In this episode of the Cesari Direct Marketing Podcast, we sit down with PR expert Nancy Trent of New York City public relations firm Trent & Company. Nancy shares with us just how important it is to include a PR strategy into your marketing plan, and shares some tips on how and when to implement PR into your campaign. You can learn more about Nancy's company at http://www.trentandcompany.com/

For this episode we met up with our head of new business development, Loren Wayne. Loren has decades of experience in Direct Response and Branding campaigns. He offers an informative look into what helps make a direct response marketing campaign successful for increasing sales and building brand. This episode is filled with great ideas and information so make sure to take notes.

In part two we sit down with James Thomson. In this part we dive into perfecting an Amazon marketing strategy to help build your brand on Amazon. We also talk about how grey market sellers can cause damage to your bottom line, and we talk about The Prosper Show. A summit geared towards helping Amazon marketers. If you want more information on the world of Amazon. Check out this article that James wrote: http://www.webretailer.com/lean-commerce/vendor-central-or-seller-central/

We talk with with James Thomson. James is a partner at Buy Box Experts, a company who helps mange and advise client's ecommerce strategies. James is also the organizer of the Prosper show, a conference that brings together Amazon marketers from across the world. He has a decade of experience working in the world of Amazon. Stay tuned for part 2

We sit down with CEO, Rick Cesari and COO Jane Schloth to talk about the George Foreman Grill Campaign. We will delve into why the campaign was so successful, and hilarious anecdotes of working with the champ himself.