This week, we’re unpacking what it actually means to be in on the joke and why it’s one of the most powerful moves you can make in business, social media, and honestly… life.

We kick things off with Justin Bieber and his Coachella moment, where instead of running from the internet’s narrative, he leaned all the way in. The memes, the chaos, the “is he okay?” era, he owned it, reframed it, and took his power back. And yeah… it was kind of genius.

From there, we spiral (in the best way) into the darker side of online culture comment sections. We break down one of our own posts that blew up… and not in the “everyone’s so supportive” way. We read the comments, react in real time, and call out the weird, unnecessary negativity that people feel entitled to throw at strangers on the internet.

This episode is part pop culture breakdown, part social media reality check, and part “why are you like this?” energy.

If you’ve ever:

• Posted something and immediately regretted opening the comments
• Wondered why people go out of their way to be rude
• Or needed a reminder that you don’t have to play the victim to win online

…this one’s for you.

Because the truth is: when you’re in on the joke, no one can use it against you.

On August 15, 2024, Cassie Belcher, owner of Sanctuary Salon, came on the podcast just six months into opening her salon—and she was in the thick of it. No paycheck. Figuring it out. Trying to make it work without a clear roadmap.

Now? It’s a completely different conversation.

In this follow-up episode, Cassie sits down with David Bosscher to break down what actually happened over the last year—how she grew her salon to $500,000 in revenue, built a team of 14, and is now aiming for $880,000 by the end of 2026.

This episode is the real-time proof of what can happen when you stop playing small and start making strategic moves:

• The exact shifts that took her from not paying herself to running a profitable salon
• What changed in her leadership as her team grew (fast)
• The messy middle no one posts about—and how she pushed through it
• How she made decisions under pressure without spiraling
• What she’s doing now to scale toward nearly $1M

If you listened to her first episode, this is the update you’ve been waiting for.
If you didn’t? You’re about to hear what’s actually possible in a year when you commit and follow through.

Want to grow your salon business like Cassie?

JOIN THE HAIRDRESSER BUSINESS CLUB HERE

We’ve said it before, this industry needs to change.

So we’re taking it offline.

In this episode, we’re talking all about the Disobedient Business Tour, why we created it, what it actually is, and what we’re building behind the scenes.

This isn’t just another class.
It’s a space for salon owners and stylists who are ready to think differently, challenge the norms, and build businesses that actually work.

We’re sharing:
→ The vision behind the tour
→ What you can expect when you’re in the room with us
→ Why in-person conversations hit differently than anything online
→ And how we’re creating our own corner of this industry—together

If you’ve been feeling stuck, disconnected, or like the “industry standard” just isn’t it anymore…
this is your invitation.

🎟️ Grab your ticket here

Spots are limited and once they’re gone, they’re gone.

Come be part of what we’re building 💣

You say you charge one rate…
but do you actually?

In this episode, we’re calling out a sneaky pattern we see all the time:
stylists who confidently state their pricing—until a “sweet little old lady” sits in their chair.

Suddenly the rules change.
The price drops.
And the boundary disappears.

We’re breaking down:
→ Why this happens (hint: it’s not generosity, it’s discomfort)
→ How undercharging certain clients creates inconsistency in your business
→ The long-term impact on your income, confidence, and boundaries
→ What it actually looks like to charge your rate—across the board

Because this isn’t about being cold or uncaring.
It’s about building a business that’s fair, sustainable, and honest.

If your pricing changes depending on who’s in your chair…
this episode is going to hit.

Want more from DTH? Join the Hairdresser Business Club and grab 2 weeks free to get started.

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

What if the way you’ve been taught to run a salon… isn’t the most profitable way to run a salon?

In this episode, Cyd and David break down one of the most talked about—and misunderstood—concepts in the industry: station sharing.

We’re diving into:
→ What station sharing actually is (and what it’s not)
→ Why the traditional “one stylist, one chair” model is limiting your income
→ How this method increases flexibility, freedom, and profitability
→ The mindset shifts salon owners need to make to implement it successfully

This isn’t about cramming more people into your space.
It’s about using your space smarter—and building a business that actually works.

If you’ve been feeling maxed out, stuck, or like your salon has hit a ceiling… this episode will open your eyes.

Ready to go deeper?

Grab our Station Sharing Blueprint for just $9.99 →
https://www.destroythehairdresser.com/offers/bBBHkJEF/checkout

Or join the Hairdresser Business Club and get your first 2 weeks free →
https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

Because this industry doesn’t need more hustle.
It needs better systems 💣

We need to talk about the lie.

The one we hand to every new stylist the second they walk into this industry.

Work harder. Charge less. Say yes to everything. Pay your dues.

And somehow… it’ll all work out.

Yeah, no.

In this solo episode, Cyd breaks down how this mindset is actually setting stylists up to be underpaid, overworked, and completely burnt out before they even have a chance to build a real career.

From tipping culture to low pricing to the toxic “pay your dues” narrative, this episode calls out the systems that keep stylists stuck—and what needs to change if we actually want a better industry.

If you’ve ever felt busy but broke, successful but exhausted, or like something just isn’t adding up… this one’s for you.

It’s time to stop teaching struggle
and start teaching stylists how to actually make money 💣

This is a solo episode. No script. No filter. Just straight truth.

David goes off on the biggest lie in the salon industry: that working faster, stacking clients, and pushing tickets equals success. It doesn’t. It equals burnout, inconsistency, and a body that taps out before your bank account ever fills up. 

Inside this episode:
• Why hourly pricing isn’t just a pricing model, it’s a mindset shift
• The real reason stylists stay stuck financially (hint: it’s not your talent)
• Why “busy” doesn’t mean profitable
• How the industry trained you to chase fast cash instead of building actual wealth
• The uncomfortable truth about blending old salon systems with new ones

This is the kind of episode that makes you rethink everything you’ve been taught.

Because the problem isn’t that the methods don’t work…
it’s that most people won’t fully commit to doing things differently.

If you’re tired of guessing your income, overworking your body, and hoping it all works out…

There’s a room for that.

👉 Join the Hairdresser Business Club

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

Where stylists and salon owners sit down every week and talk about the real stuff: pricing, hiring, marketing, leadership, and profit.

You can try it free.
You just have to decide you’re done doing this alone.

This episode starts unhinged (as usual) but quickly turns into one of the most important conversations we’ve had about coaching, business, and what actually changes people’s lives.

We break down how we got into coaching, from early mentorship and life-altering experiences to launching Destroy The Hairdresser and building something that actually works. Not a step-by-step system. Not a cookie-cutter program. But real coaching that looks at the whole human.

We talk about:

• Why certifications don’t mean what you think they do

• The difference between a coach and a consultant (and why most programs are just giving you homework)

• How your personal life directly affects your business (yes… all of it)

• Why lineage, mentorship, and being coached yourself actually matters

• And how we built a coaching company that’s about transformation—not just tactics

If you’ve ever wondered what makes someone qualified to coach… or why some programs just don’t hit… this is the conversation.

If you’re tired of trying to figure this out alone, this is your room.

The Hairdresser Business Club is where salon owners and stylists come every week to talk about the real stuff:

→ Pricing
→ Hiring
→ Marketing
→ Leadership
→ Profit

And unlike most programs… you don’t just get a course.

You get access to us.

We’re inside the club, answering questions, coaching, teaching, and helping you actually apply this to your life and business in real time.

No gatekeeping. No “you can’t afford us so you don’t get us” energy.

Just real support.

👉 Join here: https://www.destroythehairdresser.com/the-hairdresser-business-club

Try it out, come hang with us, and see what happens when you stop building your business alone.

Hairdressers have never had more tools to market themselves… yet so many stylists are still struggling to fill their chairs.

In this episode, Cyd and David unpack the real truth about salon marketing today. Social media has become the go-to strategy for many stylists, but chasing followers, likes, and viral moments doesn’t always translate into actual paying clients. While online marketing is powerful, it’s only one piece of the puzzle.

They talk about the marketing method many stylists have forgotten: building real relationships in the real world. From word-of-mouth referrals to becoming known in your local community, the most reliable clients—the ones who come back again and again—are often built through connection, conversation, and confidence outside of a screen.

Cyd shares how some of her strongest clientele came from relationship-driven referrals that eventually turned into entire friend groups booking together. David reflects on how many stylists today feel uncomfortable promoting themselves in person and how hiding behind social media can slowly erode real-world confidence.

This conversation is all about finding the balance between modern digital marketing and timeless relationship building—because the most successful salons aren’t choosing one or the other.

They also introduce David’s upcoming class Bread & Butter, a live workshop designed to teach hairdressers simple, modern strategies for building a loyal clientele using both online and offline marketing.

The class costs less than a loaf of bread and a stick of butter and focuses on practical strategies you can start using immediately to grow your clientele and your income.

If you’re ready to stop chasing likes and start building real clients, you can learn more and save your seat here:
https://www.destroythehairdresser.com/bread-butter-2026

In this solo episode of Destroy the Hairdresser, Cyd takes the mic to talk directly to salon owners about one of the biggest frustrations in the industry: hiring.

Every week she hears the same thing in coaching calls:
“I can’t find good stylists.”
“No one wants to work anymore.”
“Everyone just wants to rent a suite.”

But what if hiring isn’t actually the problem?

In this episode, Cyd breaks down why recruiting feels harder than ever and why the constant “we’re hiring” posts on Instagram aren’t bringing in the right people. She explains how many commission salons were built by copying outdated structures instead of intentionally designing a system that attracts talent.

You’ll hear about:

• Why hiring has become so emotionally exhausting for salon owners

• The cycle of hiring, training, and losing stylists

• Why “we’re hiring” graphics actually repel great talent

• How desperation shows up in recruiting

• Why profitability and structure determine whether stylists want to work for you

If you’re a salon owner feeling stuck in the hiring hamster wheel, this episode will challenge the way you think about recruiting and leadership.

Because the real issue isn’t finding stylists.

It’s building a salon that great stylists actually want to join.

JOIN THE NEW COMMISSION SALON HERE: https://www.destroythehairdresser.com/the-new-commission-salon-2026

In this episode of Destroy The Hairdresser, David and Cyd accidentally prove a point.

What starts as a conversation about social media strategy, live video, and “visual hooks” quickly spirals into stink bugs in microphones, lice trauma, wolf spiders, sponsorship rants, and whether salons should infect clients to create recurring revenue (kidding… mostly).

But here’s the experiment:

They hit record.
They go live.
They stop trying to be educational.
And they let the nonsense unfold.

And if you’re still listening to the end… that’s the point.

This episode explores:

• Why voyeur-style content is the future

• Why audiences don’t want lectures — they want access

• The shift from “teaching” to “being watched”

• Why going live as a salon might be smarter than you think

• How influence really works in everyday conversations

There is no polished takeaway.
There is no 5-step system.

Just proof that attention is built through presence, not perfection.

And if you made it to the end?

Congratulations.
You’re part of the experiment.