Behind the Numbers: an eMarketer Podcast

eMarketer

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  • 24 minutes 52 seconds
    The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

    Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce media teams and focusing on hard launching their in-store retail media capabilities. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Analyst Arielle Feger and Principal Analyst Sarah Marzano.

     

    Report mentioned: https://content-na1.emarketer.com/commerce-media-trends-watch-2026

     

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    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-great-btn-bake-take-off-commerce-media-trends-2026-behind-numbers

    © 2026 EMARKETER

    21 January 2026, 5:01 am
  • 32 minutes 58 seconds
    The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers

    Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify.

     

    Report mentioned: https://content-na1.emarketer.com/health-trends-watch-2026

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-great-btn-bake-take-off-digital-health-trends-2026-dr-chatgpt-ai-therapy-behind-numbers

    © 2026 EMARKETER

    20 January 2026, 5:01 am
  • 24 minutes 37 seconds
    The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

    Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.

     

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    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-great-btn-bake-take-off-forecast-trends-2026-podcasts-beat-music-marketers-fast-fuels-avod

     

    © 2026 EMARKETER

    16 January 2026, 5:01 am
  • 24 minutes 5 seconds
    What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail

    On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.

     

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    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-everyone-talking-about-nrf-s-big-show-2026-reimagining-retail

     

    © 2026 EMARKETER

    14 January 2026, 5:01 am
  • 28 minutes 6 seconds
    The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers

    Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are going to use creators to figure out generative engine optimization (GEO). Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

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    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-great-btn-bake-take-off-social-media-trends-2026-laws-reshape-kids-social-use-brands-use-cre

     

    © 2026 EMARKETER

    12 January 2026, 5:01 am
  • 34 minutes 39 seconds
    The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers

    Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.

     

    The reports mentioned: 

    Tech Trends to Watch in 2026

    AI Trends to Watch in 2026

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-great-btn-bake-take-off-genai-trends-2026-google-overtakes-openai-behind-numbers

    © 2026 EMARKETER

    9 January 2026, 5:01 am
  • 25 minutes 35 seconds
    The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail

    Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: [email protected]

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-reimagining-retail-trends-2026-how-ai-will-change-digital-shelf-irl-customers-interactions

     

    © 2026 EMARKETER

    7 January 2026, 5:01 am
  • 20 minutes 18 seconds
    The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

    Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying and selling, and how (and why) YouTube will benefit most from the surge in video podcasts. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-great-btn-bake-take-off-digital-trends-2026-agentic-ad-buying-video-podcast-winners-behind-n

     

    © 2026 EMARKETER

    5 January 2026, 5:01 am
  • 33 minutes 11 seconds
    The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers

    On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do for them? And much, much more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.

    Subscribe to EMARKETER's newsletters. Go to: https://www.emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: [email protected]

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-big-2026-quiz-random-trivia-future-major-headlines-defining-moments-behind-numbers

    © 2026 EMARKETER

    2 January 2026, 5:01 am
  • 24 minutes 41 seconds
    Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show

    In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior Analysts Grace Broadbent and Myra Thomas.

    Subscribe to EMARKETER's newsletters. Go to: https://www.emarketer.com/newsletters

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    For sponsorship opportunities contact us: [email protected]

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-welcome-2026-ai-agents-manage-money-bank-grade-stablecoin-economy-banking-payments-show

    © 2025 EMARKETER

    Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.

    30 December 2025, 5:01 am
  • 25 minutes 5 seconds
    2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

    On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff.

     

    To learn more about our research and get access to PRO+ go to EMARKETER.com

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: [email protected]

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-reimagining-retail-2025-retail-awards-must-visit-glow-up-best-collab-ai-impactful

     

    © 2025 EMARKETER

     

    Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.

     

    24 December 2025, 5:01 am
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