Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design. Support this podcast: https://anchor.fm/ebaqdesign/support
On this pod, we dive into Allen's latest book, 'Seeing the How,' which emphasizes the importance of focusing on experience disruption rather than product disruption.
An interview with David Gaz
In this episode, we discuss how to do branding for small business and startups to achieve big impact.
In this episode of the On Branding Podcast, I chat with Yoni Kozmiński. Yoni an expert in the e-commerce and Amazon ecosystems. We dive deep into the importance of branding for selling on Amazon. We also explore how to build effective remote teams to help scale your business efficiently.
In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert.
They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding.
Lauren also shares her branding journey and current trends in the industry.
Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement.
Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign
In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events.
They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment.
Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution.
Tune in for actionable advice on event strategy and brand engagement.
Podcast Page: https://www.ebaqdesign.com/podcast/live-events
In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity. Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns.
Podcast Page: https://www.ebaqdesign.com/podcast/power-of-culture-in-marketing
In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique story and engaging audiences with sincerity. Patrick also sheds light on the common traps in video marketing, highlights the essence of raw, authentic content, and offers actionable tips for mastering the art of video storytelling. Tune in to absorb Patrick’s profound insights on enhancing your brand’s narrative and cultivating lasting relationships with your audience in today’s fast-paced digital world.