This episode starts unhinged (as usual) but quickly turns into one of the most important conversations we’ve had about coaching, business, and what actually changes people’s lives.

We break down how we got into coaching, from early mentorship and life-altering experiences to launching Destroy The Hairdresser and building something that actually works. Not a step-by-step system. Not a cookie-cutter program. But real coaching that looks at the whole human.

We talk about:

• Why certifications don’t mean what you think they do

• The difference between a coach and a consultant (and why most programs are just giving you homework)

• How your personal life directly affects your business (yes… all of it)

• Why lineage, mentorship, and being coached yourself actually matters

• And how we built a coaching company that’s about transformation—not just tactics

If you’ve ever wondered what makes someone qualified to coach… or why some programs just don’t hit… this is the conversation.

If you’re tired of trying to figure this out alone, this is your room.

The Hairdresser Business Club is where salon owners and stylists come every week to talk about the real stuff:

→ Pricing
→ Hiring
→ Marketing
→ Leadership
→ Profit

And unlike most programs… you don’t just get a course.

You get access to us.

We’re inside the club, answering questions, coaching, teaching, and helping you actually apply this to your life and business in real time.

No gatekeeping. No “you can’t afford us so you don’t get us” energy.

Just real support.

👉 Join here: https://www.destroythehairdresser.com/the-hairdresser-business-club

Try it out, come hang with us, and see what happens when you stop building your business alone.

Hairdressers have never had more tools to market themselves… yet so many stylists are still struggling to fill their chairs.

In this episode, Cyd and David unpack the real truth about salon marketing today. Social media has become the go-to strategy for many stylists, but chasing followers, likes, and viral moments doesn’t always translate into actual paying clients. While online marketing is powerful, it’s only one piece of the puzzle.

They talk about the marketing method many stylists have forgotten: building real relationships in the real world. From word-of-mouth referrals to becoming known in your local community, the most reliable clients—the ones who come back again and again—are often built through connection, conversation, and confidence outside of a screen.

Cyd shares how some of her strongest clientele came from relationship-driven referrals that eventually turned into entire friend groups booking together. David reflects on how many stylists today feel uncomfortable promoting themselves in person and how hiding behind social media can slowly erode real-world confidence.

This conversation is all about finding the balance between modern digital marketing and timeless relationship building—because the most successful salons aren’t choosing one or the other.

They also introduce David’s upcoming class Bread & Butter, a live workshop designed to teach hairdressers simple, modern strategies for building a loyal clientele using both online and offline marketing.

The class costs less than a loaf of bread and a stick of butter and focuses on practical strategies you can start using immediately to grow your clientele and your income.

If you’re ready to stop chasing likes and start building real clients, you can learn more and save your seat here:
https://www.destroythehairdresser.com/bread-butter-2026

In this solo episode of Destroy the Hairdresser, Cyd takes the mic to talk directly to salon owners about one of the biggest frustrations in the industry: hiring.

Every week she hears the same thing in coaching calls:
“I can’t find good stylists.”
“No one wants to work anymore.”
“Everyone just wants to rent a suite.”

But what if hiring isn’t actually the problem?

In this episode, Cyd breaks down why recruiting feels harder than ever and why the constant “we’re hiring” posts on Instagram aren’t bringing in the right people. She explains how many commission salons were built by copying outdated structures instead of intentionally designing a system that attracts talent.

You’ll hear about:

• Why hiring has become so emotionally exhausting for salon owners

• The cycle of hiring, training, and losing stylists

• Why “we’re hiring” graphics actually repel great talent

• How desperation shows up in recruiting

• Why profitability and structure determine whether stylists want to work for you

If you’re a salon owner feeling stuck in the hiring hamster wheel, this episode will challenge the way you think about recruiting and leadership.

Because the real issue isn’t finding stylists.

It’s building a salon that great stylists actually want to join.

JOIN THE NEW COMMISSION SALON HERE: https://www.destroythehairdresser.com/the-new-commission-salon-2026

In this episode of Destroy The Hairdresser, David and Cyd accidentally prove a point.

What starts as a conversation about social media strategy, live video, and “visual hooks” quickly spirals into stink bugs in microphones, lice trauma, wolf spiders, sponsorship rants, and whether salons should infect clients to create recurring revenue (kidding… mostly).

But here’s the experiment:

They hit record.
They go live.
They stop trying to be educational.
And they let the nonsense unfold.

And if you’re still listening to the end… that’s the point.

This episode explores:

• Why voyeur-style content is the future

• Why audiences don’t want lectures — they want access

• The shift from “teaching” to “being watched”

• Why going live as a salon might be smarter than you think

• How influence really works in everyday conversations

There is no polished takeaway.
There is no 5-step system.

Just proof that attention is built through presence, not perfection.

And if you made it to the end?

Congratulations.
You’re part of the experiment.

In this episode of Destroy The Hairdresser, David goes solo.

He invites you into a different vision of what a salon can be, one that feels more like a gallery than a factory.

Slower doesn’t mean less money. Softer doesn’t mean weak.

David breaks down how DTH salons operate with less chaos and higher profitability by removing double booking, eliminating retail pressure, and focusing on time-based pricing, shared space, and intentional systems. Instead of hustle-driven burnout, he describes a model where artists are paid for their time, commission is structured with freedom, and owners build spaces they actually want to uphold.

This episode explores curiosity as a business skill, fearlessness as a practice, and why the salons that survive rejection cycles are the ones built on belief, not imitation.

If you’ve ever wondered whether calm can be profitable, or whether commission can feel expansive instead of restrictive, this episode is for you.

David is teaching The New Commission Salon a four week intensive where he walks through the philosophy, structure, and financial framework behind this model.

You’ll learn how to:

• ​Design a commission salon that feels like freedom, not control
• ​Implement time-based pricing
• ​Eliminate retail dependency
• ​Increase profitability beyond industry averages
• ​Build systems you can actually sustain

If this episode resonated, this is your next step.

Learn more and enroll here:https://www.destroythehairdresser.com/the-new-commission-salon-2026

Or text David directly if you’re serious about changing your structure.

Slower can be profitable.

Softer can be powerful.

But only if you build it that way.

Ready to Build It?

Hairdressers get heated about licensing but is that loyalty earned or conditioned? In this episode, I break down why cosmetology licensing looks more like financial gatekeeping than public protection.

We’ll cover the emotional sunk cost that keeps stylists defending it, the lack of evidence that licensing improves safety, and how the system disproportionately impacts women and marginalized workers.

If you’ve ever felt conflicted about the license you worked so hard for, this one’s for you.

In this solo episode, Cyd shares the real story behind her coaching journey, why Destroy The Hairdresser was created, and how coaching at DTH is fundamentally different from traditional programs.

This isn’t about hype, motivation, or fixing hairdressers. It’s about critical thinking, emotional intelligence, sustainable systems, and building businesses that actually support real lives.

Cyd reflects on her experience behind the chair, what she saw hairdressers struggling with for years, and why community—not virality or hustle—is the missing piece in the industry right now. She also shares why she’s deeply proud of the Hairdresser Business Club and the quiet, powerful work happening inside it every day.

If you’ve ever felt disconnected from the industry, burned out by “industry standards,” or unsure where you fit anymore—this episode is for you.

🎧 Two weeks free inside the Hairdresser Business Club is linked in the bio.
Come see what we’re building.

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

We’re fresh off a snowstorm, two babies with ear infections, and one chaotic trip to urgent care… so naturally the conversation spirals into the internet’s latest obsession: the “blue hair = mental illness” theory.

We break down the viral meme, the research behind it (and why you can basically find a study to “prove” anything), and what it says about counterculture, creativity, and why the hair industry is emotionally driven in the first place. Then we pivot into the other thing hairdressers are currently losing their minds over: AI inspiration photos—and why shaming clients for bringing them in is… a choice.

Bottom line: the world is on fire, everyone’s nervous system is fried, and if you’ve got blue hair right now? We see you. We love you.

We start this episode snowed in, panic-prepping with two babies and no truck… and somehow end up exposing the entire beauty retail system. Because honestly? Natural disasters and Big Beauty have more in common than you think.

In this episode, we talk about why hairdressers and salon owners are out here defending brands that don’t pay them, don’t protect them, and definitely wouldn’t show up if their salon flooded, burned, or shut down overnight. We break down the myth of “partnership,” why retail math is misleading, how exclusivity is fake, and why putting a brand name in your bio for free is wild behavior.

We cover:

• Why you’re the client, not the partner

• How retail money disappears instead of becoming profit

• Why affiliate models actually make more sense

• How Big Beauty benefits whether you win or lose

• Why “supporting the brand” rarely supports you

This isn’t anti-product. It’s pro–critical thinking.
Prep for the storm. Prep for your business. Stop selling your soul for shelf space.

Stay safe out there. And seriously—follow the money.

This episode is pure internet chaos—for hairdressers. A harmless post turns into a comment-section war, non-hairdressers take it personally, someone yells about California laws, bean soup somehow enters the chat, and suddenly everyone thinks the post was about them.

We talk about why going viral isn’t the flex people think it is, why the comments are always louder than the truth, and how quiet likes are usually the ones that actually turn into money. If you’ve ever wanted to go viral, gone viral, or been emotionally attacked by strangers with too much free time—this one’s for you.

Not everything is for you. Especially this post.

If this episode made you realize you’re arguing with strangers instead of building a business—come sit with us.

👉 The Hairdresser Business Club is open with a 2-week free trial.

Inside, we help you:
• Make money without chasing virality
• Stop spiraling over comments and start focusing on conversions
• Use social media strategically, not emotionally

The loudest people online aren’t your audience.
The quiet ones already are.

🎉 Try it free for two weeks and see what actually moves the needle.

(And yes—watch the monks.)

JOIN HERE: https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this New Year’s Day episode, Cyd sits down with Cheri Oteri for a wildly honest, hilarious, and unexpectedly deep conversation about grief, burnout, leadership, and the absolute massacre of language in modern marketing.

They kick things off by questioning why humans invented New Year’s celebrations in the first place, spiral into sickness updates and hospital scares, and then land squarely on the real theme of the episode: we’ve officially ruined some words beyond repair. Think “era,” “toxic,” “narcissist,” and other once-meaningful terms that now mean… absolutely nothing.

From there, the conversation sharpens. They unpack why you cannot motivate your team, why forcing staff to do social media is unhinged, and why salon owners need to stop asking “How do I get them to…” and start asking “Is my business even worth documenting?”

This episode dives into:

• Why behavior doesn’t change unless the environment does

• Why boring salons create silent teams

• Why posting hair is dead (sorry)

• Why leadership-by-example is annoying but necessary

• Why imperfect, human content is about to matter more than ever in an AI-saturated internet

It’s funny, spicy, blunt, and grounded in real coaching experience. No platitudes. No buzzwords. Just the uncomfortable truth: you can’t spark something if there’s nothing to light.

If you’re a salon owner, leader, or coach heading into 2026 feeling stuck, this episode will either piss you off a little or make everything click. Possibly both.

JOIN THE HAIRDRESSER BUSINESS CLUB AND GET TWO WEEKS FREE

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout