In this Bite-Sized episode, I revisit my conversation with George Kruis, former England international rugby player and co-founder of fourfive. George explains how he and Dom began building their wellness brand while recovering from operations, sitting on physio beds and asking themselves how to take control of their recovery.

This clip focuses on the early execution stage. He talks openly about setting up the company, learning how to operate outside the structure of professional sport, and why delegation, speed, and clarity are essential when you move into business. His honesty about the transition and the steep learning curve will resonate with anyone starting something new.

Guest: George Kruis, co-founder of fourfive and former England rugby player.

Key Takeaways:

The first version of any business requires fast learning and deliberate action.

Delegation is a skill founders must develop early.

Your network is an asset only if you use it intentionally.

Co-founders need different strengths to build momentum.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

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A powerful five minute segment where David Yarrow reveals the moment he pivoted from sports photography to fine art and built a global brand.In this Bite-sized Screw It Just DO It session, I sit down with world leading fine art photographer David Yarrow to unpack the moment that changed his entire career. David explains how he went from struggling in finance to creating some of the most valuable photographic works in the world. 

He breaks down the thought process behind reinvention, why your subject choices define your relevance and how insecurity can fuel growth when channelled properly. This is an honest look at pivoting, risk taking and rebuilding from the ground up.

Guest note: David Yarrow is one of the highest selling fine art photographers today, known for his cinematic wildlife and celebrity images.

Key Takeaways:

• Reinvention demands a clear break from old identity and a willingness to start again.

• Creative success comes from choosing subjects that hold weight and meaning.

• Strong research separates average work from standout work.

• Insecurity is useful when it drives higher standards and sharper decisions.
  

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

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Aliett Buttelman went from fashion model to co-founder of Fazit, a beauty brand that exploded after a viral Taylor Swift moment. This episode breaks down what actually drives real growth.

In this episode I talk with Aliett Buttelman about what it takes to build a brand from scratch and survive hyper growth. Aliett explains how a decade in fashion modelling shaped his approach to creative work and why he walked away from consulting to build Fazit with co founder Nina LaBruna. 

She shares how their glitter freckles went viral when Taylor Swift wore them and what actually happens behind the scenes when sales jump by thousands of per cent overnight. We dig into supply chain pressure, copycats, international expansion and what it means to keep a brand focused when attention moves fast.

Guest: Aliett Buttelman, co founder of Fazit

Key Takeaways:

• Virality only matters when a brand has the operational foundation to handle demand.

• Copycats are inevitable but innovation and strong brand identity create defensibility.

• International expansion requires clarity of vision, not speed for the sake of it.

• Founders need consistent decision making to avoid drifting away from their original mission.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

👉 Follow the show. Keep showing up. Screw It Just DO It!

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Jim Cregan built Jimmy’s Iced Coffee from a simple idea into a national brand. This episode captures how he pushed through debt, setbacks and doubt to create real momentum.

Speaking with Jim Cregan reminded me how often founders underestimate the grind behind a brand that looks simple from the outside. Jim described the early days of Jimmy’s Iced Coffee when he was £50,000 in debt, unsure of the next step and carrying the pressure of keeping the business alive. What shifted things was not luck. It was action. Handwritten letters, direct outreach, relentless product sampling and a refusal to step back when the numbers looked bleak. This Bite sized episode is a sharp reminder that momentum usually starts at the point where most people quit.

Guest: Jim Cregan, Co founder of Jimmy’s Iced Coffee

Key Takeaways:

• Momentum often begins when financial pressure is highest.

• Personal outreach can open doors large campaigns cannot.

• Simplicity and product quality build trust faster than branding claims.

• Resilience matters more than perfect planning in the early stages.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

👉 Follow the show. Keep showing up. Screw It Just DO It!

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Passenger started as a simple lifestyle idea yet grew into a purpose led brand with a loyal community and a clear mission. This episode breaks down how it happened and what founders can learn from the journey.

Speaking with Richard Sutcliffe reminded me how often founders overlook the power of building something with clear intent. Passenger began as a small lifestyle project shaped by surf trips, long drives and a need for breathing space. It grew because the purpose was honest and the community saw themselves in the story. Ritchard talked openly about the pressure of personal challenges, the role of naivety, the importance of ego control and the reality that a brand must outgrow the founder to survive. This episode is a useful listen for anyone who wants to build something that lasts and still feels grounded in real purpose.

Guest: Richard Sutcliffe, Founder of Passenger

Key Takeaways:

Purpose creates clarity when the business hits difficult stages.

Community forms when the brand story is honest and consistent.

Naivety can be an advantage when it removes assumptions.

Founders must step back if they want the brand to scale.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

👉 Follow the show. Keep showing up. Screw It Just DO It!

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The Atherton siblings built their careers on speed, resilience and control. What makes this bite sized episode powerful is how they used the same mindset to build a business. They went from dominating downhill racing to founding Atherton Bikes and taking ownership of their future rather than relying on sponsors or external decisions.

In this segment they walk through the moment they committed to designing their own downhill bike. They teamed up with suspension engineer Dave Weigel and created more than one hundred prototypes to refine the fastest bike they could produce. They adopted 3D printed technology used in F1 and aerospace, built accuracy into every component and set standards that many brands avoid because they take too long.

Their story highlights the discipline needed to shift from athlete thinking to business thinking. They learned to take calculated risks, build a team, trust specialists and stay patient through the early phases where nothing feels stable. Their approach shows founders what strong execution looks like. No shortcuts. No shortcuts. Just clarity, consistency and a willingness to build from the ground up.

This is a valuable lesson for anyone at the early stage of a product idea. The Athertons show that excellence in performance transfers to excellence in business when you keep your standards high and your process simple.

Key Takeaways:

• Calculated risks shape growth when backed by skill and preparation

• Prototyping reveals weaknesses quickly and strengthens final output

• A strong team accelerates progress and keeps standards high

• Innovation grows when you learn from other industries

• Racing discipline translates well into business discipline

• Ownership creates independence and long term stability

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

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Piers Linney delivered a clear message. AI is accelerating faster than most founders expect and the businesses that ignore it will fall behind. He showed how AI now handles cognitive work, personalisation, analysis and customer engagement at a scale no manual process can match. His point was direct. Founders must use AI every day and redesign their workflow around the tasks AI completes faster, cheaper and with greater accuracy.

Piers Linney is an entrepreneur, investor and co-founder of Implement AI and is known for his work on BBC’s Dragon’s Den, where he helped spotlight the next generation of technology driven businesses.

Key Takeaways:

• AI increases capacity without extra cost

• Personalised content and voice agents boost revenue

• AI uncovers insights hidden in everyday conversations

• Founders who act early gain a long term advantage

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

👉 Follow the show. Keep showing up. Screw It Just DO It!

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I’ve always believed success comes down to commitment. Talking about goals is easy. Doing something about them is harder.

Matt Brooke, Senior Vice President at Spartan and Tough Mudder, joined me to talk about a mindset that changes how people approach growth and challenge—the Pick a Date mentality. It’s simple. Set a date. Put it in the calendar. Make it real. That one step gives purpose, direction, and structure to everything that follows.

Matt breaks down how this idea translates beyond endurance racing into business, leadership, and everyday life. He explains how Spartan and Tough Mudder events aren’t just about finishing a course but about training the mind to follow through when things get uncomfortable. We also dig into community, discipline, and how embracing failure as part of progress builds long-term resilience.

If you’ve ever felt stuck between thinking and doing, this is the episode that will push you to take action.

Key Takeaways:

Commitment is clarity: Choosing a date forces you to plan, act, and move forward with purpose.

Failure creates growth: Every setback is feedback that strengthens future decisions.

Discipline beats motivation: Progress happens when you act regardless of how you feel.

Community drives accountability: Training with others builds consistency and shared purpose.

Mindset determines momentum: You can’t control everything, but you can control your effort.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

👉 Follow the show. Keep showing up. Screw It Just DO It!

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Growing a business is never about luck. It is about execution, distribution and the ability to stay focused through every challenge. This week, I speak with Dr Ann Kaplan Mulholland, a finance founder who built a billion dollar empire, scaled a nationwide lending operation, invested in commercial property, and then bought and rebuilt a 1000 year old medieval castle in Kent.

Ann explains the decisions behind her finance company, why she focused on doctors as her main distribution channel and how she signed up sixteen thousand medical professionals to drive customer flow. She breaks down her move into global real estate, including commercial units in Canada, residential properties in the US and a 145 acre fortress that needed major repair work.

We talk through her approach to negotiation, funding, risk and execution. Ann shares the importance of personal brand, why every founder needs visibility online and why ignoring social media harms your business. She explains how she turned her castle project into a TV series, how she handled a difficult survey report, how she reduced the purchase price by one million pounds and how she created a valuable distribution channel through television exposure.

If you want a direct breakdown of entrepreneurship, scale up discipline, property strategy and personal branding, this episode gives a clear view from someone who has done it repeatedly. Ann challenges common assumptions, gives honest advice for first time founders and explains why your idea is irrelevant unless you understand distribution, execution and value.

Key Takeaways

Reverse engineering distribution channels provides a more reliable foundation for a new business.

Visibility is essential. A founder without a social presence limits growth and credibility.

Strategic negotiation requires preparation, timing and the confidence to walk away.

Real estate can be a long term income strategy when purchased through disciplined planning.

Creative problem solving often matters more than resources when starting a company.

Investors respond to clear execution plans, not ideas.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

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This week, I sit down with Anthony “Staz” Stazicker, former Royal Marine and Special Forces operator turned entrepreneur and co-founder of ThruDark, one of the UK’s fastest-growing technical outerwear brands.

After more than a decade in the military, Staz left behind the structure, purpose, and intensity of Special Forces life to start from scratch. What began as an idea between two former Marines has become a global brand built on authenticity, resilience, and relentless standards.

In this bite-sized episode, Staz shares how he applied the lessons from combat to business — how to stay disciplined when motivation fades, why routine beats inspiration, and what it really means to take a leap of faith.

If you’ve ever found yourself stuck, overthinking, or struggling to start, this is the 10-minute reset you need.

Key Takeaways:

Discipline Builds Momentum: Success rarely comes from motivation. It comes from showing up every day and sticking to the plan.

Break Challenges into Small Wins: Whether in the military or in business, progress comes from breaking goals down into manageable steps.

Plan, Prepare, Execute: Treat your business like a mission. Preparation and structure give you clarity when things get tough.

Accountability Over Excuses: Structure your day with intention. The smallest habits compound into lasting results.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

👉 Follow the show. Keep showing up. Screw It Just DO It!

#ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship