"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?"

That's how we open this week's episode of Dare to Launch.

Here's my answer – the value of information is trending towards zero.

I chose those words very carefully. And when you check out the episode, you'll see why.

I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling.

So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business.

This is a spicy episode.

Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉

We also get into:

• Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line)

• The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space

• The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!)

• Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy)

• What your customers are REALLY buying in an AI world – and how knitting can help you sell it

• The most AI proof business I know – and the human elements AI can't replicate

• Why people using AI to solve their problems for free could be your best customers

… and more.

Don't believe the doom-and-gloom…

There's opportunity here with AI… and you have more control over it than you might realise.

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Get the Free Audiobook of Launch by Jeff Walker at https://getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Grab my FREE Launch Audiobook 👉 https://getyoulaunched.com/

My Launch Coaches are awesome.

And in this episode, you get to see it for yourself.

Chris sits down with two of my team – Julie and Jolene – to ask them about what it really takes to grow from 5 to 6 figures…

… and then from 6 to 7 figures.

They've seen inside hundreds of launches– from brand new launchers to folks regularly hitting six figures.

Every week, they're debriefing, analyzing, and see what actually works.

They get into:

• Why the shortest path is also the safest path

• The $700K shift – what to do when things go sideways in a launch

• The mindset shift it takes to hit 7-figures

• How to crush imposter syndrome

… and more.

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If you want to know what it really takes to get to 5, 6, and 7 figures, this episode shows you how.

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Free Launch Audiobook at 👉 https://getyoulaunched.com/

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Chris only had one request for this special Q&A episode of Dare to Launch…

"Don't tell Jeff and Dan the questions ahead of time."

So this is us – on the spot – answering some of the biggest questions about launching and marketing.

Here are some of the ones Chris fired at us:

• "If you were to compress your entire launch formula into just ONE rule, that if broken would guarantee a failed launch – what would that rule be?"

• "What are some of the ways businesses destroy the trust they've spent years building?"

• "What ticks you off when you see it in someone's marketing funnel?"

• "What do most people include in their launch – that they should actually cut?"

• "How can new launchers deal with the awkward pause after asking for the sale?"

• "How important is it to be a "category of one"?"

If any of those resonate… or you want our unfiltered take on the biggest launch topics…

Check out this week's episode.

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Free Launch Audio book at www.getyoulaunched.com

Before Product Launch Formula. Before the book. Before any of it – I was just a guy at the back of the room at a marketing seminar, looking for some kindred souls.

This short episode is about how I found them.

I want to say I got lucky – those folks went on to shape the entire online marketing world – but I really didn't…

I just put myself in a situation where luck could find me.

Every big jump in my business has come down to the same thing – being in the right room… with the right people.

And if you're still looking for yours, this episode is worth a listen.

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What would you do if you lost everything overnight?

In this episode, I break down what I did when it happened to me in 2005 – when my business was taken out from under me.

I remember how it felt to look at my wife and say the words that no one wants to say:

"I just lost our income."

This episode is the story of what I did next…

From starting from scratch with a totally new offer – that made just 6 sales…

… to six months later, doing a launch that made $600k in the first week.

I also talk about the moment I came *this* close to sending someone my tax return to prove a point.

I didn't. 🙂

But it proves how much you can accomplish in just one year.

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Free Bonuses: https://getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Take action on your next launch https://getyoulaunched.com/

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Imagine you get the chance to sit down with your hero for a few minutes…

You want to make an impression.

But you also want to get the gold from them…

Now imagine asking just one question – a question that makes them pause and say:

"Wow. That's deep"

And then… they give you a life changing answer.

In this episode, we're joined by Corey Poirier, who has interviewed over 5,000 of the world's top leaders.

(Seriously, the list of folks he's talked to blows me away)

In this clip, he shares some of the most powerful questions he asks… and the thinking behind them.

Whether you're looking to connect deeper with other people…, or want to unlock life-changing insights, this episode is for you.

- - -

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Most people build a business because they want to experience more freedom. But something strange can happen along the way…

The more the business grows, the more freedom disappears… leaving them feeling trapped.

And if you feel like you can't step away from your business… or feel like it's slowly taken over your life, this might have happened to you.

This episode will help get you out.

Olivier Roland is one of the most original thinkers I know. And he has a different way of thinking about the freedom business… and why so many entrepreneurs end up trapped.

In this conversation, he shares some simple shifts you can make so your business runs without you needing to be constantly working it, including:

• A simple question that instantly tells you if you're getting closer to freedom… or further away

• Why being more productive can make you feel MORE trapped… not less

• Why the first step to finding more free time might be found in the woods or a ski lift – not a productivity book

• How your cellphone can help you experience more freedom – and longer vacations (and no, it's not taking social calls on the beach)

… and more.

Olivier's advice is simple AND super actionable…

The kind of advice that could take you from feeling like you have to do everything… to having a business that grows – even when you're not there.

If more freedom was the reason you got into business, check out this conversation…

- - -

Dare To Launch Bonuses: https://getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

In my community, we have this thing called "launchlife."

Launchlife means building a business that supports and fits around your life and your goals… rather than the other way around.

Everyone's launchlife is different.

And it doesn't matter what yours looks like… just that you actually have one.

Because to me, this is what building a business is really about.

So… what does your launchlife look like?

Maybe you have an idea of how much you want to make… or a place you'd like to live… or some "bucket list" experiences you'd tick off the list…

To give you some inspiration, I sat down with Jeff Noble.

Jeff runs Noble Initiatives – a groundbreaking organization that supports families affected by fetal alcohol spectrum disorder (FASD).

And he embodies the idea of living a launchlife more than most.

In this conversation, he talks about freedom and money, sure.

But he also touches on some things most people wouldn't expect – like grief, responsibility, and being present when life happens.

Launchlife is more than just becoming a billionaire.

It's about building a truly rich life.

If you want to do that, this episode is for you.

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new CTAs

Dare to Launch Free Bonuses found at: LINK

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

- - -

There are no "easy" sales anymore…

The days when you could fire off a quick post and make some sales are gone.

Attention is expensive and customers have gotten skeptical.

So, yes… it's more competitive. But that doesn't have to mean we're now playing on "hard" mode…

It just means we have to raise our game.

The best way to do that is by getting good at marketing.

I'm not talking about overblown tricks, hype, or social media faking…

I'm talking about real marketing – being able to attract the right people, make a compelling offer, and get paid for the transformation you create.

When you get good at marketing, you can create your own economy.

And in shaky times, being able to rise above what's going on in the world so you can maximize the impact you create might be one of the most important things you can do.

And if you think marketing is sleazy or icky… you've only seen bad marketing.

This is what REAL marketing looks like…

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Launching is one of the best ways of building an email list. But… what if you don't have an audience?

How do you get those first few hundred subscribers?

If you've ever built an audience from scratch, you'll know this can be a slow grind. It can feel like a rocket launch – it takes a ton of energy just to get off the ground.

But what if there was a path that got you over that initial hump – so you go from zero to 100, 200… or even 300 subscribers – without it feeling like a battle?

Because once you hit those numbers… that's when momentum kicks in… and things start to accelerate.

In this week's episode of Dare to Launch, we sit down with Stenya St Clair and Nicola López Rabkin of Matriarchy Biz who share the simple strategy they used – and teach their clients – to build an audience from scratch.

This could be the difference between getting 2 or 3 new leads a month… to getting 2 or 3 hundred.

They also get into:

• How to go from 0-300 perfect fit subscribers in weeks, rather than months.

• The failure penalty that women face more than men – and how to avoid it

• How Stenya turned $650 into $7500 with just one Prelaunch lead generation campaign

• The "backward" mistake entrepreneurs make with lead magnets… and how to fix it

• Why posting on social media isn't enough anymore (and why Nicola often advises clients to STOP posting on Instagram)

• Why most entrepreneurs start with a low ticket offer – and why this is often a huge mistake

• The reason 1-to-1 offers are perfect for first time launches (and why selling just 1 or 2 spots in your launch is actually a good thing)

… and much more.

Plus – Nicola and Stenya walk us through the metrics they focus on for their clients – what to track, what they look for, and the benchmarks you should be aiming for in your campaigns.

(Grab a pen and paper, so you can go through your data)

Whether you want to build an audience of aligned, perfect fit customers… or you want to skip the overwhelm and get straight down to the lead gen tactics that work…

… this episode is filled with super practical and actionable strategies you can use.

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Dare to Launch Free Bonuses found at: https://getyoulaunched.com

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Dare to Launch Free Bonuses found at: https://getyoulaunched.com/

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It's easy to think "I only teach knitting…" or "I'm only helping people choose better outfits…"

But in case nobody's told you lately…

What you do matters. More than you think.

And in this clip from Dare to Launch, I talk about the moment I finally understood that – and why you should NEVER underestimate the value you create.

Because it took me far too long to learn this lesson…

In 12 years, I went from dreaming about making $10k in a year… to earning $1MM in 53 minutes.

I hit all my financial goals… and it sent me into a tailspin, questioning what my life was really about.

I went to Tony Robbins events, yoga retreats, and meditation workshops…

(It seems I was a slow study.)

Eventually, I realized it was never about the money – it was about impact… helping entrepreneurs like you share their wisdom.

Because here's what you might be missing…

Our work creates ripples. Ripples that go further than we can see.

That's why I think entrepreneurs are the future of humanity – even if you're "only" teaching someone how to play the guitar, write a story, or cook a meal…

Don't sell yourself short.

Here's why you're making a bigger difference than you realize…

- - -

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!