In today's episode of Podcast Smarter, Norma Jean Belenky, the Head of Events at Podbean, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for monetizing podcast content and engaging the audience.

We cover a wide range of topics, including the benefits of live streaming, using Podbean's ad marketplace, the importance of consistency, and various ways podcasters can monetize their work. We also discuss the Podbean patron program, Apple Podcast subscriptions, and how you as a podcast host can increase awareness about these different revenue streams among listeners.

"We're not there yet where when you google something, it's going to scan audio. We're not there. And so when people are searching for content, they're using text, right? We're searching via text." - Norma Jean Belenky, Head of Events

Aside from Podbean tools, non-Podbean monetization options, such as PayPal donation buttons and 'Buy me a Coffee', are also discussed, providing podcasters with a wide variety of ways to generate income. The conversation underscores the value of merchandise in advertising a podcast and driving revenue. We aim to answer all questions, no matter how small or broad the topic is, in this enlightening information feast.

On a deeper level, the episode explores the personal and strategic layers of podcasting, focusing on audience engagement, visuals, tone consistency, and the celebration of milestones. There's also a discussion on the use of hashtags vs keywords in podcast descriptions, suggesting that effective keywords are more beneficial for SEO and overall discoverability. The significance of custom playlists on Podbean's embeddable player and the potential of transcriptions and chapter markers are also pointed out.

Tune in to this exciting episode and find out how you can take your podcast's performance to the next level in terms of monetization and audience engagement.

Here are the main takeaways of today's episode:

• Maximize Revenue: Unlock effective podcast monetization strategies to boost your income stream.

• Captivate Audiences: Learn the secrets to creating engaging podcast content that keeps listeners coming back for more.

• Boost Discoverability: Harness the power of keywords for podcast SEO to reach a wider audience and increase visibility.

• Enhance SEO: Discover the benefits of podcast transcripts for SEO and how they can elevate your podcast's online presence.

• Drive Engagement: Explore the impact of embedding podcasts on websites to boost audience engagement and interaction.

The key moments in this episode are:

00:02:20 - Monetization Strategies for Podcasters

00:07:31 - Consistency and Audience Engagement

00:11:44 - Utilizing Tags for Audience Engagement

00:12:22 - Embedding Your Show on Websites

00:13:36 - Customized Playlists and Embeddable Player

00:14:09 - Keywords Over Hashtags

00:15:32 - Enhancing SEO with Transcripts and Chapter Markers

00:18:10 - Optimizing Titles and Keywords

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=GxSJeWFoVSw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter we return with our third of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  

Explore the essence of building and utilizing a faithful, interactive podcast community and monetize that community in this episode of 'Podcasting Smarter'. Learn about the importance of consistent listener engagement and innovative methods, such as the 'question of the episode' and interactive Q&As on Patreon. Discover how a listener-centric approach can revolutionize your podcast outreach and enhance your revenue.

We dive into the art of humanizing communication to build a stronger audience bond, emphasizing that every listener should feel personally connected with despite the thousands of downloads per episode. The conversation expands on podcast monetization methods, illuminating the idea that monetization could mean a new follower or client, not just revenue.

The episode moves forward to the significance of collaborations with brands you love. Hear about how delivering authentic recommendations to your listeners can increase your income. Learn the trick to naturally weave in product talks into your chats. This episode is invaluable for podcasters wishing to engage authentically with their audience and diversifying their revenue streams.

We further delve into the rich world of podcast monetization with Podbean, uncovering the benefits sponsors bring to the podcast content and how promotional partnerships form a beneficial scenario for both parties. It includes strategies for managing your podcast successfully and compelling insights from Bethany, a podcast guru specializing in Black and BIPOC podcasts. Understand the power of resilience in the over-saturated podcast market.

Finally, we discuss strategies for making the best use of various programs and tools for quicker and easier editing and production, allowing you to concentrate on the creative and engagement aspect of your podcast. Tune in to this enlightening discussion and start making your podcast work harder for you today!

"Developing that one-on-one connection, I always try to emphasize the importance to my clients that they are talking to one person. They may have 10,000 downloads for that episode, but when that person is listening, they think that they're talking to them. One person" - Bethany Hawkins, Crackers in Soup

Bethany is an experienced podcast consultant known for her innovative strategies to enhance audience engagement and improve podcasting efficiency. With a passion for creating meaningful connections, she emphasizes the importance of fostering one-on-one relationships with listeners and leveraging platforms like Podbean for live Q&A sessions. Bethany's expertise extends to monetization strategies, where she encourages her clients to think outside the box and seek partnerships that resonate with their audience. With her insightful approach to podcasting, Bethany has helped numerous podcasters establish deeper connections with their listeners and achieve sustainable growth.

Here are the main takeaways of today's episode:

• Mastering Strategies for Engaging Your Podcast Audience to Keep Them Coming Back for More

• Uncover the Importance of Crafting the Perfect Question of the Episode to Ignite Audience Interaction and Participation

• Unleash the Power of Utilizing Podbean for Live Q&A Sessions to Foster Real-Time Engagement and Connection with Your Listeners

• Unlock Monetization Strategies to Turn Your Passion for Podcasting into a Lucrative Venture

• Discover the Benefits of Hiring Help for Podcast Production and Growth to Streamline Your Workflow and Elevate Your Content

The key moments in this episode are:

00:00:26 - Building a Loyal and Interactive Community

00:03:12 - Strategies for Patreon and Monetization

00:09:27 - Diversifying Monetization Strategies

00:15:23 - Importance of Promoting Your Own Product

00:15:43 - Resilience of Marginalized Voices

00:18:21 - Hiring Others for Podcast Support

00:20:11 - Leveraging Strengths and Tools for Podcasting

00:21:09 - Conclusion and Podcasting Tips

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=Ub4l6a6wjZ4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  

Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to captivate your audience and create a lasting impression. Stay tuned for the unexpected twist that will change the way you approach podcasting.

"Your podcast is your brand. If you have a business that has particular hex codes, that has a particular mood board, you're going to want to incorporate those type of things that make your business aesthetic you into your graphics, into your cover art so that everybody knows all of this flows and coincides." - Bethany Hawkins, Crackers in Soup

Bethany Hawkins is a seasoned podcast consultant with a knack for elevating shows through intentional branding and design choices. Her expertise lies in crafting show notes optimized for SEO, leveraging transcripts for accessibility, and implementing AI tools for content creation. Bethany's commitment to empowering podcasters to enhance their visibility extends to her meticulous strategies for marketing engagement and her keen eye for developing distinctive podcast branding. With her unique approach and dedication, Bethany has become a trusted authority in the podcasting community, helping aspiring podcasters maximize their impact and reach a wider audience.

Here are the main takeaways of today's episode:

• Unlock the secret to boosting your podcast's visibility with SEO-optimized show notes.

• Enhance your podcast's accessibility and reach a wider audience by leveraging transcripts.

• Discover how AI tools can revolutionize your podcast content creation process.

• Elevate your podcast engagement with innovative marketing strategies.

• Unleash the power of intentional branding and design choices to elevate your podcast's impact.

The key moments in this episode are:

00:00:22 - Importance of Search Engine Optimization in Podcasting

00:02:06 - Strategies for Better Visibility

00:05:56 - Multi-channel Content Marketing

00:08:02 - Building Relationships with Guests

00:12:08 - The Importance of Podcast Branding

00:14:53 - Importance of Thoughtful Immersion in Podcast

00:15:35 - Rebranding and Graphic Considerations

00:16:01 - Importance of Consistent Branding

00:16:32 - Graphic Usage and Brand Association

00:17:25 - Conclusion and Invitation for Interaction

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=Ub4l6a6wjZ4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  

We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.

"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup

Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.

Here are the main takeaways of today's episode:

• Mastering the Art of Growing Your Podcast Audience

• Launching a Successful Podcast Service Business

• Empowering Black-Owned Podcast Businesses with Effective Strategies

• Crafting Engaging Podcast Content to Captivate Your Audience

• Harnessing the Power of SEO for Explosive Podcast Growth

The key moments in this episode are:

00:01:00 - Bethany's Journey to Podcasting

00:07:44 - Overcoming Initial Podcasting Challenges

00:13:07 - Keeping the Audience Engaged

00:14:36 - Leveraging Taylor Swift and Travis Kelsey News

00:15:06 - Keyword Utilization and SEO

00:15:22 - Gaining Traction and Building Audience

00:15:39 - Closing Remarks and Contact Information

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=Ub4l6a6wjZ4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape of social media.

We kick off with exploring the concept of content repurposing and how Headliner, equips creators to share their podcast content across various platforms. Next, we share insights about the blend of strategies that successful podcasters employ, including the use of automated clips and crafting custom clips.  

Not shying away from experiments, Oliver and Elissa advise podcasters to dabble with in-depth videos, animated content, and AI tools along with the potential of AI as a game-changer within the podcasting domain, with robust tools at creators' disposal to convert creative concepts into dynamic and engaging content.

Delving into audience engagement techniques, Elissa underscores the significance of adopting a community-driven approach to podcasting. She emphasizes the role of listener engagement, communication through different channels, and content optimization in leading a podcast to success.

Our conversation further explores strategies for extending your podcast's reach and emphasizes the power of audience engagement and collaborations in podcast growth, and delves into the potential of promo swapping and guesting on other relevant podcasts. A broader analysis reveals additional channels such as leveraging podcast networks, participating in podcast conferences, and reaching out to podcasting services for potential collaborations.

The episode also offers their forecasts the future of podcast marketing. Elissa focuses on the importance of SEO optimization and entails experimenting with elements like chapter art. Oliver, on the other hand, foresees an increasing bias towards video content, even for predominantly audio podcasts. This episode is a treasure trove full of practical knowledge for those who aspire to elevate their podcast to an unprecedented level.

"At Headliner, we're basically just repurposing content, right? So you have your core podcast recording, and then from that you can create transcript, basically like tons of different things with very minimal effort, transcript, videos and all the different aspect ratios for all the different social networks stuff." - Oliver Wellington

In this episode, you'll learn how to:

• Learn how to effectively repurpose your podcast content to reach a wider audience and maximize engagement.

• Discover powerful strategies to engage your podcast listeners and build a thriving community on social media.

• Explore collaboration techniques that can skyrocket your podcast growth and expand your listener base.

• Stay ahead of the game by uncovering the latest trends in podcast marketing and SEO to elevate your podcast's visibility.

• Uncover the potential of AI in revolutionizing podcast production and promotion, and how it can benefit your show's success.

Today's special guests are Oliver Wellington and Elissa Craig.

Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.

Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.

Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows.

The key moments in this episode are:

00:00:30 - Expert Insights on Content Repurposing

00:06:24 - Engagement Techniques and Audience Interaction

00:08:35 - Amplifying Podcast Reach through Collaboration

00:11:41 - Emerging Trends in Podcast Marketing

00:12:31 - The Importance of AI in Podcasting

00:13:01 - Embracing SEO and Chapter Art

00:13:31 - The Rise of Video in Podcasting

00:14:57 - Experimenting with Different Video Formats

00:16:00 - Excitement for Podcasters

 

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

 

Other episodes you'll enjoy: How to Use AI to Promote Your Podcast with Headliner

Podbean AI: What You Need to Know

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration 

 

Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to a brand new episode of Podcasting Smarter, where we delve deep into the world of podcast promotion with two experts from Headliner, founder Oliver Wellington and marketing manager Elissa Craig. Get firsthand insights into Headliner, a game-changing tool that has transformed the way podcasts are promoted and marketed.

Find out how Headliner offers a 'set it and forget it' approach to creating engaging visual aids, audiograms, and social media clips to enhance your podcast's visibility and reach. Hear about the company's beginnings, its transformational journey, and how the team is constantly innovating to equip podcasters with the best marketing tools.

Guiding you through the nuances of using AI in podcasting, Oliver and Elissa discuss 'Eddy,' Headliner's new tool that employs AI to provide optimization options and promo packs. By bringing to you effective strategies, top tips, and a fresh perspective, this episode throws light on how to make the most of the digital landscape for podcast promotion.

Whether you've recently started podcasting or are looking to elevate your established show, this episode is chock-full of actionable advice to take your podcast to new heights. Stay tuned to explore the potential of your podcast with this enlightening conversation.

"The most effective strategy for a podcaster is going to be the one that you can be consistent with no matter what. It's basically like, hey, what do you think you're capable of doing? And then what are you going to keep doing and continually doing so that you build that audience?" - Oliver Wellington

In this episode, you'll learn how to:

• Amplify Your Podcast Reach with Dynamic Tools.

• Elevate Your Podcast Marketing Game with Proven Strategies.

• Harness the Power of Visuals to Boost Your Podcast's Discoverability.

• Optimize Your Podcast Content Using Cutting-Edge AI Tools.

• Craft a Robust Plan for Long-Term Podcast Promotion Success.

Today's special guests are Oliver Wellington and Elissa Craig.

Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.

Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.

Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows.

The key moments in this episode are:

00:00:29 - Introduction to Headliner

00:03:29 - Effective Podcast Promotion Strategies

00:06:48 - Role of Visuals in Podcast Discoverability

00:09:02 - Implementing AI at Headliner

00:11:02 - Simplifying Podcast Promotion

00:12:33 - Leveraging tools for podcasters

00:12:46 - Creating assets for podcast promotion

00:12:52 - The value of podcasting tools

00:12:59 - Conclusion and contact information

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

 

Other episodes you'll enjoy:

Podbean AI: What You Need to Know

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration 

 

Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Are you ready to step up your podcast game and achieve enhanced content quality and a loyal listener base?

We've got the solution to help you make it happen as we speak to the Dear Alice Design podcast about how the keys they've used to grow their audience.  On this episode we'll dive deeper into their success and share strategic podcast marketing tips to take your show to the next level.

"Trust, show up for them every time. It's great. We actually record three at a time when we sit down to do it, when we actually have the space carved out and the lights are set up and the cameras and we're actually doing it, it's just easier to bang out a couple." - Cori Place, The Dear Alice Podcast

In this special episode of Podcasting Smarter, we take you behind the scenes of Dear Alice, a popular interior design podcast renowned for their effective strategies in community building and fan engagement. Discover how they've skillfully integrated visual elements like Instagram to complement their audio-centric content, how they solicit and incorporate audience feedback, and how they consistently keep their content fresh and captivating. We also give you an insight into their marketing strategies and the genuinely relatable ways they connect with their audience across different platforms.

This is a continuation of last week's episode where we'll delve into deeper discussions with Dear Alice's creators: Corey Place, Jess Bennett, and Suzanne Hall as they candidly share their professional experiences in the interior design world, sharing both triumphs and hiccups that have shaped their successful journey. They stress the importance of learning from failures, the universal relevance of interior design, and share intriguing stories that make their journey relatable and inspiring.

The episode further dissects controversial topics and design trends, providing a balanced perspective on issues like the downside of disposable furniture. Their refreshing outlook on staying relevant in the fast-paced industry and the significance of consistency for audience engagement are invaluable insights for aspiring designers, decor enthusiasts, or anyone intrigued by the magical world of interior design. Be a part of their vibrant, design-centric universe by tuning into this insightful and compelling episode.

Here are the main takeaways of today's episode:

• Master strategic podcast marketing to reach a wider audience and grow your show.

• Engage your listeners through social media platforms to build a loyal and interactive community around your podcast.

• Explore polarizing design topics to create engaging and thought-provoking content for your listeners.

• Build a marketing runway strategy to consistently promote your podcast and attract new listeners over time.

• Enhance audience engagement and drive podcast growth through effective communication and interaction.

•  

The key moments in this episode are:

00:02:23 - Marketing the Podcast

00:04:13 - Building a Runway for the Podcast

00:06:57 - Audience Engagement and Live Events

00:11:08 - Leveraging Visual Social Media

00:12:07 - Engaging with Audience

00:13:09 - Staying Innovative

00:21:18 - Top Performing Episodes

00:23:45 - Creating Buzzworthy Content

00:24:24 - Consistency in Podcasting

00:25:13 - Audience Expectations

00:27:01 - Recording Best Practices

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=_rl4MDcWvCc 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Jess, Suzanne and Cori:

The Dear Alice Podcast: https://dearalice.podbean.com/

Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.instagram.com/jessica_alicelane  https://www.instagram.com/coriplace 

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

If you're feeling frustrated about not being able to effectively monetize your podcast and grow your audience, then you are not alone!

You may be struggling to find the right balance between providing valuable content and promoting your products or services and in this episode we hear how the team from the Dear Alice interior design podcast found success!  

"I think that monetizing your brand should not be top of mind when you're starting a podcast, if that is. That's going to come off in your episodes and it's going to turn people away." - Suzanne Hall, The Dear Alice Podcast

In this episode of Podcasting Smarter, we speak with Suzanne Hall, Jessica Bennett, and Cori Place, the creative forces behind the Dear Alice design podcast. With decades of experience in interior design, their expertise shines through in their podcast, where they share valuable insights, tips, and tricks for creating a personalized lifestyle through interior design. The podcast's unique "Dear Abby" format, where they answer listener questions, creates an engaged and involved community, making their podcast both informative and relatable. Their candid and open approach to discussing mistakes, successes, and the nuts and bolts of interior design sets them apart, making their content inclusive and accessible to all, regardless of budget or project size and brought both audience and monetary success to the podcast and their company, Alice Lane Home Interiors.  

Here are the main takeaways of today's episode:

• Learn effective monetization strategies to fuel the growth of your podcast and turn your passion into a sustainable endeavor.

• Master the art of building trust and community through podcasting, fostering a loyal and dedicated listener base.

• Uncover the art of audio storytelling for a visual medium to captivate and engage your audience through compelling and immersive content.

The key moments in this episode are:

00:02:39 - What is Dear Alice About?

00:04:59 - Key Elements of Dear Alice's Success

00:10:25 - Monetization with Podbean

00:12:26 - The Power of Podcast Advertising

00:14:01 - Integrating the Podcast into Marketing Strategy

00:16:35 - Leveraging the Podcast for Business Growth

00:20:33 - Advice for Podcasters and Brands

00:24:03 - The Importance of Sharing

00:25:19 - Evolution of Product Mentioning

00:27:38 - Building Trust and Relationships

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=_rl4MDcWvCc 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Jess, Suzanne and Cori:

The Dear Alice Podcast: https://dearalice.podbean.com/

Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.instagram.com/jessica_alicelane  https://www.instagram.com/coriplace 

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Podcast Specialist, Roni Gosch on Podbean's new Podbean AI tool, how it works and what it can do for your podcast! 

"We want people to get their voice out there. We want people able to share their stories. And podcasting already has a pretty low barrier of entry compared to other publishing mediums. But by adding these tools here and giving people the access to the tools, we're lowering the barrier of entry even more. So everybody can start podcasting and start making their audio sound professional without having to invest in the tools or the software right away." - Roni Gosch

This episode introduces Podbean's innovative new AI feature, Podbean AI, designed to dramatically enhance your podcasting experience. Joined by podcast specialist Rone Gosch, we explore the game-changing capabilities of this advanced tool that promises to push the boundaries of traditional podcasting.

Discover how Podbean's cutting-edge AI, Podbean AI, is built into all of Podbean's paid hosting plans and how the feature can automate and optimize various aspects of your podcasting process, from audio quality enhancement to SEO optimization for episode descriptions and titles. You will also learn about the automatic generation of podcast transcripts, how that helps people find your podcast and offer additional metadata for your episodes along with and the creation of custom chapter markers that will no doubt give your audience a smooth, consistent listening experience.

We'll also go into insights on how to launch, nurture, and amplify your podcast effectively using these exciting new tools. For those ready to experience the power of AI in podcasting, the episode also provides information on how to sign up and try Podbean AI with a free trial included in your Podbean hosting account.

Whether you're a seasoned podcaster or just getting started, this episode is an invaluable resource filled with insightful tips and practical advice to help you revolutionize your podcasting journey.

In this episode, you will discover how to do the following for your podcast: 

1. Transform your podcast with Podbean AI technology for a professional sound quality that captivates your audience.

2. Optimize your audio for maximum impact and engagement with your listeners.

3. Boost your podcast's visibility and reach by harnessing the power of SEO-optimized titles and descriptions.

4. Experience the affordability and convenience of using Podbean AI to streamline your podcast production process.

5. Enhance your podcast's visibility and attract a wider audience through the strategic use of AI technology.

Resources: Read details about Podbean AI and the capabilities is has here: 1. Podbean AI, AI Enhanced Podcasting: https://www.podbean.com/podcast-ai    2. Full Walkthrough of Podbean AI: https://www.youtube.com/watch?v=9Y1qBCUnR0k    3. Register for our FREE Event, Podbean AI, on March 7th with live demos to learn how to use the tool:  https://www.podbean.com/podcast-academy/events/podbean-ai-learn-how-podbean-s-new-ai-features-enhance-your-podcast- 

 

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy: Podcast Launch Tips with Podbean Academy    Podcasting AI Tools with Podnews' James Cridland  

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

 

 

 

Have you heard these myths about podcast marketing and audience development?

1) You need a big budget to grow your audience.

2) Video has no place in audio content.

3) Audience engagement is all about downloads and numbers.

This episode will reveal the truth behind these myths that will transform your podcast growth strategy.

Stay tuned for the game-changing insights!

"It's important to look at all available tools and gain insight to as much information as you can. So audience, demographic, listening habits, engagement patterns, downloads, unique listeners... even social media. And these things will help you identify the trends to retain audience, optimizing the content and the growth strategies to grow your listenership, but also retain listenership". - Catrin Scaperdas

In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:

• Master podcast marketing and audience development for explosive growth.

• Discover how to measure and boost audience engagement for a thriving podcast community.

• Overcome the challenges of growing your audience and stand out in the crowded podcast landscape.

• Stay ahead of emerging trends in podcast marketing to keep your audience engaged and growing.

• Implement effective strategies for audience engagement and growth to take your podcast to the next level.

Today's special guest is Catrin Skaperdas.  Catrin Skaperdas is a recognized authority in the realm of podcast audience development and shares a comprehensive understanding of strategies to measure and enhance audience engagement for podcasts. She provides valuable insights into the challenges and successes associated with audience growth and offers practical recommendations to surmount these obstacles. Her keen observation of emerging trends in podcast marketing underlines the increasing importance of video integration, the utilization of AI in podcasting, and the surging popularity of live podcasting.

Catrin's forward-thinking approach and actionable strategies position her as a valuable asset for you as a podcaster to expand your reach and solidify yourr connection with their audience.

The key moments in this episode are:

00:00:29 - Introduction to Audience Engagement

00:01:08 - Measuring Audience Engagement

00:03:41 - Overcoming Audience Development Challenges

00:08:18 - Emerging Trends in Podcast Marketing

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Apply to have YOUR podcast featured on Podbean:

https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1 

 

Other episodes you'll enjoy: The 2/3 Episode with Catrin on Networking and Audience Development The First Part of our Conversation with Catrin on Podcast Growth Tips

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration 

 

Get in Touch with Catrin: TikTik: https://www.tiktok.com/@catrinskaperdas Instagram: https://www.instagram.com/catrinskaperdas  LinkedIn: https://www.linkedin.com/in/catrinskaperdas/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Uncover the unexpected secret to skyrocketing your podcast's visibility and audience expansion.

You wouldn't expect a podcast marketing expert's advice to be tied to middle school memories and the power of personal connections. But what if I told you that forming genuine partnerships with major podcast platforms and using their preferred communication methods could be the game-changer for your podcast growth?

Imagine the impact of understanding the platform partner's app priorities and utilizing social media in a way that goes beyond conventional strategies. It's all about creating a strong foundation through personal connections and innovative cross-promotion techniques. And that's just the tip of the iceberg.

Get ready to discover the strategies that will take your podcast from under the radar to the spotlight. Stay tuned for the surprising key to unlocking your podcast's full potential.

"Another thing to find a balance with is call to actions in the content. So I've had hosts who are hesitant to ask for things like ratings and reviews, but I try and help them understand that these things are important. And then we find where in the podcast content that that fits best. So finding that balance between the content and the promotion side." - Catrin Skaperdas

In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:

• Maximize Podcast Visibility and Audience Growth
• Form Strategic Alliances with Podcast Platforms
• Share Information Effectively for Optimal Results
• Achieve a Harmonious Content-Promotion Balance
• Expand Network and Forge Partnerships for Podcast Expansion

Today's special guest is Catrin Skaperdas. 

Catrin Skaperdas continues our conversation and shares her journey of managing partnerships with major podcast platforms, emphasizing the importance of building strong relationships. She believes in forming genuine connections, getting to know the individuals behind the job, and maintaining detailed notes to ensure a personalized approach. Catrin's advice revolves around understanding the platform's preferred methods of communication and app priorities, ultimately tailoring the podcast's promotional activities to align with the platform's objectives. Furthermore, she emphasizes the significance of social media presence, recommending a focused approach on one platform rather than spreading too thin. Catrin's marketing techniques, such as cross-promotion campaigns and attending industry events, have been instrumental in expanding podcast networks. Catrin's insights on balancing content creation and promotional activities, alongside her innovative marketing techniques such as cross-promotion campaigns and networking at industry events, offer aspiring podcasters valuable strategies for expanding their podcast networks. 

The key moments in this episode are:

00:02:08 - Building Relationships with Podcast Platforms

00:06:36 - Balancing Content Creation and Promotion

00:09:23 - Effective Social Media Strategies

00:11:41 - Innovative Marketing Techniques for Podcast Networks

00:14:02 - Leveraging Networking for Podcast Growth

00:14:44 - Partnering for Network Growth

00:15:09 - Impact of Collaborations
 

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Apply to have YOUR podcast featured on Podbean:

https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1 

 

Other episodes you'll enjoy: The First Part of our Conversation with Catrin on Podcast Growth Tips

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration 

 

Get in Touch with Catrin: TikTik: https://www.tiktok.com/@catrinskaperdas Instagram: https://www.instagram.com/catrinskaperdas  LinkedIn: https://www.linkedin.com/in/catrinskaperdas/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected]