Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders — from Howard Schultz at Starbucks and Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm Burson, he’s helping executives navigate a charged marketplace shaped by AI disruption, ICE activity, and nonstop reputational risk. duBrowa explains why reputation remains one of the most powerful (and most misunderstood) assets in business, and how leaders should decide whether, when, and how to speak up.

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Prediction markets. AI. Super Bowl ads. Hear how DraftKings co-founder and CEO Jason Robins is placing bets on the future. Robins talked with host Jeff Berman just ahead of the Super Bowl in San Francisco about how he stays focused, cultivates company culture, and navigates a tumultuous regulatory and competitive landscape. 

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The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads reveal about where marketing is headed next. Treseder unpacks the business impact of Bad Bunny’s halftime show, what it signals for the NFL and Apple, and the lessons every leader can take from the biggest stage in advertising.

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Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-forward message. He talked with Jeff Berman about the bold ad, how marketing is changing, big brands' delayed embrace of social media, and more.

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Eric Yuan saw frustrated customers and wanted to make the product he worked on better – but couldn’t convince his bosses. So he struck out on his own and founded a competitor: Zoom. Yuan talks with host Jeff Berman about building Zoom into a massive player, how it handled 30x growth when the Covid pandemic hit, how he led the company through a painful round of layoffs, and more.

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TV host, producer, author, and UN Goodwill Ambassador Padma Lakshmi joins Rapid Response with candid advice for business leaders on speaking out, showing courage, and staying true to themselves, particularly amid the Trump Administration’s violent immigration crackdown. A passionate voice at the intersection of food, culture, and identity, Lakshmi shares how she’s shaking up food media with her new series America’s Culinary Cup, and offers a refreshingly human take on modern work life, including why she chooses to take zoom meetings from the comfort of her own bed. 

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On this episode of Possible, Reid Hoffman and Aria Finger sit down with Amjad Masad, founder and CEO of Replit, to explore how AI is fundamentally changing who gets to build software and what that means for work, creativity, and human agency. Masad traces his journey from growing up in Jordan teaching himself to code and connects it to his love of video games which helped inspire him to build a platform that turns natural language into working software. The conversation spans everything from why gaming mindsets make better builders, to how CEOs are rediscovering hands-on creation, to why “vibe coding” is the next form of literacy and why computational thinking is more important than syntax mastery. The conversation also digs into the future of AI agents, long-running autonomous workflows, and what it means to design environments for machines rather than humans. They also confront harder questions about jobs, fear, regulation, and society’s responsibility during a cognitive industrial revolution. The episode ultimately reframes AI not as a replacement for human creativity, but as a force that can return people to a more entrepreneurial, expressive, and meaningful way of life. 

For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcast/

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After blitzscaling one of the fastest-growing spirit brands in history, Uncle Nearest Premium Whiskey founder Fawn Weaver is reflecting on how to build not just a company, but a meaningful life. She talked with CNN host Van Jones at the Masters of Scale Summit in October. 

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As global leaders disperse from the World Economic Forum, LinkedIn co-founder and tech investor Reid Hoffman joins Rapid Response to break down the biggest challenges and opportunities facing business today, from political headwinds tied to immigration and geopolitics to AI’s real-time impact on industries like music and healthcare. Hoffman also explains why fears of a tech bubble aren’t shaping his investing, what it really means to be an AI-first organization, and why this moment calls for CEOs to speak up and show courage.

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At Masters of Scale Summit in October of 2025, Reid Hoffman and Dr. Sean White, CEO of Inflection AI, discuss how to design responsible AI systems, build smarter AI-fueled businesses, and the potential for transforming everything from healthcare to education. This conversation is brought to you by Inflection AI.

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Cognitive scientist Maya Shankar has made a career of cleverly using insights from behavioral economics to fuel her work in the Obama White House and in Silicon Valley. She talks with host Jeff Berman about the tools everyone can use to be more resilient in the face of change. 

You can find Maya's book The Other Side of Change here: https://www.penguinrandomhouse.com/books/729180/the-other-side-of-change-by-maya-shankar/

Check out Maya’s podcast A Slight Change of Plans here: https://www.pushkin.fm/podcasts/a-slight-change-of-plans

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