What does it actually look like to scale a brand fast without grinding your way through visibility, content burnout, and slow audience growth?

In this episode, I’m breaking down why La La Land Coffee scaled to 100+ locations in just four years and why almost nothing about their strategy looks like what most online businesses are doing.

This isn’t a coffee episode.It’s a growth strategy episode.

We’re dissecting how a mission-driven brand used kindness as IP, borrowed trust instead of building it from scratch, and turned customers into owned leads all while competing with Starbucks in one of the hardest industries out there.

You’ll hear:
• Why “kindness” can be intellectual property and how it reduces buying friction and attracts investors
• How renting audiences beats building them from zero (and why it accelerates growth by years)
• What aggressive collaborations actually look like when they’re done strategically
• How La La Land’s app turns one-time buyers into repeat customers using psychology, not discounts
• Why fake math, loyalty points, and bright colors quietly drive retention and lower acquisition costs
• How every store location became a marketing channel, not just a place to sell coffee

If you’ve been pushing the boulder uphill: posting more, working harder, trying to be everywhere, this episode will show you a completely different way to think about growth.

You don’t need more visibility.
You need more leverage.

Let’s break it down.

LINKS THAT ARE WORTH CLICKING:

1. Get on the wait list to be one of the first people on this new human design software built for entrepreneurs: ⁠https://haleyburkhead.typeform.com/to/IMu8lGn6⁠ 

2. Download ⁠⁠the free insiders app on Apple⁠⁠

3. Download ⁠⁠the free insiders app on Google Play⁠⁠

4. Hang out with me on Instgram: ⁠⁠https://instagram.com/byhaleybri

What does it actually look like to build a tech company from scratch? Not the polished LinkedIn version, the real version.

In this episode, I'm pulling back the curtain on how we mapped out a $50 million ecosystem over a weekend. But here's the thing: this isn't a straight-line success story.

This is about wanting to play in business while your body was literally failing. About dissolving a partnership with grace when you realized you wanted different things. About turning months on crutches into the most productive IP creation period of your life.

You'll hear:

• How to map out a multi-million dollar ecosystem (and the exact questions that get your brain there)
• Why self-awareness is your most valuable business skill, especially when making partnership decisions
• The messy middle between vision and execution that nobody talks about
• What it actually takes to pivot when something isn't working (even when the relationship is solid)
• How Human Design became the framework for building a revenue system that prevents entrepreneur burnout

If you've ever felt stuck on the sidelines watching everyone else build while you're dealing with life, this one's for you.

Business is a playground. Let me show you how to play at the highest level, even when the odds aren't in your favor.

LINKS THAT ARE WORTH CLICKING:

1. Get on the wait list to be one of the first people on this new human design software built for entrepreneurs: https://haleyburkhead.typeform.com/to/IMu8lGn6 

2. Download ⁠the free insiders app on Apple⁠

3. Download ⁠the free insiders app on Google Play⁠

4. Hang out with me on Instgram: ⁠https://instagram.com/byhaleybri

How do you move fast without creating chaos? In this conversation, seven-figure founder Lyric Fryer unpacks the exact mix of systems, standards, and selective relationships that let her scale WorkPlay Branding across continents, while staying energized. We break down Lyric’s “easy button” approach: build the vision, codify the system, delegate the engine, and protect momentum with clear standards that make speed safe. We also touch Human Design in practice (Lyric’s 2/4 Generator, sacral authority) and how “circular” ecosystems, brands that feed each other, compound growth.

You’ll learn:

• How to turn creative sparks into repeatable systems (so you’re not the bottleneck)

• The “standards as a product” script for collaborators: firm, friendly, and fast

• A simple filter for partnerships using overlapping circles (reputation + values + reciprocity)

• When to hire a COO vs. when to automate and what quality control to keep

• The Generator “train” metaphor to decide what to drop, delegate, or double-down on

Perfect for: founders who want to scale at speed without frying their nervous system.

LINKS THAT ARE WORTH CLICKING:

1. Connect with me on IG: https://instagram.com/byhaleybri

2. Download the free insiders app on Apple

3. Download the free insiders app on Google Play

4. Explore HaleyBri.com: https://haleybri.com

5. Signup for Work Play Branding

6. Connect With Lyric Fryer on IG

What happens when your business outgrows your body’s capacity to hold it?

In this episode, Haley pulls back the curtain on how she scaled an eight-figure company, the quiet collapse that followed, and the science-backed path that brought her back to calm, clarity, and creativity. You’ll hear the real story behind her rise, from coding in a college dorm to leading multimillion-dollar sales automations and the moment she realized that the real flex isn’t revenue…it’s regulation.

This isn’t a burnout confession. It’s a blueprint for sustainable success, one built on nervous-system safety, emotional intelligence, and a new definition of wealth that actually feels good to live inside of.

If you’ve ever wondered how to grow fast without breaking yourself in the process, this episode will change the way you think about business, success, and self-trust.

LINKS THAT ARE WORTH CLICKING: 

1. Connect with me on IG: https://instagram.com/byhaleybri

2. Download the free insiders app on Apple

3. Download the free insiders app on Google Play

4. Explore HaleyBri.com: https://haleybri.com