How I Built This with Guy Raz

Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.Get your How I Built This merch at WonderyShop.com/HowIBuiltThis

  • 36 minutes 42 seconds
    Advice Line: Growing up on a Coffee Farm? Giving Back with Jewelry? Making the Perfect Pecan Pie?

    Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three early-stage entrepreneurs call in for advice on telling their brand story. 


    In this episode, we’ll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-time business. 


    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.


    And check out the origin story of Uncle Nearest Whiskey, told by Fawn on the show in 2021.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    25 April 2024, 7:10 am
  • 59 minutes 47 seconds
    YouTube Creator and Cookbook Author: Rosanna Pansino

    With over 14.5 million subscribers, Rosanna Pansino has one of the most popular baking channels on YouTube But she never would have imagined her success back in 2010 when she started making videos as a hobby. At the time, she was a working actor in Hollywood with dreams of landing a leading role, but after receiving an ultimatum from her agent, she was forced to choose between a career in traditional television or the nascent digital world of YouTube. More than a decade after her fateful choice, Rosanna has come full circle with her dreams in entertainment as she hosts her own shows on The Food Network — while continuing to post on YouTube and adding to her catalog of over 1,400 videos with more than 4.7 billion views.


    This episode was produced by Carla Esteves, with music by Ramtin Arablouei

    Edited by Neva Grant and Casey Herman, with research help from Melia Agudelo.


    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 April 2024, 7:10 am
  • 47 minutes 49 seconds
    Healing through food with Danielle Walker of Against All Grain (2022)

    Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more. 

    As Danielle found relief in this approach—and realized that others with similar ailments could as well—she began compiling her recipes in an online blog called Against All Grain. Before long, the self-taught chef became a bestselling cookbook author, more recently branching out with her own product lines and cooking courses. 

    This week on How I Built This Lab, Danielle talks with Guy about being an ‘accidental entrepreneur’ as she chronicles her journey to building a multifaceted business centered around healthy eating. Plus, Danielle shares her advice for other creators looking to build an audience and discusses food’s potential to help millions suffering from autoimmune diseases.

    This episode was produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Robert Rodriguez.

    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 April 2024, 7:10 am
  • 1 hour 9 minutes
    CrunchLabs: Mark Rober

    As one of the most successful creators on YouTube, Mark Rober doesn’t see what he does as a business. Instead, it’s a way to celebrate science in the most joyful way possible. While working as an engineer at NASA, he made his YouTube debut with a tutorial on how to make a gory Halloween costume with two iPads and a lot of duct tape. Over time, his videos became more elaborate, including a belly flop into a pool full of Jello, and a demo of a glitter-fart bomb to get revenge on porch pirates. Within a few years, Mark was teaching online science classes and selling subscription boxes for kids. Today, his YouTube channel has 5.5 billion views, 48 million subscribers…and–astonishingly, given that audience–less than 150 videos.


    This episode was produced by J.C. Howard, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Sam Paulson.


    You can follow HIBT on Twitter & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 April 2024, 7:10 am
  • 37 minutes 19 seconds
    AI is smarter than you think with Shane Legg of Google DeepMind

    For decades, Shane Legg has anticipated the arrival of “artificial general intelligence” or AGI. 

    In other words: an artificial agent that can do all the kinds of cognitive tasks that people can typically do, and possibly more...

    Now as the Chief AGI Scientist and a co-founder of Google DeepMind, he stands by that prediction and is calling on the world to prepare. 

    This week on How I Built This Lab, Shane’s path to becoming an early AI expert and the work he and his team are doing to prepare for the technological revolution ahead. 


    This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by John Isabella with research help from Carla Esteves. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    11 April 2024, 7:10 am
  • 1 hour 18 minutes
    Mythical: Rhett and Link

    Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of the most successful YouTube platforms in existence. During college they created silly videos and songs for Christian events, and later built a following on YouTube before most people knew what it was. After struggling to find stardom in Hollywood, they continued to build a presence on YouTube: sampling punishingly hot peppers, writing ear-wormy songs about random things, showing off glasses that turned the world upside down. Nowadays, their entertainment company, Mythical, reports over 75 million subscribers and 25 billion lifetime views.

    This episode was produced and researched by Katherine Sypher with music composed by Ramtin Arablouei.

    It was edited by Neva Grant.

    You can follow HIBT on Twitter & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    8 April 2024, 7:10 am
  • 9 minutes 21 seconds
    Listen Now: Business Wars

    From Wondery, Business Wars is a podcast about the biggest corporate rivalries. In the newest season, host David Brown tracks the power struggles and philosophical differences within OpenAI that culminated in Sam Altman’s shocking firing, the chaos that followed, and what it means not just for OpenAI, but for the future of artificial intelligence safety overall.

    Follow Business Wars on the Wondery App or wherever you get your podcasts. You can listen to Business Wars early and ad-free right now on Wondery plus. Wondery.fm/IFD_BW

    For more deep dive and daily business content listen on Wondery– the destination for business podcasts. With shows like How I Built This, Business Wars, The Best One Yet, Business Movers and many more, Wondery means business.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    5 April 2024, 8:00 am
  • 29 minutes 12 seconds
    Less competition, more creation with Renée Mauborgne

    Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?

    This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?

    This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

    It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at [email protected].



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 April 2024, 7:10 am
  • 1 hour 6 minutes
    Whole30: Melissa Urban

    Whole30 began as a dietary experiment: For 30 days, Melissa Urban went without grains, dairy, legumes, alcohol and added sugar. She was trying to address several health problems, and the results were so extraordinary that she decided to share the diet with others. 


    What followed was a blog, a series of seminars, a best-selling book and eventually a wide-ranging wellness brand that’s helped millions of people identify the best diet for their own body. But in 2015, Melissa had to rethink everything—even her own name—when she split up with her husband and business partner, Dallas Hartwig. She retained ownership of the business, and today, the “Whole30 Approved” logo appears on a range of brands, from La Croix water to Chipotle salad bowls. 


    This episode was produced by Chris Maccini with music by Ramtin Arablouei.

    Edited by Neva Grant, with research from Katherine Sypher. Our audio engineers were Patrick Murray, Gilly Moon, and Robert Rodriguez.

    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1 April 2024, 7:10 am
  • 34 minutes 49 seconds
    “Beaming” people anywhere in the world with David Nussbaum of Proto

    The popular science fiction idea of beaming someone instantly to another location was part of David Nussbaum’s inspiration to design a “holoportation box.” His company, Proto, invented a device the size of a telephone booth that projects a hologram-type image so realistic it appears someone is standing inside...

    This week on How I Built This Lab, how Proto’s technology is used today to virtually transport professors, doctors, speakers, and celebrities to classrooms, hospitals, and events around the world. But in the future, David believes Proto’s technology will end up in everyone’s living room—and will transform the way we communicate with each other.

    This episode was produced by Casey Herman with music by Ramtin Arablouei.

    It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    28 March 2024, 7:10 am
  • 1 hour 14 minutes
    MGA Entertainment: Isaac Larian

    Isaac Larian moved from Iran to Los Angeles at age 17 with just a few hundred dollars, and went on to build one of the biggest toy companies in the world. Along the way, he took on Barbie with a wildly successful line of punky dolls called Bratz — a success that touched off an epic legal battle with Mattel. Today, at age 70, Isaac is still the CEO of MGA Entertainment, and says he still has the fighter’s instinct that he learned in the slums of Tehran.


    This episode was produced by Alex Cheng with music composed by Ramtin Arablouei.

    It was edited by Neva Grant with research assistance and fact-checking from Carla Esteves and Zazil Davis-Vazquez.

    Our engineers were Gilly Moon and Robert Rodriguez.


    You can follow HIBT on Twitter & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    25 March 2024, 8:10 am
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