We start this episode snowed in, panic-prepping with two babies and no truck… and somehow end up exposing the entire beauty retail system. Because honestly? Natural disasters and Big Beauty have more in common than you think.

In this episode, we talk about why hairdressers and salon owners are out here defending brands that don’t pay them, don’t protect them, and definitely wouldn’t show up if their salon flooded, burned, or shut down overnight. We break down the myth of “partnership,” why retail math is misleading, how exclusivity is fake, and why putting a brand name in your bio for free is wild behavior.

We cover:

• Why you’re the client, not the partner

• How retail money disappears instead of becoming profit

• Why affiliate models actually make more sense

• How Big Beauty benefits whether you win or lose

• Why “supporting the brand” rarely supports you

This isn’t anti-product. It’s pro–critical thinking.
Prep for the storm. Prep for your business. Stop selling your soul for shelf space.

Stay safe out there. And seriously—follow the money.

This episode is pure internet chaos—for hairdressers. A harmless post turns into a comment-section war, non-hairdressers take it personally, someone yells about California laws, bean soup somehow enters the chat, and suddenly everyone thinks the post was about them.

We talk about why going viral isn’t the flex people think it is, why the comments are always louder than the truth, and how quiet likes are usually the ones that actually turn into money. If you’ve ever wanted to go viral, gone viral, or been emotionally attacked by strangers with too much free time—this one’s for you.

Not everything is for you. Especially this post.

If this episode made you realize you’re arguing with strangers instead of building a business—come sit with us.

👉 The Hairdresser Business Club is open with a 2-week free trial.

Inside, we help you:
• Make money without chasing virality
• Stop spiraling over comments and start focusing on conversions
• Use social media strategically, not emotionally

The loudest people online aren’t your audience.
The quiet ones already are.

🎉 Try it free for two weeks and see what actually moves the needle.

(And yes—watch the monks.)

JOIN HERE: https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this New Year’s Day episode, Cyd sits down with Cheri Oteri for a wildly honest, hilarious, and unexpectedly deep conversation about grief, burnout, leadership, and the absolute massacre of language in modern marketing.

They kick things off by questioning why humans invented New Year’s celebrations in the first place, spiral into sickness updates and hospital scares, and then land squarely on the real theme of the episode: we’ve officially ruined some words beyond repair. Think “era,” “toxic,” “narcissist,” and other once-meaningful terms that now mean… absolutely nothing.

From there, the conversation sharpens. They unpack why you cannot motivate your team, why forcing staff to do social media is unhinged, and why salon owners need to stop asking “How do I get them to…” and start asking “Is my business even worth documenting?”

This episode dives into:

• Why behavior doesn’t change unless the environment does

• Why boring salons create silent teams

• Why posting hair is dead (sorry)

• Why leadership-by-example is annoying but necessary

• Why imperfect, human content is about to matter more than ever in an AI-saturated internet

It’s funny, spicy, blunt, and grounded in real coaching experience. No platitudes. No buzzwords. Just the uncomfortable truth: you can’t spark something if there’s nothing to light.

If you’re a salon owner, leader, or coach heading into 2026 feeling stuck, this episode will either piss you off a little or make everything click. Possibly both.

JOIN THE HAIRDRESSER BUSINESS CLUB AND GET TWO WEEKS FREE

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this New Year’s Day episode, Cyd sits down with Cheri Oteri for a wildly honest, hilarious, and unexpectedly deep conversation about grief, burnout, leadership, and the absolute massacre of language in modern marketing.

They kick things off by questioning why humans invented New Year’s celebrations in the first place, spiral into sickness updates and hospital scares, and then land squarely on the real theme of the episode: we’ve officially ruined some words beyond repair. Think “era,” “toxic,” “narcissist,” and other once-meaningful terms that now mean… absolutely nothing.

From there, the conversation sharpens. They unpack why you cannot motivate your team, why forcing staff to do social media is unhinged, and why salon owners need to stop asking “How do I get them to…” and start asking “Is my business even worth documenting?”

This episode dives into:

• Why behavior doesn’t change unless the environment does

• Why boring salons create silent teams

• Why posting hair is dead (sorry)

• Why leadership-by-example is annoying but necessary

• Why imperfect, human content is about to matter more than ever in an AI-saturated internet

It’s funny, spicy, blunt, and grounded in real coaching experience. No platitudes. No buzzwords. Just the uncomfortable truth: you can’t spark something if there’s nothing to light.

If you’re a salon owner, leader, or coach heading into 2026 feeling stuck, this episode will either piss you off a little or make everything click. Possibly both.

In this solo episode, David steps in without a co-pilot and delivers one of the most honest conversations we’ve had on the podcast in a long time.

This isn’t a hype episode.
This isn’t a “set your goals and grind harder” episode.
And it definitely isn’t about manifesting your way out of burnout.

It’s about what happens after success.

David reflects on the past few years — culturally, politically, personally — and challenges listeners to stop waiting for a global reset, a better year, or external permission to change their lives. Instead, he makes the case for individuation, sustainability, and choosing your own definition of success in an industry addicted to hustle and “more.”

In this episode, he breaks down:

• Why hard work has very little to do with success

• How the industry uses fake statistics and hustle myths to keep you stuck

• The difference between achievement and fulfillment

• Why “more money” isn’t the same as a better life

• The rarely discussed reality of Phase Four — when success arrives, boredom creeps in, and self-sabotage follows

This is a conversation about money, yes — but more than that, it’s about capacity. About learning how to sit with success instead of running from it or destroying it. About building a business that doesn’t collapse the moment you stop sprinting.

If you’ve ever hit a milestone and thought, “Why doesn’t this feel how I thought it would?”
Or if you’re exhausted by the endless chase for more — this episode will land.

This week, Cyd is lighting up the mic with the conversation the industry still tiptoes around: the retail system is broken, stylists are stuck at the bottom of the food chain, and product companies are out here winning big while hairdressers are left dusting shelves and doing math gymnastics hoping to find the “profit” everyone keeps promising.

We dive into the era when salons ran the show, how ego and toxicity pushed stylists into the great suite exodus, the pandemic reset that flipped retail upside down, and the moment big brands pivoted to affiliate links because they had no choice. And just when hairdressers finally started winning? The TikTok influencer wave crashed over the industry and shoved stylists right back to the bottom — even though YOU are the one doing the actual work.

Cyd breaks down what really happened, why influencers are cashing the checks meant for professionals, and what product companies must do if they want to stay relevant in the new era of creator-driven commerce. Spoiler: the future of retail belongs to the people who touch the hair, not the people who touch a ring light.

Whether you’re a stylist, a salon owner, suite-based, or somewhere in between — this is the episode you’ll be sending to everyone in your salon group chat.

And if you’re ready to stop feeling behind, stop playing by outdated rules, and actually build a profitable, modern salon career?

Your salon business shouldn’t feel like guesswork — and you shouldn’t have to do it alone. Inside the Club, you get weekly coaching, real strategies that actually work in 2025, a community that understands the industry you’re living in, and systems that help you make more money with LESS stress.

If this episode hit a nerve… the Club is where you turn the lightbulb moment into action.

👉 Join the Hairdresser Business Club today.
Your clients trust you.
Your career deserves the same energy.

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this episode, Cyd and David go off (lovingly) on the rise of woo-woo salons—the ones where your haircut somehow turns into an unsolicited aura reading, your schedule is set by the moon cycle, and “vibes” are doing more work than the actual business plan.

They unpack:

• When spirituality and religion in the salon cross a line from “on brand” to “manipulative”

• Why your team and clients did not sign up to be part of your personal awakening

• The difference between building a clear brand experience vs. blindsiding people with energy work

• Troll comments like “no pain, no gain” and why DTH exists specifically so the next generation doesn’t have to suffer the way the last one did

• How Destroy The Hairdresser’s “disruptive” branding triggers people who haven’t actually looked at the results

And of course, they circle it back to hourly pricing, boundaries, and critical thinking as the actual structure that lets you build any kind of salon—woo, churchy, ultra-clinical, whatever—without burning everyone out.

👀 Want help doing this without chaos?
This is exactly what they teach inside the Hairdresser Business Club:

• Live weekly business + social media classes with Cyd and David

• A private community of stylists & salon owners who actually get what you’re trying to build

• Access to the full class library so you can binge the methods instead of winging it in the comments section

• All for $39/month, with two weeks free, and you can cancel anytime

Come lurk, learn, and decide for yourself:
👉 Join the Hairdresser Business Club here: https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

You can even be that person who takes a ton of classes in two weeks and then decides if you’re staying. We’ll still love you. 🖤

In this reflective solo episode, David gets honest about validation, legacy, and what it really means to be seen in the hair industry. From social media trolls to self-awareness, he breaks down why craving validation isn’t weakness—it’s human. The real issue? Seeking it from the wrong people.

David dives into the evolution of Destroy the Hairdresser, the chaos of social media, and why connection—not perfection—is what sustains creative entrepreneurs long-term. He also shares how the Hairdresser Business Club is giving stylists and salon owners a place to find support, strategy, and belonging in an industry that often leaves them isolated.

💣 Ready to find your people and grow your business with us?

Join the Hairdresser Business Club →  https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this solo episode, Cyd gets brutally honest about the excuses holding you back—from business growth to social media visibility to your own damn potential. If you’re still hiding behind “I don’t know what to post,” it’s time to admit the truth: you’re not confused, you’re insecure. Cyd breaks down how fear of judgment becomes a trap, how to get unstuck, and how to actually build a system that works for you—not against you.

She shares how she coaches stylists to simplify, organize, and show up with strategy instead of burnout, proving you don’t have to post every day to see results. And before wrapping, she spills all the details on her signature program The Social Circus—a 4-week immersive experience designed to help hairdressers find their rhythm, grow their socials, and finally stop overthinking their content.

👉 Payment plans available. Replays included. Zero excuses left.

Ready to run away with the social circus?

JOIN HERE!👇

https://www.destroythehairdresser.com/the-social-circus

Cyd and David get real about the industry’s favorite lie: “I don’t need help.” They unpack why stylists and owners hide behind busyness, how product culture hijacked salons, and why going all-in on social while skipping real-world connection is costing you money.

Then they lay out the fix: The Hairdresser Business Club—DTH’s coaching community where owners and independents learn modern pricing, marketing that actually books, recruiting that works, and leadership that doesn’t burn you out.

You’ll get weekly live classes with Cyd (social) and David (business), replays, and access to the private clubhouse where students share scripts, wins, and receipts.

It’s $39/month with a 2-week free trial, cancel anytime.

If you’re tired of white-knuckling your business alone, come sit with us. 

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

Something magical happened while we were recording — we both yelled “witchcraft!” at the same time, and honestly… it fits.

In this episode, Cyd and David pull back the curtain on why DTH Level One: The New Commission Salon feels like pure magic for salon owners who are tired of running their businesses on chaos.

We talk about what actually changes when you stop guessing, start using systems, and realize leadership doesn’t have to feel like survival. From hiring to pricing to the emotional side of letting go — this episode is a mix of humor, truth bombs, and a little DTH sorcery.

If you’ve ever said, “There has to be a better way,” this one’s for you.

Join DTH LEVEL ONE Here: https://www.destroythehairdresser.com/offers/KFq6eMzz/checkout