In this episode, I welcome Arif Isikgun, a retail expert and beauty educator, to discuss the often complex relationship salon owners have with retail. We delve into why retailing is not just an obligation but can be a true asset to driving growth in the beauty industry. Arif shares his innovative strategies on transforming retail from a mundane task into a thrilling opportunity for building customer relationships and boosting sales. We explore the importance of storytelling in retail, the necessity of integrating product recommendations into consultations, and how to tackle the common hesitations surrounding retailing. Whether you're a seasoned salon owner or just starting, this episode is packed with valuable insights to elevate your business. Tune in and discover how embracing a fresh perspective on retail can lead to significant transformations in your salon.

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In this episode of the Build Your Salon podcast, I reflect on the journey of 2024 and share valuable insights to set you up for a remarkable 2025.

Join me as I delve into the shifts in salon dynamics and client behaviour observed in December. We’ll discuss strategies for navigating the quieter holiday periods and how to adjust your marketing approach in a way that feels fresh and engaging. I encourage you to take the time to celebrate your successes, learn from the challenges, and prepare for the new year ahead with a clear focus. Together, we'll explore how doing less can lead to greater results, allowing you to dedicate your energy towards achieving your goals.

Tune in for a dose of wisdom and inspiration to kick off the year with passion and purpose!

In this episode of the Build Your Salon podcast, I delve into my top five business resolutions for 2025 that promise to transform your salon experience from merely surviving to truly thriving. Join me as I explore the importance of understanding your salon’s financial health, enhancing customer experiences, and investing in your professional skills.

Together, we’ll identify opportunities to diversify your income and streamline your operations to ensure greater productivity.

As we approach a new year, let’s unlock the potential for profitability while creating an unforgettable journey for every client who walks through your doors. I invite you to join me on this inspiring journey towards success and growth. Don't forget to reach out if you need guidance – I'm just an email away!

In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology.

You’ll hear my thoughts on the crucial role of video content—how to embrace it comfortably and authentically, even for those who may feel camera shy. I also explore the importance of local SEO and building genuine connections within your community, moving beyond digital spaces to foster real relationships with clients.

Join me as I dream up a vision for a year where marketing becomes more personal, targeted, and less promotional, allowing for depth and authenticity in our client interactions. Whether you’re a salon owner or an industry enthusiast, there’s something here for everyone as we prepare for a year of transformation and growth.

Don’t miss the insights—let's build our salons together for a successful 2025!

In this episode, I dive into the intricate world of recruitment within the salon industry, sharing invaluable insights on how to build a successful team, whether you're hiring your first employee or your hundredth. Join me as I offer practical tips to effectively navigate the recruitment landscape and avoid common pitfalls. We'll discuss the importance of patience in finding the perfect fit, identify whether you truly need to recruit, and explore how effective recruitment marketing can attract the right candidates.

I also share innovative strategies, such as leveraging your current customers to widen your recruitment reach and creating an inviting onboarding process that ensures new team members start strong. Get ready to enhance your recruitment approach and strengthen your salon team, all while cultivating a positive and engaging workplace culture. Tune in for actionable advice that will empower you and your business!

Listen in and let's transform your recruitment process together!

Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing costs, enabling you to fill those challenging white spaces in your schedule.

I also discuss the importance of effectively managing your salon's reputation and encourage you to implement a recommend-a-friend program to expand your clientele. Tune in for valuable wisdom that will help you build a successful and sustainable salon business. Let's transform your approach to promotions together!

In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making friends with the numbers and optimising your financial health.

We’ll discuss how to effectively manage spending, the significance of tracking your income, and the impact of seasonal trends on your business. Ever wondered how to reduce financial anxiety? I’ve got insights on building a predictable income stream through memberships and smart budgeting practices.

Grab a pen and paper because you won't want to miss these invaluable insights that could transform your salon’s financial future. Tune in for strategies that empower you to take control of your cash flow and ensure your salon remains a success!

In this episode of Build Your Salon, I delve into a crucial topic: how to keep our salon teams motivated and performing at their best. As your host, Phil Jackson, I share insights from my extensive experience in the industry, addressing the challenges faced by employers in keeping their teams engaged and productive.

We discuss the importance of effective communication and the need for regular one-on-one meetings—moving beyond the traditional appraisal systems to foster a culture of ongoing dialogue and support. I also explore the evolving landscape of our industry, highlighting the shift from self-employment to the need for strong, nurturing employment structures that allow career progression.

Join me as I uncover strategies for motivating your team without relying solely on traditional commission structures, and discover the value of creating a positive salon culture that acknowledges the personal lives and aspirations of your team members. Whether you are a seasoned salon owner or just starting out, this episode is packed with practical advice to help you build a thriving salon environment where both you and your team can succeed. Tune in and let's elevate your salon together!

In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the most of gift card promotions, I’ve got you covered with unique approaches to invigorate your salon’s presence this Christmas.

We’ll explore how to create attractive packages, the importance of entering the festive conversation with your clients, and the value of collaboration with local businesses. Plus, I’ll offer insights into using email marketing effectively to drive bookings and increase customer engagement.

This episode is designed for salon owners and beauty professionals who want to turn the holiday season into a thriving opportunity, regardless of past challenges. Tune in to make this December your most profitable yet!

Listen now and let’s transform your salon into a holiday haven!

In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees.

Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics.

We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re facing passivity or outright sabotage, I provide the tools you need to navigate these tricky situations with confidence.

Join me as we unlock the secrets to a motivated and harmonious salon team!

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners.

With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services.

I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses.

Join me as we explore ways to enhance your salon's profitability while maintaining exceptional customer service. Let’s make this upcoming quarter not just profitable, but also enjoyable!

Tune in for all the insights you need to keep thriving amidst competition.