On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-explosion-of-sports-brand-engagement-with-nielsen-s-vp-of-inclusive-insights

© 2025 EMARKETER

Kinective Media by United Airlines is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com.

On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Reports mentioned in this episode: 

Commerce Media Trends to Watch in 2025 

The State of Measurement in Retail Media

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For a transcript of this episode click here: 

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© 2025 EMARKETER

On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-why-consumer-sentiment-stuck-worried-with-joanne-hsu-university-of

© 2025 EMARKETER

In today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-banking-payments-show-how-young-people-bank-spend-invest-their-money

© 2025 EMARKETER

On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

Report - YouTube for Marketers Explainer

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-how-youtube-became-tv-s-most-watched-platform-on-its-20th-birthday

© 2025 EMARKETER

On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-behind-numbers-using-ai-work-part-2-how-companies-using-ai-tips-employees-on-how-best-use

© 2025 EMARKETER

On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.

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For a transcript of this episode click here: 

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© 2025 EMARKETER

On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-behind-numbers-using-ai-work-part-1-employees-anxiety-levels-how-tech-impacting-jobs

© 2025 EMARKETER

Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer

to get started today.

On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.

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For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-behind-numbers-signal-based-merchandising-impact-of-empty-shelf

© 2025 EMARKETER

Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer

to get started today.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Senior Director of Content Becky Schilling and Analyst Sara Lebow will defend their list against Principal Analyst Sky Canaves and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

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For a transcript of this episode click here: https://www.emarketer.com/content/

© 2025 EMARKETER

On today’s podcast episode, we discuss how Walgreens went from “pharmacy behemoth to distressed retailer”, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-walgreens-identity-crisis-what-s-next-pharmacy-giant

© 2025 EMARKETER