Outcomes Rocket

Saul Marquez

At Outcomes Rocket, we are the shared knowledge hub for healthcare's toughest problems. Our goal is twofold and clear. To help inspire and guide our listeners to 1. Improve patient outcomes and 2. Experience business success in healthcare. Tune in to learn more!

  • 24 minutes 27 seconds
    The Case For A Blockchain-Powered Healthcare Internet with Jose Macion, founder and CEO of GenOp Health

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    Interoperability is the missing foundation for AI in healthcare because without real-time, high-quality data, even the best models can’t mature.

    In this episode, Jose Macion, founder and CEO of GenOp Health, discusses his vision for a “healthcare internet” built on blockchain, enabling secure, real-time data exchange among hospitals, providers, and payers. He explains why blockchain can help track transactions, enhance security, and facilitate scalable data sharing as networks expand. He also describes bootstrapping his first company with no outside investment, building an early team through family connections, and how the COVID work-from-home era helped him focus and ship. Jose also touches on the lack of a national patient identifier, his concept of an “artificially intelligent patient search engine” to correlate records across facilities using identifiers and demographics, and his view of the shift from generative AI to agentic AI. 

    Tune in and learn how interoperability, security, and practical execution can make healthcare AI actually work!


    Resources

    • Connect with and follow Jose Macion on LinkedIn.

    • Learn more about GenOp Health on their website!

    19 December 2025, 11:30 am
  • 27 minutes 5 seconds
    Why Accepting Our Expiration Date Makes Doctors Better Healers with Dr. Orvil Martinez, CEO of the Advanced Medical Research Center, and Dr. Felix Rivera, owner of US Neurology Consulting

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    Recognizing that life has an expiration date makes both medicine and risk-taking more meaningful, and that insight runs through this entire conversation. 

    In this episode, Dr. Orvil Martinez, CEO of the Advanced Medical Research Center, and Dr. Felix Rivera, owner of US Neurology Consulting, discuss how their Puerto Rican roots, love of adventure, and passion for technology influence their medical practice and vision for the future of healthcare. They share wild stories of skydiving from airplane wings, bungee jumping over concrete, and near-fatal injuries, set against the backdrop of their lives as thoughtful clinicians, parents, and technophiles. The conversation then turns to AI’s potential to ease primary care burdens in Puerto Rico, support tele-neurology, reduce overhead, and sustain independent practice. They close by unveiling plans for the island’s first AI Congress in November 2026, underscoring that innovation, trust, and accepting mortality are essential to living fully.

    Tune in and learn how personal risk, family roots, and bold AI vision are converging to reshape care in Puerto Rico and beyond!


    Resources

    • Connect with and follow Dr. Orvil Martinez on LinkedIn.

    • Visit the Advanced Medical Research Center website.

    • Follow and connect with Dr. Felix Rivera on LinkedIn.

    19 December 2025, 11:30 am
  • 17 minutes 38 seconds
    How BD Is Using Connected Intelligence to Transform Patient Care with Beth McCombs, Executive Vice President and Chief Technology Officer at BD

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    Healthcare systems can only achieve meaningful progress when technology removes waste, strengthens workflows, and empowers clinicians at every step of care.

    In this episode, Beth McCombs, Executive Vice President and Chief Technology Officer at BD, explores how connected solutions, AI, and smart devices are transforming care delivery across hospitals, homes, and underserved communities. She describes BD’s approach to innovation: solving real clinical problems, scaling what works, and validating outcomes with clinical and real-world evidence. Beth highlights advances in medication management, vascular access, and machine-learning tools that can predict complications, such as hypotension. She also explains BD Incada, the company’s new cloud-native, AI-enabled platform built to unify data, streamline workflows, and accelerate medtech innovation.

    Tune in and learn how connected intelligence is redefining the healthcare experience!


    Resources

    19 December 2025, 11:00 am
  • 28 minutes 35 seconds
    Building Security From Chip To Cloud In Connected Care with Florence Hudson, Executive Director at Columbia University

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    This episode of the AI Med 25 Insights series is brought to you by Outcomes Rocket and Censinet.

    Trustworthy AI-enabled healthcare depends on standards that harden identity, privacy, safety, and security across devices, data, and institutions. 

    In this episode, Florence Hudson, Executive Director at Columbia University, discusses using data and AI “for good” through federally funded innovation work. She explains how she led the development of IEEE’s TIPS standard for clinical IoT, focusing on Trust, Identity, Privacy Protection, Safety, and Security, and why it drew contributions from over 300 experts across 33 countries. Florence examines how lessons from aerospace and mission-critical systems apply to healthcare reliability, encompassing the provenance, reproducibility, and repeatability of AI outputs. She also delves into digital twins and “virtual human” initiatives that combine genomics, exposomics, imaging, and biomarkers for precision medicine, as well as remote monitoring use cases, such as external sensors that detect breathing challenges. Finally, she closes with mentoring future leaders and building open, interoperable foundations for responsible innovation. 

    Tune in and learn how standards and digital twins can make AI healthcare safer, more trustworthy, and truly scalable!


    Resources

    • Connect with and follow Florence Hudson on LinkedIn.

    • Follow Columbia University on LinkedIn and visit their website!

    18 December 2025, 11:30 am
  • 25 minutes 35 seconds
    Why AI Systems Fail When We Assume They Behave Like Software with Steve Wilson, Chief AI & Product Officer for Exabeam

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    AI security is no longer optional; it's the foundation that determines whether innovation in healthcare will thrive or fail.

    In this episode, Steve Wilson, Chief AI & Product Officer for Exabeam and author, discusses the hidden vulnerabilities inside modern AI systems, why traditional software assumptions break down, and how healthcare must rethink safety, trust, and security from the ground up. He explains the risks of prompt injection and indirect prompt injection, highlights the fragile nature of AI “intuition,” and compares securing AI to training unpredictable employees rather than testing deterministic code. Steve also explores issues such as supply chain integrity, output filtering, trust boundaries, and the growing need for continuous evaluation rather than one-time testing. Finally, he shares stories from his early career at Sun Microsystems, Java’s early days, startup lessons from the 90s, and how modern AI agents are reshaping cybersecurity operations.

    Tune in and learn how today’s most advanced AI systems can be both powerful and dangerously gullible, and what it takes to secure them!


    Resources

    • Connect with and follow Steve Wilson on LinkedIn.

    • Follow Exabeam on LinkedIn and visit their website!

    • Buy Steve Wilson’s book The Developer's Playbook for Large Language Model Security here.

    18 December 2025, 11:30 am
  • 11 minutes 38 seconds
    Bringing AI-Driven, Continuous Heart Care to Everyone with Priya Abani, CEO of AliveCor

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    Accessible, AI-driven heart care is rapidly becoming both possible and essential.

    In this episode, Priya Abani, CEO of AliveCor, discusses how her team is reimagining cardiac care through patient-centric design, affordability, and advanced clinical AI. She explains that patients are whole people, not conditions, and this principle drives tools that fit naturally into daily life rather than episodic clinical encounters. Priya highlights innovations such as portable ECG devices, AI models that detect 35 cardiac conditions, and systems that integrate blood pressure and ECG trends for proactive monitoring. Looking ahead, she shares their vision for 24/7 AI-powered continuous care, enabling earlier interventions, seamless physician collaboration, and personalized preventive cardiology.

    Tune in and learn how continuous, AI-enabled heart care is reshaping the patient experience!


    Resources

    • Connect with and follow Priya Abani on LinkedIn.
    • Follow AliveCor on LinkedIn and visit their website!
    • Learn more about Kardia 12L here.
    18 December 2025, 11:00 am
  • 20 minutes 53 seconds
    Strategy Over Efficiency: What Really Drives Healthcare Progress with James Jordan, President & CEO at StraTactic

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    What if the biggest threat to healthcare isn’t cost or technology, but the strategies we’re still using to run it?

    In this episode, James Jordan, President & CEO at StraTactic, creator of the HealthcareData.Center, and host of the ChalkTalk Jim podcast, discusses how organizations can stop improving outdated processes and instead find the “next edge” that actually moves their business forward. He breaks down how aligning strategy, people, and operations unlocks real performance, shares the surprising insights he's learned from years of interviewing healthcare leaders, and explains why integrating personal health data from devices like Apple Watches may be the next major frontier in care.

    Tune in to hear how to build the strategies that tomorrow’s healthcare system will demand.


    Resources

    • Connect with and follow James Jordan on LinkedIn and visit his website!
    • Explore the StraTactic website!
    • Discover the HealthcareData.Center website!
    • Check out the Chalk Talk Jim podcast!
    18 December 2025, 10:00 am
  • 17 minutes 39 seconds
    How AI Is Unlocking Breakthroughs From Both Massive And Minimal Data with Yves Lussier, Chair of Biomedical Informatics and Professor of Medicine

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    Advances in AI are transforming both large-scale population analytics and ultra-precise, small-data insights that can guide individualized treatment.

    In this episode, Yves Lussier, Chair of Biomedical Informatics and Professor of Medicine, discusses the deep legacy of innovation behind modern electronic health records, the evolution of biomedical informatics, and the rise of AI techniques that extract meaning from both massive and minimal datasets. He explains how the “blessing of dimensionality” enables N-of-1 precision genomics, why counterfactual data and adversarial risks matter for large language models, and how engineered negative datasets could strengthen future AI systems. He also reflects on his entrepreneurial journey, from pioneering pen-based AI medical records in 1991 to building clinical data warehouses and founding major bioinformatics programs. Yves shares lessons on risk, career leaps, and the cultural ecosystems that fuel innovation. 

    Tune in and learn how cutting-edge informatics is reshaping research, care, and the future of AI-driven medicine!


    Resources:

    • Connect with and follow Yves Lussier on LinkedIn.

    • Follow the University of Utah School of Medicine on LinkedIn and visit their website!

    17 December 2025, 7:28 pm
  • 14 minutes 23 seconds
    Agentic AI in Action: Reaching Patients and Improving Outcomes with Kali Ihde, Director of Northwestern Medicine's Ventures and Innovation

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    What happens when AI meets real-world healthcare challenges?

    In this episode, Kali Ihde, Director of Northwestern Medicine's Ventures and Innovation, discusses how AI is being practically applied to enhance patient care and operational efficiency. She explains the importance of moving past hype, piloting AI solutions safely, and integrating them into workflows with input from clinicians and administrators. Kali highlights the growing AI literacy among healthcare professionals and shares how agentic AI is helping healthcare providers reach patients for preventive care while identifying risks such as elder abuse or suicidal ideation. She also emphasizes the need for structured evaluation and clear metrics to ensure that results are meaningful.

    Tune in to hear how Northwestern Medicine is leveraging AI to make a real difference in hospitals, clinics, and communities!


    Resources

    • Connect with and follow Kali Ihde on LinkedIn.

    • Follow Northwestern Medicine on LinkedIn and discover their website!

    17 December 2025, 11:30 am
  • 14 minutes 34 seconds
    How Babson Diagnostics is Reinventing Blood Testing - One Finger at a Time with Web Golinkin, President of Babson Diagnostics

    his podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    A fingertip-sized blood sample may soon replace the needle stick millions of patients avoid every year.

    In this episode, Web Golinkin, President of Babson Diagnostics, shares how Better Way, a fingertip blood collection system, is redefining convenience, accuracy, and accessibility in diagnostic testing. He explains how the company spent nearly a decade validating its technology through 45+ IRB-approved studies, 4,300+ participants, and more than 850,000 tests to ensure clinical equivalence to venous draws. He traces the innovation’s journey from a Siemens skunkworks project to partnerships with BD and a 510(k)-cleared device, culminating in an 80% primary-care test menu from a pea-sized sample. He also highlights how Better Way improves adherence, enhances patient and staff experience, and reduces friction with clear, graphical results.

    Tune in and discover how fingertip testing can transform preventive care, patient engagement, and healthcare operations!


    Resources

    17 December 2025, 11:00 am
  • 16 minutes 44 seconds
    How AI is Making Hospital Workflows Smarter and Faster with Nicholas Lin, cofounder and CEO of Guava

    This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com


    What if hospitals could reduce hours of administrative work to minutes, without ever compromising sensitive patient data?

    In this episode, Nicholas Lin, cofounder and CEO of Guava, explains that their company automates prior authorization for hospitals without accessing PHI or EHR data. Their AI agents handle up to 95% of time-consuming administrative tasks, like coverage checks and policy reviews, by performing automated calls and warm transfers to human specialists only when necessary. The solution arose from their personal healthcare backgrounds and conversations with providers, aiming to streamline workflows while addressing hospitals’ strict data privacy concerns. Currently piloting with NewYork-Presbyterian, Guava hopes to scale nationally and sees education around AI’s capabilities as key to overcoming provider hesitation.

    Tune in to hear Nicholas Lin explain how Guava’s AI agents are revolutionizing prior authorization, helping specialists work faster, smarter, and stress-free!


    Resources

    16 December 2025, 11:30 am
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