Welcome to Podcasting Smarter, in this episode we dive deep into the world of podcast SEO with Anthony Nwaneri from Get More Listeners. Anthony's expertise spans across various successful shows like Chan with a Plan, The Period Whisperer, and Calling History.

Join us as we explore the four key pillars of podcast SEO: discoverability, visibility, user engagement, and building relevancy. Learn practical tips on optimizing your podcast for higher rankings on Apple Podcasts, Spotify, and other directories. Anthony shares real-life success stories and actionable strategies to help you enhance your podcast’s visibility and keep your listeners engaged.

"It's not too late to grow your show. It's not too late to implement these strategies and these terms." - Anthony Nwaneri

Anthony Nwaneri is the best-selling author of the book Podcast Made Simple, the co-founder of Get More Listeners and the Co-host of 'Why Your Podcast Isn't Growing'.  Anthony is an established authority in the realm of podcast SEO strategies, specializing in optimizing podcasts for enhanced visibility and engagement across leading platforms such as Apple Podcasts and Spotify. His expertise lies in formulating impactful episode titles and implementing effective keyword strategies, which have consistently contributed to the differentiation of numerous podcasts within the competitive podcasting sphere. With a comprehensive understanding of user engagement and retention techniques, Anthony's proficiency in utilizing transcripts for podcast SEO has proven instrumental for podcasters aiming to broaden their audience reach and impact. His practical guidance and adept utilization of SEO principles position him as a valuable asset for podcasters seeking to bolster their show's discoverability and achieve sustainable growth.

Don't miss out on this insightful conversation that promises to take your podcast to the next level. Tune in now and start implementing these expert tips to see significant growth in your podcast audience!

In this episode, you'll learn how to:

• Optimize Your Podcast for Search Engines and Skyrocket Your Growth!

• Uncover the Secrets to Getting Your Podcast Discovered on All Platforms!

• Master the Art of Crafting Irresistible Episode Titles That Hook Your Audience!

• Keep Your Listeners Glued to Your Podcast with Proven Retention-Boosting Tactics!

• Harness the Power of Transcripts to Supercharge Your Podcast's SEO Ranking!

The key moments in this episode are:

00:00:28 - Importance of Podcast SEO for Visibility

00:03:33 - Creating Captivating Cover Art and Episode Titles

00:09:56 - Importance of User Engagement and Retention Time

00:12:19 - Importance of Engagement for Podcast SEO

00:13:20 - High Retention Time for Podcast SEO

00:13:50 - Encouraging Completion

00:17:30 - Consistency for SEO Success

00:21:24 - Transcripts and Chapter Markers

00:24:22 - Leveraging Current Affairs for Podcast Growth

00:25:08 - Synergistic Strategy for Podcast Growth

00:25:36 - Success Story: The Power of Podcast SEO

00:26:38 - Never Too Late to Implement SEO

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

 

Get in Touch with Anthony Nwaneri: Podcast: https://tinyurl.com/normaguestep Website: https://getmorelisteners.com/ Linkedin: https://www.linkedin.com/in/anthony-nwaneri-a8a54724b/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode we dive into effective strategies for promoting your video content to enhance your podcast's reach. Our experts discuss optimizing titles, descriptions, and show notes to leverage algorithms and SEO for greater visibility.

Learn the importance of using the right short clips for social media and how to direct your audience to your full episodes on platforms like YouTube. Discover the benefits of having separate channels for full episodes and short clips, and the impact this strategy can have on your engagement.

We also explore Podbean's video hosting capabilities, offering a step-by-step guide on publishing video episodes and embedding them on your website. Understand the technical nuances and best practices for maintaining separate feeds for audio and video to avoid potential issues.

"Enthusiasm is actually, actually has a lot of value. So don't, don't forget that as well, when you're making content. - Roni Gosch, Podcast Specialist

This episode wraps up with practical advice on overcoming common challenges podcasters face when adding video, including tips on getting comfortable on camera and engaging with your audience effectively. Whether you're a seasoned podcaster or just starting, this episode is packed with insights to help you harness the power of video.

Here are the main takeaways of today's episode:

• Elevate Your Podcasts with Engaging Video Content: Learn how to promote your audio content with compelling video to captivate a wider audience.

• Boost Your Podcast's Discoverability with SEO Optimization: Uncover the secrets to effectively optimizing your video podcasts for improved search engine rankings.

• Master Social Content Strategies to Skyrocket Your Podcast Engagement: Discover powerful tactics to create shareable and engaging social media content that amplifies your podcast's reach.

• Unleash the Power of Podbean: Get insider tips on publishing your video episodes on Podbean to maximize exposure and audience engagement.

• Conquer Video Podcasting Challenges: Overcome common hurdles in video podcasting and discover strategies to ensure your success in this dynamic medium.

 

The key moments in this episode are:

00:00:31 - Effective Ways to Promote Video

00:03:02 - Publishing Video Episodes on Podbean

00:08:07 - Overcoming Common Challenges

00:12:40 - Maximizing Video Feeds

00:13:05 - Embracing the Video Medium

00:13:34 - Audience Engagement

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://youtube.com/live/RFghXlOBbCo 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Video Podcasting Essentials

Chop Chop! Edit Your Podcast Video Like a Pro

Measuring Video Impact on Podcast Growth: Beyond Vanity Metrics 

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive deep into optimizing video content for SEO and enhancing discoverability across various platforms. Podbean's team members, Roni and John, share invaluable insights on how to leverage text elements like descriptions, timestamps, and transcripts to ensure your content is picked up by algorithms on Google, TikTok, Instagram, and more.

We also emphasize the importance of text even for audio and video podcasts, explaining how keywords and proper use of description spaces can significantly boost your content's visibility and offer practical strategies, including the use of tools like ChatGPT for topic generation and ensuring your show notes are SEO-optimized.

"Text is still king. When all of the algorithms and search engines are crawling through the content, they can't crawl through audio and video. What they're crawling through is the descriptions on the video, the timestamps on the video, and any other text like your transcripts. - Roni Gosch, Podcast Specialist

This episode also covers effective social media strategies, highlighting the importance of creating platform-specific content and utilizing tools like CapCut and Headliner to enhance your videos with transcripts and engaging visuals. We also provide tips on keeping audiences hooked, the significance of video dimensions, and the value of maintaining a consistent social media presence.

Finally, the discussion touches on measuring the impact of your video content and understanding the differences between social media plays and podcast downloads. Learn how to build a dedicated podcast audience that you can directly monetize, offering a deeper, more loyal relationship compared to the fleeting nature of social media engagement.

Join us for this enlightening episode and get ready to take your podcast to new heights with smart SEO and social media strategies!

Here are the main takeaways of today's episode:

• Mastering Podcast SEO: Boosting Your Content's Reach

• Enhancing Engagement: The Power of Text in Video Podcasts

• Social Media Savvy: Crafting Compelling Podcast Clips

• Transcripts Unleashed: Elevating Your Podcast's SEO Game

• Video Impact Metrics: Driving Podcast Growth through Visual Content

 

The key moments in this episode are:

00:00:28 - Optimizing Video Content for SEO

00:02:11 - Importance of Content Optimization

00:07:29 - Strategies for Social Media Video

00:10:37 - Tailoring Content for Different Platforms

00:12:10 - Importance of Video in Social Strategy

00:13:32 - Importance of Transcripts

00:14:23 - Measuring the Impact of Video

00:15:34 - Podcast Audience vs. Social Media Audience

00:17:20 - Building a Dedicated Podcast Following

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://youtube.com/live/RFghXlOBbCo 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Video Podcasting Essentials

Chop Chop! Edit Your Podcast Video Like a Pro

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive into the world of mobile video recording and editing. Roni shares crucial insights on using your iPhone for high-quality video content, emphasizing the importance of using the back camera for the best results.

Learn how to stabilize your recordings with affordable equipment like ring lights and ground stands to avoid shaky footage.

"It's one of those things where you just have to figure out, start small, figure out what you can fit into your roadmap and your production process right now, and then start that. Build the routine like Roni's been doing, right, but build that routine into something where it becomes automatic. - John Kiernan

We also explore various video editing tools, from Final Cut Pro to Descript, and discuss their features and advantages. Whether you're a seasoned editor or a beginner, discover how to enhance your podcast with engaging video clips.

Additionally, we provide tips on integrating video production into your podcasting schedule without feeling overwhelmed. Tune in to streamline your workflow and elevate your podcasting game with top-notch video content!

Here are the main takeaways of today's episode:

• Mastering the best video podcasting practices for professional-quality content creation.

• Enhancing video quality by utilizing the back camera for a visually captivating podcast.

• Elevating your podcast's visual appeal through skillful video editing with Final Cut Pro.

• Discovering the significance of stable video recording setups for a seamless podcasting experience.

• Unveiling effective tips for seamlessly integrating video into your podcast to captivate and engage your audience.

 

The key moments in this episode are:

00:00:26 - Importance of Using the Back Camera for Video

00:03:04 - Best Practices for Editing Video

00:07:23 - Simplified Video Editing with Descript

00:09:11 - Incorporating Video into Podcast Production

00:12:17 - Recommended Video Editing Programs

00:12:20 - Podbean's Approach to Programs

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://youtube.com/live/RFghXlOBbCo 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Video Podcasting Essentials

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

 Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive into the world of video podcasting with the Podbean team. Join us as we discuss the key benefits of integrating video into your podcasting strategy.

Discover how video can enhance visual engagement, boost your show's growth, and strengthen your brand. Learn about various remote recording platforms and get practical tips on choosing the right equipment for different budgets. Whether you're a beginner or looking to take your production to the next level, this episode has something for everyone.

"The big difference between doing an audio podcast and doing a video podcast comes down to the visual engagement piece. It's such a different dynamic than just hearing somebody pontificate whatever they're doing on their podcast. - John Kiernan

Don't miss out on expert insights and actionable advice to make the most of video in your podcasting journey. Tune in now and elevate your podcast with the power of video!

Here are the main takeaways of today's episode:

• Mastering the video podcasting essentials for growth will elevate your content and audience engagement.

• Integrating video into your podcast strategy can unlock new levels of audience connection and growth opportunities.

• Discover the top remote video recording software for podcasts to enhance your recording experience and production quality.

• Uncover budget-friendly video equipment options to elevate your podcast visuals without breaking the bank.

• Implement strategies for creating engaging video podcast content that captivates and retains your audience's attention.

 

The key moments in this episode are:

00:02:09 - Key Benefits of Integrating Video

00:08:34 - Choosing the Right Equipment for High Quality Video Content

00:11:58 - Remote Recording Platforms

00:12:14 - Zoom for Remote Recording

00:13:21 - Popular Remote Recording Software

00:14:23 - Hardware and Software for Recording

00:15:26 - Advanced Camera Options

00:16:44 - Getting Started with Video Podcasting

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://youtube.com/live/RFghXlOBbCo 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

 

Welcome to Podcasting Smarter, in this episode we're introducing Podbean's latest groundbreaking feature: the blog-to-podcast conversion tool.

John Kiernan, Podbean's Director of Content walks us through how this innovative tool works, the benefits it offers for podcasters looking to expand their reach, and tips on maximizing your podcast's impact. Learn how you can effortlessly convert your extensive library of blog posts into engaging podcast episodes using advanced AI technology.

"It really is just a whole new world for so many bloggers and text-based content creators out there." John Kiernan, Director of Content

Discover the SEO benefits, multilingual capabilities, and quick turnaround times that make this tool a game-changer for content creators. Whether you're a seasoned blogger or new to podcasting, this feature opens up new avenues to reach and engage your audience.

Don't miss this exciting episode that promises to take your podcasting game to the next level. Tune in and explore the future of content creation with Podbean's blog-to-podcast feature.

In this episode, you'll learn how to:

• Discover the Benefits of Converting Blogs to Podcasts and Expand Your Content Reach.

• Unlock the Power of AI for Effortless Podcast Content Creation and Amplify Your Audience Engagement.

• Master SEO Optimization for Podcasting to Skyrocket Your Podcast's Visibility in Search Results.

• Elevate Your Blog's Reach with Engaging Audio Content and Connect with a Diverse Audience.

• Embrace Multilingual Support in Podcasting Tools to Broaden Your Listener Base and Cultivate a Global Community.

The key moments in this episode are:

00:00:29 - Introduction to Blog to Podcast Feature

00:03:05 - How the Blog to Podcast Tool Works

00:06:47 - SEO Benefits and Audience Reach

00:10:01 - Personal Experience and Language Accessibility

Resources:

Read more about Podbean's new blog-to-podcast feature: https://www.podbean.com/blog-to-podcast 

How to Turn Your Blog Into a Podcast:

https://www.youtube.com/watch?v=p3Q6IUVVZ40

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

  About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to Podcasting Smarter, in this episode, we dive into the world of email marketing with Sarah Hopkinson, a seasoned copywriter specializing in helping podcasters grow their audience and monetize their content.

Learn Sarah's top five hacks for leveraging email marketing to boost your podcast and discover the importance of having an email list, creating engaging lead magnets, utilizing templates and automations, and harnessing the power of AI to enhance your email strategy.

"Email replicates that familiarity better because it feels like a one-to-one medium, whereas on social media, it's a bit more open. If you're talking to people and trying to convince them specifically to buy your product, to invest in your course, email can just be a better way to transmit that message rather than trying to compete with every single other person on TikTok or on Instagram." - Sarah Hopkinson

Sarah Hopkinson, an experienced copywriter specializes in assisting podcasters to expand their audience and monetize their content. In this episode, Sarah will be sharing her expertise on the top five hacks for marketing podcasts through email. Her insights on creating effective lead magnets, automating email marketing, and engaging podcast audiences will provide valuable strategies for enhancing marketing efforts and audience engagement.

Whether you're looking to increase listenership, monetize your podcast, or simply engage more deeply with your audience, this episode is packed with actionable insights to help you succeed. Don't miss out on these expert tips and start transforming your podcasting journey today!

In this episode, you'll learn how to:

• Master the art of marketing your podcast through email and boost your listener engagement.

• Unlock the secrets to creating lead magnets that captivate your podcast audience and drive growth.

• Streamline your podcast marketing efforts by automating your email campaigns for maximum impact.

• Harness the power of AI to take your podcast email campaigns to the next level and connect with your audience on a deeper level.

• Elevate your podcast engagement by leveraging valuable insights from audience feedback through email.

The key moments in this episode are:

00:00:26 - Importance of Email Lists

00:05:11 - Growing Your Email List with Lead Magnets

00:08:55 - Email Marketing Efficiency with Templates

00:12:53 - Utilizing Automations for Email Lists

00:13:07 - The Importance of Welcome Sequence

00:15:57 - Leveraging AI for Email Content

00:18:50 - Using Email for Feedback and Engagement

00:21:33 - Conclusion and Call-to-Action

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

 

Get in Touch with Sarah Hopkinson: LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/ Website: https://copyhop.co/ Sign-up for my emails (which starts with a 4-week deep-dive into turning your podcasts into emails): https://crafty-hustler-1231.ck.page/9cd9d402ea Instagram: https://www.instagram.com/copyhop/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to another exciting episode of Podcasting Smarter!  In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement. 

Join Norma Jean Belenky, Podbean's Head of Events, on mastering podcast analytics where we'll dive deep into the metrics that matter with demos and expert insights from John Kiernan, Podbean's Director of Content, and Roni Gosch, Podbean's Podcast Specialist.

Discover how to leverage key analytics tools, including audience geography, download sources, and listener engagement, to improve your podcast's performance. Learn how to use data to enhance listener experience, boost engagement, and grow your audience. 

"The more attention you get within the first 24 hours that it's live, that's when it boosts in the algorithm, and then that's when the discoverability happens". - Roni Gosch

Are you ready to take your podcast to the next level? Don't miss out on these game-changing podcasting insights.

Here are the main takeaways of today's episode:

• Master the art of decoding podcast analytics to unlock your show's full potential.

• Retain and captivate your podcast audience with proven engagement strategies.

• Uncover the hidden power of understanding download sources for your podcast's growth.

• Dive deep into analyzing your podcast episodes to elevate your content game.

• Harness the impact of releasing your podcast episodes at the optimal time of day.

•  

 

The key moments in this episode are:

00:03:07 - Key Podcast Analytics

00:07:06 - Utilizing Analytics for Growth

00:11:06 - Overview of Statistics Dashboard

00:12:47 - Understanding Graph Metrics

00:13:58 - Importance of Episode Breakdown

00:15:18 - User Interaction Metrics

00:16:12 - Understanding Audience Demographics

00:19:14 - Optimizing Release Schedule

00:25:00 - Meeting Your Audience's Needs

00:26:04 - Engagement and Algorithm Boost

00:28:37 - Understanding Download Sources

00:34:04 - User Retention and Daily Listeners

00:37:05 - Understanding Listener Metrics

00:37:47 - Episode Breakdown and Comparison

00:39:27 - Episode Download Comparison Chart

00:40:39 - Importance of Evergreen Content

00:41:47 - Wrapping Up and Resources

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=IOuAzgy24c4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

 

Welcome to another exciting episode of Podcasting Smarter!  In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business."

Mike shares invaluable insights on how podcasters can start integrating AI into their marketing strategies. From identifying high-value use cases to leveraging AI tools like ChatGPT and Google Gemini, this episode is packed with actionable tips to help you streamline your podcasting process and enhance your show's reach.

"Be really realistic about what you're able to do. It's going to take you time. Even if you figure out, oh, these are my top three use cases. This is perfect. There's tools that do them, there's getting and buying and finding the tool, and then there's adapting your workflow to it. That's going to take time." - Mike Kaput, AI Marketing Institute

Mike Kaput is a recognized authority in the realms of AI and content marketing. His proficiency lies in identifying high-value AI use cases for podcasting and selecting optimal tools for effective podcast marketing. With a specific focus on integrating AI into podcast production and addressing associated challenges, Mike provides valuable insights tailored to podcasters seeking to enhance content creation efficiency while upholding a human touch. His extensive knowledge and practical approach position him as a key resource for those looking to leverage AI in the podcasting sphere.

We also explore the future of AI in podcast marketing, including the emerging concept of AI agents and their potential to perform complex, multi-step tasks. Whether you're a seasoned podcaster or just starting out, this episode offers a glimpse into the exciting possibilities that AI brings to the table.

Don't miss this enlightening conversation that could transform the way you approach podcasting.

Tune in to discover how AI can help you save time, increase efficiency, and grow your audience.

Here are the main takeaways of today's episode:

• Discover how AI can revolutionize your podcast production process.

• Uncover the most impactful ways AI can elevate your podcasting efforts.

• Harness the power of AI tools to supercharge your podcast marketing strategies.

• Explore how AI assistants can streamline and enhance your podcast content creation.

• Master strategies to overcome challenges and maximize the potential of AI in podcasting.

 

The key moments in this episode are:

00:00:29 - Integrating AI into Podcast Marketing

00:07:45 - Importance of Human Element in Podcasting

00:09:21 - Potential Pitfalls of AI for Podcasters

00:13:51 - Embracing the "Special Sauce" of Podcasting

00:14:12 - The Value of Human Involvement in Podcasting

00:15:18 - The Future of AI in Podcast Marketing

00:17:28 - AI Agents as Podcast Assistants

00:18:28 - The Potential of AI in Podcast Marketing

00:19:13 - Conclusion and Gratitude

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Find Mike and The Marketing AI Institute on Socials: LinkedIn: https://www.linkedin.com/in/mikekaput https://www.linkedin.com/company/mktgai/  Twitter: https://twitter.com/MktgAi YouTube:https://www.youtube.com/@MarketingAIInstitute 
Marketing AI Institute's Podcast (The Artificial Intelligence Show)
https://www.marketingaiinstitute.com/podcast-showcase
  Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of links to synthesizing in-depth articles. Discover how AI tools are leveraged to streamline tasks such as summarizing content, drafting scripts, and connecting thematic dots, ultimately saving significant time and enhancing the quality of the podcast.

We delve into the recording and editing phases, highlighting the human element and the role of tools like Descript in refining the final product. Learn how AI aids in promoting episodes through blog articles, social media shares, and video clips, contributing to a consistent and efficient content strategy.

"Anything that is taking your peak attention or cognitive time, whatever that is in your day, however much of that, we each have anything taking away from that is ruining the product that you're supposed to be using it for." - Mike Kaput, AI Marketing Institute

Mike Kaput is a seasoned expert in AI-powered content strategies and audience growth for podcasts. With a wealth of experience in leveraging AI tools for optimizing production, Mike has been at the forefront of preventing podcast burnout and enhancing sustained audience engagement. His insights on cognitive bandwidth in content creation and the benefits of a podcast-first content strategy have proven invaluable for podcasters seeking to push the boundaries of their creative and strategic approaches. Through his work, Mike has consistently demonstrated a deep understanding of the evolving podcast landscape, making him a trusted source of knowledge and inspiration for content creators and marketers alike.

Our discussion today emphasizes the importance of cognitive bandwidth and attention management, advocating for a podcast-first content strategy. This approach not only prevents pod fade and burnout but also maintains the excitement and uniqueness that keep audiences engaged.

Tune in to discover how AI can revolutionize your podcasting process, making it more manageable, sustainable, and successful.

Here are the main takeaways of today's episode:

• Discover how and which AI tools can revolutionize your podcast production process.

• Learn effective strategies for rapidly expanding your podcast audience.

• Uncover how AI can help prevent burnout and enhance the quality of your podcast.

• Explore the significant benefits of implementing a podcast-first content strategy.

• Master the art of managing cognitive bandwidth for more impactful content creation.

 

The key moments in this episode are:

00:05:21 - Podcasting Process

00:08:01 - Podcast First Content Strategy

00:12:29 - Importance of Attention Over Time

00:14:02 - Importance of Cognitive Attention and Bandwidth

00:15:05 - Drinking from the Fire Hose of Information

00:15:47 - Engaging with Unique Podcast Content

00:16:10 - Authenticity and Value Proposition

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Find Mike and The Marketing AI Institute on Socials: LinkedIn: https://www.linkedin.com/in/mikekaput https://www.linkedin.com/company/mktgai/  Twitter: https://twitter.com/MktgAi YouTube:https://www.youtube.com/@MarketingAIInstitute 
Marketing AI Institute's Podcast (The Artificial Intelligence Show)
https://www.marketingaiinstitute.com/podcast-showcase
  Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to Podcasting Smarter, in this first replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we dive deep into the world of AI and explore the exciting ways AI can transform your podcast marketing strategies.

Unleash the full potential of your podcast with AI tools that will revolutionize your content creation process. What if I told you that AI can transcribe, edit, and even optimize your podcast, saving you time and increasing its success? Stay tuned as we uncover the unexpected ways AI is transforming the podcasting industry, and how you can harness its power to take your podcast to new heights. Are you ready to discover the game-changing AI tools that will elevate your podcasting experience? Let's dive in and explore the future of podcasting with AI.

"AI has really helped us dramatically streamline so many different parts of the process. It gives us the ability to augment ourselves with tools and skills that we just did not have easily two, three years ago." - Mike Kaput, AI Marketing Institute

Mike Kaput, the Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI Marketing and the Future of Business," is a leading voice in the realm of AI and marketing. As the co-host of the Artificial Intelligence Show podcast, Mike shares his expertise on the innovative use of AI in podcast marketing and content creation. With his extensive knowledge and experience, Mike provides valuable insights into leveraging AI tools to enhance podcast success and production efficiency. His expertise makes him a trusted source for understanding the evolving landscape of AI in the podcasting industry.

Mike shares invaluable insights on how AI tools like Descript, ChatGPT, Claude, Google Gemini, and others can help podcasters streamline their workflow, enhance audio and video quality, and even improve content creation and research. Whether you're an independent podcaster or part of a larger organization, this episode offers practical tips and tools to elevate your podcasting game.

Tune in to learn how AI can save you time, increase your productivity, and help you connect more deeply with your audience. Don't miss out on this fascinating discussion about the future of podcasting in the age of AI!

Here are the main takeaways of today's episode:

• Discover the power of AI tools for supercharging your podcast marketing strategy.

• Unleash the potential of Descript for seamless and efficient podcast editing.

• Harness the potential of AI to elevate the success of your podcast to new heights.

• Explore the world of AI-powered podcast content creation and revolutionize your production process.

• Dive into the future of AI in the podcasting industry and stay ahead of the curve.

 

The key moments in this episode are:

00:01:27 - Using AI to Market Your Podcast

00:08:24 - Tools for Increasing Productivity

00:12:16 - Benefits of AI in Podcasting

00:14:20 - Leveraging AI for Complex Content

00:14:28 - Leveraging AI for Document Understanding

00:15:57 - General AI Assistants for Podcast Content Creation

00:16:36 - AI-Powered Search Results for Podcast Research

00:17:09 - AI Applications for Audio and Video Editing

00:18:53 - The Evolving Landscape of AI Products

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=1zvOaXj-ghw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Find Mike and The Marketing AI Institute on Socials: LinkedIn: https://www.linkedin.com/in/mikekaput https://www.linkedin.com/company/mktgai/  Twitter: https://twitter.com/MktgAi YouTube:https://www.youtube.com/@MarketingAIInstitute 
Marketing AI Institute's Podcast (The Artificial Intelligence Show)
https://www.marketingaiinstitute.com/podcast-showcase
  Email us: To contact Podcasting Smarter with questions get in contact at [email protected]