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Behind the Numbers: an eMarketer Podcast

Behind the Numbers: an eMarketer Podcast

eMarketer

How is the internet changing our lives?

  • 26 minutes 50 seconds
    How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail

    On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next?

    Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Elina Vilk, President and Chief Business Officer of David’s Bridal.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-how-david-s-bridal-helps-with-entire-wedding-journey-reimagining-retail


    © 2026 EMARKETER

     

    Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

     
    9 September 2026, 4:01 am
  • 25 minutes 37 seconds
    The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers

    In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money.

     

    Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-financial-advisor-banks-biggest-opportunity-biggest-threat-behind-numbers

     

    © 2026 EMARKETER

    Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

    8 September 2026, 4:01 am
  • 20 minutes 50 seconds
    How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers

    In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement.

     

    Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-how-meta-landmark-trial-will-reshape-social-media-behind-numbers


    © 2026 EMARKETER

     

    Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

    4 September 2026, 4:01 am
  • 23 minutes 9 seconds
    Kidulting is Big Business | Reimagining Retail

    On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend.

     

    Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-kidulting-big-business-reimagining-retail


    © 2026 EMARKETER

     

    Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

     
    2 September 2026, 4:00 am
  • 25 minutes 42 seconds
    YouTube's Complicated Relationship With TV | Behind the Numbers

    In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.

     

    Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.



    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-youtube-s-complicated-relationship-with-tv-behind-numbers

     

    © 2026 EMARKETER

    Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

    31 August 2026, 4:01 am
  • 23 minutes 43 seconds
    The AI Platforms Race: From Curious to Customer | Behind the Numbers

    In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers.

     

    Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

     

    Reports mentioned in this episode: https://content-na1.emarketer.com/which-ai-platforms-are-winning-in-2026?_gl=1

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-ai-platforms-race-curious-customer-behind-numbers


    © 2026 EMARKETER

     

    Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

    28 August 2026, 4:01 am
  • 22 minutes 56 seconds
    Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail

    On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”

    Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Carina Lamb; and Principal Analyst Sarah Marzano.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-clarks-kris-kross-jump-reboot-halos-blippi-s-healthy-school-snacking-more-reimagining-retail


    © 2026 EMARKETER

     

    Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

    26 August 2026, 4:01 am
  • 32 minutes 24 seconds
    AI IRL: How People Really Use It | Behind the Numbers

    In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence.

     

    Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

     

    Report mentioned in this episode:

    https://content-na1.emarketer.com/how-people-use-ai-2026?_gl=1*1rkodrj*_gcl_au*NTU3MjIyODMuMTc4NDU3NDA2My40Nzk2MDY3MjkuMTc4NTQyNjI2OS4xNzg1NDI2MjcyLjEyNzc1ODM1Ni4xNzg1NDI2MjY5LjE3ODU0MjYyNzI.*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODU4Njk3MDEkbzEzOCRnMSR0MTc4NTg3MTYxNSRqNjAkbDAkaDE1MzkwOTI0MDg

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-ai-irl-how-people-really-use-behind-numbers

     


    © 2026 EMARKETER

     

    Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

    24 August 2026, 4:01 am
  • 24 minutes 28 seconds
    Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers

    In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have helped position affiliate as a channel that marketers can confidently invest in. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, AWIN President of North America Adam Weiss, and Higher Dose Chief Marketing and Commercialization Officer Ingrid Milman Cordy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-affiliate-strategy-with-awin-higherdose-behind-numbers

     

    © 2026 EMARKETER

    Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

    21 August 2026, 4:01 am
  • 32 minutes 35 seconds
    Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game

    On today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes football audiences unique from an advertising perspective, the number that best encapsulates the advertising opportunity within the English Premier League, what makes America's Major League Soccer attractive compared with established European leagues, and more.

     

    Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Bill Fisher, and Senior Forecasting Analyst Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-soccer-advertising-opportunity-reaching-world-biggest-audience


    © 2026 EMARKETER

     

    Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

    20 August 2026, 4:01 am
  • 24 minutes 57 seconds
    Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail

    On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic.

     

    Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

     

    Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

    https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-why-shopping-feels-disconnected-with-colgate-palmolive-reimagining-retail


    © 2026 EMARKETER

     

    Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

    19 August 2026, 4:01 am
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