Dive deep into the best sales & marketing automation stacks with hosts John J. Wall of Marketing Over Coffee and Sean Zinsmeister of Infer.
44 minutes 35 seconds
Sean Zinsmeister, VP Product Marketing, ThoughtSpot & John J. Wall, Partner, Trust Insights
Data and The New Normal of Remote
8 July 2020, 12:00 am
41 minutes 16 seconds
Jocelyn Brown, VP of Customer Success at Allocadia- Return on Intent, BI, and Attribution
In this episode Jocelyn talks about:
Data supported decision making
Why it's not about ROI
Marketing performance management
9 September 2018, 12:00 am
27 minutes 23 seconds
Scott Brinker, VP of Platform Infrastructure at Hubspot - China, Customer Ops, and Citizen Tech
In this episode Scott talks about:
Martech in China
The Martech 5000
Marketing Governance
17 August 2018, 12:00 am
29 minutes 4 seconds
Sam Usem of 3M - Digging Into The Data, Managing Massive Installs, and Staying Agile
In this episode Sam discusses:
Getting marketing teams to understand the results from their tools
The unique challenges of being the largest install for a SaaS vendor
Using governance to hold the ship together while remaining agile
31 May 2018, 12:00 am
34 minutes 16 seconds
Amit Bendov of Gong - Call Analysis, The Science of Sales, and Unsupervised Learning
In this episode Amit Talks about:
The role of data for the modern sales rep
Processing voice and context
Unsupervised learning in speech analysis