The Game with Alex Hormozi
Alex Hormozi
The Game
- 15 minutes 16 secondsHow My $250 Million Portfolio Actually Makes Money | Ep 965
Book Your Spot for the Live Scaling Workshop in Las Vegas:
https://www.acquisition.com/o-vegas
Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converting eyeballs into email lists, books, and school communities to ascending the right people into different tiers of the advisory experience. The revenue is then deployed into real estate, ventures, and private equity, creating a moat that is hard to replicate.
In this episode
00:00 Turning attention into leads
02:05 Low ticket conversions and advisory services
04:11 Reinvesting income in real estate and ventures
06:14 ACQ’s future network
08:44 Disney-style business model
12:49 Core promise and current monetization strategy
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
28 April 2026, 9:00 am - 24 minutes 52 secondsBefore You Run Ads, Fix This One Thing First | Ep 964
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fix internal issues and dominate the local market first before going countrywide.
In this episode
00:00 A house flipper going national too fast
06:53 Motocross operator facing copycats and pricing wars
12:28 A real estate agent coach seeking to double revenue
15:48 Outsourcing vs hiring an in-house brand manager
17:51 Online coaching business dealing with a high churn rate
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
23 April 2026, 9:00 am - 24 minutes 5 secondsStop Ignoring AI | Ep 963
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout
AI is here, and businesses that don’t adapt will be left behind. In this episode, Alex explains why adopting AI should be the top priority for any entrepreneur, leader, or employee. He shares insights on how AI-first businesses are already outpacing their competitors and why leveraging AI for automation, workflow optimization, and growth is critical for long-term success.
In this episode
00:00 The urgency to adopt AI in business
04:24 Shifting from role-based to workflow-based thinking
07:09 Future of business with AI: bring your own software/agent
08:46 How to train AI effectively
14:13 The impact of AI on the future of labor and industries
19:05 Practical advice to thrive in the AI-driven world
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
21 April 2026, 9:00 am - 39 minutes 48 secondsHow to Scale an E-Commerce Business Past the $10M Wall | Ep 962
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout
In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale e-commerce businesses effectively.
In this episode
00:00 Lead generation for a luxury tables business
07:50 Hiring strategies to scale a direct-response business
12:20 Building a strong brand beyond media arbitrage
18:19 SaaS pivot advice for a salon business
27:56 Scaling a luxury resale business
33:03 Buying versus building talent to boost sales
38:33 How to get the $100M scaling roadmap
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
16 April 2026, 9:00 am - 7 minutes 52 secondsEmbrace The Cringe | Ep 961
Join Alex Hormozi at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
In this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record, answers key questions from business owners looking to scale. He advises them on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale effectively.
In this episode
00:00 Why caring and trying hard is perceived as cringe
03:10 The importance of documenting the struggle
04:46 Alex’s first ads and posts
06:08 The iterative process of getting better
06:44 Samples of Alex’s early (cringe) videos
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
14 April 2026, 9:00 am - 24 minutes 6 secondsOne Step Away From Collapse (Here’s How We Fixed It) | Ep 960
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Joel built a $6.4M travel hedging company, but 85% of his customers come from one channel. If that channel dies, the business dies with it. In this episode, Alex Hormozi breaks down exactly how to fix this problem and turn a fragile business into a scalable business model. A good offer gets attention, but good systems scale the business. Focus on building efficient systems.
In this episode
00:00 Introduction to Joel’s travel hedging business
04:53 Demand-constrained vs supply-constrained diagnosis
06:14 Creating better ads with UGC
09:02 The Kaleidoscope creative testing framework
17:19 How to boost sales and score leads
18:37 Handling potential objections proactively to improve sales
20:49 Dialer math and hiring a larger sales team
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
9 April 2026, 9:00 am - 33 minutes 18 secondsHow To Stop Solving Problems That Do Not Exist | Ep 959
Join Alex Hormozi At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Scaling any business requires a clear input-output equation that defines core actions to drive revenue growth. In this episode, Alex Hormozi (whose service companies generate over $30M annually) advises five entrepreneurs on how to scale their stagnant service businesses. To achieve success in entrepreneurship, you have to make consistent trade-offs between ambition, family time, distractions, and hiring top talent to run the business.
In this episode
00:00 Scaling a chiropractor stuck at $2.4M revenue
06:41 Pricing strategies for SMB marketing to minimize churn
11:52 Handling AI threats to a website as a service (WaaS) business
17:14 Overcoming supply constraints to scale a CFO advisory company
25:39 Trade-offs to scale a roofing business from $6M to $100M
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7 April 2026, 9:00 am - 38 minutes 26 secondsHow to Grow Your Brand In 2026 | Ep 958
Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books in one weekend. But how did he achieve this? Branding. In this episode, Alex breaks down his approach to creating an influential brand online, including leveraging emotional connections and associating a business with positive outcomes that resonate with the target customer.
In this episode
00:00 What is branding and why does it matter?
06:30 The difference between advertising and branding
11:03 How good branding makes money
13:58 Pairing a brand with the ideal customers’ interests
20:53 Bouquet framework for growing your brand
26:19 Leveraging positive product experiences
28:24 Three measures for brand strength
32:43 Dealing with the risks of new brand pairings
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
2 April 2026, 9:00 am - 20 minutesHow To Sell Services To The Ultra Wealthy | Ep 957
Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Are you selling what your clients value or what you think they need? In this Q&A, Alex Hormozi helps two very different businesses break through their growth barriers. From scaling a membership model to creating high-ticket offers for ultra-wealthy clients, Alex offers the strategies necessary to increase revenue, streamline pricing, and boost customer loyalty.
In this episode
00:00 The sticker membership cashflow problem
04:39 Solution: selling the annual offer upfront
06:08 Adding physical products as bonuses
09:34 Pricing services for the ultra-wealthy families
12:54 Why the undifferentiated pricing ladder fails
14:00 Solution: adding an annual continuity to the offer
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
31 March 2026, 9:00 am - 32 minutes 29 seconds$100M Offers Audiobook Part 1
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:00) - Opening Credits and Dedication
(2:04) - Start Here
(7:24) - How We Got Here
(18:40) - Grand Slam Offers
(26:10) - What’s In It For You?
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
26 March 2026, 9:00 am - 54 minutes 21 seconds$100M Offers Audiobook Part 2
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:47) - Pricing The Commodity Problem
(16:37) - Finding the Right Market
(42:18) - Charge What It’s Worth
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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