Secret Leaders with Dan Murray-Serter

Kindling Media

The entrepreneurial education I wish I’d had

  • 14 minutes 39 seconds
    How Rolex Turns Over $11 Billion But Makes $0 Profit

    Rolex is one of the most iconic and prestigious brands in the world, generating an incredible $11 billion in annual revenue. But here’s the shocking twist—Rolex doesn’t make a single dollar in profit.


    So, where does all that money go? And how does Rolex continue to dominate the luxury watch industry without traditional profits?

    In this episode of Secret Leaders, we uncover the fascinating truth behind Rolex’s unique business model, its non-profit ownership structure, and why it reinvests billions instead of pocketing profits.


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    28 February 2025, 6:00 am
  • 1 hour 23 minutes
    The Man who accidentally sold $100M on Shopify by Travelling the world - Danny Buck, CRAFTD London

    Meet the man behind CRAFTD, the Shopify hit that has made him $100 million.


    This is a man who has experienced it all on his entrepreneurial journey. From car boot sales, to buying out his bosses, creating the iconic Cristiano Ronaldo billboard and ending up in $300k worth of debt.


    He will be sharing with us everything he has learned along the way and the unique steps he has taken to build an E-commerce powerhouse in CRAFTD

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    25 February 2025, 6:02 am
  • 33 minutes 19 seconds
    Why Dominos gave away free Rolex’s & reacting to cringe CEOs

    Did you know Domino’s used to give out Rolex watches to top-performing franchise owners? Or that LEGO rewarded its employees with solid gold bricks? Some companies go above and beyond to take care of their people. In this episode of Leaders Chat, we break down some of the most surprising employee perks—from Airbnb’s $2,000 annual travel credit to Zappos’ bold “Pay to Quit” policy.


    Dan also shares his full-body health analysis, covering everything from vitamin tests to cancer screenings. How does this all tie into Brian Johnson’s quest to live forever? Watch to find out.


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    👍 Like & Comment: What’s the best work perk you’ve ever had?


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    21 February 2025, 6:00 am
  • 1 hour 17 minutes
    The Bricklayer Who Built a $50M Empire Selling Honey

    From a humble bricklayer to building a $40 million honey empire, Scott Davies is living proof that with relentless determination and a never-say-die mentality, anything is possible.

    Scott’s journey, which began with self-doubt and uncertainty, evolved into the story of an entrepreneur who overcame immense challenges to transform his business into what it is today. Now, his honey is stocked in over 500 Tesco stores across the UK, and his company proudly produces 25% of Britain’s honey supply.

    This is not just a story of success, but also a heart warming tale of perseverance and personal growth.

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    18 February 2025, 4:00 am
  • 42 minutes 1 second
    Deepseek vs ChatGPT, YouTube Dating? & Beating Bill Gates

    Is Chris more influential than Bill Gates?

    This week, we explore Chris's rise to the top as LinkedIn’s number one ranked creator and dive into the ongoing battle between Deepseek and ChatGPT. Plus, did you know YouTube started out as a dating site?!


    We’re also excited to introduce a brand new segment to the show, where we react to some of the wildest LinkedIn posts shared by the popular creator behind "State of LinkedIn."

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    http://vanta.com/secretleadersTitle: Wealth Expert: Unlock This Mentality to Make $10K a Month - Sahil Bloom

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    14 February 2025, 6:00 am
  • 1 hour 15 minutes
    Wealth Expert: Unlock This Mentality to Make $10K a Month - Sahil Bloom

    Everyone wants to make money, and many view it as the ultimate path to happiness. But for Sahil Bloom, money is merely the by product of discovering what truly brings you joy and fulfilment. In this incredibly insightful episode, we sit down with Sahil, a wealth expert, to explore the deeper side of success. Sahil shares how financial wealth is not the goal, but a natural outcome of pursuing your passion and aligning your life with what genuinely makes you happy.

    We delve into the mindset required to build lasting wealth—not just financially, but in a way that brings balance and satisfaction to your life. Sahil’s unique perspective challenges the conventional wisdom of chasing money for its own sake, encouraging listeners to focus on their passions, purpose, and personal growth. In doing so, wealth becomes not just a goal, but a reflection of the meaningful life you’ve built.

    This episode will inspire you to redefine success on your own terms and develop the mindset to create both financial and personal fulfilment.


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    11 February 2025, 10:33 am
  • 37 minutes 44 seconds
    $25,369,000 EXIT: The Brutal Truths Of Selling My Business

    No one truly understands the brutal truth of going through an exit process and this week Chris gives us a raw insight into the reality of what really happens behind the scenes of seeing the company you have put your life into build suddenly in someone else's hands.

    Everyone will always look at the financial side of this discussion, but it is always a lot deeper than it seems.

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    7 February 2025, 6:00 am
  • 1 hour 11 minutes
    The $1BN CEO who has beat Nike and Adidas in 9 years

    Tom Beahon, the co-founder of Castore, reveals how he took on global giants Nike and Adidas—and won—in just 9 years.

    Tom takes us behind the scenes of Castore’s rise, revealing what really goes on in the world of sports sponsorship deals and how he navigated a highly competitive industry.

    He also tells the fascinating story of how he convinced tennis legend Andy Murray to sign with Castore over more established brands, even when no one had heard of them. From the challenges of building a brand from scratch to competing with the biggest names in sportswear, Tom offers invaluable insights into the mindset and strategies that made Castore a major player in the industry.

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    4 February 2025, 6:00 am
  • 31 minutes 26 seconds
    The Strangest Businesses You Didn’t know Existed

    In this fascinating episode, we dive into some of the strangest businesses you never knew existed! From companies that allow you to hire bridesmaids to look the part at your wedding, to services where you can literally rent someone's time to stand in line for you, these unusual ventures are taking the business world by storm.


    We explore the creativity behind these unique ideas, the surprising demand they fill, and how their founders turned seemingly bizarre concepts into thriving businesses. This episode will change the way you think about entrepreneurship—and who knows, you might just discover your next big idea!


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    31 January 2025, 6:00 am
  • 1 hour 16 minutes
    Omaze: A Unicorn Business Built by Giving Away Millions to People & Charity

    Matthew Pohlson has built Omaze into a unicorn business through some pretty unconventional ways - convincing the Pope to sell his Lamborghini, sending someone to space with Richard Branson and giving away multi-million dollar mansions for $10. All whilst giving away over $300M to charity.


    This is one of our favourite interviews ever. From a business burning cash into a unicorn business that actually does good, Matthew's journey has been incredible, and you haven't even heard about how dying for 4 minutes made him an even better leader.


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    28 January 2025, 6:00 am
  • 27 minutes 29 seconds
    How this one change made my Business £1M a month

    In this episode, Dan shares the incredible journey behind the recent success of his company, Heights, now generating $1.5 million per month in revenue.


    He reveals the one simple change that transformed the business and led to this massive growth.


    Whether you're an entrepreneur looking to scale your own company or just curious about the secret to success, this episode will offer valuable insights you can apply to your own journey

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    24 January 2025, 6:00 am
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