On Branding Podcast

Arek Dvornechuck

Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design. Support this podcast: https://anchor.fm/ebaqdesign/support

  • 14 minutes 9 seconds
    Brand Positioning & Strategy for B2B with Linda Fanaras

    In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website.

    10 March 2025, 5:26 pm
  • 15 minutes 43 seconds
    Your Guide to Brand Tracking with Jiri Boudal

    In this episode, we discuss the importance of tracking your brand. Follow Jiri on LinkedIn and visit his website.

    20 February 2025, 3:08 pm
  • 13 minutes 49 seconds
    How To Use AI for Content Creation with Jonas Angleflod

    In this episode, we dive into the process content creation using AI. Follow Jonas on LinkedIn and visit his website.

    10 February 2025, 8:56 pm
  • 19 minutes 1 second
    AI Marketing Made Simple with Russ Henneberry

    On this pod, we walk about using AI for all things marketing. Follow Russ on LinkedIn, and visit his website.

    4 February 2025, 6:32 pm
  • 14 minutes 16 seconds
    Better Experiences, Better Brands with Allen Adamson

    On this pod, we dive into Allen's latest book, 'Seeing the How,' which emphasizes the importance of focusing on experience disruption rather than product disruption.

    28 January 2025, 11:46 pm
  • 11 minutes 45 seconds
    Big Impact Branding for Small Projects with David Gaz

    An interview with David Gaz

    In this episode, we discuss how to do branding for small business and startups to achieve big impact.

    21 January 2025, 5:58 pm
  • 17 minutes 14 seconds
    Building A Brand On Amazon with Yoni Kozminski

    In this episode of the On Branding Podcast, I chat with Yoni Kozmiński. Yoni an expert in the e-commerce and Amazon ecosystems. We dive deep into the importance of branding for selling on Amazon. We also explore how to build effective remote teams to help scale your business efficiently.

    13 January 2025, 10:15 pm
  • 15 minutes 11 seconds
    Rebrand, Brand Refresh or Redesign with Lauren Bayne

    In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. 

    They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding.

    Lauren also shares her branding journey and current trends in the industry.

    Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement.

    Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign

    5 September 2024, 1:55 pm
  • 9 minutes 42 seconds
    Live Events for Brand Growth with Brandie Weaver

    In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events. 

    They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment. 

    Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution.

    Tune in for actionable advice on event strategy and brand engagement.

    Podcast Page: https://www.ebaqdesign.com/podcast/live-events

    26 August 2024, 6:08 pm
  • 22 minutes 22 seconds
    Power of Culture in Marketing with Anastasia Kārkliņa Gabriel

    In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity. Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns.


    Podcast Page: https://www.ebaqdesign.com/podcast/power-of-culture-in-marketing



    20 August 2024, 3:11 pm
  • 12 minutes 48 seconds
    The Power of Homepage Videos with Patrick Taggart

    In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique story and engaging audiences with sincerity. Patrick also sheds light on the common traps in video marketing, highlights the essence of raw, authentic content, and offers actionable tips for mastering the art of video storytelling. Tune in to absorb Patrick’s profound insights on enhancing your brand’s narrative and cultivating lasting relationships with your audience in today’s fast-paced digital world.

    8 April 2024, 2:00 pm
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