From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.

You will learn:

• The birth of banner ads with AT&T’s legendary 44% CTR
• Google AdWords’ rise and the search ad revolution
• How Facebook’s targeting reshaped elections
• Mobile & programmatic ads that track your every move
• The next frontier: Ad-powered payments

Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.

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Is this the man who could end the global credit card crisis?

In this explosive episode of Secret Leaders, we sit down with Philip Belamant, the visionary founder of Zilch — the UK fintech unicorn that’s rewriting the rules of credit, debt, and how we pay.

Most people know Zilch as a "Buy Now, Pay Later" app — but it’s way more than that. It’s an interest-free payment model that flips the credit card industry on its head… all while quietly becoming 27x more effective than Google Ads

What we cover:

• Why credit card debt is a trap — and how Zilch is helping people escape it
• The shocking truth: The average UK citizen takes 16 years to pay off a credit card
• How Zilch funds 0% interest payments without hurting consumers
• The new payment system that could replace traditional credit
• What it takes to fight against billion-dollar legacy lenders
• Why Zilch's advertising model funds debt relief — and beats Google in the process
• The UK’s role in the global fintech revolution

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You've seen them—the red-faced, power-tripping, emotionally disconnected CEOs barking orders while morale sinks. But how did we get here? And more importantly… how do we fix it?

This isn't just another workplace rant—it's a deep dive into the dark psychology of leadership, the gendered traits that dominate boardrooms, and the systemic bias that keeps emotionally intelligent leaders out of power.

In this video essay, we expose, why toxic traits like dominance & cold toughness get rewarded, how history, stereotypes & corporate pipelines keep weak men on top and roadmap to build better leadership—without sacrificing results.

This week, we’re dropped an interview episode with Sam Conniff—serial entrepreneur and the mind behind the #HardAsNails campaign. He’s shaking up outdated norms about what it means to be a man and a leader. We unpack how to spot toxicity in yourself, your colleagues, even your friends—and how to build something better. It’s raw, real, and packed with insights.

Watch Sam Conniff Interview on our profile now..

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What does "toxic masculinity" really mean?

In this powerful episode, Sam Conniff dives deep into the crisis of modern masculinity, exploring how society has shaped a generation of men caught between weakness and toxicity.

Sam shares his growing concern for younger men, especially after experiencing Andrew Tate’s controversial online course first hand. With Tate’s influence surging, amplified by the recent Netflix hit Adolescence, a show that exposes the dark side of online radicalization, Sam questions how these messages are shaping vulnerable minds.

Drawing from personal insight and time spent researching the topic, Sam reveals why we’re failing men and offers a bold roadmap to fix it, redefining strength, purpose, and connection for the next generation.

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Ever wondered how Burger King pulled off one of the slickest marketing stunts ever—racking up 1.5 MILLION app downloads in just ONE WEEK by targeting people standing INSIDE McDonald’s stores?

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Are your daily habits killing your motivation?

Neuroscientist TJ Power, once a self-confessed dopamine junkie reveals how phones and quick fixes tanked his focus and ambition.

He broke free from phone and alcohol addiction with his D.O.S.E framework (Dopamine, Oxytocin, Serotonin, Endorphins) which has helped him reduce stress, boost sleep by 54%, and turned ambition into action with his 30-minute rule to reboot your brain and reclaim your drive.

In this episode TJ provides you with science-backed hacks that help you ditch the morning scrolls, master flow state, and feel peace as an entrepreneur.

Trust us when we say that TJ’s raw story and practical tips will hook you instantly!

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Imagine losing 8,000 Bitcoins—now worth over half a billion pounds—because someone threw out your hard drive.

In this episode of Leaders Chat, Dan and Chris dive into this jaw-dropping story, dissect Tony Khan’s daring strategy to keep AEW a family-run powerhouse, and dish out must-know entrepreneurial tips for aspiring business owners.

What’s your opinion on family businesses—smart move or risky gamble?

Hit subscribe and drop your thoughts in the comments!

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Savile Row is one of the most prestigious shopping streets in London, and with just £10,000, Sean Dixon transformed his brand, Richard James, into one of the city's most sought-after tailors.

From designing Sir Alex Ferguson's iconic coat to hosting Elton John and Oasis in his shop at the same time, Sean shares the journey of relentless hard work and dedication it took to break into such an elite market.

He reveals how Richard James became a magnet for A-list celebrities and the pivotal moments that helped shape the company's success in the world of luxury fashion.

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Has anyone seen how CASUAL Elon Musk's text messages were when trying to convince billionaire to invest in X?

We will be discussing how common this actually is as well as how Elon's Grok 3 has emerged has the top AI platform despite behind 5 years behind ChatGPT

Then Dan and Chris finish of by answering some of your business questions to help you on your entrepreneurial journey

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Want to build a killer marketing campaign?

Look no further than our interview with PR expert Emily Austen who does exactly that for global giants Red Bull.

She takes us some through some of the most successful PR campaigns ever including how Barbie and Oppenheimer clashed on purpose?! and the powerful hacks that you can start using right now to make your campaigns go viral and stand out from the crowd.

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Rolex is one of the most iconic and prestigious brands in the world, generating an incredible $11 billion in annual revenue. But here’s the shocking twist—Rolex doesn’t make a single dollar in profit.

So, where does all that money go? And how does Rolex continue to dominate the luxury watch industry without traditional profits?

In this episode of Secret Leaders, we uncover the fascinating truth behind Rolex’s unique business model, its non-profit ownership structure, and why it reinvests billions instead of pocketing profits.

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