Speaking Your Brand
Carol Cox
More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.
- 34 minutes 44 secondsDeliver Keynotes that Set You Apart: How These Women Are Stepping Onto Bigger Stages [Growth Series]
What does it really take to create a keynote that inspires, connects, and builds your speaking career?
In this Back Stage with Speaking Your Brand, I’m joined by three incredible women who attended our recent Master Your Message & the Stage Workshop in Orlando: Kait Richardson, Alfarena (Alfie) McGinty, and Niki Ramirez.
You’ll hear:
- Why they decided to work on a keynote talk
- How they used our Signature Talk Canvas® framework to build a clear and compelling structure for their keynote
- The challenges they faced with getting out of the expert trap and into transformational messaging
- What they learned about shifting their approach from teaching tactics to instead identifying 3 key pillars, lessons, or stages to guide their audience
- What it was like to practice on stage with real-time coaching and support
If you’ve been dreaming of giving a powerful keynote that grows your brand and thought leadership, join us for this behind-the-scenes conversation.
Our next 1-day Speaking Workshop is on February 19, 2026, in Downtown Orlando, Florida! If you’re ready to accelerate your growth as a speaker, gain hands-on feedback, and have a lot of fun, this is your chance. Learn more and grab your spot at https://www.SpeakingYourBrand.com/orlando/.
Links:
Show notes at https://www.speakingyourbrand.com/455/
Video from the live show: https://youtube.com/live/jT5z9EqUjgM
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Attend our 1-day speaking workshop in Orlando: https://www.SpeakingYourBrand.com/orlando/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Kait Richardson = https://www.linkedin.com/in/kaitrichardson497/
- Alfarena McGinty = https://www.linkedin.com/in/alfarena-mcginty-324619180/
- Niki Ramirez = https://www.linkedin.com/in/niki-ramirez-mba-thrp-sphr-65b93710/
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15 December 2025, 10:00 am - 49 minutes 33 secondsYour Voice Can Shape Policy: Frameworks for Clear, Influential Messaging with Deborah Stine, PhD
When most people hear the word policy, they immediately picture Washington, D.C., marble hallways, and people in suits arguing on TV. But as my guest today so brilliantly reminds us, policy is simply how decisions get made - and you don’t need to be a political insider to influence it.
In this episode, I talk with Dr. Deborah Stine, founder of the Science and Technology Policy Academy, former Executive Director of the President’s Council of Advisors on Science and Technology in the Obama White House, and someone who has spent her career helping scientists, engineers, and health professionals turn their expertise into impact.
And yes, her résumé reads like a Washington fairytale, but what makes Debbie extraordinary is how down-to-earth and practical she is. She’s spent decades working at the national level and then chose to move back to the “ground floor” of change—state and local work—where impact shows up fast and in real lives.
Debbie and I talk about:
- Why most experts accidentally sabotage their own influence
- Her 4E Framework for better decision-making
- How to translate complex, jargon-heavy research into something the public—and policymakers—actually understand
- Why state and local advocacy can be even more powerful than federal work
- How to work with people who disagree with you
- A surprising turn into AI—and how Debbie used my Automate & Amplify program to keep her content going while traveling the world
This conversation is a powerful reminder that your voice matters, especially when you pair your expertise with a compelling story and a clear message.
About My Guest: Dr. Deborah Stine is the founder of the Science and Technology Policy Academy, where she helps scientists, engineers, and health professionals translate what they know into policies that improve people’s lives. Deborah has worked with the National Academies of Sciences, Engineering, and Medicine, at the Congressional Research Service, and was the Executive Director of the President’s Council of Advisors on Science and Technology in the Obama White House. She was also Professor of the Practice, Engineering and Public Policy at Carnegie Mellon University. Deborah is also the author of From Expertise to Impact, which is all about how experts can communicate in a way that truly influences public decision-making.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/454/
Deborah’s website: https://scitechpolicyacademy.com/
Listen to my Confident Speaker companion podcast = https://confidentspeaker.transistor.fm/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in the Automate & Amplify with AI course: https://www.speakingyourbrand.com/ai/
Apply for our Thought Leader Academy = https://www.speakingyourbrand.com/academy/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Deborah Stine = https://www.linkedin.com/in/deborah-stine/
Related Podcast Episodes:
- Episode 411: Reframing Public Speaking: From Elite Skill to Everyday Power with Dr. Karen Corbin
- Episode 406: Authenticity and Owning Your Story as Women with a Public Voice with Jennifer Adams and Sarah Henry
- Episode 384: How to Tackle a Big Global Issue in Your Thought Leadership and Talks with Dr. Neha Pathak
8 December 2025, 10:00 am - 32 minutes 4 secondsWhy Your Best Talk is the One You Give Again (and Again) with Kelly Mallery
Worried that giving the same talk more than once would box you in - or worse, bore you to tears?
I’ve been there. And if you’re a builder-of-slides-at-heart like me, the idea of sticking to one signature talk can feel a little… constraining.
But here’s the truth: the talk you give again (and again and again) is the one that becomes unforgettable - for you and your audience.
In this episode, I’m joined by Thought Leader Academy graduate Kelly Mallery, who proves exactly that. Kelly works in the continuous improvement and lean space, and she discovered that honing one powerful talk didn’t limit her creativity, it amplified it. And it opened doors.
We talk about how she’s evolved her talk, why a transformer toy has become part of her on-stage brand (yes, really), and how she learned to adapt the same content for both 20-minute and 60-minute speaking slots without losing impact.
Whether you’re speaking to industry peers, corporate audiences, or groups who’ve never heard of your topic before, what Kelly shares will help you rethink how reusable and scalable your signature talk can be.
Kelly and I talk about:- Why one signature talk can actually increase your impact, confidence, and clarity
- How Kelly transformed her message by introducing her “Resistobots” (inspired by her love of Transformers)
- The power of refining the same talk through multiple deliveries
- What changes—and what stays the same—when adapting a talk from 20 minutes to 60 minutes
- How your ideal audience and your buyer can be two different people, and why it matters
- The importance of opening strong and closing with purpose (no rushing just to “get to the content”!)
- Why props, stories, and frameworks make your message stick—and lead to more speaking invites
Links:
Show notes at https://www.speakingyourbrand.com/453/
Kelly’s website: https://www.kellymallery.com/
Watch Kelly deliver a 10-minute version of her signature talk = https://www.youtube.com/live/4ytvyFXfGU0?si=BH8Z-8qt8Npt2XWu
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Kelly Mallery (guest) = https://www.linkedin.com/in/kelly-mallery-coaching/
Related Podcast Episodes:
- Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie Anderson
- Episode 355: What a Signature Talk Is and What It Should be Doing for You
- Episode 354: Finding and Developing Your Big I.D.E.A.
- Episode 440: No Need to Start from Scratch: Repurpose Your Signature Talk for Different Topics and Audiences
1 December 2025, 10:00 am - 47 minutes 41 secondsBuild a Career Brand That Opens Doors with Kate Wade of Get Her Hired
Whether you’re in corporate aiming for your next big role or an entrepreneur looking to attract higher-value opportunities, this episode gives you the clarity and strategy to move forward.
I’m joined by my friend and career strategist Kate Wade, founder of Get Her Hired, who brings her signature mix of humor, candor, and deeply practical insight.
Together, we unpack why talented women get stuck, how to craft a powerful career narrative, and what it really takes to position yourself for bigger stages, promotions, clients, and visibility.
Kate and I talk about:
- Why being “good at everything” keeps women from advancing
- The difference between features and benefits in your career story
- How to find the throughline in your background and experiences
- The hidden ways women make themselves indispensable — and how it backfires
- What recruiters say is actually happening in the job market
- How to have career-advancing and opportunity-advancing conversations
- What AI can help you with in résumé writing — and what it definitely can’t
- The problem with AI-written speaker applications (and why they all sound the same)
- Kate’s new résumé course Hit Send — with a generous discount for listeners
Links:Show notes at https://www.speakingyourbrand.com/452/
Kate’s website: https://getherhired.com/
Get Kate’s new course “Hit Send”: https://getherhired.com/hitsend/
- Save 60% with the coupon code “SpeakingYourBrand”
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Apply for our Thought Leader Academy = https://www.speakingyourbrand.com/academy/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Kate Wade = https://www.linkedin.com/in/katewade-getherhired/
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24 November 2025, 10:00 am - 43 minutes 57 secondsUsing Stories and Humor to Engage (& Convert!) Your Audience: Live Signature Talks from Our Thought Leader Academy Clients
We all know that facts tell, but stories sell. And when you add a touch of humor, your audience doesn’t just listen… they lean in.
In this Back Stage with Speaking Your Brand LinkedIn Live, we’re joined by two recent clients of our Thought Leader Academy, Angela Gillis and Crystal Daye.
They each present a 10-minute version of their signature talk that they developed with us during their VIP Day and refined throughout the program.
You get to see how they weave together story, humor, and heart to connect with their audiences and how that connection builds trust and relatability, the key ingredients for turning a talk into leads (and leads into clients!).You’ll learn:
- How to choose and tell stories that make your audience feel seen and understood
- Ways to naturally infuse humor without forcing it or losing credibility
- The secret to transitioning from inspiration to invitation (a.k.a. your call to action)
- Behind-the-scenes insights from our speakers on what they learned while crafting their talks
If you’ve ever wondered how to make your lead generation talks less “salesy” and more human, this is your chance to see exactly how it’s done.
Links:
Show notes at https://www.speakingyourbrand.com/451/
Watch the video at https://youtube.com/live/GcZsw9UEWAA
Angela's website: https://www.sorticulturesystems.com/
Crystal’s website: https://crystaldaye.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Diane Diaz = https://www.linkedin.com/in/dianediaz/
- Angela Gillis = https://www.linkedin.com/in/angela-gillis/
- Crystal Gaye = https://www.linkedin.com/in/crystalsdaye/
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17 November 2025, 10:00 am - 33 minutes 50 secondsHow to Be a Clutch Communicator Under Pressure with Jen Mueller
Have you ever had one of those moments when all eyes are on you… and your brain suddenly decides to take a vacation? Whether it’s during a big presentation, a media interview, or an unexpected question in a meeting, how we communicate under pressure shapes how we’re seen as leaders.
That’s why I’m so excited for you to hear my conversation with Jen Mueller, a veteran sports broadcaster for the Seattle Seahawks and Seattle Mariners and the founder of Talk Sporty to Me. After more than 25 years on the sidelines of major games, Jen knows exactly what it takes to stay composed, confident, and clear when the heat is on.
In this episode, Jen shares how to:- Use high-stakes moments to highlight your preparedness and expertise instead of shying away from them
- Prepare for spontaneity (yes, that’s possible!)
- Assert your presence even if you’re naturally quieter or more introverted
- Practice confidence and clarity through small, everyday interactions
- Recover gracefully when things don’t go as planned (including her stories of post-game interviews and a few Gatorade showers!)
I also share one of my own on-air “blank brain” moments from live TV and what I learned about giving myself grace when things don’t go perfectly.
If you’ve ever wished you could think faster, speak clearer, or project confidence when it matters most, this episode will give you practical tools and real stories to help you become a true clutch communicator.
Join us at our next Speaking Accelerator workshop in Orlando, Florida! In just one day, you’ll craft your signature talk and practice delivering it, so you leave ready to step on stage with confidence. Get the details at https://www.speakingyourbrand.com/orlando/.
About My Guest: Jen Mueller is a veteran sideline reporter for the Seattle Seahawks, and a longtime member of the Seattle Mariners' TV broadcast team. With over 25 years of experience covering the NFL, NBA, MLB, NHL, and more, she’s mastered the art of building relationships and delivering impactful stories in fast-paced environments. As the founder of Talk Sporty to Me, Jen translates her locker room communication strategies into actionable insights for business professionals, helping them level up their conversations and leadership skills.
Links:
Show notes at https://www.speakingyourbrand.com/450/
Jen’s website: http://www.talksportytome.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on social:
- Carol on LinkedIn = https://www.linkedin.com/in/carolcox
- Jen on LinkedIn = https://www.linkedin.com/in/jenmuellertalksporty/
- Jen on Instagram = https://www.instagram.com/TalkSportyToMe
- Jen’s YouTube channel = https://www.youtube.com/@TalkSportyToMe
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10 November 2025, 10:00 am - 27 minutes 38 secondsSmall Shifts That Make a Huge Difference in Your Presentation Impact & Results with Karen Cochran
Do you feel like your presentations are good, but maybe not yet great? The kind that gets people talking, taking action, and reaching out long after the event?
That’s exactly what happened for my guest, Karen Cochran, founder of Philanthropy Innovators.
Karen has led teams that have raised over $1 billion (yes, billion with a “B”!) - and after attending our 1-Day Speaking Accelerator Workshop and working with me on her presentation makeover, she delivered what attendees called “the most valuable session at the conference.”
In this episode, you’ll hear how Karen transformed her talk by making small but powerful shifts in storytelling, structure, and connection—and how those changes led to remarkable results.
We dig into:- The difference between informing and transforming your audience
- How storytelling creates connection, especially in philanthropy and leadership
- Why suspense and foreshadowing keep audiences engaged (and how Karen used this brilliantly!)
- The key mindset shift from “writer” to “speaker” that helps your ideas land with clarity
Karen also shares how storytelling in fundraising parallels effective public speaking. Both are about listening, connecting, and understanding what truly matters to your audience.
If you’ve been feeling stuck in “the expert trap”—overloading your slides with information instead of making emotional connections—this episode will show you what happens when you let your stories and your personality shine.
Listen in and imagine what could change for you with just a few strategic tweaks to your talk.
Links:
Show notes at https://www.speakingyourbrand.com/449/
Karen’s website: https://www.philanthropyinnovators.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Book a Presentation Makeover: https://www.speakingyourbrand.com/presentation-makeover/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Karen Cochran = https://www.linkedin.com/in/karen-cochran/
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3 November 2025, 10:00 am - 39 minutes 10 secondsTurn Clients and Event Organizers into Your Best Promoters with Stacey Brown Randall
Most of us have been told that if we want referrals, we should just ask for them. But, that approach can feel awkward.
What if, instead of asking, you could design an experience that makes you naturally referable?
That’s exactly what my guest, Stacey Brown Randall, teaches. Stacey is the author of her new book The Referable Client Experience, and she’s built a proven system to generate consistent referrals — without asking, without paying, and without gimmicky tactics.
In this conversation, Stacey and I dig into:
- Why doing great work isn’t enough to generate referrals
- The three stages of the client experience — new, active, and alumni — and what to do in each one
- The difference between “work” touch points and “relationship” touch points (and how both matter)
- How to stay top of mind with clients after your work together is done
- What speakers can do to create a “referable” experience for event organizers
I especially loved Stacey’s ideas for how we can nurture relationships in meaningful ways — like acknowledging that quiet voice of buyer’s remorse with empathy and care, or sending a “You survived it!” gift to an event organizer after a big conference.
These kinds of thoughtful, human touches don’t just make you memorable — they make you referable.
If you’ve ever wished more clients and speaking invitations came your way because people can’t stop talking about the experience you create, this episode is for you.Tune in and start designing your own referable client (or audience!) experience.
About My Guest: Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, author of the forthcoming book, The Referable Client Experience (October 2025) and host of the Roadmap to Referrals podcast.Stacey teaches business owners how to generate referrals naturally...without manipulating, incentivizing or even asking.She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She received her Master’s in Organizational Communication and is married with three kids.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/448/
Get Stacey’s new book The Referable Client Experience: https://referableclientexperience.com/
Stacey’s website: http://www.staceybrownrandall.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Stacey Brown Randall (guest) = http://www.linkedin.com/in/staceybrandall
Related Podcast Episodes:27 October 2025, 9:00 am - 18 minutes 12 secondsWhy "Perfect" Speakers Don't Connect: Stop Memorizing & Build Confidence Speaking Off the Cuff
Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on?
Well, I have a challenge for you: getting more comfortable with impromptu speaking.
As a speaker and as a leader, both impromptu and prepared speaking skills are a must.
Have you ever had one of these situations happen to you:
You're in a meeting or group and asked to share something on the spot. You get really nervous and feel at a loss for words.
You're at a networking event where you need to concisely share with other attendees who you are, what you do, and how you help people. After you introduce yourself, you realized you left out the most important parts or it all felt like a jumble.
You're leading a meeting where you need to motivate your team, but you didn't have an opportunity to prepare your message ahead of time and feel like you weren't as clear or confident as you want to be.
This is why developing your impromptu speaking skills is essential.
I want more women - including you! - to feel comfortable and confident commanding a room and leading teams, organizations, and companies.
In this episode, I share:
- Why impromptu speaking is hard
- Why it matters to your development as a speaker and leader
- Specific things you can do to get better at impromptu speaking
- Some of my own impromptu speaking wins and fails!
This episode originally aired as episode 390 on April 29, 2024.
Links:
Show notes at https://www.speakingyourbrand.com/390/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
- Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking
- Episode 370: Overcome Speaking Nerves & Anxiety: How to Develop Confidence on Stage
- Episode 379: How to Develop Stage Presence and Build Confidence as a Speaker
- Episode 347: The Power of REAL Practice to Transform Yourself as a Speaker
20 October 2025, 9:00 am - 45 minutes 21 secondsThe Smart Way to Use AI for Podcast Guesting (and When Not To) with Julie Fry
Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it’s easy to feel like your voice is getting lost in the noise.
That’s why I invited my friend and fellow connector, Julie Fry, founder of Your Expert Guest, to join me on the podcast. Julie helps women entrepreneurs, speakers, and authors get booked on podcasts—the right podcasts—to grow their visibility and credibility.
In this episode, we dive into:
- How to turn podcast visibility into meaningful relationships (because visibility without connection won’t grow your business).
- Where AI helps—and where it hurts—your outreach. Julie and I share how we each use AI to start ideas but not replace our voice.
- How to write podcast pitches that actually get read (and why human connection always wins over AI-generated templates).
- How to move past perfectionism and imposter syndrome so you can confidently pitch yourself as a guest.
- Why podcasting is one of the most powerful tools for building community, establishing authority, and amplifying your voice, especially for women.
Julie and I also talk about the loneliness epidemic that many of us feel, and why showing up as our real, imperfect selves is the best way to stand out in an increasingly automated world.
If you’ve been meaning to pitch yourself for podcast interviews—or to start one yourself—this episode will give you the motivation and mindset to take action.
About My Guest: Julie Fry is the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending HOURS on social media. She and her team book interviews for their clients on top ranking podcasts, helping them reach new audiences, build credibility, grow their referral networks and reach thousands of listeners. When she’s not working with her amazing team of guest and host matchmakers, she loves spending time with her family, cold plunging, kayaking, laughing hysterically at SNL sketches and of course, listening to podcasts.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/446/
Julie’s website: https://yourexpertguest.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Julie Fry (guest) = https://www.linkedin.com/in/fryjulie/
Related Podcast Episodes:
13 October 2025, 9:00 am - 17 minutes 5 seconds3 Must-Haves for an Unforgettable Keynote
Here’s what you don’t want the audience to say after you deliver your keynote: “I learned a lot.”
That’s you being stuck in the expert trap.As a keynote speaker, you’re there to provide an experience for the audience; to help them see something differently about themselves or their industry or their world; and to have them believe they can do it.
In this episode, I’m sharing 3 must-haves that will take your keynote from “just another talk” to a truly transformative experience for your audience.You’ll hear behind-the-scenes from a keynote I recently gave called From Invisible to Influential: How I Found My Voice and Why Yours Matters More Than Ever.
Here’s what you’ll learn
- Why storytelling should always be at the core of your keynote (and the story I shared that had women coming up to me afterward saying how inspired they felt).
- How to use the “Rule of Three” to make your keynote easy to follow, memorable, and impactful.
- The importance of weaving in humor and audience participation - and how I planned both into my talk so they weren’t left to chance.
By the end of this episode, you’ll have a clear roadmap for how to design your keynote so it not only informs but truly transforms your audience.
✨ Ready to create your own keynote that’s powerful, inspiring, and totally YOU? Visit https://www.speakingyourbrand.com and schedule a call.
Links:
Show notes at https://www.speakingyourbrand.com/445/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Schedule a consultation call: https://www.speakingyourbrand.com/contact/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
- Episode 426: Every Talk Needs Humor: Here are 5 Ways to Make Your Audience Laugh
- Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe
- Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking
- Episode 288: A Framework for Creating a Signature Talk for Income and Impact
6 October 2025, 9:00 am - More Episodes? Get the App