What if the same techniques used to create iconic TV characters could help you redesign your life?

In this episode of Conversations with Rich Bennett, Rich sits down with Emmy Award-winning producer Jordan Geary, a former executive at Sesame Workshop and the creative force behind hit shows like Ghostwriter and Mecha Builders. Jordan shares incredible behind-the-scenes stories from Sesame Street, explains why empathy is the most powerful storytelling tool, and reveals how short-form content is changing the way kids and adults consume media.

More importantly, Jordan walks us through how you can use storytelling frameworks to become the main character of your own life. From confidence and identity to creativity and purpose, this episode is packed with insight, humor, and heart.

Sponsored by Freedom Federal Credit Union.

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Freedom Federal Credit Union
HELPING YOU REACH YOUR FINANCIAL DREAMS

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What do you do when a simple family outing turns into a disaster? For David Sauers, that moment sparked the creation of Royal Restrooms, a luxury restroom company now operating in over 50 locations nationwide.

In this episode of Conversations with Rich Bennett, David shares the unforgettable story that inspired his business, how he left a successful banking career, and why execution matters more than perfection. From weddings and festivals to disaster relief and courthouse events, Royal Restrooms has redefined what people expect from mobile sanitation.

This is a candid, funny, and inspiring conversation for entrepreneurs, business owners, and anyone sitting on an idea they haven’t acted on yet.

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Eco-Cool HVAC
YOUR FRIEND IN THE SUMMERS & WINTERS! Heating & Air Conditioning Service and Repair, Furnace & Boil

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Imagine hearing clearly without the stigma, discomfort, or massive price tag of traditional hearing aids. In this episode of Conversations with Rich Bennett, Rich talks with Michael Leung, founder of the Flow Group in Calgary, about Flow True Balance 2.0, an open-ear bone conduction hearing device built for real life conversations, TV, and everyday connection.

Michael opens up about his journey from Hong Kong to Canada, losing his mom at 11, living through vision loss and major setbacks, and how those experiences shaped his mission. You’ll hear how Flow differs from typical hearing aids, why seniors are adopting it fast, how it may help reduce tinnitus for some users, and why it is designed to keep you aware of your surroundings.

Rich also shares a big idea for Lions Clubs and other community organizations to help more people access better hearing options.

Learn more: theinnerflo.ca

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 What if your next client didn’t just sign a contract, but became a lifelong fan? In this episode, Rich Bennett sits down with Mark Stern, CEO of Custom Box Agency, to break down how physical “box experiences” can transform the customer lifecycle, from acquisition to onboarding to retention. Mark shares how businesses can gamify progress, define success for their customers, and create memorable experiences people actually keep, revisit, and talk about. You’ll hear real examples for online courses, real estate, book launches, and even how physical kits can help guests stand out when pitching podcasts.
 Sponsor: Daniel McGhee and The Victory Team, victoryteamsells.com
Learn more: customboxagency.com 

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The Victory Team
LOOKING TO BUY OR SELL A HOME Go with the Agent that was voted Harford’s Best & won the Harford Cou

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When a kid pulling golf balls out of ponds grows up to build one of the most influential platforms in podcasting, you know there’s a story worth hearing.

In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch and host of Podcasting Made Simple. We talk about his journey from the aerospace world to faith-based blogging and podcasting, to launching PodMatch in 2020 and watching it explode just as the world went into lockdown. Alex shares how a simple idea – “like a dating app, but for podcast interviews” – became a global tool that helps hosts find the right guests and guests find the right stages.

We also dig into why Alex gives half of PodMatch’s profit back to podcasters through the PodValue initiative, what most hosts get wrong about sharing links to their shows, and how he’s building features like a built-in Workflow and review swaps to help podcasters grow sustainably.

If you host a podcast, dream of starting one, or just love a good entrepreneurship story rooted in service and integrity, this conversation will encourage you to keep creating, keep connecting, and keep the conversations going.

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Freedom Federal Credit Union
HELPING YOU REACH YOUR FINANCIAL DREAMS

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In this solo episode, host Rich Bennett pulls back the curtain on podcast advertising and shares what most businesses and nonprofits never hear before they sponsor a show. He explains why podcasting is such a powerful medium, why downloads do not equal listeners, and what really matters when you are deciding where to invest your marketing dollars.

Rich walks through the key questions every smart sponsor should ask a podcaster: How long has the show been active? Who is actually listening? What hosting platform do they use? Does that platform insert its own ads, including possible competitors, right into your paid spot? Is the show a true podcast with an RSS feed, or just a video series calling itself one?

He also shares how his own journey from Harford County Living to a podcast heard in more than 125 countries shaped the way he treats sponsors as true partners, not just logo placements. From guest opportunities and category exclusivity to giving sponsors full access to episode files for their own marketing, Rich lays out a model built on trust, long-term value, and community.

If you are a business or nonprofit thinking about sponsoring a podcast – or already doing it – this episode will help you protect your brand and get far more from every ad dollar you spend.

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When a business valuer told Australian marketer Wes Towers that his web and SEO agency “wasn’t worth much” because AI was coming for it, he was already in the middle of a divorce and feeling like everything was falling apart. Instead of walking away, Wes decided to confront the disruption head-on and rebuild his business around what AI cannot replace: human trust, clarity, and connection.

In this episode, Wes shares how he went from crying under his desk to having his best financial year ever, why “search everywhere optimization” matters for trades and construction brands, and how to use AI as a powerful amplifier instead of a generic content machine. We also dig into the biggest website mistake that quietly kills sales, why you still absolutely need a website even if you are active on social media, and how Wes is changing his own habits as a founder.

If you are a business owner, marketer, or trades leader trying to figure out where you fit in an AI-driven world, this conversation will give you both practical tools and some hope.

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Eco-Cool HVAC
YOUR FRIEND IN THE SUMMERS & WINTERS! Heating & Air Conditioning Service and Repair, Furnace & Boil

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Jason Clark’s career started in a high school graphic arts program, running printing presses and drawing metal band logos on chalkboards. Today, he is the Chief Marketing Officer at Via Studio, a creative agency that has spent more than 25 years helping mission-driven organizations, nonprofits, and public institutions bring their brands to life.

In this conversation, Jason and I get real about what still works in branding and marketing in a world full of AI, algorithms, and endless digital noise. We talk about his early work creating interactive CD-ROM training for GE Appliances, the award-winning rebrand of Kentucky’s Bernheim Forest, and why we might have moved from the “information age” into the “identity age.”

Jason shares how to build logos and campaigns that actually mean something, why community feedback is now non-negotiable, and how AI can be a powerful assistant without replacing human creativity. We also have some fun with bourbon, clear ice, and the Mr. Boston Bartender’s Guide.

If you are a business owner, nonprofit leader, or creative trying to stand out without selling out, this episode will give you a lot to think about and a few ideas you can use right away.

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American Auto Repair Sales & Services
American Auto Repair & Performance was founded on the basic idea that everyone deserves respect. It

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Former bartender and opiate addict Eric Turney hit multiple rock bottoms, including jail and failed treatment attempts, before a surprise wake up call changed everything. When he and his partner learned they were expecting their first child, Eric decided he was done burning bridges. He got serious about 12 step recovery and took a chance on a new life as an entry level sales rep at a small promotional products company. 

Today, Eric is the President and Sales and Marketing Director of The Monterey Company, a custom branded merch company founded in 1989 that creates premium challenge coins, lapel pins, belt buckles, hats, apparel, and more for brands like Google, Amazon, Target, Bentley, Lions Clubs, military units, and local organizations. After the founder offered employees the chance to buy the business, Eric and his partners stepped up and took it over. 

In this conversation, Eric and I dig into his journey through addiction and recovery, how he rebuilt his life and career, and why he believes high quality merch beats cheap “trash trinkets” every time. We talk challenge coins and club pins, wild custom projects like Bentley letter openers and ultra marathon belt buckles, the surprising subculture of lapel pin collectors, and how smart SEO and retargeting help The Monterey Company stand out in a noisy world. 

We also get hungry talking barbecue, smoked salmon, oysters, and crab mac and cheese, and we close with Eric sharing what people often get wrong when they look at his life now and why mentoring others in recovery has become a powerful form of therapy. If you care about second chances, small business, or branding that actually means something, you are going to get a lot out of this episode.

Sponsor: This episode is brought to you by Your Pet AuPair, your pet care partner in Bel Air, Maryland. They provide bonded, insured, and background checked pet sitters trained in pet first aid and CPR so you can travel with peace of mind. Visit belairaupair.com to learn more. 

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Your Pet AuPair
Doing It for the Sits & Wiggles! At Your Pet AuPair our mission is to give your pets the same

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Author and artist Lara Luna never planned on becoming the “angel number lady” in her Florida 55+ trailer park. After years of painting and working as a mobile home agent, she hit a breaking point and started asking bigger questions about why she was here and what she was meant to do. A trip into hidden caves in Lecanto, Florida, where she found 444 and 111 spray painted on the walls, sent her down a rabbit hole of synchronicities, angel numbers, and a full-on spiritual awakening.

In this episode, Lara joins Rich to talk about her memoir Trailer Park Angel and the podcast of the same name, where trailer park drama, spiritual signs, and everyday humor collide. She shares how numbers like 444, 555, 666, and 11:11 helped her move out of a fear-based belief system, how her book helped a depressed neighbor feel less alone and protected, and why she believes we never really die. You will also hear hilarious stories about gnome-filled lawns, Captain Crunch the one-eyed alligator, and the “banana economy” where neighbors drop off fruit right before asking for a big favor.

Lara also opens up about her automatic writing practice, channeling messages she later validated through multiple AI programs, and why her next book may be the most important thing she will ever publish. Along the way, she and Rich reflect on authenticity, not giving your power away, and what it means to live in a world where people truly show up for one another.

If you need a dose of laughter, hope, and proof that you are more guided than you realize, this conversation is for you.

Connect with Lara:
Website: https://laralunacreations.com

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Richardson Farms
Locally grown produce, flowers, fresh rotisserie chicken, specialty food items, and more!

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Mental health is still one of the hardest things for people to talk about, even while more of us are willing to use words like anxiety, depression, and trauma. In this episode, Rich is joined once again by licensed clinical social worker and executive leader Jennifer Redding, founder of Harford Counseling and co-founder of Pebbles Throw Consulting, to dig into what real trauma-informed care looks like in everyday life and at work. 

Jennifer breaks down why mental health has long been seen as a “character flaw,” how social media encourages self-diagnosis and labels, and why there is a big difference between a tough season and a clinical condition. She shares the origin story of Harford Counseling, explains how trauma and substance use are intertwined, and talks about the importance of treating people as whole human beings rather than separating “mental health,” “addiction,” and “life problems” into different boxes.

The conversation then shifts into the workplace. Jennifer introduces concierge  behavioral health, a new arm of Harford Counseling that reimagines traditional employee assistance. She explains how trauma-informed leadership, psychological safety, and simple, consistent practices can improve retention, reduce conflict, and help people actually want to show up and do their best work.

If you are a leader, a parent, a helping professional, or simply someone who wants to better understand your own mental health, this episode will give you language, perspective, and hope.

Learn more about Jennifer and her team: HarfordCounseling.com

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