Amplify Your Success

Melanie Benson

Influence, Authority and Impact in Business

  • 36 minutes 38 seconds
    Episode 470: On Air Coaching: How to Monetize Your Podcast Without Feeling Salesy with Angela Ross

    When you start a podcast from your passion, it's not uncommon to hit a stage where monetization becomes essential. You can be consistent with your podcast, deliver real value, and still need an aligned strategy to see an ROI. The issue isn't your content… it's the structure of how you leverage your brand.

    In episode 470 of Amplify Your Success Podcast, I'm coaching Angela Ross, host of SoCal Voices, on how to turn her podcast into a true visibility + revenue engine—without turning it into a "sales pitch" or forcing ads that don't fit her brand.

    We unpack why selling can feel sticky (especially when you care deeply about your audience), and I walk Angela through a cleaner, more powerful monetization path: building an ecosystem around the podcast, creating aligned partner packages (not "sponsors"), and using her existing platforms more strategically—so growth and revenue become a natural byproduct of the value she's already delivering.

    If you want podcast monetization strategies that feel aligned and actually move the needle—this episode gives you a clear roadmap.

    Key Takeaways:

    [02:46] Why becoming Un-Ignorable is the foundation of monetization—and how my 7-step framework supports that.

    [08:11] The real reason monetization stalls (even when your message is strong): no clear revenue structure behind the show.

    [09:43] Why "sponsors" can feel out of alignment—and the reframe that makes it easy: build aligned partners who share your values.

    [11:08] The mindset shift that unlocks premium monetization: your podcast can serve people and generate revenue without compromise.

    [13:49] Stop thinking "podcast" and start building an ecosystem—multiple touchpoints, deeper community, and clearer pathways to get paid.

    [17:50] How to make partner packages irresistible by focusing on outcomes you can help them create (PR angles, visibility, community access).

    [18:51] The strategic move that increases conversions: early-bird / founding partner offers that reward action and create momentum.

    [19:57] Why a LinkedIn newsletter becomes a simple, high-authority channel for visibility and monetization—without more content pressure.

    [24:46] The "focus expands" rule: how choosing one priority platform (IG) and optimizing your format/content creates measurable growth.

    [28:58] Why guesting on other podcasts is one of the fastest authority and partner-building moves you can make.

    Connect With Angela:

    Follow Angela on Instagram - https://www.instagram.com/socalvoices/

    Connect with Angela on Facebook - https://www.facebook.com/socalvoices

    Listen To Angela's SoCal Voices Podcast - https://www.socalvoices.com/

    Resources Mentioned in This Episode:

    • FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.
    • Discover how to collaborate so that you grow your reach, revenue and impact with strategic alliances. Get Details Here. https://melaniebenson.com/collaborate
    15 December 2025, 2:45 pm
  • 48 minutes 58 seconds
    Episode 469: The Human Design Approach to Messaging That Resonates and Converts With Samantha Riley

    Have you ever felt like you're doing all the right things with your messaging… yet it still isn't landing the way you know it could?

    You're showing up consistently. You're sharing value. You're following the strategies.

    But something about your message still feels off, or worse, invisible.

    In episode 469 of Amplify Your Success podcast, I'm joined by Samantha Riley, Human Design expert and business strategist, to explore why traditional messaging frameworks often fail for entrepreneurs, and how integrating your Human Design can help you express your brilliance with clarity, confidence, and resonance.

    Samantha and I dive into the five key Human Design elements that influence how your message is received, how you communicate most effectively, and how your natural energetic signature shapes client attraction. You'll even hear a bit about my own Human Design chart and how it's influencing my offers, brand and messaging.

    When you align your message with your Human Design, everything feels easier, and you stop trying to "sound like an expert" and start sounding like you.

    If you're ready for messaging that feels authentic, aligned, and powerfully compelling, this conversation will help you tap into a deeper level of expression and visibility.

    Key Takeaways:

    [03:12] Why so many entrepreneurs feel their message is falling flat online — and how Human Design bridges that gap.

    [07:45] The five Human Design elements Samantha uses to help clients refine and align their messaging.

    [11:10] How your Type determines the energetic tone of your messaging (and why some people are not meant to initiate).

    [16:30] What your Authority reveals about how you communicate decisions and guide your audience.

    [20:58] Why your Profile shapes the role you're designed to play in your client's transformation.

    [24:20] How undefined and defined Centers affect the way you communicate trust, leadership, and expertise.

    [29:44] Real-world examples of messaging pitfalls that happen when you operate outside your design.

    [33:55] The energetic shifts and aligned actions that make your message instantly more magnetic.

    About The Guest:

    Samantha Riley, host of The Business Growth Lab podcast, works with Coaches, Consultants, and Visionary Leaders to sustainably scale their businesses to $30k months and beyond. Through her signature frameworks, she helps her clients to make more money and build businesses for freedom and fulfillment.

    Connect With The Guest:

    Follow Samantha on Instagram - https://www.instagram.com/thesamriley

    Check out Samantha's Website For Some Great Resources - https://samanthariley.global/

    Resources Mentioned in This Episode:

    • Access Samantha's complimentary resource, The Prosperity Code GPT, and discover your most aligned path to success: https://samanthariley.global/gift/

    • FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

    • Ready to stop growing alone and start rising with leaders who lift you higher? Join The Rising Tide Collective - MelanieBenson.com/Collective

    8 December 2025, 3:15 pm
  • 34 minutes 26 seconds
    Episode 468: 5 Leadership Shifts That Recalibrate Your Energy and Make You Un-Ignorable

    There comes a moment in your business where playing it safe stops working. You feel yourself holding back, dimming your leadership, or waiting for the "right moment" to make a decision that you know would change everything.

    If you've been sensing that internal tension—between who you are today and the version of you that's trying to emerge—this episode is for you.

    In Episode 468 of Amplify Your Success podcast, I'm breaking down the 5 leadership decisions that instantly shift your confidence and unleash your personal power as a voice to be heard in your industry. These are the same decisions that help you step into your next level of visibility, authority, and energetic presence, so your audience doesn't just see you, they feel your magic.

    We'll talk about clearing energetic leaks, leading bold conversations (instead of safe ones), fully owning the transformation you're here to deliver, stepping into the spotlight, and making sure you're in the rooms that elevate your growth rather than limit it.

    If you're ready to expand your influence, claim your role as a leader, and finally show up at the level you've been called to, this episode will help you make the decisions that shift everything.

    Key Takeaways:

    [03:59] The powerful identity shift that happens when you say yes to what you've been resisting.

    [07:10] How big personal transitions clarify what gives you energy—and what drains it.

    [10:28] Why keeping the wrong team members holds your business (and energy) hostage.

    [13:15] The danger of "safe content" and why leaders must own bold conversations.

    [16:58] The difference between knowing your message and fully integrating it.

    [19:49] What it means to truly own the transformation you're here to deliver.

    [21:41] Why owning your spotlight is non-negotiable if you want influence and impact.

    [24:56] How being in the wrong rooms suppresses your growth—and how to find the right ones.

    [31:43] Four questions to ask yourself when evaluating whether a room aligns with your values and vision.

    Resources Mentioned in This Episode:
    • FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

    • Ready to stop growing alone and start rising with leaders who lift you higher? Join The Rising Tide Collective - MelanieBenson.com/Collective

    1 December 2025, 2:15 pm
  • 20 minutes 43 seconds
    Episode 467: How One Strategic Connection Can Outperform Months of Marketing

    If you've been pouring time and energy into collaborations that go nowhere, you're not imagining it—most people are stuck doing "random acts of collaboration" that look productive but never actually create traction.

    But here's what most entrepreneurs overlook:

    ✨ It only takes one aligned connection to fast-track your visibility, open new client pathways, and create opportunities you could never manufacture on your own.

    In episode 467 of the Amplify Your Success Podcast, I break down the collaboration strategy I've used (and taught my clients) to unlock consistent visibility and a steady flow of warm referrals—all without piling more marketing tasks onto your already full plate.

    I'll share why so many partnerships fizzle out, how to spot collaborators who create ongoing circulation rather than one-off transactions, and the core principles inside the Collaboration Challenge and my Collaboration Accelerator program that help you turn a single opportunity into long-term momentum.

    If you've ever wondered, "Why do collaborations seem to work for everyone else but me?," this episode will show you exactly what's been missing—and how one strategic relationship can completely change the game.

    Key Takeaways:

    [05:05] Why collaboration accelerates trust-building and shortens your path to the sale.

    [07:15] How intentional collaboration creates a circulation ecosystem that compounds opportunities.

    [09:57] Why equal value exchange is a myth — and what aligned value actually looks like.

    [12:22] The difference between one-off collaborations and partnerships that continue to pay off for years.

    [14:30] The mindset required to become a powerful collaborator with long-term visibility growth.

    Resources Mentioned in This Episode:

    Take the Collaboration Currency 5 Step challenge - MelanieBenson.com/Challenge

    24 November 2025, 2:15 pm
  • 47 minutes 2 seconds
    Episode 466: The 3 Step Manifestation Formula That Helps You Get Unstuck and Achieve Big Goals with Natalie Ledwell

    You can have the right strategy, the right offer, and the right mindset, but if your subconscious beliefs aren't on board, your results will always fall short of your potential.

    Here's the truth: success isn't just about hard work or the right offer. It's about aligning your subconscious programming with what you actually want to create, because if your beliefs don't match your vision, you'll keep running into the same wall.

    In episode 466 of Amplify Your Success Podcast, I'm joined by my friend and manifestation expert, Natalie Ledwell, co-founder of Mind Movies. Natalie shares her Manifestation Mastery Formula, a powerful three-step process that helps you (and your clients) rewire limiting beliefs, activate aligned energy, and take action that leads to real results.

    We talk about how to move from "trying to make it happen" energy into flow, why your subconscious is the true driver of your success, and how to apply manifestation in a way that's practical and grounded (not just woo). If you are a coach or guide in your work, you'll love this breakthrough formula that also works to get your clients unstuck and into action.

    If you've been chasing the same goals without seeing results, sensing there's another level waiting for you, or notice that your own clients aren't implementing, this conversation will help you unlock what's really holding you back and open the door to more abundance, clarity, and ease in your business.

    Key Takeaways:

    [04:12] Why traditional goal-setting doesn't work if your subconscious mind isn't aligned.

    [08:33] The three-step Manifestation Mastery Formula Natalie teaches—and how to apply it to your coaching or your own business.

    [14:10] How to identify and reprogram the real limiting beliefs that block success.

    [20:05] Why emotional frequency and visualization must work together for real results.

    [28:40] How to move from "thinking about success" to becoming the person who naturally attracts it.

    About The Guest:

    Natalie Ledwell is a bestselling author, speaker, and co-founder of Mind Movies—a transformational personal development company that has reached over 20 million people worldwide. She's also the visionary behind the Mind Movies Method Coaching Academy, where she trains everyday people to become certified coaches using her unique blend of neuroscience, visualization, and subconscious rewiring. Natalie spent 7 years touring with Dr. Joe Dispenza, is author of Never In Your Wildest Dreams as well as co-hosted the cable TV show WAKE UP.

    Connect With The Guest: Follow Natalie on Instagram - https://www.instagram.com/mindmovies/

    Connect with Natalie on Facebook - https://www.facebook.com/mindmovies

    Watch Natalie on YouTube - https://www.youtube.com/mindmovies

    Resources Mentioned in This Episode:
    17 November 2025, 3:15 pm
  • 21 minutes 34 seconds
    Episode 465: Build Trust Faster: How the 7-4-11 Content Model Turns Cold Leads into Ready to Buy Customers

    Have you ever wondered what really moves a potential client from curious to committed? It's not always an irresistible offer or the perfect messaging — in today's market, it's trust. And trust isn't built in a single touchpoint. It's built through consistent, repeated experiences of your message across multiple channels.

    The most successful coaches and experts don't create more content — they create strategic connection. They know how to show up in the right places, with the right message, with the right cadence so that their audience feels seen, understood, and ready to take action.

    In episode 465 of Amplify Your Success, I'm diving into the 7-4-11 Content Model — a powerful trust-building framework originally developed by Google and adapted for coaches and experts who want to turn dormant leads into paying clients. You'll discover how to reinforce your message across seven hours of content, four platforms, and eleven touchpoints that create familiarity, credibility, and conversion.

    If you're ready to stop wondering why your visibility isn't translating into sales — and start using your content more strategically to move leads from cold to committed — this episode is your blueprint.

    Key Takeaways:

    [04:15] Why your audience needs to see and hear from you more than you think before they trust you.

    [07:40] How the old rule of 7 - 11 touch points has been replaced with the 7-4-11 content model.

    [11:05] Why building trust is more emotional than logical (and what that means for where, and how, you convey your message).

    [15:28] How to structure your visibility using this approach so people see you as the go-to expert, and experience more "know, like & trust".

    [18:10] Simple tweaks to repurpose your best-performing content into trust-building assets.

    Resources Mentioned in This Episode:
    • Ready to scale your success through the power of strategic partnerships? Join the FREE 5-Day Collaboration Currency Challenge happening November 10–14, 2025, and learn how to connect, collaborate, and grow with high-value partners.

    • FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.

    10 November 2025, 2:00 pm
  • 24 minutes 34 seconds
    Episode 464: Stop Wasting Time on the Wrong Collaborations (Do This Instead)

    Have you ever walked away from a strategic partnership deal thinking, "That should have worked better than it did"?

    Maybe you co-hosted a workshop, swapped podcast interviews, or supported someone's launch, but instead of new leads, visibility, or momentum, it felt like a lot of effort with very little return.

    One of the biggest complaints I often hear is the imbalance between two strategic alliances, one who is always promoting the other with any reciprocity, then resentment creeps in.

    I get it. I've been there too. And what I've learned over the years is that not all collaborations are created equal. When they're not aligned, even the most generous intentions can lead to frustration and missed opportunities.

    In episode 464 of Amplify Your Success Podcast, I'm sharing the real reasons why your collaborations might not be delivering results and the shifts that can help you turn them into powerful growth opportunities. From spotting misalignment early to building the kind of partnerships that expand your visibility and authority, this episode will help you collaborate smarter, not harder.

    If you're ready for your next collaboration to actually work, you'll want to listen in.

    Key Takeaways:

    [03:12] The real reason most collaborations fall flat and why it's not about effort or generosity.

    [07:26] How to spot the red flags that signal misalignment before you commit.

    [11:48] Why visibility without synergy drains your time, energy, and results.

    [15:02] The mindset shift that turns "transactional" partnerships into long-term growth opportunities.

    [18:37] What it takes to build collaborations that expand your authority, audience, and income without adding more to your to-do list.

    Resources Mentioned in This Episode:

    Ready to scale your success through the power of strategic partnerships? Join the FREE 5-Day Collaboration Currency Challenge happening November 10–14, 2025, and learn how to connect, collaborate, and grow with high-value partners.

    👉🏻 melaniebenson.com/challenge

    3 November 2025, 2:15 pm
  • 16 minutes 40 seconds
    Episode 463: Unlocking Your Dormant Growth Multiplier: Building Your Collaboration Ecosystem

    What if your biggest business growth opportunities are lying dormant right inside your current network?

    In episode 463 of the Amplify Your Success Podcast, I'm diving into how collaboration can become the spark that reactivates momentum in your business, especially when your visibility or client attraction strategies have become stagnant.

    You might be sitting on untapped growth opportunities right now – past clients, colleagues, or partners who already know and value your work but haven't been engaged in a while. I'll walk you through how to identify those dormant connections and transform them into powerful collaborations that reignite sales, referrals, and visibility.

    If growth has felt slow, you've hit a plateau, or you'd like to build up your own community faster, this episode will help you shift from waiting for traction to creating it—by activating what's already around you.

    Key Takeaways:

    [03:25] Why so many entrepreneurs overlook the easiest path to new opportunities — reactivating connections that already exist.

    [06:12] The mindset shift that turns collaboration from "extra work" into a growth multiplier.

    [:09:45] How to spot the hidden value inside past partnerships, clients, or podcast guest connections.

    [13:30] A simple way to start the conversation again (without feeling awkward or salesy).

    [17:10] What happens when you treat collaboration as a consistent visibility strategy — not a one-time event.

    Resources Mentioned in This Episode:

    Ready to scale your success through the power of strategic partnerships? Join the 5-Day Collaboration Currency Challenge happening November 10–14, 2025, and learn how to connect, collaborate, and grow with high-value partners.

    27 October 2025, 1:00 pm
  • 46 minutes 30 seconds
    Episode 462: Triple Your Pipeline in 30 Days: How to Turn Dormant Leads into Clients with Mandi Ellefson

    What if the fastest way to fill your pipeline wasn't chasing new leads… but reigniting the ones you already have?

    If you've ever stared at a list of past prospects who never said "yes" and thought, "They're gone for good," think again. Those dormant leads could actually be your next high-ticket clients – if you know how to re-engage them strategically.

    In episode 462 of Amplify Your Success Podcast, I sat down with Mandi Ellefson, founder of Hands-Off CEO, to uncover a powerful (yet simple) system to reactivate cold leads and close 1–2 new deals in just 30 days without paid ads or exhausting outreach.

    Mandi shares the exact reactivation framework her clients use to turn "quiet" prospects into $100 - $500k in new revenue. Plus, she reveals how to use automation, personalization, and timing to rebuild trust fast.

    If your sales pipeline has stalled or you're ready to turn missed opportunities into momentum, this conversation will help you see your "old" leads in a whole new light.

    Key Takeaways:

    [04:32] Why most entrepreneurs leave thousands in potential revenue sitting in their CRM – and how to fix it.

    08:47] The 4-word email reactivation strategy that reignites stalled deals, without sounding salesy or doing awkward follow up..

    12:10] How to identify which leads are actually ready to buy (and stop wasting time chasing the wrong ones).

    [16:03] The psychology behind why leads go quiet — and what rebuilds trust instantly.

    [21:55] How to personalize outreach at scale — without spending hours sending follow-up messages.

    [26:12] How reactivating old leads can create a snowball effect of referrals and repeat business.

    [30:45] The 30-day roadmap for tripling your pipeline and closing high-value clients.

    About The Guest:

    Mandi Ellefson is the founder of Hands‑Off CEO, where she guides service firms to break free from daily delivery, win 6–7 figure deals, and boost profits by as much as 600% by leveraging their 'Invisible Advantage.' After battling emotional and physical burnout, she rebuilt her business to create more freedom — and grew a multi‑million‑dollar net worth before the age of 40. Today, she teaches other owners to do the same, and uses her platform to be a stand for freedom and sponsor at‑risk children in Cambodia, aligning growth with deeper purpose.

    Connect With The Guest:

    Connect with Mandi on LinkedIn - https://www.linkedin.com/in/mandiellefson/

    Follow Mandi on Twitter - https://twitter.com/MandiEllefson

    Check out Mandi's Website For Some Great Resources - https://handsoffceo.com/

    Listen To Mandi's Hand-Off CEO Podcast - https://handsoffceo.com/podcast/

    Resources Mentioned in This Episode:

    • Download our guest's complimentary resource: The Revenue Recovery Map handsoffceo.com/map

    • FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.

    20 October 2025, 2:15 pm
  • 42 minutes 37 seconds
    Episode 461: What Your Nervous System Says About Your Success with Michelle Grosser

    Have you ever felt like no matter how much strategy, mindset work, or motivation you stack, something inside is holding you back?

    What if that "something" isn't a lack of focus or discipline… but your nervous system?

    In Amplify Your Success Podcast episode 461, I sat down with Michelle Grosser, a nervous system coach and host of The Calm Mom Podcast, to unpack how your body's stress patterns could be quietly capping your potential.

    If you've ever found yourself stuck in hustle mode, easily triggered by setbacks, or struggling to stay in flow, this conversation will help you understand why and how to reset your system so you can lead, sell, and scale with greater ease.

    Together, Michelle and I explore how nervous system regulation impacts your energy, productivity, and visibility — and how entrepreneurs can train their bodies to support sustainable growth, not sabotage it.

    Key Takeaways:

    [04:12] What happens when your nervous system is in survival mode (and why it keeps you from consistent success).

    [09:36] The difference between mindset work and nervous system work — and why most people stop at the first layer.

    [15:22] How chronic stress responses show up in entrepreneurs (like overworking, people-pleasing, or burnout).

    [22:05] Simple daily practices to bring your nervous system back to safety and calm.

    [29:40] How regulating your body expands your capacity for visibility, leadership, and receiving more abundance.

    About The Guest:

    Michelle Grosser is an attorney, pastor, Nervous System Expert, Certified Master Life Coach, and host of The Calm Mom Podcast. Through somatic and neuroscience-based modalities, she coaches women through discovering what's beneath their triggers and emotions, so they can begin their healing journey and find peace in the present. She deeply believes that the most profound thing we can offer our children is our own healing. She and her husband Jeff have two daughters and live in Houston, TX.

    Connect With The Guest:

    Follow Michelle on Instagram - www.instagram.com/itsmichellegrosser

    Check out Michelle's Website For Some Great Resources - www.michellegrosser.com

    Resources Mentioned in This Episode:

    • Download our guests complimentary resource: The Nervous System Reset Guide here. www.michellegrosser.com/reset

    • Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results.

    • Ready to monetize and optimize your guest appearances? I've opened up 2 Monetization Sessions Get details and apply here.

    13 October 2025, 2:00 pm
  • 38 minutes 28 seconds
    Episode 460: On Air Coaching: Hosting Valuable Events That Attract Clients with Kristine Genovese

    What if the events you hosted didn't just build authority, but actually filled your programs with clients?

    So many experts pour time, money, and energy into hosting workshops, summits, or online events, only to end up exhausted with little to no return. The truth is, events can be one of the most powerful ways to grow your business - if you design them with conversion in mind.

    In episode 460 of the Amplify Your Success Podcast, Kristine Genovese joins me for an On Air Coaching session focused on how to shift her event strategy so she's not just inspiring attendees, but creating an experience that does more than just provide massive value — it naturally leads to new clients.

    If you've been feeling like your events are too much effort for too little results, this episode will give you a fresh perspective and practical strategies to host profitable, client-converting events.

    Key Takeaways:

    [04:12] Why most events fail to convert — and how to shift your focus from giving value and filling seats to filling programs.

    [07:48] The importance of positioning your event around client outcomes (not just information).

    [12:30] How Kristine can use her unique expertise to create a signature event that naturally leads to enrollments.

    [16:55] Why event structure matters — and the small tweaks that turn attendees into clients.

    [21:47] The role of invitations: how to make your offers feel authentic instead of "salesy."

    [27:10] What Kristine learned about creating alignment between her event format and her business goals.

    [32:40] Melanie's coaching on building authority through events that keep working long after the last attendee leaves.

    Connect With The Guest:

    Connect with Kristine on LinkedIn

    Follow Kristine on Instagram

    Connect with Kristine on Facebook

    Check out Kristine's Website For Some Great Resources

    Resources Mentioned in This Episode:

    • Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results.

    • Ready to monetize and optimize your guest appearances? I've opened up 2 Monetization Sessions Get details and apply here.

    • Discover how to host epic summits that boost authority and fill your programs with the Fast Track Summit System.

    6 October 2025, 1:00 pm
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