Behind the Numbers: an eMarketer Podcast

eMarketer

How is the internet changing our lives?

  • 24 minutes 53 seconds
    How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers

    On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities, contact us: [email protected]

    For more information, visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, and to download a copy of Seedtag's report on how Neuro-Contextual drives real human connection, click here: https://www.emarketer.com/content/podcast-how-neuro-contextual-makes-advertising-feel-human-again-behind-the-numbers

     

    © 2026 EMARKETER

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.

    13 February 2026, 5:01 am
  • 34 minutes 15 seconds
    Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game

    On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-super-bowl-lx-most-popular-ads-why-celebs-everywhere-marketing-like-college-kid-s-night-game

     

     

    © 2026 EMARKETER

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.

    12 February 2026, 5:01 am
  • 23 minutes 28 seconds
    How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail
    On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.     Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters


    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-how-social-commerce-became-real-retail-channel-ai-shapes-how-people-buy-reimagining-retail

    © 2026 EMARKETER

     

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.

    11 February 2026, 5:01 am
  • 29 minutes 28 seconds
    Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers

    On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities, contact us: [email protected]

    For more information, visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-metas-ai-spend-problem-2026-social-medias-big-tobacco-moment-more-3-big-questions

     

    © 2026 EMARKETER

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.

    9 February 2026, 5:01 am
  • 27 minutes 2 seconds
    ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

    On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-with-side-of-ads-will-ai-chatbots-ruin-or-reinvent-search-advertising-behind-numbers

     

    © 2026 EMARKETER

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.

    6 February 2026, 5:01 am
  • 24 minutes 32 seconds
    Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail

    On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-podcast-inside-super-bowl-how-brands-break-through-tap-culture-prove-roi-reimagining-retail

    © 2026 EMARKETER

     

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.

    4 February 2026, 5:01 am
  • 20 minutes 51 seconds
    The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers

    On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-wbd-deal-netflix-s-ads-2026-what-3-big-questions-netflix-behind-numbers

    © 2026 EMARKETER

     

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.

    2 February 2026, 5:01 am
  • 28 minutes 8 seconds
    President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

    On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-president-trump-s-second-year-how-administration-will-impact-media-advertising-technology-be

     

    © 2026 EMARKETER

    30 January 2026, 5:01 am
  • 23 minutes 20 seconds
    The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

    On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities contact us: [email protected]

     

    For more information visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-monthly-retailer-awards-january-coach-sims-bags-nespresso-store-more-reimagining-

     

     

    © 2026 EMARKETER

    28 January 2026, 5:01 am
  • 27 minutes 42 seconds
    The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show

    Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez.

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-great-bake-take-off-banking-payments-trends-2026-how-ai-powers-personalized-rewards

    © 2026 EMARKETER

    27 January 2026, 5:01 am
  • 28 minutes 35 seconds
    The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers
    On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify.

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-disney-openai-deal-disaster-waiting-happen-future-of-storytelling-behind-numbers
    © 2026 EMARKETER
    26 January 2026, 5:01 am
  • More Episodes? Get the App