- 29 minutes 22 secondsThe Podcast Guest Formula That Turns Your Stories Into Sales
If you're showing up, sharing your best stories, and still not getting new customers, you're missing a formula that could turn podcast guesting into one of your biggest revenue streams. After 1,700 episodes and 85 million downloads, I've watched guests generate $25K, $50K, and even $100K from a single interview, and I've seen exactly what separates them from the guests who walk away with nothing. In this episode, I'm breaking down the storytelling strategy that makes listeners feel so understood they can't wait to work with you. You'll learn how to position your expertise, choose stories that actually sell, and turn podcast interviews into paying customers without needing a massive following or sounding salesy.
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
The biggest mistake experts make that leaves money on the table after podcast interviews.
How to turn your best stories into a sales strategy that attracts paying customers.
Why a small audience doesn't have to limit how much revenue you can generate from podcast guesting.
The 5 types of stories that build trust, establish authority, and inspire people to buy.
How to position your expertise so the right customers instantly recognize you as the solution.
The strategy that turns a great podcast conversation into a powerful sales opportunity.
RESOURCES
Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!
Make your own Million Dollar Media Kit HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
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15 October 2026, 6:30 am - 45 minutes 5 secondsHow to Turn Podcast Interviews Into $25K, $50K & $100K in Sales with Lindsey Marie
Want to turn podcast interviews into paying clients? In this third and final episode of my series with Lindsey Marie, I'm breaking down exactly how to turn podcast guesting into a profitable sales channel without feeling pushy or salesy. We're talking about the storytelling strategies that naturally position your offers, how podcast guests have generated $25K, $50K, and even $100K in sales in just 30 days, and the biggest mistakes that cause entrepreneurs to leave money on the table. Plus, I'm sharing how to choose the right call to action, turn Instagram DMs into high-ticket sales conversations, and make every interview work for your business long after it airs. If you're ready to stop showing up on podcasts just for exposure and start turning those opportunities into real revenue, this episode is for you!
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
00:30 How to turn podcast interviews into a profitable sales channel.
02:15 The secret to naturally selling your offers throughout an interview.
06:45 The transformation stories that make listeners want to work with you.
10:30 How to use memorable stories to position your offers without pitching.
13:15 How one podcast interview can continue generating revenue for years.
15:00 The do's and don'ts of promoting your offers as a podcast guest.
17:15 How to use free resources to turn podcast listeners into potential customers.
19:30 Where to send listeners to maximize conversions and sales.
20:45 How podcast guests have generated $25K, $50K, and $100K in 30 days.
21:15 How to turn Instagram DMs into high-ticket sales conversations.
23:30 The conversational trick that brings any interview back to your offer.
25:30 How to optimize your Instagram profile to attract clients after an interview.
28:30 The biggest call-to-action mistake that's costing podcast guests sales.
29:45 Who will benefit most from Million Dollar Guest.
34:15 Inside the Million Dollar Guest Accelerator and its five-step framework.
39:30 How to join the free training and turn podcast guesting into a repeatable sales strategy.
RESOURCES
Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!
Make your own Million Dollar Media Kit HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
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Follow Lindsey: @lindseymarieofficial
14 October 2026, 6:30 am - 15 minutes 21 secondsHow to Have Bigger Business Breakthroughs Without Working Harder (Classic)
It might seem counterintuitive, but your next big business breakthrough might happen when you stop trying so hard to force it! In this throwback episode, Chris and I are sharing the questions, habits, and strategies that help us create bigger opportunities, stay connected to our dreams, and keep moving forward when business gets challenging. We talk about leveraging relationships to grow your business, why stepping away from work can actually lead to your best ideas, and how to turn a frustrating day around before it derails your momentum. If you've been feeling stuck, stressed, or disconnected from the bigger vision you're working toward, this conversation will help you find your spark again and make your next move with more clarity and confidence.
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
In This Episode, You Will Learn
How to identify the one thing you should focus on to create the biggest impact in your business.
How to leverage strategic partnerships to unlock opportunities you couldn't create on your own.
Why taking a break from work could lead to your next big business breakthrough.
How to stay motivated and connected to your biggest dreams when the day-to-day feels overwhelming.
Simple ways to shift your energy, regain clarity, and make better decisions when things aren't going your way.
How to stop letting one difficult moment ruin an otherwise successful day.
RESOURCES
Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!
Make your own Million Dollar Media Kit HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
13 October 2026, 6:30 am - 44 minutes 47 secondsThe Million Dollar Messaging Framework to Turn Listeners Into Paying Customers with Lindsey Marie
Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!
Getting booked on podcasts is only half the battle. What you say once the microphone turns on is what turns that opportunity into actual sales for your business! In Part 2 of my conversation with Lindsey Marie, I'm breaking down how to strategically prepare for podcast interviews that build trust, establish your expertise, and make people WANT to buy from you. You'll learn how to structure your interview around your offer, uncover powerful stories from your everyday life that overcome buyer objections, and communicate your value so clearly that your ideal customers immediately recognize you as the solution they've been looking for. If you're ready to turn podcast guesting into a serious revenue stream for your business, this episode is your next step!
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
01:00 Why podcast guesting is a powerful sales opportunity when social media reach is declining.
03:00 The difference between getting booked on podcasts and actually converting listeners into buyers.
04:15 The biggest mistake podcast guests make when preparing for an interview.
06:15 How to reverse engineer your interview around the offer you want to sell.
08:45 How to structure your podcast interview like a sales page that converts.
11:45 How to establish credibility and make listeners feel understood from the beginning.
15:30 How to find powerful, relatable stories that connect with your ideal customers.
22:45 How to use storytelling to shift beliefs and overcome objections to your offer.
25:15 How to prepare interview questions that naturally lead to your best stories.
29:45 The Million Dollar Messaging Framework to communicate your value and increase sales.
34:00 What you'll learn in the free Million Dollar Guest training.
38:45 How to start preparing now to turn your next podcast interview into a revenue opportunity.
RESOURCES
Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!
Make your own Million Dollar Media Kit HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
12 October 2026, 6:30 am - 1 hour 3 minutesHow to Be the 1% of Guests That Get Chosen & Featured By Top Podcasts with Lindsey Marie
What if one podcast interview could bring $25K, $50K, or even $100K into your business? In part one of this three-part series with Lindsey Schwartz, I’m breaking down how to turn podcast guesting into a real sales channel, starting with how to actually get booked. After 10 years of hosting Earn Your Happy and seeing thousands of pitches come through my inbox, I’m sharing what makes a host pay attention, what gets your pitch instantly deleted, and how to create a media kit and message that make you an easy yes. If you’re ready to get your expertise in front of more of the right people and turn visibility into revenue, this is where to start.
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
00:00 The hidden sales channel most entrepreneurs are leaving on the table.
09:30 Why 99% of podcast pitches get deleted and what makes yours stand out.
13:45 How podcast guesting builds trust faster and creates buyers.
19:45 Why every entrepreneur should learn how to tell better stories.
24:30 Why smaller podcasts could be your smartest place to start.
28:15 The positioning shift that makes hosts want to book you.
31:00 What separates forgettable podcast guests from the ones people buy from.
34:15 How guests have turned single Earn Your Happy appearances into $25K, $50K, and $100K in revenue.
41:30 The biggest pitching mistake and how to make your pitch about the host’s audience.
45:00 The simple addition to your pitch that can make you a more valuable guest.
47:45 How to make your podcast pitch an easy yes for the host.
52:15 What to include in a media kit that helps you actually get booked.
54:00 Why struggling to write your bio could reveal a bigger messaging problem in your business.
56:45 How getting clear on your stories, offer, and message sets you up to convert podcast listeners into customers.
RESOURCES
Make your own Million Dollar Media Kit HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
8 October 2026, 6:30 am - 52 minutes 22 secondsDon’t Make Another Hire Until You Know This $3M Growth Strategy with Natalie Dawson
Ever wonder what it really takes to reinvent yourself, especially if your comfort zone is already there? In this episode, I'm joined by Natalie Dawson, co-founder of Cardone Ventures. She shares her journey of stepping out of self-doubt and into the role of confident CEO, speaker, and leader. Natalie breaks down the exact frameworks she’s used to scale a company to 300+ team members, how to build a strong business foundation, attract top talent, and MORE. Get ready to reconnect with your ambition and finally become the person you know you’re here to be.
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
00:00 How did you claim your spot in a very male-dominated industry?
08:00 What it really feels like to consider giving it all up.
14:00 What would’ve happened if you hadn’t gone for your own dreams?
19:15 How ChatGPT helps you close your knowledge gaps faster.
22:30 How to attract the right partner who matches your vision.
30:30 Preparation tips for public speaking.
37:15 The 5 pillars every founder needs to scale with clarity and confidence.
42:30 How to use Indeed like a marketing funnel to attract top-tier talent.
46:00 The message you need if you're doubting what’s possible for you.
RESOURCES
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Natalie:@nataliedawson
7 October 2026, 6:30 am - 17 minutes 57 secondsHow to Turn Everyday Moments Into Stories That Sell
Do you know how many great stories are happening around you that you’re not even noticing? In this episode, Chris and I talk about why storytelling is one of the biggest differences between people who are remembered, followed, and paid and everyone else. We break down what we’ve seen from hundreds of podcast guests, why relatable everyday moments can be more powerful than your biggest accomplishments, and how I’m learning to notice and turn my own experiences into stories. Tune in to learn why stories don’t write themselves and how telling yours can help people connect with you and want more of what you have to offer.
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
What I have learned from 1,000+ podcast interviews about memorable storytellers.
How Rob Murgatroyd turned Florence stories into a thriving business.
The little neighborhood moment that made me want to be a better “day maker.”
Why your biggest accomplishments aren’t always your best stories.
The storytelling exercise Chris gave Found Trip guests to capture their best moments.
RESOURCES
DM me “VIP” on Instagram to apply for my VIP Podcast Experience
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
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6 October 2026, 6:30 am - 51 minutes 52 secondsYour Million Dollar Idea Is Hiding In Plain Sight: How to Find It & Start NOW with Amy Jordan
Think your business idea has to be PERFECT before you start? In this episode, I sit down with entrepreneur, inventor, and Pilates expert Amy Jordan to talk about what it actually looks like to trust your ideas enough to bring them to life. Amy shares how she went from a career at Marvel to opening a Pilates studio as a side hustle, inventing her own equipment, earning multiple patents, and building businesses around the problems she saw people experiencing every day.
We get into why your best ideas often come from getting closer to the people you want to serve, how to stop letting competition distract you, and why execution matters so much more than having a polished first version. Amy also opens up about how movement helped her heal from childhood trauma and supported her through an incredibly difficult battle with cervical cancer. Get ready to trust yourself more, pay attention to the problems worth solving, and take the first step on the idea you can’t stop thinking about.
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
00:00 Meet Amy Jordan, Creator and CEO of WundaCore.
02:30 How relationships can connect you to your next level.
04:00 The mindset shift that creates more freedom as an entrepreneur.
06:45 Knowing when your work no longer feels meaningful.
10:15 How a side hustle turned into Amy’s first Pilates studio.
12:00 The creative process behind turning a problem into a new invention.
14:15 How to stay in your lane when other people criticize your ideas.
18:30 Immersing yourself in a new industry before trying to build in it.
20:30 The value of hands-on experience when creating something people need.
25:45 How Amy turned a simple idea into a patented product.
29:00 The problem Amy set out to solve with her new home Pilates machine.
33:45 What to do when you hit a roadblock while building something new.
35:00 How movement can become a powerful tool for healing and self-care.
39:30 The mindset that helped Amy keep moving through a major health crisis.
42:45 How sharing your struggles can help other people feel less alone.
45:15 The reminder to listen to your body and get anything unusual checked.
47:30 Where to find Amy’s workouts and Pilates inventions.
RESOURCES
Shop WundaCore and use code LORI10 for $10 off your ring or blocks HERE
Watch Amy’s free YouTube workouts at Amy Jordan Official
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Amy: @amyjordanofficial
5 October 2026, 6:30 am - 26 minutes 5 secondsHow to Tell Stories That Make People Pay Attention & Buy
You could have the perfect offer and still get ignored. In this episode, I’m sharing the (no longer) secret weapon that will grab more attention and make you more money in your business. Storytelling is one of the most valuable skills you can build as an entrepreneur. I break down what I’m learning from studying great storytellers, how the right story can make people care about something they would normally scroll right past, and why this skill can make your ideas, offers, and brand more memorable. Plus, I share the unexpected way practicing storytelling is changing how I experience my own life. Get ready to communicate your ideas in a way people actually remember, and make what you’re selling matter to the people you want to reach.
Check out our Sponsors:
Shopify - Launch your business before Black Friday, go to shopify.com/happy to start your free trial.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at meetfabric.com/EARN. Meetfabric.com/EARN.
Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.
Gloss Genius - Run a business that takes appointments? Use code HAPPY at glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.
HIGHLIGHTS
How to make your ideas, offers, and expertise matter to the people you want to reach.
The skill that can help you sell more, even as your business and offers evolve.
How to turn ordinary experiences into memorable stories people actually want to hear.
What separates people with incredible expertise who get overlooked from the ones people can’t stop watching.
How to communicate your value in a way that makes people feel something instead of scrolling past.
The overlooked habit that can give you an endless supply of stories to use in your content and business.
How becoming a better storyteller can make your brand more memorable without needing a more exciting life.
The unexpected way storytelling can help you become more present and interested in your own life.
How to find meaningful stories in moments you normally wouldn’t think twice about.
Why paying closer attention to your everyday life can change both the way you communicate and the way you experience it.
RESOURCES
Get on the waitlist for the next Million Dollar Guest at milliondollarguest.com to learn how to tell stories on podcasts that connect to your offer, move people, and help monetize your podcast.
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
1 October 2026, 6:30 am - 1 hour 1 minuteFrom $8K to $100K in 3 Months: How Siff Haider Built Arrae
Do you have an idea that keeps coming back to you, but you’re still wondering if it’s worth pursuing? In this episode, I sit down with Siffat Haider, co-founder & co-CEO at Arrae. Siff shares how she went from researching health and wellness for herself to creating a supplement company with her husband, why she focused on building an incredible product before anything else, and how gifting, word of mouth, and community helped Arrae grow organically. We also talk about raising capital, choosing investors you actually want to partner with, building a team, tracking your marketing, and why focusing on profitability earlier matters. Get ready to take your idea seriously, start small, and build something you’re proud of.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.
SmileSet - Listeners of our show get an additional 35% discount when they go to http://SMILESET.com/earn.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.
Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.
HIGHLIGHTS
00:00 Meet Siffat Haider, the Co-Founder & Co-CEO at Arrae.
06:15 What sparked your decision to start a podcast?
14:30 How to take action on an idea even when you don’t have experience or a network.
23:30 What does the 2 year journey to launch a supplement brand really look like?
30:00 How gifting and word of mouth can turn early customers into powerful advocates.
33:30 When is the right time to start hiring and delegating in your business?
40:30 The strategies that helped Arrae build a powerful email list.
47:45 How raising capital takes you away from daily business operations.
55:15 Why you should start tracking your marketing metrics earlier.
01:03:00 What should you do when an idea keeps “poking” at you?
RESOURCES
Listen to Siff’s “The Dream Bigger Podcast” HERE!
Get your Arrae products HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Siff: @siffhaider
30 September 2026, 6:30 am - 15 minutes 48 secondsHow to Get Your Product to Market & Make Sales FASTER
How long have you been “working on” an idea that you could have already launched? In this episode, Chris and I talk about why your first launch doesn’t need to be perfect, it just needs to happen. We break down what we learned from launching Found Trip and Million Dollar Guest, why the first version is really about testing for product-market fit and getting feedback, and why you have to keep marketing even when you don’t get an immediate response. Tune in for a reminder to stop getting ready to get ready, put your idea out there, and let the feedback help you make it better.
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HIGHLIGHTS
What Chris learned from launching Found Trip before everything was perfect.
How I pushed through doubt while building Million Dollar Guest.
Why a few bad days don't mean your idea isn’t working.
How we sold the last Found Trip spot by turning up the marketing.
Why your first launch is really a test for product-market fit and feedback.
My reminder to stop getting ready and just get it out there.
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29 September 2026, 6:30 am - More Episodes? Get the App