Reach

Val Geisler | ConvertKit

Reach is a podcast built by bloggers, with bloggers, and for bloggers. Unlike most shows about building a blog and successful online business, Reach is focusing on the specific steps taken and hurdles overcome by thriving business owners making the most of their reach. Tune in weekly as Val Geisler, your fellow blogger and marketer at ConvertKit, dives in with each guest to learn how they achieved their reach… and how you can too.

  • 44 minutes 39 seconds
    20: How to Build a Profitable Blog FAST, with Caitlin Bacher

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    Caitlin Bacher is the founder of Fab Facebook Groups where she teaches infopreneurs how to host profitable Facebook Groups. She also runs her blog at caitlinbacher.com.

    Turning your blog from passion to profit as quickly as possible is a goal many bloggers have. But most of us are stuck wondering how to make that happen and we spin our wheels with new ideas and directions trying to make it work. Caitlin Bacher took a more strategic approach and was able to monetize her blog (to the tune of multiple 6 figures) in under 18 months. In this conversation, Caitlin shares why you shouldn’t be the one to choose what subject to be an expert in, her professional thoughts about how involved you should be in social media, and exactly how to build a profitable blog, fast.

    17 October 2016, 7:00 am
  • 44 minutes 56 seconds
    19: How to Attract Your Dream Customers to Your Blog, with Allison Marshall

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    Click here to download the Action Guide for this episode.

    Allison Marshall has been running her own business full-time for 6+ years and blogging for 10. She’s done everything from blogging to photographing weddings to starting her own Etsy shop. Allison is passionate about helping others to create a profitable business that they love in a fun, colorful way at wonderlass.com and she LOVES to laugh.

    Finding your dream customers and bringing them back to your blog and products regularly often feels like one of the biggest challenges we face as bloggers. We start to wonder how we can be everywhere all the time so we can reach more people and we question our tactics and abilities to actually find those paying customers. And Allison Marshall knows all about that. In this conversation, Allison tells us the three big tips she has for dealing with the fear of change, how to attract your ideal audience to your blog, and how she reuses her webinar content so it doesn’t go to waste.

    10 October 2016, 8:00 am
  • 48 minutes 54 seconds
    18: Surviving the Rollercoaster of Blogging with Abby and Donnie Lawson

    Ready to expand your reach?
    Click here to download the Action Guide for this episode.

    Abby and Donnie Lawson are the creators behind Just a Girl and Her Blog where they write about organization, home decor, and blogging & online business. They live in Pittsburgh, PA with their two sons, Connor and Caleb.

    Running a blog, or any business, full time is a rollercoaster ride for sure. There are funnels to consider, families to support, and you often have to decide - do you really have to be everywhere, always? Abby and Donnie Lawson are no strangers to this rollercoaster. They’ve even developed some ways to hang on and enjoy the ride. In this conversation, Abby and Donnie share why they don’t think you have to be everywhere, always, how Abby went from a stay at home mom to a professional blogger who ended up hiring her husband!, and the one question you need to ask yourself about your business to know if you can survive.

    3 October 2016, 8:00 am
  • 41 minutes 34 seconds
    17: Using Jealousy to Help Your Blog Succeed, with Joshua Becker

    Ready to expand your reach?
    Click here to download the Action Guide for this episode.

    Joshua Becker inspires others to live more by owning less. He is a blogger at BecomingMinimalist.com and the bestselling author of Simplify and The More of Less. He is also the founder of The Hope Effect, a nonprofit organization changing how the world cares for orphans.

    Jealousy is a natural feeling for human beings, and bloggers are no exception to this rule. But your jealousy of the bloggers around you doesn’t have to paralyze you: you can use it to propel your blog forward more than you ever imagined. And Joshua Becker did just that for his blog. In this conversation, Joshua shares the three questions he asks himself whenever he feels jealousy coming on, why a blogger shouldn’t start with a business plan right away, and how your unique perspective can put you in the driver’s seat of your business.

    26 September 2016, 6:56 am
  • 46 minutes 10 seconds
    16: Turn Your Education Into Your Dream Job With a Blog, with Laurence Bradford

    Ready to expand your reach?
    Click here to download the Action Guide for this episode.

    Laurence Bradford is the creator of Learn to Code With Me, where she empowers people to learn how to code so they can get ahead in their career and life. Through Learn to Code With Me, Laurence developed a passion for online education. Today, she works as a Product Educator at Teachable and is a Forbes contributor. Her writing has been featured on Mashable, SitePoint, The Muse, and more.

    Sometimes your blog isn’t meant to turn you into a professional blogger. For some of us, our blog is a way to document learning a new skill and to leverage that education to shift careers. Yes, your blog can help you go pro - even when that means working for someone else. In this conversation, Laurence talks about how she decided to blog through her own education in coding, why she wishes she had created courses sooner, and how lead magnets can change the way you approach email marketing.

    19 September 2016, 8:24 am
  • 53 minutes 21 seconds
    15: How a Side Project Becomes a Full Time Gig, with Mike Vardy

    Ready to expand your reach?
    Click here to download the Action Guide for this episode.

    Mike Vardy is a writer, productivity strategist, and the founder of Productivityist. He's served as the Managing Editor at Lifehack, and written for 99u, Lifehacker, SUCCESS Magazine, and more. Mike has also spoken at all over North America at events like TEDx Victoria, South by Southwest Interactive, and creativeLIVE.

    As bloggers, we’re passionate about so many things. But when one of those things takes over our brains, we want that side hustle to turn into a full time gig as quickly as possible. Often times, our dream becomes our reality… but it may not look like we planned. In this conversation, Mike talks about why a business owner needs both intention and attention to get to their dream, what it means to go deep instead of wide in your work, and what happens at the intersection of freedom, fortune, and fame.

    12 September 2016, 8:00 am
  • 44 minutes 32 seconds
    14: Partnering Up To Expand Your Reach, with Think Creative Collective

    Ready to expand your reach?
    Click here to download the Action Guide for this episode.

    Abagail Pumprhey and Emylee Williams knew it was business love at first sight when they met and formed Think Creative Collective. They now educate thousands of creative entrepreneurs (just like you) through a wealth of blog posts, free online workshops, and their popular Strategy Academy.

    Do you daydream of having a business bestie to share all of the ups and downs with? Maybe you wonder if a potential collaboration with another blogger would ever work. More importantly - would it ever be profitable? In this conversation, Abagail and Emylee share why they’re better together, how their original partnership has shifted over time, what it was like to make no money for a while, and why pricing really doesn’t matter.

    5 September 2016, 9:03 am
  • 54 minutes 15 seconds
    13: Better Sales Through Listening, with Racheal Cook

    Ready to grow your own reach? Download the Action Guide from this episode!

    How do you get in the minds of your potential customers so you can create exactly what they want to buy, right when they want to buy it? This is huge challenge for many bloggers as we tend to feel like we’re in a bubble, toiling away at our home offices or coffee shops or kitchen tables. But there’s a way to know what your community wants, and today we’re finding out more about that with Racheal Cook of rachealcook.com. Racheal Cook is an award winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Her upcoming book, The Business Sweet Spot, helps women entrepreneurs to simplify business and amplify results by designing a business around what works best, for you.

    In this conversation, Racheal shares her strategy to find out what her customers want and the language she needs to turn around and sell it to them, how to reverse engineer a 30,000 ft view of your business, and why a content driven site has to be specific to attract the right customers to your products and services.

    29 August 2016, 9:02 am
  • 51 minutes 17 seconds
    12: Get Out of Your Own Way, with Joanna Wiebe of Copyhackers

    Ready to grow your own reach today?
    Get the the action guide for this episode.

    How often do you really put yourself out there? Are you actively seeking communities to be part of, people to help, and ways to grow? If you’re busy working away in solitude, you are likely missing some huge opportunities that are just around the corner. Today we’re talking to Joanna Wiebe. The original conversion copywriter, Joanna is the creator of the popular marketing blog Copy Hackers and the founder of Airstory: all your team's knowledge, searchable and ready to use.

    In this conversation, Joanna shares how to make decisions on what to actually publish to your blog, why she believes community and confidence are the two most powerful tools for any business owner, and how she got out of her own way to build the brand and life she truly loves.

    22 August 2016, 8:48 am
  • 52 minutes 43 seconds
    11: How to Be a Smart YouTuber, with Brett Larkin of Brett Larkin Yoga

    To grow your own reach, click here to get the Action Guide for this episode!

    Brett Larkin in an atypical yoga teacher. Instead of teaching in studios, she teaches to over 50 thousand fans on Youtube where her classes are streamed for over a million minutes a month. Her online courses show you what she calls #yogahacks, how you can stretch in your car, while your brushing your teeth and while watching TV.

    It may seem counterintuitive but it’s true, many online personalities really struggle with confidence, especially at first. We wonder “Why would anyone want to hear what I have to say?” As it turns out, there’s one simple trick to shaking off that fear and it’s staring you right in the face. In this episode, Brett shares that moment when she posted her first video to YouTube, moving forward despite her fear, how to be a smart YouTuber and make money from your work, and how to find product market fit in an overflowing well of ideas.

    15 August 2016, 9:26 am
  • 56 minutes 57 seconds
    10: Show Up Consistently, with Nathan Barry of ConvertKit

    Click here to download the Action Guide from today's episode!

    Nathan Barry is a blogger, author, designer, and the CEO of our very own rapidly-growing startup.

    We’ve all heard it over and over again that consistency is key to any success. But how do you actually do it? How do you show up time and time again, even when you don’t want to? And does it really pay off in the long run? In this episode, Nathan shares why and how you need to show up consistently, why blogging about your process can attract a whole new audience to your brand, and how he made $19,000 from under 800 subscribers in less than 48 hours.

    8 August 2016, 10:16 am
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