The IAB Australia Podcast

IAB Australia

The best minds in digital break down and debate the topics that matter to brands and publishers.

  • 37 minutes 36 seconds
    University Advertising and Marketing in 2024 with QUT and VML

    In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students. 

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    13 May 2024, 3:00 am
  • 40 minutes 16 seconds
    Australian Programmatic Advertising Trends

    In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. 

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    30 April 2024, 12:02 am
  • 26 minutes 49 seconds
    IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

    Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 


    Anna Magliano, head of client services, Kaimera

    Lucy Formosa Morgan, MAGNA Global

    Daniel Cutrone, managing partner, Avenue C

    Ashley Wong, head of digital, data & innovation, Foundation Australia

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    2 April 2024, 2:55 am
  • 15 minutes 19 seconds
    IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

    Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 


    Ralph van Dijk, founder, Eardrum

    Andy Maxwell, co-founder, Earmax Media

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    25 March 2024, 1:31 am
  • 24 minutes 42 seconds
    IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

    The Art of Influence - Connecting with Gen Z Thru Audio


    Sarah Adams, producer, Inspired Unemployed

    Ryan Lamont, senior development manager, Acast

    Sam Koslowski, co-founder, The Daily Aus

    Moderator: Bella Spragg, director data partnerships, The Trade Desk

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    18 March 2024, 12:17 am
  • 35 minutes 57 seconds
    IAB Australia Audio Summit Podcast: Scratching the Crime Itch

    In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.

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    12 March 2024, 1:31 am
  • 31 minutes 27 seconds
    Sustainability Initiatives & Measures for Digital Advertising

    In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux). 

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    20 February 2024, 1:29 am
  • 36 minutes 32 seconds
    The big themes for 2024

    A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation). 

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    7 February 2024, 10:37 pm
  • 30 minutes 2 seconds
    Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt

    In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Magnite, Jo Kappl from AGL and Charlie Allatt from Kinesso. 

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    2 November 2023, 8:38 pm
  • 30 minutes 58 seconds
    Ecommerce and Retail Marketing Landscape with Martin Filz

    In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile. 

    The 2023 ecommerce report can be downloaded here -

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    4 October 2023, 12:29 am
  • 31 minutes 38 seconds
    Youth Culture and Commerce with Alice Almeida and Belinda Casselden

    In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more.

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    14 September 2023, 3:26 am
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