cup 

05:14 What It Takes to Run a Four-Year Event in Six Days 

06:50 From PGA Tour to Indiana Sports Corp 

08:24 Why Indiana Is a Sports Tech Hub Most People Don't Know About 

09:27 The NCAA, IndyCar, Cadillac F1 and the Density of Indiana's Sports Ecosystem 

10:23 What SportsTech HQ Actually Does 

11:35 Indiana as a Landing Pad for International Sports Tech Companies 

12:26 Highlights: Six Techstars Cohorts, 66 Companies and Growing 

14:26 Indiana Is the Middle Coast  And That's a Competitive Advantage 

17:33 Trends in Sports Tech: Consolidation, Youth Sports and AI-Driven Decisions 

19:21 The Fan Economy, NIL and the Always-On Club Brand 

22:12 Youth Sports Still Runs on Spreadsheets 

23:14 Are Fans Being Over-Monetised? 

25:47 Sports Betting, Distraction and the Warning Signs in the US 

26:10 The 50+1 Rule, Fan Ownership and the Golden Goose Problem 

29:20 FC Union Berlin, International Fans and Why the Model Matters 

31:09 How Tech Can Help Clubs Balance Local and Global Fandom 

32:33 What the Next 12–18 Months Look Like for SportsTech HQ 

34:26 Peak Sports Tech Vegas, the Final Four Summit and Mark Cuban 

37:41 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Andrew Powell, CEO and Co-Founder of Ethos.

The conversation explores how two college roommates built a human readiness platform out of a dorm room at UNC, why the mental side of sport remains the most underinvested edge in elite performance, and how the same technology that helped the Seattle Seahawks win a Super Bowl is now training US Air Force fighter pilots.

Takeaways

• The mental side of sport is still the most underserved performance lever

• Ethos started as Duolingo for sports playbooks and has evolved into a full human readiness platform serving the NFL, NCAA, US military and enterprise clients

• Coaches spend 95% of their time finding insights and only 5% ensuring players actually understand them - Ethos flips that ratio

• Michigan credited Ethos insights with a game-changing interception in the national championship game

• The translation from NFL playbook training to fighter pilot combat tactics was more direct than expected 

• The majority of Ethos revenue now comes from the US Department of Defense, with sports and commercial clients each representing around 20%

• AI agent workflows for coaching staffs are the next frontier 

• NIL and the professionalization of college sports are creating new commercial opportunities that the industry is still structuring around

• More data and better tools do not homogenise sport 

To learn more, visit: https://www.ethossystems.com/company

Get in touch with Andrew Powell at: linkedin.com/in/andrew-powell-15180731 

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction 

02:28 The Dorm Room Origin Story of Ethos 

04:16 Why Athletes Are Drowning in Data But Starving for Clarity 

05:09 The Learning Science Behind the Platform 

06:45 How Coach Insight Data Changes Everything 

08:37 Why Mental Readiness Is the Last Untapped Edge in Elite Sport 

09:12 Working With the Seattle Seahawks on Their Super Bowl Run 

11:55 Cognitive Development, Memory and the Underplayed Mental Game 

12:45 From NCAA Basketball to NFL - The Sports Portfolio 

14:49 Human Readiness Beyond Sport - The Rebrand From Learn to Win to Ethos 

15:45 How NFL Playbook Training Translates to Fighter Pilot Combat Tactics 

20:02 What Makes Ethos Different From Corporate Learning Management Platforms 

21:23 Revenue Split: Military, Sports and Commercial 

22:24 AI Agents for Coaching Staffs

25:06 Does More Data Make Sport Less Exciting?

27:39 Formula One, Adrian Newey and Why Better Baselines Create More Innovation 

28:27 What the Next 12–18 Months Look Like for Ethos 

29:55 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Lisa Währer, Co-Founder and Managing Director of FC Viktoria Berlin.

The conversation explores how six women with a startup mindset took over one of Germany's oldest football clubs and are building something that looks nothing like traditional German football - from bold branding and digital ticketing to securing the first European investment from Monarch Collective, the fund behind Angel City FC.

Takeaways

• FC Viktoria Berlin is Germany's first fully female-led football club, operating across both men's and women's sides

• The startup mindset is not a marketing angle - several of the six co-founders come directly from the startup and angel investing world

• Women's football creates a fundamentally different matchday atmosphere - more inclusive, more family-friendly, and commercially distinct from the men's game

• Berlin had no dominant sports team and no professional women's football presence

• Monarch Collective's first European investment signals growing institutional confidence in women's football as an asset class

• The gender data gap in football is real 

• Multi-club ownership models make particular sense in women's football where knowledge transfer and shared infrastructure accelerate professionalization

• Germany's 50+1 rule continues to deter investors who can find more control 

• The next 12 months are about scaling revenue, building toward profitability, and preparing for first division football

  
  

To learn more, visit: http://www.fcviktoria.com

Get in touch with Lisa Währer at: linkedin.com/in/lisa-währer-58a36058 

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction 

02:30 What Makes FC Viktoria Berlin Different 

04:38 The Matchday Atmosphere and Why Women's Football Feels Different 

06:01 Why Berlin Was the Right City for This Project 

08:06 Berlin's Fragmented Sports Market and the Opportunity It Created 

09:14 The Startup DNA Behind FC Viktoria's Six Founders 

11:26 What the FC Viktoria Brand Actually Stands For 

13:33 Tech and Innovation at the Club - From Digital Ticketing to Player Data 

16:10 The Gender Data Gap in Women's Football 

16:47 Working With Kinexon to Bridge the Data Gap 

17:30 Multi-Club Ownership, Monarch Collective and the Investment Landscape 

18:39 Where Women's Football Investment Is Heading in Germany and Europe 

21:36 Why Women's Football Is a Better Early-Stage Investment Than Men's 

22:31 What the Next 12–18 Months Look Like for FC Viktoria 

24:33 Why This Is One of the Most Exciting Stories in Women's Sport 

25:25 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present John Stewart, CEO and Co-Founder of FastBreak AI.

The conversation explores how a routing and scheduling engine built for field sales became the dominant infrastructure behind professional sports scheduling globally, and how FastBreak AI is now leveraging that same technology to transform the $70 billion youth sports market in the United States.

Takeaways

• Professional sports scheduling is one of the most complex combinatorial math problems in existence

• FastBreak AI is the dominant player in pro sports scheduling globally

• The company entered at the top of the market intentionally

• Youth sports in the US is a $70 billion market ripe for consolidation, with private equity now arriving in force

• Facial scan comparison to sexual predator databases is coming to youth sports ticketing

• Continuous background checks are replacing point-in-time checks for coaches and volunteers working with children

• AI-driven voice prompts may become the default user interface for consumer sports tech applications within the next two years

• Affordability in youth sports is an emerging crisis that technology and smarter operator economics can help solve

• Smart capital - not just more capital - is what changes the trajectory of the sports tech industry

  
  

To learn more, visit: https://www.fastbreakai.com

Get in touch with John Stewart at: linkedin.com/in/john-stewart-3528a38

Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction

01:47 The Origin Story of FastBreak AI

04:24 How Scheduling Went From One Consultant to a Global Platform

06:42 Why Sports Scheduling Is One of the World's Hardest Math Problems

09:59 The NBA, Media Rights and Why Complexity Only Grows

11:15 Market Dominance

13:06 How European Soccer Adds Another Layer of Scheduling Complexity

14:10 Lessons From Selling a Company to Salesforce and Entering Sports Tech

15:10 Youth Sports Is Fragmented

17:09 Land and Expand

19:12 What's Next

22:08 The Wallet, Rewards and Payment Infrastructure Play

22:13 Big Trends for 2026

25:17 The Capital Flooding Into Sports Tech Right Now

27:05 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Hendrik Weber, SVP of Sports Innovation at the DFL (Deutsche Fußball Liga).

The conversation explores how German football built the data infrastructure behind one of the world's most-watched leagues, how 3D markerless tracking is reshaping the broadcast product, and how the DFL thinks about its role in fostering sports tech innovation - from startup access to market consolidation dynamics.

Takeaways

• Centralised tech provision to all clubs lifts the competitive baseline across the entire league - not just the top

• 3D markerless tracking is at a genuine inflection point, with EA Sports' acquisition of TRACAB signalling where broadcast storytelling goes next

• Market consolidation in performance tech is natural, but monopoly dynamics create pricing risk - the DFL actively works to keep new entrants coming in

• Invitation-only event formats change the depth of conversation and the quality of knowledge exchange

• The betting and fantasy gaming segment is the next area to watch for a consolidation wave

• The DFL sees performance and media as interconnected - stronger on-pitch product drives commercial upside

• Sports Innovation in Düsseldorf has become a must-attend event because it combines live sport, real technology demos, and genuine cross-sport exchange

To learn more about the DFL, visit: https://www.dfl.de

Get in touch with Hendrik Weber at: https://www.linkedin.com/in/hendrik-weber-dfl

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 

As promised, here's your small surprise:

• Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!

• Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.

• Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.

More from SportsTechX:

• Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE

• Download the latest Global Sports Tech Ecosystem Report - HERE

• Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE 

Stay Connected and follow for more:

• LinkedIn

• YouTube

• Spotify

• Apple Podcast

Chapters

00:00 Introduction 

01:38 What Sports Innovation Is and Why the DFL Builds It 

04:30 The Innovation Games Format

06:30 3D Markerless Tracking and the EA Sports / TRACAB Integration 

10:00 The DFL's Two Mandates 

13:50 Centralised Club Tech and the Sky Germany Virtual Broadcast POC 

17:30 Market Consolidation in Performance Tech 

20:45 Where the Next Consolidation Wave Hits

22:00 Hendrik's Career 

26:00 What's Next: Operationalising Event Learnings and the Project Pipeline 

27:30 Favourite Sporting Moment