It's Been a Minute

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Has it been a minute since you heard a thought-provoking conversation about culture? Brittany Luse wants to help. Each week, she takes the things everyone's talking about and, in conversation with her favorite creators, tastemakers, and experts, gives you new ways to think about them. Beyond the obvious takes. Because culture doesn't happen by accident.<br><br><em>If you can't get enough, try It's Been a Minute Plus. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/itsbeenaminute</em>

  • 17 minutes 20 seconds
    Has the vegan business bubble burst?
    Is veganism in its flop era?

    There was a time when veganism – or plant-based food – seemed to be in ascendency: from the early 2010s when Beyoncé adopted a plant-based diet to its height in 2020, when the retail market for plant-based meat made over a billion dollars in sales. And then… things started getting a little more… meaty. From protein-maxxing to the new food pyramid, the culture seems to have shifted. But what does the plant-based food flop era say about our culture, how we think about our food, and how we feel about our future? Special guest host Danielle Kurtzleben, NPR political correspondent, discusses with writer Rachel Sugar, who wrote a piece on the boom and bust of veganism for New York Magazine, and Mark Bittman, long-time food journalist and former New York Times columnist who has written about veganism since the early 2010s.

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    18 February 2026, 8:00 am
  • 25 minutes 37 seconds
    Make life harder (and better): Learn another language.
    Translation tech has improved a lot. So why learn a language?

    A lot of people around the world speak English. For those who don’t, AirPods offer live translation – and Google Translate can fill in gaps, too. So as English-speakers, why learn a second language? Well, it’s hard – but translation can miss a lot of cultural understanding. Brittany is joined by Emily Kwong, co-host of NPR’s science podcast Short Wave, to explore why putting your brain through learning a new language offers surprising benefits and opportunities for connection.

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    16 February 2026, 8:00 am
  • 17 minutes 22 seconds
    MAGA has a DEI policy. Just ask Nicki Minaj.
    Is the far-right in its rainbow coalition era?

    We're seeing quite a few examples in the culture that may suggest so: from Nicki Minaj's recent pivot to the MAGA right, to the videos of DHS agents of color making violent arrests, it feels like the far-right is making more space for people of color to find platforms and power. But how does a multicultural right-wing movement square with the politics of the President? Brittany is joined by Axios senior race and justice reporter Russell Contreras to understand the world of multiracial MAGA.

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    13 February 2026, 8:00 am
  • 15 minutes 28 seconds
    Did the Cult of the Tech Job trick you too?
    Learn to code, they said! And then the layoffs started happening...

    The tech industry is hemorrhaging jobs. According to one estimate, there have been over 700,000 tech workers laid off since 2022. But there was once a time when “learn to code” was the advice de rigueur for laid-off workers, and a lot of resources went into teaching kids computer science. So if a cushy position in tech isn’t a “good” job anymore… what is? Brittany discusses this with Rya Jetha, tech culture reporter for the San Francisco Standard, and Natasha Singer, technology reporter for The New York Times and author of the upcoming book Coding Kids: Big Tech's Battle to Remake Public Schools.

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    11 February 2026, 8:00 am
  • 24 minutes 22 seconds
    Bad Bunny's Super Bowl: a radical act of resistance
    Bad Bunny's Super Bowl performance had a clear message for his fans and his haters. 

    The pop star's show was a colorful and vibrant vision of Puerto Rican culture and heritage, from a real life wedding to boxing matches - and even a surprise cameo from Ricky Martin. Against a backdrop of widespread immigration crackdowns and targeted rhetoric, Bad Bunny centered joy as an act of resistance - and as a space for all people in North and South America to unite. 

    Brittany is joined by Pop Culture Happy Hour cohost Stephen Thompson, music and entertainment critic Reanna Cruz, and Alana Casanova-Burgess, host of La Brega podcast, to understand the version of America that Bad Bunny wants us to live in.

    (0:00) Bad Bunny's performance was one of the all time greats
    (03:04) The key moments: the parade of nations to Ricky Martin & Lady Gaga
    (08:11) The story and world that Bad Bunny was building
    (12:33) Weddings and joy as acts of resistance
    (16:14) The Grammy, Liam Conejo Ramos, and what the moment meant
    (23:57) Bad Bunny's radical politics vs. the NFL's politics

    For more on Bad Bunny, check out this deep dive into his latest album: Bad Bunny & the battle for Puerto Rico

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    9 February 2026, 8:45 am
  • 20 minutes 21 seconds
    Melania Trump isn't telling the whole truth
    Is Melania Trump's new film a documentary? Fan service? Or propaganda?

    The Amazon funded $40 million-$75 million film, follows the first lady as she prepares for her husband's second inauguration. But, it's finely manicured editing and it's fabricated storylines obscure reality - much like the Trump administration's broader media strategy. So what's the point?

    Brittany sits down with NPR Senior Arts Critic Bob Mondello, and Vulture Movie Critic Alison Willmore. They examine the wardrobe changes, opulent decor, and even Amazon’s financial support of the movie and break down what this film tells us – and doesn’t tell us – about the first lady.

    (00:00) The Melania Documentary Review: Airless, High Heels, Shiny
    (03:07) Melania Trump is staging the scenes of her life
    (06:06) Melania is in control - and rewriting history
    (13:10) Is Trump's documentary propaganda or fan service?
    (17:34) Amazon, Jeff Bezos, and the Trump family business

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    6 February 2026, 8:00 am
  • 18 minutes 46 seconds
    The Swoletariat: a history of leftist fitness
    So-called "swoletariats" are exercising for the resistance.

    There’s a lot of fitness content in conservative manosphere circles – that’s not new – but now, there are also fitness influencers who call themselves the “swoletariat.” That’s a combination of the word “swole,” meaning buff, and “proletariat,” meaning the working class — the swoletariat are people whose fitness regimens connect to leftist politics. NPR's Life Kit producer Margaret Cirino shares her reporting with Brittany on the history of leftist fitness – and why she’s seeing the swoletariat picking up steam on social media.

    Want to know more about fitness and health? Check out these episodes:
    The difference between losing weight & being "healthy"
    Beware the Wellness Industrial Complex!
    The privilege of being "skinny"

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    4 February 2026, 8:00 am
  • 20 minutes 9 seconds
    Americans are tired. The grindset is to blame.
    America’s workers are tired – here’s why.

    Do you feel like you can never get off the grind? From gig laborers to salaried workers, a lot of people are keeping their noses to the grindstone in order to remain afloat, avoid job loss, and stay one step ahead of market fluctuations. But this culture of overwork isn’t new – according to Erik Baker, Harvard lecturer and author of Make Your Own Job: How the Entrepreneurial Work Ethic Exhausted America, the grindset has been intentionally promoted and structurally enforced over decades. Brittany sits down with Erik to discuss how we got here – and how we can untangle the culture from these working conditions.

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    2 February 2026, 8:00 am
  • 16 minutes 4 seconds
    The biggest threat to Trump? Ordinary people.
    One of the biggest lessons from the clash between ICE and the citizens of Minneapolis is that communities are prepared to stand up for their neighbors.

    When Alex Pretti, a 37-year-old ICU Nurse, became the second person killed by federal agents in Minneapolis this month, citizens were there to document the killing. Today, we're exploring how Minnesotans trained for this moment and how, despite deep cultural divides between them, they stood together in the face of government aggression.

    Brittany is joined by Adam Serwer, staff writer at The Atlantic, to unpack his time on the ground with communities in Minneapolis and the role of bystanders in these moments of state violence. For more of Adam's reporting from Minneapolis, read his latest piece, "Minnesota proved MAGA wrong."

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    30 January 2026, 8:00 am
  • 20 minutes 40 seconds
    Yes, romance is political too.
    How do romantic tropes and fantasies impact how you understand politics?

    You might be a fan of Romantic Fantasy, or as the internet calls it: Romantasy. Even if you're not, you would recognize the tradwives or fascism. Romantasies combine supernatural characters and plotlines with the rush of a whirlwind romance novel, and, in this episode, we're exploring how the politics of some of these books have an effect on politics in the real world.

    Brittany is joined by Netta Baker,  Advanced Instructor of English at Virginia Tech, and Princess Weekes, video essayist and online pop culture critic. They get into how this genre demolishes misogyny while reinforcing conservative politics.

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    28 January 2026, 8:00 am
  • 20 minutes 27 seconds
    You're not broken. The job market is.
    Job seekers are sending out hundreds of applications. Here’s why they’re not hearing back.

    The unemployment rate has been climbing over the past few years, but historically, it isn’t that high… Even so, some people have been talking about having a really, really rough time finding work. Brittany is joined by Wailin Wong, co-host of NPR’s Indicator podcast, and Nitish Pahwa, staff writer for business and tech at Slate, to get into why the decent macroeconomic numbers aren’t adding up for job seekers and why the market might be stuck in an “AI doom loop.”

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    26 January 2026, 8:00 am
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