Behind the Numbers: an eMarketer Podcast

eMarketer

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  • 39 minutes 10 seconds
    The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024

    On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

     

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    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-weekly-listen-why-some-records-unbreakable-which-hotel-behaviors-least-acceptable

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

    20 December 2024, 5:01 am
  • 24 minutes 18 seconds
    The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024

    On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-daily-future-proofing-marketing-through-secret-weapon-of-standardization

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    19 December 2024, 5:01 am
  • 27 minutes 1 second
    Reimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024
    On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.  

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-reimagining-retail-2024-retail-awards

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    18 December 2024, 5:01 am
  • 21 minutes 32 seconds
    The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024

    On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-2

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    17 December 2024, 5:01 am
  • 22 minutes 21 seconds
    The Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024

    On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-1

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    16 December 2024, 5:01 am
  • 43 minutes 53 seconds
    The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024

    On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-weekly-listen-why-ai-might-hitting-wall-impact-of-impending-tariffs-more

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    13 December 2024, 5:01 am
  • 22 minutes 26 seconds
    The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024

    On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

     

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    12 December 2024, 5:01 am
  • 12 minutes 48 seconds
    Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024

    On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-reimagining-retail-what-this-year-thanksgiving-holiday-shopping-period-told-us

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    11 December 2024, 5:01 am
  • 21 minutes 56 seconds
    The Banking & Payments Show: How a Trump administration might impact the banking industry | Dec 10, 2024

    In today’s episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guida, and our Principal Analyst, Tiffani Montez.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-banking-payments-show-how-trump-administration-might-impact-banking-industry

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    10 December 2024, 5:01 am
  • 21 minutes 34 seconds
    The Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024

    On today’s podcast episode, we discuss why US workers’ adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Vice President of Media, Content, and Strategy Henry Powderly and Vice President of Generative AI Dan Van Dyke.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-what-genai-work-taught-us-this-year-what-expect-2025

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    9 December 2024, 5:01 am
  • 38 minutes 23 seconds
    The Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024

    On today’s podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us:
    [email protected]

    For more information visit: 

    https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-weekly-listen-how-chatgpt-will-change-our-2025-future-impact-of-snippet-generation-more

     

    © 2024 EMARKETER

    Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

     

    6 December 2024, 5:01 am
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