In this episode of Leading to Profit, Petar Lackovic, founder of The Sales Institute Australia and creator of the Reverse Selling Method™, shares his transformative approach to sales. Tailored for business owners and sales professionals, especially in Australia, Petar discusses how integrating emotional intelligence with strategic frameworks can enhance sales performance, shorten sales cycles, and boost profitability. Listeners will gain insights into shifting from traditional sales tactics to a more empathetic and effective methodology.

With over three decades of experience, Petar has built and managed multiple seven and eight-figure businesses. His journey from humble beginnings in his family's retail shops to becoming a renowned sales coach underscores his deep understanding of customer psychology. Through his programs like CONVERT Club and The Sales Accelerator Program, Petar has trained over 10,000 professionals globally, helping them achieve consistent sales results across various industries.

Key Takeaways:

• The Reverse Selling Method™ comprises nine sales accelerators designed to enhance conversion rates, average transaction values, and sales velocity.

• Emphasizing emotional intelligence, the method encourages salespeople to position themselves as valuable resources, guiding clients to make confident decisions.

• Petar advocates for viewing sales as a leadership role, focusing on understanding and addressing clients' core motivations.

• Implementing structured sales processes and fostering the right mindset can lead to sustainable business growth and improved client relationships.

For business owners aiming to refine their sales strategies and foster genuine client connections, this episode offers actionable insights and a fresh perspective on selling.

Resources:

Avail the Reverse Selling Method: https://convertclub.com.au/rsm-9-sales-accelerator-cheat-sheet

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

In this episode of Leading to Profit, we sit down with Chelsea Pottenger, Founder and Director of EQ Minds, to explore practical strategies for enhancing mental health and performance in the workplace. Chelsea shares her journey from corporate burnout to becoming a leading mental health advocate, offering insights that are especially valuable for Australian business owners aiming to foster a resilient and productive team culture.

Chelsea Pottenger is a psychology postgraduate, accredited mindfulness and meditation coach, and author of The Mindful High Performer. After experiencing severe postnatal depression, she transformed her life and founded EQ Minds to help others prioritize mental wellbeing. Chelsea has collaborated with major organizations like Google, eBay, and Westpac, delivering evidence-based tools to reduce stress and enhance performance. She also serves as a mental health ambassador for R U OK? and the Gidget Foundation Australia.

Key Takeaways:

• Implementing an 8-minute morning routine can significantly improve mental clarity and focus.

8-Minute Morning Ritual

1. Change the alarm sound to nature sounds or music

2. Avoid checking your phone for the first 8 minutes

3. Think of three things you're genuinely grateful for

4. Open curtains for natural light exposure

5. Affirm, "Today's going to be a good day."

6. Challenge: Implement this routine for 5 days to see noticeable differences

• Prioritizing sleep hygiene is essential for sustained high performance.

• Incorporating daily movement and proper nutrition supports overall well-being.

• Asking yourself, "How do I want to feel in the future?" can guide meaningful goal setting.

Tune in to discover how integrating mindfulness and mental health practices can lead to a more engaged and effective workforce.

Resources:

EQ Minds: www.eqminds.com

Chelsea's LinkedIn: https://au.linkedin.com/in/chelseapottenger

Chelsea's Instagram: https://www.instagram.com/chelseapottengerofficial/?hl=en

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

In this episode of Leading to Profit, we sit down with serial entrepreneur Joe Zentymer, founder of Snaggletooth Goby, to unpack the systems, leadership insights, and real estate strategies that drive sustainable business growth. If you're an Australian business owner looking to scale, streamline operations, or build stronger teams, Joe's practical wisdom and candid approach will give you a fresh perspective on creating a business that thrives in any industry.

With over 20 years of entrepreneurial experience across sectors like food manufacturing and fitness, Joe specialises in building businesses by developing both systems and people. He co-founded First Ascent, a climbing gym chain that grew to seven large-scale locations across the U.S., and now leads Snaggletooth Goby while consulting other founders. Joe's strength lies in creatively solving complex business puzzles through a people-first lens.

Key Takeaways:

• Building trust and setting clear expectations is more impactful than over-engineering systems.

• Effective leaders focus on simplifying communication and adapting their style to their team.

• Success in commercial real estate hinges on relationships with agents, contractors, and landlords.

• Business growth is like solving a puzzle—balancing people, systems, and strategy with creativity.

• Annual planning and self-reflection are powerful tools for aligning goals with deeper motivation.

Whether you're scaling up or refining your leadership, Joe's insights offer actionable strategies to help your business evolve with purpose and clarity.

Joe's site: Snaggletooth Goby- https://www.snaggletoothgoby.com/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

Chris Beks—an award-winning founder of Ceebeks Business Solutions for GOOD—reveals how to scale a profitable business without sacrificing soul.

With over 40 years of experience as an accountant, financial planner, mortgage broker, and business advisor, Chris shares how he's built a thriving, award-winning firm that balances profitability with purpose. Australian entrepreneurs will gain practical insights into creating a business that works for them, not the other way around.

Chris Beks is a seasoned business expert with over four decades of experience in accounting, financial planning, and mortgage broking. He is the founder and team leader at Ceebeks Business Solutions for GOOD, an award-winning firm based in Warrnambool, Victoria. Chris is also an international best-selling author, podcast host, and philanthropist, actively supporting charities like B1G1 and Hands Across the Water. Beyond his professional endeavours, he finds joy in gardening, beekeeping, and singing as a tenor with the Cindy Lee Ensemble.

Key Takeaways:

• Values-Driven Leadership: Chris emphasises building trust and aligning team values, drawing inspiration from his Dutch immigrant father's principles.

• Structured Team Management: Implementing twice-daily 15-minute huddles has led to a 100% on-time tax lodgment record since the firm's inception.

• Work-Life Integration: Balancing business responsibilities with personal pursuits like gardening and singing fosters creativity and reduces stress.

• Strategic Client Selection: Carefully vetting clients ensures alignment with company values and maintains operational efficiency.

• Problem-Solving Approach: Utilising key questions like "Is it true?" and leveraging professional networks aids in effective decision-making.

Chris's Website: www.ceebeks.com

Chris's Facebook: https://www.facebook.com/chris.beks.22

https://www.facebook.com/ceebeks/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

In this Leading to Profit episode, Diana Hooker–Neuro Encoding Specialist and financial strategist–reveals how to delete mental blocks sabotaging your growth.

Diana Hooker is a multifaceted professional dedicated to empowering individuals and businesses to reach their full potential. As a Neuro Encoding Specialist, she leverages neuroscience-backed techniques to help clients reprogram their internal dialogue and build resilience. With experience and knowledge in accounting and tax preparation, Diana provides strategic financial guidance, ensuring her clients' businesses are compliant and poised for growth.

Key Takeaways:

• Reframing Limiting Beliefs: Identifying and transforming subconscious beliefs formed in childhood that may sabotage success.

• Emotional State Management: Utilising techniques such as movement, music, and visualisation to shift emotional states and make better decisions.

• Intentional Focus: Combining gratitude and positive emotion to focus on desired outcomes, leading to powerful results.

• Practical Strategies: Implementing actionable steps to overcome mental blocks and achieve business goals.

Discover how Diana's integrative approach can help you unlock your business potential by reprogramming limiting beliefs and fostering a mindset geared toward growth and resilience.

Episode 260 Jaemin Frazer: https://profithive.com.au/jaemin-frazer-and-kevin-bees/

Book Diana: https://callwithdiana.com/

Diana's site: https://livingyourgreatness.net/

Diana's LinkedIn: https://www.linkedin.com/in/diana-hooker-04517594/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

In this episode of Leading to Profit with Kevin Bees, we welcome Joe Pane, a leading expert in human behaviour and emotional fitness. Joe delves into the principles of his bestselling book, Courage to BE YOU–Your Guide to Mastering Uncertainty, offering strategies for business owners to navigate uncertainty and build resilience.

Joe Pane—a human behaviour specialist and author of Courage to BE YOU – reveals how emotional fitness creates resilient leaders who outperform in chaos. Discover the framework used by 7,000+ coaches to turn uncertainty into a competitive advantage.

• Emotional Fitness Formula: Comprising five core components—Identity, Life Stages, Values, Emotional Flexibility, and Perspective—this formula aids in building resilience and navigating uncertainty.

• Ambition to Meaning: Transitioning from ambition-driven goals to meaning-driven objectives leads to sustainable success and personal fulfilment.

• Unconditional Love: Cultivating giving and receiving unconditional love enhances personal growth and attracts positive relationships.

• Spiritual Perspective: Maintaining awareness of a spiritual dimension provides valuable insight for overcoming challenges and fostering inner peace.

• Business Application: Implementing emotional fitness principles in business encourages genuine care for clients and team members, leading to improved relationships and organisational success.

Joe's site: www.joepane.com.au

Joe's socials (LinkedIn, Facebook, and Instagram): @joepaneinsights

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

Kevin Bees speaks with Alan Stevens, internationally renowned profiling and communication specialist and creator of the Rapid Trait Profiling system—a world-leading method for reading people through facial features, micro-expressions, and body language. Whether you want to boost your influence, improve team communication, or simply become a better human, this episode is packed with practical tools and insights.

With clients like Disney Films, Gillette, and the Australian Federal Police, Alan shares how understanding human behaviour is a game-changer in business, parenting, sales, and relationships. He also dives into his work with The Campfire Project, a powerful platform fostering safe, respectful conversations between men and women, and its mental health initiative, The Business of Smiles.

Key Takeaways:

• Learn how facial traits and micro-expressions reveal communication styles, values, and personality.

• Discover how profiling boosts sales, leadership, negotiations, and client engagement.

• Improve emotional intelligence and connection by recognising unspoken cues.

• Explore how Alan's platform, The Campfire Project, fosters healthy dialogue and mental well-being.

Alan's website: https://www.alanstevens.com.au

The Campfire Project: https://thecampfireproject.com.au

Alan's LinkedIn: https://www.linkedin.com/in/readingfaces

Alan's Facebook:https://www.facebook.com/ReadingFaces/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

Former UFC fighter Clifford Starks reveals how his Fighter's Formula—aligning mind, heart, and skillset—can transform your leadership and resilience. Learn to thrive under pressure, reframe challenges, and build unshakable confidence.

In this episode of Leading to Profit with Kevin Bees, Clifford Starks, former UFC fighter and Martial Arts Hall of Famer, shares how the principles that guided his success in the ring can be applied to business and personal development. Clifford discusses his "Fighter's Formula," a framework emphasising the alignment of mind, heart, and skillset to achieve peak performance.

• Align Mind, Heart, and Skillset: Success stems from the harmony between strategic thinking, passion, and developed abilities.​

• Build Confidence Through Action: Taking incremental steps and maintaining clarity on objectives fosters self-assurance.​

• Turn obstacles into growth accelerators: Viewing obstacles as opportunities for growth transforms adversity into strength.​

• The role of mentorship and gratitude in success: Learning from those who have achieved desired goals accelerates personal and professional growth. Regularly acknowledging positives enhances resilience and fosters an unshakable mindset.

Tune in to discover how adopting a fighter's mindset can empower you to lead with resilience and achieve lasting success.

Clifford's site: https://fearlessfighterx.com/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

In this episode of Leading to Profit with Kevin Bees, we sit down with Richard White, founder and CEO of Fathom.video, to explore how AI is transforming the way businesses conduct meetings. Tune in to discover how integrating AI tools like Fathom.video can revolutionise your business meetings and drive profitability.

Richard shares insights into Fathom's journey—from its inception in 2020 to becoming a leading AI meeting assistant that records, transcribes, and summarises calls across platforms like Zoom, Google Meet, and Microsoft Teams. With a focus on enhancing productivity and decision-making, Richard discusses the strategic approaches that have propelled Fathom's growth, offering valuable lessons for business owners, particularly in Australia, aiming to leverage AI for operational efficiency.​

Richard White is a serial entrepreneur renowned for creating intuitive productivity tools. His passion lies in designing user-centric tools that simplify complex workflows.​

• AI-Powered Meeting Efficiency: Fathom.video utilises advanced AI to transcribe and summarise meetings, enabling users to focus on conversations without the distraction of note-taking.​

• Strategic Product Development: Richard emphasises a sequential approach to product challenges—prioritising retention, onboarding, growth, and monetisation—to build sustainable solutions.​

• Empowering Teams: Effective leadership in the AI era involves granting teams the context and authority to make decisions, fostering agility and innovation.​

• Data Privacy Commitment: Fathom is dedicated to user privacy, ensuring that AI functionalities operate without compromising sensitive information.​

• Scalable Growth Models: The company's trajectory showcases how lean teams can achieve significant revenue milestones by focusing on product quality and customer support.​

Fathom: https://www.fathom.video/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

This episode is a must-listen for business leaders to learn actionable strategies for scaling ventures, fostering team loyalty, and navigating crises without layoffs. Discover why David's empathy-driven leadership and his financial drive long-term success in his business.

David Steele is the visionary CEO and co-founder of One Wealth Advisors, a $1 B+ independent RIA firm simplifying financial lives through holistic wealth planning and investment strategies. A serial entrepreneur and strategic leader, he drives innovation across industries, from wealth management to hospitality as co-founder of Flour + Water Hospitality Group, renowned for award-winning restaurants merging culinary excellence, sustainability, and community impact.

• Passion Over Profit: Build ventures around interests, not just numbers. David's restaurants and wealth firm thrive because they reflect his genuine enthusiasm, attracting loyal clients and customers.

• Operational Efficiency: Revenue can mask inefficiencies. Prioritise systems over short-term gains

• Delegate to Scale: Combat the "disease of non-scalability" by delegating low-risk tasks first. Use "osmosis learning."

• Empathy-Driven Leadership: Ask, "How is this person feeling?" David's teams have low turnover because he creates safe, inspiring environments where employees grow

• Financial Resilience: During COVID, David avoided layoffs by cutting executive pay 40% and leveraging disciplined spending habits

David Steel's site: Https://davidsteele.xyz/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

Are you struggling with unseen blocks in your calling-based business? This episode reveals how to transform emotional resistance into unstoppable momentum. Discover proven energy work techniques to release limiting patterns and create a business that fuels joy, not burnout.

Kevin White, founder of Believe Crew, specialises in energy-based transformation for purpose-driven entrepreneurs. Combining Emotion Code, Human Design, and Gene Keys, he helps clients dissolve subconscious barriers in just a few sessions. With a background in addiction recovery and spiritual psychology, Kevin's unique approach has created radical shifts for CEOS, coaches, and creatives worldwide.

• Addiction = Unfulfillment: Every compulsive behaviour signals an unmet need in your business or life

• Emotion Code Method: Release trapped emotions blocking success (works in minutes)

• Energy Alignment: How Human Design Reveals Your Natural Business Flow

• Irritation as Guidance: What annoys you points to your next growth edge?

• Nature + Healing: Why retreats accelerate transformation (and how to DIY one)

Believe Crew website: www.believecrew.com

LinkedIn: https://www.linkedin.com/in/kevin-g-white/

Talk to Kevin: https://www.calendly.com/believecrew-kevin/45min/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.