Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
25 October 2006, 1:40 am
49 seconds
Innovating by examining other industries
Learn why you can't rely on customers to come up with your company's
best innovations.
18 October 2006, 1:48 am
1 minute 4 seconds
Putting People First
Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business."
10 October 2006, 3:10 pm
1 minute 2 seconds
Inspiring Your People
Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity.
4 October 2006, 2:51 pm
1 minute 30 seconds
True Differentiation
Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.
27 September 2006, 3:11 pm
1 minute 15 seconds
Transform With a Common Cause
Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.
19 September 2006, 2:49 pm
7 minutes 10 seconds
Becoming an extraordinary organization
Learn the three things your company can do to become an extraordinary organization.
12 May 2006, 7:31 pm
9 minutes 27 seconds
Some examples of fixing a broken brand.
Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show.
21 April 2006, 7:57 pm
4 minutes 26 seconds
The Universal Law of Focus and the benefits of focusing your company's strategy.
In this interview on SkyRadio interview that was heard by millions of travellers on American Airlines and United flights, you'll learn about the Universal Law of Focus and the benefits of focusing your company's strategy.
17 April 2006, 5:16 pm
1 minute 1 second
Why and how to develop an ideal customer profile.
Learn why and how to develop an ideal customer profile.
7 April 2006, 6:00 pm
1 minute 13 seconds
Is your product or service borne of a true need in the marketplace?
Was your product or service created to solve an existing problem which had no other solution, or did you create your product because you could?