Interviews with advertising & marketing technology newsmakers
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers arenât quite there yet when it comes to adoption, says Josh Chasin, VideoAmpâs former chief measurability officer.
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isnât willing to hand them over, thatâs a sign itâs probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Groupâs parent company, MGI.
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, thereâs gold in them thar hills for a programmatic startup that isnât exactly a DSP, isnât built on cookie-based data and is native to cloud-based advertising.
If Alex Schultz, Metaâs CMO and VP of analytics, had his way, the term âperformance marketingâ would be retired. There isnât a line [between] brand and performance,â he says. âIt all performs.â
Itâs been more than a year since Bloomberg stopped running third-party programmatic display ads on its website â and it was the right move, says Christine Cook, Bloomberg Mediaâs global CRO.
Businesses will always need to find a compromise between privacy and utility, but itâs more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.
Itâs not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people donât shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.
If youâre an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.
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