Named 2018 Top Business and Technology Podcast by the Academy of Interactive and Visual Arts.
The coronavirus has changed everything. In the fifth in a series of special Brand Lab Series™ episodes, we talk about the implications of reopening the economy with Bob Moesta. Bob is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute.
In this episode with Bob, you’ll learn about…
"If you think of coronavirus as a step backward, we as humans will always find a way forward."
The coronavirus has changed everything. In the fourth in a series of special Brand Lab Series™ episodes, we talk about how to rethink Sales and Marketing with Erin Kelly. Erin is the Vice President of Sales and Marketing at Network Health, a Wisconsin-based health insurance company.
In this episode with Erin, you’ll learn about…
"It is about fostering an environment of creativity where everyone is encouraged to put their thinking caps on and throw ideas out there.”
"I think uncertainty is a wonderful soil for dreams."
"Small businesses are pivoting in the face of change and still providing a value-add to their customers and prospects. And when things turn around, which they eventually will, those customers and prospects will never forget that."
If you have questions for Brian or Rob, send us an email ([email protected]) or use the hashtag #AskBrianAndRob on Twitter.
Bob Moesta is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute.
In this episode with Bob, you’ll learn about…
In this episode with USA Basketball Foundation Executive Director, Killian Anderson, you’ll learn about…
"If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contributions to the world."
In this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about…
"Consumers don't care about features and benefits, they care about outcomes."
In this episode with CultureIQ Vice President of Marketing, Sheridan Orr, you'll learn about...
"Can you not only withstand being disrupted but can you become the disruptor?"
In this episode with Schneps Media Publisher, Victoria Schneps, you'll learn about...
"The power of our success is staying true to our neighborhoods and reporting the local news."
FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.
The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change.
This year, FCB can now boast a new president - Kelly Graves.
After 17 years as an account person, Kelly became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. In 2019, she was promoted to President of FCB.
In this Greatest Hits episode, you'll learn about...
You can read the full transcript of the episode here.
In this episode with Chevron Corporate Brand Advertising Executive, Andrea Donatucci, you'll learn about...
"With VR and AR, the technology works really well when you have a story that involves taking your audience to a place that they could not get to themselves.”
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