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Ahnny runs seven eyelash salons, doing $2.3M a year. But unpaid work, uneven staff training, and partners who no longer share her goals are stalling growth. In this episode, Alex breaks down her partnership and pricing options, a staff career path to keep her best employees, and a membership built on default closes. 

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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   

Falling behind peers often has less to do with intelligence than with how fast you iterate. In this episode, Alex breaks learning into a seven-step process and explains why the fastest rate of improvement wins over time. He also makes the case for removing luck from your vocabulary and focusing only on what you can observe, measure, and repeat.

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Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   

Most business owners aren't held back by their obvious bad hires. The mediocre middle is what clogs businesses. In this episode, Alex defines organizational culture and explains why the weakest person a team tolerates sets the bar for what is acceptable. He also explains how local versus global empathy changes hard decisions about firing employees.

In this episode

00:00 What culture is: the rules of reward and punishment

02:25 The 80/20 of culture: who you fire is the loudest signal

07:09 Judge team members by output instead of excuses

11:05 The IQ analogy: why removing beats adding

13:45 Closing the gap between knowing and doing

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Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Eight entrepreneurs, $100,000, and a golden ticket on the line. Ninety days after Alex gave each founder a scaling roadmap, they return to prove they ran the plan. The founders share their revenue growth stats, adherence to the plan, and greatest surprises in the implementation process. One leaves with the price and a year of guidance from the Acquisition.com team.

In this episode

00:00 Golden ticket stakes and round one rules

01:34 Contestants’ 90-day results and eliminations

17:13 Joey’s scaling roadmap deep dive

20:32 Kaleb’s implementation review

23:44 Tina’s pricing overhaul and mindset shift

26:17 Hasee’s hiring, sales, and content creation wins

29:36 Adherence round eliminations

34:11 Tina and Joey’s final sales pitches

42:32 Judges deliberate and reveal the winner

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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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Most bad business bets start as emotional discomfort disguised as strategy. In this episode, Alex shares the three questions he uses to pressure-test every decision. He explains why distraction is often intellectual laziness, how asking the right questions unlocks stalled projects, and why doing nothing is so often the right call.

In this episode

00:00 The 3 questions Alex uses to make better bets

00:23 Question #1: What problem are you trying to solve?

02:45 Question #2: What would it take?

05:16 Question #3: What do you want to have happen?

10:24 Why “do nothing” is often the correct answer

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Paul sank $22M into an indoor adventure park and had 14 days before running out of cash. In this episode of Scale or Fail, Alex identifies the cash flow constraint killing the business and helps him build the one offer that could buy it enough time to survive. 90 days later, summer camp revenue is up 325%, and admissions have doubled.

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Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Most people let life design their priorities by default and wonder why they feel empty in the end. In this birthday episode, Alex gets unfiltered on the 10 life categories most people claim to care about and how to rank them. He explains why he believes optionality is overrated, and why every real win in life sits on the other side of commitment. 

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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Husee's father built a dental practice over 30 years but nearly ran it into the ground by being the only person who could run it. In this episode of Scale or Fail, Alex diagnoses the single constraint killing the business: one doctor, three locations, and a delivery model that stops the moment the founder takes a break. Ninety days later, the practice goes from a $160K best month to closing in on $500K.

In this episode

00:00 How it started: numbers and goals at Smile Magic

03:12 The fix: mapping the implant visits

08:49 Increasing Google Ads spend and prices

12:55 Refining the sales process 

22:00 Organic content engine

24:24 Position on the $100M scaling roadmap 

25:59 90-day check-in and results 

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Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     

Algorithms reward what most people like instead of what your best buyers need. In this episode, Alex shares behind-the-scenes data on how his most-viewed videos produced zero sales while lower-viewed, advanced business videos generated the most revenue. He also shares a high-ROI content framework that maximizes revenue rather than reach.

In this episode

00:00 Choosing between media and business goals

02:02 Analyzing results from views vs revenue tests

06:20 How the algorithm misleads content strategy

07:21 The vertical value content framework

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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Kaleb's roofing company was doing $20K a month and closing one in every 20 doors knocked in just two months. In this episode of Scale or Fail, Alex identifies what's holding the business back and builds the high-volume repairs machine nobody else wanted to run. 90 days later, Kaleb had gone from $32K to $250K in revenue.

In this episode

00:00 Introduction: Kaleb and Keys Roofing Company

02:23 Selling repairs versus replacements

04:47 Building the VSL and sales funnel

09:33 Customer retention: reviews and membership offers

12:06 Sales representative’s closing script

14:02 Leveraging speed as margin

16:28 Kaleb’s position on the scaling roadmap

18:10 90-day results: from $32K to $250K in revenue

More Value:

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Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

One of the most tragic things in life is to work hard, reach the top, and realize the prize was never worth winning. In this episode, Alex breaks down an underrated question in business and life: who designed the game you are playing? And do you actually want the prize that comes with winning it? The answers could change how you make every decision.

More Value:

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas       

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.