Owning Your Greatness with Shaina Richardson

What if the thing quietly sabotaging your launches, content, and sales… isn’t your strategy — but your voice?

In this episode of Captivate the Room, Tracy Goodwin sits down with Shaina Richardson, hypnotherapist and founder of Magnetic Queen, to unpack the unseen shifts that changed everything in Shaina’s business.

Shaina Richardson is a hypnotherapist who specializes in helping career driven women activate their feminine magnetism so they can find and build and healthy life-long partnership. She is passionate about personal development and leads women through incredible transformations in her program, Magnetic Queen

Shaina shares how subtle self-doubt — thoughts like “Is this good enough?” — was leaking into her voice and unconsciously repelling clients, even when the words sounded right. Through voice work, she uncovered a performative “cheerleader” mask that didn’t match her grounded nature — and what happened next was immediate.

After aligning her voice with who she actually is, Shaina experienced explosive growth:

• A jump from hundreds to over a thousand launch sign-ups

• Over $50K in revenue in just three weeks

• A sold-out luxury retreat sparked by one unscripted, authentic video

But this conversation goes deeper than metrics. Shaina reflects on what it truly means to own your greatness — letting go of scripts, trusting yourself, and speaking with the kind of grounded authority that people feel instantly.

This episode is a powerful reminder that your voice isn’t just how you communicate — it’s how people decide whether to trust you, follow you, and say yes.

🎧 Listen if you’re ready to stop performing… and start being heard.

 

The Sound of Wealth Masterclass teaches you the exact voice principles that boost authority, credibility, and trust in every conversation, presentation, and offer.

Reserve your seat today at
https://www.captivatetheroom.com/wealthmasterclass

Welcome to the show!

 

In Today's Episode You'll Learn:

• True authority was not the same as performance, which she described as a loud, ramped-up display of energy.
• Buyer trust had been decimated, leading consumers to listen more intently to a person's voice to gauge authenticity and trustworthiness.
• The rise of AI was presented as a catalyst accelerating the need for genuine human connection, which is primarily conveyed through the voice.
• The "performer mask" as a common but ineffective strategy used to project authority, arguing it was actually a bypass for insecurity and blocked real connection.
• Genuine authority was found in nuance, ease, ownership of expertise, and the ability to hold space without needing applause or external validation.
• Introverts and quieter individuals were often wrongly advised to mimic extroverted performance, a move that she claimed erased their natural power.
• Achieving true vocal impact required removing protective masks and expressing oneself from a place of honesty and integrity.

 

Welcome to the show!

https://www.captivatetheroom.com

 

General Overview

Conversation Summary:
In this solo podcast episode, host Tracy Goodwin discussed the concept of authenticity as the highest frequency of sound. She critiqued the popular but, in her view, unsubstantiated claims circulating online about the "Spain scale of emotion" proving this. Instead, she argued that authenticity's power stemmed from the pure alignment of one's sound with their true feelings and intentions. Goodwin explained that achieving this alignment was difficult due to psychological barriers she called "voice masks" and "voice stories," which caused people to hide or fabricate emotions. She asserted her ability to hear these misalignments and nuances in what she termed the "seventh layer of sound." She used examples to illustrate how inauthentic sounds created a disconnect with listeners and argued that revealing all shades of emotion, not just positive ones, was the key to genuine connection and success.

Key Points

• Authenticity was described as the most powerful frequency not because of a specific study, but because it represented a pure, unadulterated sound that was in perfect alignment with a person's true feelings.
• The speaker argued that it was not simple to "just be authentic" because most people had layers of "voice masks" and "voice stories" that caused them to cover up, fabricate, or misrepresent their true emotions.
• Misaligned sounds, such as pretending to be excited or fabricating sadness, were said to create a disconnect that repelled listeners because the subconscious mind could detect the inauthenticity.
• The speaker claimed she possessed a unique ability to hear every nuance and shade of feeling in a person's voice, which she called the "seventh layer of sound," allowing her to identify what was real and what was a mask.
• True vocal power and the ability to connect with others came from unearthing these psychological barriers and learning to express the full spectrum of one's emotions, not just a single, fabricated, or socially acceptable one.

Welcome to the show!

https://www.captivatetheroom.com

 

General Overview

Interview Summary: The host, Tracy Goodwin, interviewed business owner Rachel Coons to analyze the nuances of vocal delivery in sales and marketing. They discussed a previous live coaching session that had helped Rachel improve her video presence and increase conversions. The core of the conversation was an analysis of a recent voice message campaign Rachel ran that failed to convert customers. Tracy identified that Rachel's vocal tone, driven by a fear of being "salesy" or bothersome, came across as rushed, detached, and indifferent. Through live coaching, they workshopped a more authentic, caring, and effective vocal approach for Rachel to use in her upcoming launch, focusing on genuine connection rather than just conveying information.

Interviewee Background: Rachel Coons was described as a wife and mother of four who had started a business from home. She ran a membership program for moms focused on personal finance, including budgeting, investing, and making money from home. Her business, which began by teaching a method to save money on groceries, had grown to nearly 1,400 members in two years.

Key Points

• Rachel recounted how she had initially prioritized engagement metrics over connection in her videos but learned from Tracy that focusing on authentic vocal delivery led to better conversions.
• She shared her disappointment with a recent voice message campaign where she contacted 50 potential customers but only converted two, despite feeling she had been authentic.
• Through Tracy's analysis, Rachel realized her vocal delivery in the messages was rushed and conveyed indifference because she was afraid of pressuring or bothering the recipients.
• Rachel identified that she wore a "professional" vocal mask because she feared her naturally fun, "cheerleader" personality would make her seem less credible as a money coach.
• After the on-air coaching, she expressed a renewed commitment to using voice messages, but with a new approach focused on genuine care and connection to attract the right clients.

Welcome to the show!

https://www.captivatetheroom.com

 

General Overview

Conversation Summary:
The host, Tracy Goodwin, delivered a solo podcast episode about the negative impact of the "mask of people pleasing" on sales and communication. She defined this "voice mask" as a set of protective vocal habits that cause a speaker to neutralize their personality, block genuine connection, and sound tentative. Goodwin argued that in a sales context, this focus on being liked rather than serving the client led to a loss of authority and business, as the speaker was often perceived as indifferent or lacking confidence. She supported her points with anecdotes from her coaching practice, explained that these masks stemmed from deeper issues like imposter syndrome, and proposed that the solution was to release the need for approval and focus on creating an authentic "voice experience" for the listener.

Key Points

• The "mask of people pleasing" was identified as the most common and destructive vocal pattern in sales, causing individuals to neutralize their personality and block connection.
• People pleasers in sales mistakenly believed they must be liked to make a sale, which led them to hide their passion and expertise, resulting in a flat delivery that was perceived as indifference.
• The vocal habits associated with this mask, such as sounding tentative or ending statements with a rising intonation (lilt), undermined the speaker's authority and subconsciously asked for permission.
• These vocal masks were described as habits built on deeper insecurities, imposter syndrome, and a lack of self-worth, which surfaced in high-stakes situations like selling or job interviews.
• The recommended solution was to stop focusing on the outcome of being liked and instead concentrate on serving the client and revealing one's authentic self through their voice.

Welcome to the show!

https://www.captivatetheroom.com

 

General Overview

Interview Summary
In an interview on the "Captivate the Room" podcast, Professor Okhee Lee discussed her personal and professional journey, from growing up in a remote South Korean village to becoming a leading academic in STEM education at New York University. She detailed her work focused on multilingual learners, advocating for an asset-based approach that recognizes their inherent capabilities.

A significant portion of the conversation centered on her transformative experience with voice coaching, which she began at age 60. Lee explained how this training helped her overcome layers of self-imposed silence rooted in her cultural background, gender, and profession. She articulated a profound connection between finding her physical voice and claiming her identity, which empowered her to advocate for herself, win numerous awards, and become a more impactful public intellectual.

Interviewee Background
Okhee Lee was a professor in the Steinhardt School of Culture, Education, and Human Development at New York University. Her expertise was in STEM (science, technology, engineering, and mathematics) education, with a specific focus on promoting equity, justice, and language learning for all students, particularly multilingual learners. Her work involved integrating science, language, and computational thinking to address major societal challenges. She was the recipient of many honors and awards for her contributions to the field.

Key Points

• Okhee Lee's work shifted the educational paradigm from viewing multilingual learners through a deficit lens (e.g., "limited English proficient") to an asset-based perspective that values their diverse knowledge and languages.
• She advocated for making complex STEM concepts tangible and accessible by grounding them in real-world phenomena, such as studying garbage to understand decomposition and the conservation of matter.
• Her personal journey was one of determination, where she had to "beat the system" by earning high test scores to convince her family to let her study in the U.S. instead of getting married.
• At age 60, she undertook voice coaching which she described as a profound, identity-shifting experience. It helped her unpack and overcome layers of self-silencing stemming from being an Asian American woman in a male-dominated academic field.
• She argued that speaking and listening are fundamental skills that are critically undervalued in society and academia, unlike reading and writing, which often serves to silence certain groups.
• Finding her voice physically allowed her to find her voice academically and personally, leading her to assert her right to be recognized for her work and to actively mentor others.

Welcome to the show and to the series that I'm ending 2025 with.  I'm rolling out my top 5 episodes of 2025.

This was one of my personal favorites.  Everyone has a wounded voice and they don't realize it.  If we just heal the wound, the don't actually fix the voice, the voice has to be dealt with as well.

I hope you enjoy this series and best wishes for a very happy holidays.

 

Have you taken my voice mask quiz?

https://quiz.tryinteract.com/#/621a5513edca630018200027

 

Are you ready to rewrite your voice wounds and finally find your real voice?

Here are two options to work with me.

 

The Voice Code https://www.captivatetheroom.com/voicecode

 

Voice Mastery https://www.captivatetheroom.com/voicemastery

 

 

Interview Summary: In this interview, host Tracy Goodwin spoke with leadership coach Maree Burgess. Maree discussed her career transition from nursing to banking and finally to leadership consultancy.

The conversation centered on the qualities of effective versus ineffective leaders, with Maree identifying the fear of asking for help and imposter syndrome as key deficits in struggling leaders, often leading to micromanagement.

They explored major challenges for leaders, including time management, the culture of "busyness," and the prevalence of unnecessary meetings. Maree introduced a pyramid model for team performance (Minutia, Task, Outcome, Impact) and shared anecdotes from her coaching practice, including her work with senior medical professionals.

The interview concluded with a discussion on the importance of authenticity and how voice coaching helped Mari remove her own professional "masks."

 

Maree Burgess is the leadership coach, trainer, facilitator, speaker, and author dedicated to turning managers into exceptional leaders.

Her career began as a nurse in a major trauma hospital, where she developed the calm presence she’s known for today. A move into banking revealed the critical role of strong leadership and engaged teams, sparking an obsession for good leadership that led her to launch her consultancy over 20 years ago.

Maree now works with leaders and teams to level up through her proven Nine Accelerators for Success framework. Her blend of practical expertise, strategic insight, and genuine care empowers clients to operate with clarity, confidence, and impact, unlocking their potential and creating teams people love to be part of.

LINKS

W: www.mareeburgess.com  

LI: https://www.linkedin.com/in/mareeburgess/  

Instagram: maree_burgess

YouTube: https://www.youtube.com/@mareeburgess 

  Key Points

• Ineffective leaders often failed because they either did not recognize they needed help or were too afraid to ask for it.
• Imposter syndrome was a significant issue, even for highly credentialed individuals, and it often led to a need for control and micromanagement.
• Great leaders focused on empowering their team members, understanding their capabilities, and providing the necessary support to "lift them up."
• The biggest challenge for leaders in 2025 was not a lack of time, but how they used their time. Maree emphasized delegation and eliminating non-essential tasks and meetings as critical skills.
• The tendency to be "busy" was often used as a "badge of honor" but also served as a protection mechanism to avoid more difficult, strategic work where one might fail.
• Meeting culture in many organizations was habitual and inefficient; leaders needed to challenge the necessity and duration of meetings to improve productivity.
• She presented a four-level pyramid model of team performance: Minutia (drowning in busyness), Task (working in silos), Outcome (aligned and effective), and Impact (achieving the unachievable).
• To maintain focus on important work, she shared the mantra of an Australian Olympic rowing crew: "Will this make our boat go faster?"

Notable Quotes

• "The ones that fail are often the ones that either don't recognize or are afraid to ask for help." (20:00) - Stated when explaining the primary deficit of leaders who struggle.
• "So when people feel like an imposter, they've got to be across everything. Once they're across everything, they're micromanaging." (0:26) - Said while linking the feeling of being an imposter directly to the negative leadership behavior of micromanagement.
• "I obsess about delegation, the untapped leadership skill that no one really gets. Right?" (24:43) - Mentioned in the context of time management and how leaders can free themselves up for more impactful work.
• "Meetings make people lazy. You can rock up to a meeting and not participate." (30:27) - Part of her critique of inefficient and habitual "meeting cultures" within organizations.
• "I've always had the belief that my voice is really important And how I use my voice really helps with what I do." (50:09) - Explained as her motivation for seeking out voice coaching to become more authentic and effective.

Kicker Quotes

• "No one comes to work, I believe no one comes to work to do a bad job, but that's how it's perceived for whatever reason."
• "The great leaders understand how to elegantly move people on quickly in ways that even the person being moved on, thanks or at least helps them lift up."
• "Meetings really annoy me. And also meetings fill time. So even though people complain about it, everyone is... using busyness as a badge of honor."

 

Welcome to the show!

I've got a little bit of a recap for you on some of the shows I've done lately with more detail about how the voice plays a role in getting what you want, specifically in sales.

 

Key Message

Your subconscious voice patterns and "masks" are costing you money and preventing authentic connection, even when you think you're being genuine.

Main Points The Hidden Cost of Voice Masks

• Even successful people leave 30% of potential buyers behind due to subtle voice issues
• One small voice adjustment can dramatically impact results:
  • Jade's story: Conversion rate jumped from 40% to 80% after removing one protective sound
  • Another client: Achieved 78% conversion rate at live events after fixing minimizing patterns

Common Voice Masks That Kill Sales

1. "I don't want to sound salesy"

• Results in minimizing and flattening offers
• Makes you sound unconfident about your own programs
• Buyers lose inspiration and curiosity

2. "I don't want to bother people"

• Creates rushed, indifferent delivery
• Sounds like you're hurrying to get through interactions
• Makes listeners feel unwelcome

3. Outcome-driven/problem-solver patterns

• Being "vocally somewhere else" while speaking
• Creates disconnect between words and presence

The Subconscious Protection System

• Your nervous system tries to keep you "safe" by avoiding judgment, rejection, or abandonment
• These protective patterns show up as voice masks that repel listeners
• You can't hear these patterns yourself because your subconscious doesn't want you to

Why This Matters More Than Ever

• In an AI world, authentic human frequency is crucial
• Many people have "buried" their natural feeling sounds
• Without authentic vocal connection, you sound flat and AI-like

Bottom Line

The gap between thinking you're being authentic and actually connecting authentically through your voice is costing you sales, leadership effectiveness, and relationships. Small voice adjustments can yield massive results.

Contact: [email protected] for voice assessments and improvement work.

Welcome to the show!

I've got a great guest with me today, a little bit of an analysis, especially around what's stopping conversions, voice stories and beliefs around what is working vs. what is protection and voice masks and how they cost sales.

 

Interview Summary
This interview was a live voice coaching session between host and voice expert Tracy Goodwin and her guest, business owner Beverly Simpson. [01:38] 

Tracy analyzed clips of Beverly's voice from a previous podcast appearance and an Instagram Live video, identifying vocal patterns that stemmed from a deep-seated need to prove her worth. [02:21] 

They discussed how childhood experiences, particularly criticism from her father, created "voice masks" that caused her to sound like she was pushing, convincing, and justifying her expertise. Beverly shared her own vulnerabilities, including the fear of becoming egotistical and the deeper fear of not being "great enough."

The conversation explored how these vocal habits, while contributing to her success so far, were now limiting her ability to connect authentically with her full audience and step into her next level of leadership.

Interviewee Background
Beverly Simpson was a former actor and a former district fitness manager for a national gym in Manhattan, where she was responsible for significant revenue and team development. For the past decade, she has been running her own business, where she helps personal trainers and other health and wellness professionals start and scale their own profitable online businesses.

 

Welcome to the show!

Today, I've got Rachel Coons with me and we are breaking down authenticity and taking it to the next level.

I recently saw Rachel at a business conference and she told me she did one of the tactics I told her to do and it didn't work...and here's why...

 

Don't miss signing up for my next Masterclass.  Head over to https://www.captivatetheroom.com/voicereclaim

Interview Summary

Tracy Goodwin interviewed business owner Rachel Koons to demonstrate the nuances of voice coaching. [45:28] They began by revisiting a previous live coaching session where minor adjustments to Rachel's vocal delivery on a video led to significantly higher conversions. The core of the conversation focused on analyzing a recent, unsuccessful voice message campaign Rachel ran. [15:45] Tracy identified that Rachel's tone sounded rushed, detached, and apologetic for selling, which created a disconnect with potential customers. Through a live workshop, Tracy helped Rachel uncover the underlying mindset of feeling like she was "bothering" people and guided her toward a more authentic, confident, and caring vocal approach to use in her upcoming launch. [15:56]

Interviewee Background

Rachel Koons is a wife and mother of four who, two years prior, founded a business to help other mothers with their finances. [07:12] She started with a membership focused on a grocery-saving method she created and later expanded to cover budgeting, investing, and making money from home. [08:17] At the time of the interview, her membership community had grown to nearly 1400 members.

Key Points

• Rachel explained that her first coaching session with Tracy helped her realize her online persona did not match her true self, and that shifting to a more authentic delivery felt better and was more effective.
• She learned that "talking head" videos, while receiving lower surface-level engagement, generated warmer leads and higher conversions because they fostered a genuine connection with her audience. [13:38]
• She shared her disappointment with a recent voice message campaign where she contacted 50 potential customers but only converted two, despite feeling she had been authentic. [15:45]
• Rachel admitted that during that campaign, she was rushed and focused on completing a checklist, which contributed to a tone of disconnect. [17:52]
• She revealed her core discomfort stemmed from not wanting to pressure people, which inadvertently came across as vocal indifference and a feeling that she was "bugging" her audience. [19:12]
• After hearing her own message analyzed, she recognized it lacked personal connection and sounded generic. [23:47]
• Rachel identified that she often wore a "mask" of being a serious coach, fearing her naturally fun and "cheerleadery" personality would not be taken seriously on the topic of money. [37:22]
• By the end of the session, she expressed renewed excitement to use voice messages in her next launch, with a new focus on creating a genuine, caring connection rather than simply making a sale. [39:42]

Notable Quotes

• "Honestly, that experience for me was just realizing that what I was saying and how I was portraying myself online wasn't matching up with what I thought I was doing... [11:36] It didn't feel like I was showing up as a showman. [11:52] It felt like I was showing up as Rachel Koons helping." (11:22) - This was said as she reflected on the impact of her first live coaching session with Tracy, where she was coached on a viral video.
• "Who cares about engagement if you're connecting with your followers and you're increasing conversions?" (13:35) - Rachel said this while recalling a key piece of advice from Tracy that shifted her focus from vanity metrics to the quality of connection, which ultimately drove sales. [13:38]
• "I felt in these voice messages was like I was popping in, I was intruding on them... [20:41] it was like me bugging almost." (20:33) - She offered this as an explanation for her mindset while sending the low-converting voice messages, which directly influenced her apologetic and disconnected tone. [17:27]
• "I want people to know that I can be super fun, but I also can get to the deeper stuff as well. [37:22] So I put on this mask of I can't be that fun cheerleader." (37:12) - This quote came during a moment of self-realization, where she explained why she suppressed her natural personality, fearing it would undermine her credibility as a financial coach. [37:22]

Kicker Quotes

• "Now I'm like, oh, I'm so excited to do launch because I feel like it's going to feel better for me... [40:03] and I don't care if people join or not. That's not the end goal here. It's that I feel like I am helping the people that I'm meant to help."
• "I do feel like I'm at a point in my business where I'm over the numbers. [43:28] I'm over just the masses. I am way more focused on the right people calling in the right people, connecting with those individuals than I was before." [44:08]
• "This is the solution that you've been looking for and I know that, and I am committed to helping you on your journey." [33:46]