Game Changers Radio: Melbourne Radio Wars

Game Changers: Radio

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market? The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history. Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet. Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

  • 47 minutes 43 seconds
    Fee, Fi, Fo, Fox. What to do now with Fifi Box? (and her breakfast show)

    The dust has settled on the GfK survey 1 results, and we’re back with more analysis and a spotlight on the Fox breakfast show. They’re down a point and sliding back in the pack, the question of how they respond is now looming large.

    We'll also take another closer look at 2DAYs new music format. There’s plenty to like about their launch, but still plenty of work left to do.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com

    Melbourne Radio Wars is edited by Abe’s Audio.

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    28 March 2025, 7:00 pm
  • 15 minutes 1 second
    GFK survey 1 2025. A new Golden age.

    We’ve got some first thoughts on the first survey results of the year on what is a very big day for Christian O’Connell.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out   more at radiomonitor.com

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    27 March 2025, 1:17 am
  • 54 minutes 28 seconds
    Kyle & Jackie O vs MFW

    Who are the Mad F**ing Witches, and why are they going after Kyle & Jackie O?  This week, we unpack their campaign and the broader role of activism in radio.

    Meanwhile, Fifi, Fev & Nick claim to be Melbourne’s biggest breakfast party, but can they balance that with their push for bail reform? It’s a question that’s been weighing on Wade’s mind.

    And with Survey 1 results looming, will Kyle & Jackie O finally see the boost they need in Melbourne? We make our predictions.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out   more at radiomonitor.com

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    21 March 2025, 7:00 pm
  • 49 minutes 36 seconds
    Radio Days AF

    In this week's episode we get the full rundown from Radiodays Europe 2025 including all the goss on Wade’s chance meeting with Jackie O at the event. And big news this week - 2DayFM has a new format, aimed at younger listeners, we’ll share our notes from our listen. 

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out   more at radiomonitor.com

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    14 March 2025, 7:00 pm
  • 31 minutes 17 seconds
    Q&A Episode

    This week, we’re diving into more of your questions covering topics including navigating tough conversations with talent, breaking down who’s winning the marketing war, and asking whether ARN has any real leverage with Kyle & Jackie O, plus, we each share a career moment we would probably prefer to forget.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com 

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    7 March 2025, 7:00 pm
  • 44 minutes 31 seconds
    A very convincing insult

    In this episode we'll talk about the biggest radio story of the year so far - Marty Sheargold’s own goal that could may have ended his FM radio career.

    And the numbers are in. The SCA and ARN financials have been published this week and we’ll get the clearest insight into what they mean from Mumbrella’s Tim Burrowes.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com 

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    28 February 2025, 7:00 pm
  • 48 minutes 19 seconds
    You are not redundant

    Another tough week for the radio industry with more redundancies being announced at SCA, we’ll talk about the personal impact for those affected. Also this week we have our first review of Fifi, Fev and Nick for 2025 and Kieran Simpson, head of digital on the Project, joins us to discuss how radio can best support it’s on air content through it’s digital channels.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com 

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    21 February 2025, 7:00 pm
  • 52 minutes 58 seconds
    It’s hard to be humble

    In this weeks episode we pull apart Kyle and Jackie’s first Aplus moment for the year and discuss the value of content spikes. Irene has the snorkel on and is ready for her first deep dive, focusing on 2day’s new breakfast show Jimmy and Nath. And we might find time to suggest a few ideal locations for Kyle’s Melbourne house purchase, which will happen when hell freezes over.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com 

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    14 February 2025, 7:00 pm
  • 47 minutes 43 seconds
    An 8 week pause

    In this week’s episode we discuss the ramifications of Kyle’s absence from the Melbourne radio wars for an extended period as he starts his recovery from brain surgery. What will this mean for Kiis Melbourne and how will they defend the show's number 1 position in Sydney?

    Vivienne Kelly from the new ABC show “Medialand” joins us to talk about her recent conversation with ARN chairman Hamish McLennan - does he really think that they can get a return on their $200million investment?

    And we discuss the issue of over-talk on breakfast radio. What causes it and how to fix it.

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com 

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    7 February 2025, 7:00 pm
  • 1 hour 32 seconds
    Good luck Babe!

    In this week’s episode we discuss the departure of ARN head of content Duncan Campbell, former Austereo head of marketing Jeremy McVean joins us to dissect the new Kyle and Jackie O marketing campaign and we reveal our mild, hot and spicy predictions for 2025!

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com 

    This series contains the use of AI generated voices. 

    Sound design is by Dom Evans at EARSAY

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    31 January 2025, 7:00 pm
  • 48 minutes 14 seconds
    On a good behaviour bond

    The Melbourne radio wars are back for 2025 and this time Kyle and Jackie have laid down their guns and are ready to give peace a chance. Or have they? We discuss their new marketing campaign “we’re behaving” and, sadly for them, have found more than a few examples of where they haven’t. 

    It’s good to be back. Let’s hope it’s as crazy as last year!

    The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe.

    Sound design is by Dom Evans at EARSAY

    Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

    Email us at melbourneradiowars@gmail.com

    See omnystudio.com/listener for privacy information.

    24 January 2025, 7:00 pm
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