Summary

In this episode, David Neagle shares his transformative journey from a struggling forklift operator to a successful entrepreneur and author of The Millions Within. He discusses the pivotal moments that changed his mindset, the difference between faith and belief, and the importance of taking action towards one's goals. Neagle emphasizes the need to identify what one truly wants and to trust the process, while also addressing the common pitfalls of self-sabotage and doubt. His insights provide a roadmap for listeners seeking to achieve their own success.

Takeaways

• David Neagle's journey began with significant struggles, including bankruptcy and repossession.
• A pivotal moment in Neagle's life was when he changed his attitude, leading to a tripling of his income.
• Belief is an active process, requiring alignment of thoughts, emotions, and actions.
• Self-sabotage often stems from subconscious patterns that resist change.
• Identifying what you truly want is crucial for personal growth and success.
• Saying yes to what you want and no to what you don't want can clear the path to your desires.
• Trusting the process and being open to opportunities is essential for achieving goals.
• The importance of following your heart and desires rather than societal expectations.
• Neagle emphasizes that money is often an effect, not a cause of success.
• The answers to personal fulfillment and success lie within each individual.

Chapters

00:00 David Neagle's Journey from Struggle to Success

07:57 Understanding Faith vs. Belief

14:36 The Role of Action in Achieving Goals

23:25 Overcoming Self-Sabotage and Limiting Beliefs

31:09 Discovering Your True Desires

31:35 Discovering Passion and Purpose

32:16 The Spiritual Quest for Direction

35:35 Breaking Subconscious Patterns

36:29 The Power of Desire and Responsibility

39:22 Nature's Lessons on Attraction and Success

44:19 The Influence of Mentorship

47:41 Navigating the Gap Between Belief and Action

53:42 Trusting the Process of Discovery

57:56 The Secret Within: Following Your Heart

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this engaging conversation, Guillaume Wiatr, a business strategy consultant and leadership coach, shares his insights on the importance of crafting a strong strategic narrative for businesses. He discusses his journey from France to the U.S., the role of leadership in narrative development, and how employee engagement can shape a company's direction. Guillaume emphasizes that a narrative is a living document that should evolve over time, and he encourages entrepreneurs to embrace a growth mindset while letting go of the pressure to have everything figured out. Through case studies and personal anecdotes, he illustrates the power of storytelling in aligning teams and driving business success.

Takeaways

• Guillaume emphasizes the importance of a strong strategic narrative for business success.
• He believes that businesses should be viewed as groups of people working towards a common hope.
• A narrative is a system of stories, while a story has a defined beginning, middle, and end.
• Leadership plays a crucial role in developing and maintaining a company's narrative.
• Employee engagement is vital for shaping a company's narrative and direction.
• Guillaume's approach to consulting includes listening to employees' stories to inform the narrative.
• The narrative should evolve over time as the business context changes.
• A mission statement should be a living document that reflects the company's journey.
• Guillaume advocates for a growth mindset in developing a narrative.
• He encourages entrepreneurs to let go of the pressure to have everything figured out before sharing their narrative.

Chapters

00:00 Introduction to Guillaume Wiatr and His Journey

08:57 The Immigrant Experience and Building Relationships

16:04 The Importance of Narrative in Business

23:47 Evolving Narratives and Authenticity in Entrepreneurship

28:44 The Structure of Stories and Narratives

34:07 Crafting Mission Statements and Narratives

40:51 Navigating Leadership and Narrative Creation

48:11 The Role of Leadership in Shaping Narratives

56:30 The Importance of Employee Involvement in Narratives

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for advertising and the necessity of adapting to new technologies. Chris emphasizes the importance of understanding one's audience and the need for businesses to retain customers rather than just seeking new traffic.

Takeaways

• Chris Carr has been in digital marketing for over 22 years.
• AI is becoming integral to modern marketing strategies.
• Programmatic advertising offers hyper-personalized targeting capabilities.
• Email marketing remains a crucial tool for businesses.
• The metaverse presents new opportunities and challenges for advertising.
• Understanding customer behavior is key to effective marketing.
• Businesses must focus on retaining customers, not just acquiring them.
• The speed of technological advancement is unprecedented.
• Marketers need to adapt to changes in consumer behavior due to AI.
• Owning your audience is essential for long-term success.

Chapters

00:00 Introduction to the Podcast and Guests

00:13 Chris Carr's Background and Digital Marketing Agency

01:48 The Future of Marketing with AI

12:10 Understanding Programmatic Advertising

16:18 The Value of Data in Marketing

17:36 Building and Maintaining an Email List

19:35 The Role of Email Marketing in a Digital Age

22:51 AI's Impact on Marketing and Communication

25:25 The Future of AI and Its Rapid Evolution

29:02 Navigating the Challenges of AI in the Workforce

32:33 The Metaverse: Opportunities and Ethical Concerns

45:32 The Education System and Its Adaptation to Technology

50:20 Self-Education in the Digital Age

52:51 The Limitations of Current Technology

54:42 Marketing Strategies: Filling the Bucket

57:51 Building Relationships and Networking

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this engaging conversation, marketing consultant Ondar Tarlow shares his journey from finance to the world of action sports and marketing. He discusses the rise of action sports, the impact of brands like Red Bull, and the importance of data-driven marketing for small businesses. Ondar emphasizes the need for flexibility in marketing strategies, especially with the advent of AI, and highlights the significance of community and storytelling in building brand loyalty. He offers valuable insights for aspiring marketers and reflects on the future of marketing in a rapidly changing landscape.

Takeaways

• Ondar Tarlow has a diverse background in marketing across various industries.
• His passion for action sports led to a successful pivot from finance to marketing.
• The rise of action sports and F1 has been fueled by increased accessibility and media exposure.
• Brands like Red Bull have successfully tapped into niche communities to build loyalty.
• Data-driven marketing is essential for small businesses to thrive in a competitive landscape.
• Flexibility and adaptability are crucial in marketing strategies, especially with AI advancements.
• Creating compelling stories around events can enhance audience engagement.
• Building relationships with big brands requires understanding their audience and challenges.
• Community and philanthropy play a significant role in modern marketing strategies.
• The future of marketing will rely on unique perspectives and personal branding.

Chapters

00:00 Introduction to Ondar Tarlow and His Background

03:08 Transitioning from Finance to Action Sports Marketing

06:15 The Rise of Action Sports and F1 in the U.S.

09:13 The Lifestyle Aspect of F1 and Accessibility

11:59 The Role of Brands in Action Sports

15:16 Data-Driven Marketing for Small Businesses

19:20 Common Mistakes in AI Marketing

23:25 Techniques for Effective Data Tracking

27:54 The Optimistic Future of AI and Human Experience

29:42 Turning Events into Engaging Stories

32:30 Acquiring Big Clients: Strategies and Techniques

34:17 Building Brand Affinity Through Community

36:49 The Role of Community and Philanthropy in Marketing

41:57 Creating Unique Experiences for Exclusive Communities

44:48 The Importance of Personal Branding in Marketing

53:09 Marketing Truths in a Changing Landscape

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Kevin Murphy recounts his inspiring journey from a challenging upbringing in the Bronx to building a thriving career as an illustrator and entrepreneur. He highlights how hard work, confidence, and taking risks are essential to success in the arts. Kevin discusses the crucial role of education and mentorship in honing artistic skills, questioning the idea that talent alone determines achievement. Alongside Ryan Roghaar, he explores themes such as talent versus training, the impact of mentorship, and the importance of experience in artistic growth. Together, they emphasize that success—whether in art or any field—is less about innate talent and more about dedication, effort, and guidance. The conversation also underscores the value of mastering fundamentals and facing the fear of failure, showing how these elements lead to personal growth and empowerment through creative expression.

Takeaways

• Kevin grew up poor and faced many challenges.
• He struggled academically but found a passion for reading and art.
• Kevin transitioned from construction work to illustration without knowing the odds.
• He emphasizes hard work over talent in achieving success.
• Kevin founded Evolve Artist to provide accessible art education.
• Confidence is built through taking risks and proving oneself.
• The importance of mentorship and learning from others in the field.
• Art can be a metaphor for risk-taking in life.
• The program at Evolve Artist is designed for all skill levels.
• Success in art comes from dedication and the right education. Choosing the right mentor can significantly impact your success.
• Talent is often a result of training and effort, not just innate ability.
• Understanding the fundamentals is crucial for artistic development.
• Experience plays a vital role in skill acquisition and mastery.
• Mindset and overcoming fear of failure are essential for growth.
• Art can be a means of personal enrichment and expression.
• Investing time in practice can lead to significant improvement.
• The journey of learning art is about the process, not just the outcome.
• Everyone has the potential to create and express themselves artistically.
• Commitment to your craft can lead to unexpected opportunities and fulfillment.

Chapters

00:00 From Humble Beginnings to Artistic Success

10:04 Building a Business: The Evolve Artist Journey

20:05 The Importance of Confidence and Risk-Taking in Art

29:58 Talent vs. Hard Work: The Real Path to Mastery

33:35 The Importance of Choosing the Right Mentor

36:10 Talent vs. Training: The Real Path to Success

39:04 Understanding the Fundamentals of Art

43:53 The Role of Experience in Skill Development

50:13 Mindset and Overcoming Fear of Failure

57:10 Empowerment Through Art and Personal Growth

Check out Evolve Artist and get a special deal. Learn more here: https://evolveartist.com/eggs

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Chris Leonard shares his extensive journey in the live audio industry, detailing his early experiences, the transition to professional gigs, and the intricacies of monitor mixing versus front of house mixing. He discusses the role of technology in live sound, the challenges of life on the road compared to corporate audio work, and his involvement in high-profile events like presidential inaugurations and the Super Bowl victory parade. Chris emphasizes the strategic planning and technical expertise required for large-scale events, providing insights into the behind-the-scenes work that goes into creating memorable live experiences. In this conversation, Chris Leonard discusses his journey from a sound technician to a management role in the audio production industry. He shares insights on the importance of empathy in leadership, the challenges faced during the COVID-19 pandemic, and his passion for podcasting and documenting the history of live sound. The discussion highlights the evolution of the industry, the economic complexities involved, and the innovative spirit that drives sound professionals.

Takeaways

• Chris Leonard has nearly 20 years in the live audio business.
• He started working in audio at a young age, influenced by his father.
• Transitioning from small gigs to major artists requires dedication and time.
• Monitor mixing is significantly more complex than front-of-house mixing.
• Technology like virtual playback is changing the live sound landscape.
• Life on the road can be challenging for audio professionals with families.
• Corporate audio work offers more stability compared to touring.
• High-profile events require meticulous planning and execution.
• Time alignment of speakers is crucial for large events.
• Collaboration with other companies is common for large-scale productions. It's all about having resources.
• The director's role grew with the company.
• Management skills come from touring experiences.
• Empathy is a valuable tool in management.
• Studying people helps in understanding their perspectives.
• Passion drives people in the sound industry.
• The history of live sound is often overlooked.
• COVID-19 forced the industry to pivot to virtual events.
• Innovation is key in the evolution of live sound.
• The economic side of the sound industry is complex.

Chapters

00:00 Introduction to Chris Leonard and His Journey

02:46 Early Experiences in Live Audio

06:05 Transitioning to Professional Gigs

08:50 Understanding Monitor vs. Front of House Mixing

11:58 The Role of Technology in Live Sound

14:57 Life on the Road vs. Corporate Audio

18:09 High-Profile Events: Inaugurations and Super Bowl Parades

32:19 Transitioning from Technician to Manager

39:05 The Journey into Podcasting

46:45 Capturing the History of Live Sound

56:06 Adapting to the Pandemic: Challenges and Innovations

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode, Ryan and Mike interview Jonathan Stark, a consultant and author, who shares his journey from software development to coaching on value-based pricing. They discuss the pitfalls of hourly billing, the importance of understanding value, and the significance of the 'why' conversation in client interactions. Jonathan emphasizes the need for a shift in perspective from self-interest to client satisfaction, and he outlines effective pricing strategies, including the use of guarantees to mitigate risk. The conversation also touches on establishing authority in one's field and the benefits of narrowing focus to become a recognized expert.

Takeaways

• Jonathan Stark transitioned from software development to coaching on pricing.
• Hourly billing can lead to misaligned incentives and poor client outcomes.
• Value-based pricing focuses on the client's perceived value rather than costs.
• The 'why' conversation helps uncover client motivations and needs.
• Setting prices based on value can lead to better profitability.
• Offering guarantees can alleviate client concerns about quality and service.
• Establishing authority in a niche can lead to higher pricing and demand.
• Narrowing focus helps in becoming a recognized expert in a field.
• Proposals should offer multiple pricing tiers to maximize client options.
• Understanding customer satisfaction is key to long-term business success.

Chapters

00:00 Introduction to Jonathan Stark

02:56 The Shift from Hourly Billing to Value-Based Pricing

09:31 Understanding Value-Based Pricing

12:56 The Importance of the 'Why' Conversation

18:47 Negotiating Prices and Payment Terms

25:39 Shifting Perspective: From Self to Client

30:42 Creating Customer Satisfaction

38:57 Proposals and Pricing Strategies

47:49 Guarantees and Risk Mitigation

59:52 Establishing Authority in Your Field

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.

Takeaways

• Gorilla 76 specializes in industrial marketing for B2B manufacturers.
• Deep expertise is crucial for effective marketing strategies.
• Charging for initial consultations helps establish trust and commitment.
• Content marketing should prioritize quality over quantity.
• SEO is a long-term strategy that requires patience and consistency.
• Narrowing focus on specific keywords yields better results.
• Understanding the sales cycle is essential for measuring marketing success.
• Engaging with subject matter experts enhances content quality.
• Proactive content distribution is key to reaching target audiences.
• Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.
• Inbound marketing is a long-term strategy that builds authority.
• Outbound marketing can yield quick results but requires careful targeting.
• Crafting personalized outreach emails increases engagement.
• Positioning your business effectively is essential for attracting the right clients.
• Aligning marketing and sales teams can drive better results.
• Utilizing the right tools helps analyze customer behavior effectively.
• It's important to assess the profitability of client relationships.
• Transparent communication with clients can lead to better outcomes.
• Providing solutions when parting ways with clients shows professionalism.

Chapters

00:00 Introduction to Joe Sullivan and Gorilla 76

02:59 The Evolution of Gorilla 76 and Its Niche

06:09 Understanding B2B Marketing for Manufacturers

09:02 The Importance of Deep Expertise in Marketing

12:03 Charging for Initial Consultations: A Strategic Move

14:49 Content Marketing: Quality Over Quantity

18:04 SEO Strategies and Keyword Implementation

21:06 Measuring Marketing Results for Manufacturers

26:49 Understanding Marketing Metrics and Funnel Analysis

30:35 Inbound vs Outbound Marketing Strategies

34:35 Crafting Effective Cold Outreach Emails

37:50 Balancing Fast Results with Sustainable Marketing Success

44:14 Aligning Marketing and Sales for Success

48:03 Knowing When to Fire a Client

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode, we explore the journey of Caleb Mellas, a senior software engineer and tech lead at Olo Inc. Caleb shares his transition from landscaping to software engineering, the challenges of freelancing, and the impact of imposter syndrome on his career. He discusses his experiences at Wisely, the acquisition by Olo, and his recent shift into engineering management. Throughout the conversation, Caleb emphasizes the importance of continuous learning, building a strong professional network, and the value of soft skills in advancing one's career.

Takeaways

• Imposter syndrome can be a sign of growth.
• Starting as a landscaper, Caleb found his passion in tech.
• Freelancing taught him valuable lessons about income stability.
• Transitioning to full-time work brought new challenges.
• Building a strong network is crucial for career growth.
• Continuous learning is essential in the tech industry.
• The acquisition of Wisely led to new opportunities at Olo.
• Engineering management requires a different skill set than coding.
• Soft skills are vital for career advancement.
• Sharing experiences on LinkedIn can help others in their careers.

Chapters

00:00 Introduction to Caleb Mellis and His Journey

03:00 Transitioning from Landscaping to Software Engineering

05:55 Freelancing and Overcoming Imposter Syndrome

09:07 Navigating the Feast and Famine Cycle in Freelancing

12:05 From Freelance to Full-Time: The Shift in Mindset

14:59 Learning New Technologies and Overcoming Challenges

17:52 The Importance of Consistent Learning and Growth

21:12 Interviewing Strategies and Standing Out in the Tech Industry

24:39 Going Above and Beyond in Job Applications

27:15 The Importance of Relationship Development in Interviews

29:09 Navigating Early Career Challenges

32:41 Innovative Solutions in Restaurant Technology

35:01 Developing a Growth Mindset

37:31 Experiencing Company Acquisition

40:28 Transitioning from Engineer to Manager

44:51 Balancing Technical Skills and Leadership

47:16 Building a Professional Network on LinkedIn

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this engaging conversation, Peter Murphy Lewis shares his entrepreneurial journey, emphasizing the importance of human connection, the role of AI in marketing, and the value of authenticity in building relationships. He discusses the challenges faced by businesses today and offers actionable strategies for small business growth, highlighting the significance of attention and the effective use of data. The dialogue also explores cultural insights gained from Peter's experiences in Latin America, reinforcing the idea that personal connections are vital in a tech-driven world.

Takeaways

• Peter's journey reflects the uncertainty many entrepreneurs face.
• Success often comes from being comfortable with being wrong.
• AI can enhance creativity but should not replace human insight.
• Building relationships is key to business success.
• Cultural experiences can shape personal and professional growth.
• Authenticity in marketing fosters true connections with customers.
• Attention is the most valuable currency in marketing today.
• Data should be used wisely to inform business strategies.
• Brick-and-mortar businesses have unique opportunities with AI.
• The future of marketing lies in perspective and human touch.

Chapters

00:00 Introduction to Peter Murphy Lewis and His Journey

03:05 The Uncertain Path of Entrepreneurship

05:51 Navigating AI in Creative Industries

08:46 The Importance of Human Connection

11:57 Cultural Insights from Latin America

15:10 Building Relationships in Business

17:55 Challenges in Business Strategy

22:02 Navigating Data in Marketing Strategies

25:03 The Role of AI in Marketing Execution

30:04 Human Insight vs. AI Automation

35:18 Identifying Opportunities in Brick and Mortar

37:35 Strategies for Growing Small Businesses

Links from the show:

strategicpete.com

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.

Takeaways

• Webinars should focus on thought leadership rather than just sales pitches.
• Delivering value is crucial for retaining audience attention.
• Building trust involves sharing expertise freely.
• The no-like-trust factor is essential in marketing.
• Repurposing content can significantly increase ROI.
• Automation tools can streamline webinar processes and save time.
• Live webinars allow for real-time audience engagement and feedback.
• You don't need expensive tech to start hosting webinars.
• Implementing a two-step signup process can boost conversion rates.
• A single webinar can generate multiple content pieces for future use.

Chapters

00:00 Introduction to DemandShift and Webinars

03:13 The Intentionality Behind Webinars

06:24 Delivering Value in Webinars

09:10 Building Trust and Relationships

12:08 The Balance of Thought Leadership and Conversion

15:04 Getting Started with Webinars

18:09 Repurposing Content for Maximum ROI

21:24 The Importance of Unique Perspectives

24:00 Becoming the Default Solution

26:56 Overcoming Self-Consciousness in Content Creation

32:24 Crafting a Content Strategy for Webinars

39:17 Live vs. Pre-Recorded Webinars: Pros and Cons

46:48 Advancements in Webinar Technology

49:25 The Power of Automation in Marketing

Links from the show:

ChatGPT Market Research Prompt: https://demandshift.co/prompt

14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3Yz
Try Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737 

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar