This week, Cyd is lighting up the mic with the conversation the industry still tiptoes around: the retail system is broken, stylists are stuck at the bottom of the food chain, and product companies are out here winning big while hairdressers are left dusting shelves and doing math gymnastics hoping to find the “profit” everyone keeps promising.

We dive into the era when salons ran the show, how ego and toxicity pushed stylists into the great suite exodus, the pandemic reset that flipped retail upside down, and the moment big brands pivoted to affiliate links because they had no choice. And just when hairdressers finally started winning? The TikTok influencer wave crashed over the industry and shoved stylists right back to the bottom — even though YOU are the one doing the actual work.

Cyd breaks down what really happened, why influencers are cashing the checks meant for professionals, and what product companies must do if they want to stay relevant in the new era of creator-driven commerce. Spoiler: the future of retail belongs to the people who touch the hair, not the people who touch a ring light.

Whether you’re a stylist, a salon owner, suite-based, or somewhere in between — this is the episode you’ll be sending to everyone in your salon group chat.

And if you’re ready to stop feeling behind, stop playing by outdated rules, and actually build a profitable, modern salon career?

Your salon business shouldn’t feel like guesswork — and you shouldn’t have to do it alone. Inside the Club, you get weekly coaching, real strategies that actually work in 2025, a community that understands the industry you’re living in, and systems that help you make more money with LESS stress.

If this episode hit a nerve… the Club is where you turn the lightbulb moment into action.

👉 Join the Hairdresser Business Club today.
Your clients trust you.
Your career deserves the same energy.

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this episode, Cyd and David go off (lovingly) on the rise of woo-woo salons—the ones where your haircut somehow turns into an unsolicited aura reading, your schedule is set by the moon cycle, and “vibes” are doing more work than the actual business plan.

They unpack:

• When spirituality and religion in the salon cross a line from “on brand” to “manipulative”

• Why your team and clients did not sign up to be part of your personal awakening

• The difference between building a clear brand experience vs. blindsiding people with energy work

• Troll comments like “no pain, no gain” and why DTH exists specifically so the next generation doesn’t have to suffer the way the last one did

• How Destroy The Hairdresser’s “disruptive” branding triggers people who haven’t actually looked at the results

And of course, they circle it back to hourly pricing, boundaries, and critical thinking as the actual structure that lets you build any kind of salon—woo, churchy, ultra-clinical, whatever—without burning everyone out.

👀 Want help doing this without chaos?
This is exactly what they teach inside the Hairdresser Business Club:

• Live weekly business + social media classes with Cyd and David

• A private community of stylists & salon owners who actually get what you’re trying to build

• Access to the full class library so you can binge the methods instead of winging it in the comments section

• All for $39/month, with two weeks free, and you can cancel anytime

Come lurk, learn, and decide for yourself:
👉 Join the Hairdresser Business Club here: https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

You can even be that person who takes a ton of classes in two weeks and then decides if you’re staying. We’ll still love you. 🖤

In this reflective solo episode, David gets honest about validation, legacy, and what it really means to be seen in the hair industry. From social media trolls to self-awareness, he breaks down why craving validation isn’t weakness—it’s human. The real issue? Seeking it from the wrong people.

David dives into the evolution of Destroy the Hairdresser, the chaos of social media, and why connection—not perfection—is what sustains creative entrepreneurs long-term. He also shares how the Hairdresser Business Club is giving stylists and salon owners a place to find support, strategy, and belonging in an industry that often leaves them isolated.

💣 Ready to find your people and grow your business with us?

Join the Hairdresser Business Club →  https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this solo episode, Cyd gets brutally honest about the excuses holding you back—from business growth to social media visibility to your own damn potential. If you’re still hiding behind “I don’t know what to post,” it’s time to admit the truth: you’re not confused, you’re insecure. Cyd breaks down how fear of judgment becomes a trap, how to get unstuck, and how to actually build a system that works for you—not against you.

She shares how she coaches stylists to simplify, organize, and show up with strategy instead of burnout, proving you don’t have to post every day to see results. And before wrapping, she spills all the details on her signature program The Social Circus—a 4-week immersive experience designed to help hairdressers find their rhythm, grow their socials, and finally stop overthinking their content.

👉 Payment plans available. Replays included. Zero excuses left.

Ready to run away with the social circus?

JOIN HERE!👇

https://www.destroythehairdresser.com/the-social-circus

Cyd and David get real about the industry’s favorite lie: “I don’t need help.” They unpack why stylists and owners hide behind busyness, how product culture hijacked salons, and why going all-in on social while skipping real-world connection is costing you money.

Then they lay out the fix: The Hairdresser Business Club—DTH’s coaching community where owners and independents learn modern pricing, marketing that actually books, recruiting that works, and leadership that doesn’t burn you out.

You’ll get weekly live classes with Cyd (social) and David (business), replays, and access to the private clubhouse where students share scripts, wins, and receipts.

It’s $39/month with a 2-week free trial, cancel anytime.

If you’re tired of white-knuckling your business alone, come sit with us. 

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

Something magical happened while we were recording — we both yelled “witchcraft!” at the same time, and honestly… it fits.

In this episode, Cyd and David pull back the curtain on why DTH Level One: The New Commission Salon feels like pure magic for salon owners who are tired of running their businesses on chaos.

We talk about what actually changes when you stop guessing, start using systems, and realize leadership doesn’t have to feel like survival. From hiring to pricing to the emotional side of letting go — this episode is a mix of humor, truth bombs, and a little DTH sorcery.

If you’ve ever said, “There has to be a better way,” this one’s for you.

Join DTH LEVEL ONE Here: https://www.destroythehairdresser.com/offers/KFq6eMzz/checkout

In this solo episode, David gets real about working and leading when the world feels unsteady.

He reframes the salon as a place of structure and sanctuary, urges stylists to protect their energy (hello, silent appointments), and draws a clear line between performative “giving” and simply providing clients a break. Beyond mindset, he lays out a practical call to action: shrink your focus to what you can control, strengthen routines around sleep/nutrition/mental health, and make plans that reach past today—because exhaustion breeds complacency.

If you’ve felt powerless, this is your reminder that change in our industry and our communities moves from the people up, not the top down.

Need salon business support? 

Book a free coaching call https://www.destroythehairdresser.com

Grab your spot in Cyd's Booked on Repeat: The hairdressers guide to IG stories class

https://www.destroythehairdresser.com/offers/F63haZi5/checkout

Cyd and David turn a chaotic Miami flight (two kids, two blowouts, one traumatized spouse) into a masterclass on Instagram Stories as the real engine of modern salon marketing. They unpack how branding is “friendly brainwashing,” why Stories outperform feeds for conversions, and how to turn everyday life into narrative arcs that book clients and sell classes—fast. You’ll learn the difference between feed (discovery) and Stories (nurture + conversion), how to structure Story sequences with purpose, and why showing up imperfectly beats perfectly curated posts every time. Cyd announces her live class, Booked on Repeat: The Hairdresser’s Guide to IG Stories, and shares practical prompts you can swipe today to turn taps into appointments.Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

In this solo episode, Cyd takes a flamethrower to pricing confusion and breaks down the three models most stylists use—à la carte, session pricing, and hourly—without the fluff or guilt. She lays out clear pros and cons for each, then makes the simple, disruptive case: everything you sell is already time-based. If a cut takes 45 minutes and a blonding takes three hours, the price is always tied to time—whether you package it, rename it, or hide it under “starting at.”

Cyd tackles the real barrier to hourly (it’s not the math—it’s saying your rate out loud), and gives exact scripts for explaining hourly to clients (“I charge for my time so you’re never upsold”), teams (“we don’t sell haircuts—we sell time”), and your socials/website (“book the time you need—if you’re not sure, I’ll guide you”). If you’re sick of defending add-ons, confused by sessions, or nervous to claim your rate, this is the clean, transparent framework you’ve been looking for.

Shit Happens (Literally): Salon Horror Stories & Hangover HaircutsIn this completely unhinged episode, Cyd and David take you on a ride through some of their most chaotic, disgusting, and relatable salon (and parenting) stories. From toddler poop smears and salon accidents to 21-year-old hangover horror shows and questionable Blue Martini nights—this episode proves that behind every hairdresser is a wild story no one talks about (but everyone has).They reflect on what it meant to “show up” in their early careers, how the industry used to be way less documented (thank God), and why having a sense of humor about the messiness of life might just be your best business strategy.If you’ve ever had to throw up mid-foil, cover a client in a cape of shame, or clean poop off your own child before a coaching call… this one’s for you.

Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

In this explosive episode, Cyd and David go off about the parasitic nature of big beauty—and why hairdressers keep defending brands that would never return the favor. From industry-standard buy-ins to retail shelves that make more dust than profit, they break down the manipulative dynamics between product companies and salons.They discuss how affiliate links could empower stylists, the myth of being “partnered” with a brand, and why so many stylists are unknowingly trapped in MLM-style sales models. Spoiler: if you’re stocking shelves and selling out just to buy back in… that’s not a partnership—it’s a hustle.This episode is a reality check for anyone still clinging to outdated retail relationships and calling it loyalty. If you’re ready to make money on your terms, set boundaries with brands, and stop cosplaying as a beauty distributor—this one’s for you.

Need salon business support? Book a free coaching call https://www.destroythehairdresser.com