Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages entrepreneurial leaders to set clear standards, give staff more freedom, and institute kind accountability, for them and ourselves.
Links
"Countering Your 'Central Planning' Tendencies" by David C. Baker for punctuation.com
David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold within sales conversations.
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"Can Improv and Cold Plunges Improve Your Sales?" by Blair Enns for winwithoutpitching.com
Blair's interview on the Undisputed Authority podcast with Liam Curley
Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their own boss and join someone else's company.
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"What Makes Entrepreneurs Unemployable" by David C. Baker for punctuation.com
David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive organisms that we need to understand differently.
LINKS
"Your Business Is Not a Machine" by Blair Enns for winwitoutpitching.com
David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.
Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem.
Links
"Ghosted. Now What?" by Blair Enns for winwithoutpitching.com
One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.
What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped.
Links
"The Only New Business Indicator That Matters" 2Bobs episode
If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts.
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"Understanding Earnouts" by David C. Baker for punctuation.com
Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons.
LINKS
"Chief Growth Officer" by Blair Enns for winwithoutpitching.com
David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: "am I delivering value?"
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"Repeating Yourself as an Expert" by David C. Baker for punctuation.com