In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs.

Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-fitness-tracker-ai-health-hub-which-health-metrics-really-matter-behind-numbers

© 2026 EMARKETER

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics.

Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.

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For sponsorship opportunities contact us: [email protected]

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Have questions or just want to say hi? Drop us a line at [email protected] 

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-after-first-bell-capturing-next-wave-of-back-to-school-spending-reimagining-retailINSERT/

© 2026 EMARKETER

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like?

Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-s-ai-bet-too-big-youtube-s-next-chapter-3-big-questions-google-behind-numbers

© 2026 EMARKETER

Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse.

Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts.

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

Report mentioned in episode: https://www.emarketer.com/content/us-ad-spending-vs-time-spent-2026?_gl=1

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ad-dollar-attention-gap-social-media-subscription-ott-digital-audio-behind-numbers

© 2026 EMARKETER

On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans.

Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:
https://www.emarketer.com/content/spectacle-of-sports-how-brands-create-big-moments-beyond-game

© 2026 EMARKETER

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”

Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling.

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For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected] 

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-nike-rips-script-play-doh-bloom-kits-adults-more-reimagining-retail

© 2026 EMARKETER

On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessions to multiple short daily ones undermine Netflix’s ability to attract audiences for regularly scheduled programming? Should Netflix consider a free tier? Has Netflix been left out in the cold when it comes to bundled services? And more.

Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, and Spotify.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-viewing-fading-what-netflix-bundle-looks-like-3-big-questions-netflix-behind-numbers

© 2026 EMARKETER

In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030.

Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities, contact us: [email protected]

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected] 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-eu-bans-infinite-scroll-facebook-becomes-cool-openai-makes-100-billion-ads-behind-numbe

© 2026 EMARKETER

On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live.

Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-glp-1-weight-loss-revolution-retail-s-next-big-disruption-reimagining-retail

© 2026 EMARKETER

In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory.

Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-if-sports-viewership-declined-meta-paid-ai-monetized-product-placement-behind-numbers

© 2026 EMARKETER

In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

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For sponsorship opportunities, contact us: [email protected]

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected] 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-rising-behind-numbers

© 2026 EMARKETER