Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the options to find your perfect fit!

Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engaged fans who'll help your podcast grow! 

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Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the experience for listeners, and even write catchy subject lines. They also share some fun unsubscribe message ideas and explain why this approach is a win-win-win for them, their community, and their business.

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If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significance of a customized booking calendar and tailored invitations. Covering legal considerations with release language and the necessity of ensuring guest rights to images, they offer insights into notification strategies, including pre-appointment reminders and personalized follow-up emails. Tracy and Tom also highlight the value of call-to-action prompts and the delicate balance of soliciting guest engagement without being overly demanding, ultimately guiding podcasters toward a seamless scheduling experience that enhances professionalism and fosters positive guest experiences.

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If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and Fran Asaro in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connections through likes, comments, and subscriptions, debunking common myths about engagement tactics. From leveraging YouTube shorts to maximizing the impact of community pages, Tracy and Fran share valuable insights on building a loyal and interactive audience base. This episode offers practical tips and strategies to elevate your channel's success and create meaningful connections with your viewers. Tune in for actionable advice and discover how to unlock the true potential of your YouTube channel!

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In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting profitability. Discover why blindly following traditional ad monetization models may not yield the results you desire and explore alternative paths to financial success in the podcasting realm. From promotion monetization to strategic sponsorships, Tom and Tracy discuss the diverse avenues available to savvy podcasters seeking to maximize their revenue potential. Gain invaluable insights into building authentic relationships with sponsors, crafting compelling promotions, and leveraging your influence to generate substantial income. Whether you're a seasoned podcaster or just embarking on your podcasting journey, this episode is a must-listen for anyone seeking to unlock the true profit potential of their podcast. Tune in now and revolutionize your approach to podcast monetization!

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There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrench into download numbers, listener habits, and the dynamic between podcasters and advertisers. They zero in on the shift in auto-downloads, emphasizing why it's a game-changer for podcasters relying on download stats for ad revenue. Tracy also raises concerns about Apple's automatic transcript feature, tackling accuracy glitches and how it might negatively impact the listener's experience. Throughout, Tom and Tracy encourage consistency, valuable content creation, and alternative ways for podcasters to engage with their audience beyond podcasting platforms.

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Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard break down the three tragic reasons why your podcast listeners can’t reach you. Join in and learn why you might want to secret shop your podcast on the player apps to make sure you’re getting the most out of your efforts.

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Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibility and engagement. They also discuss the impact of visuals on the brain, and the significance of episode art in various contexts like podcast apps and social media, and provide practical tips, such as using consistent branding, proper text scaling, and avoiding unnecessary numbering. Throughout the episode, Tom and Tracy share valuable insights aimed at helping podcasters maximize the potential of their episode artwork. Learn to captivate your audience more by tuning in!

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While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting royalty-free content to obtaining licenses, with their comprehensive checklist to fortify your defenses against malicious forces. Don't be intimidated by cease and desist letters; armed with proper documentation, you'll navigate through unscathed.

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One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media, Melanie Gorman, to spill SEO secrets for podcast triumph. She discusses the fundamental importance of SEO for websites, breaks down the misconception around merely searching for one's own domain name, and emphasizes the need to align content with the language and concerns of the target audience. Plus, Melanie unveils the strategy behind effective blogging, showcasing how blogs serve as the backbone of the internet, conveying authority, expertise, and relevance. So tune in and gain valuable insights into optimizing your podcast content for Google, understand the psychology of search, and leverage SEO to enhance your online presence.

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