Have you ever wondered why your offer is not selling the way you know it could? In this episode, I break down the 10 things that go into building an offer with million dollar potential, from a specific transformation and clearly defined buyer to pricing, proof, risk reversal, and a name people can remember. I also share why most successful offers are not built on the first launch and how collecting data, refining your positioning, and filling the gaps can help you create an offer that gets stronger over time. Get ready to build an offer people understand, trust, and want to buy.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

SmileSet - Listeners of our show get an additional 35% discount when they gohttp://SMILESET.com/earn.

HIGHLIGHTS

• The 10 things that go into an offer with million dollar potential.

• Why a specific and believable transformation makes your offer easier to sell.

• How defining one clear buyer strengthens your positioning.

• Why a mechanism or framework helps customers understand the process.

• How proof, testimonials, and data can strengthen your offer.

• How bonuses and risk reversal help drive more sales.

• Why giving your offer a memorable name gives it a life of its own.

• How multiple launches help you collect the data needed to strengthen your offer.

RESOURCES

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

One of the biggest teacher’s I’ve EVER HAD in my life has been my friendships with girlfriends! Today’s guest happens to be a friend who is in the thick of a massive pivot after selling her agency. Jessica Zweig shares her story of going from failing her first business to scaling her second business beyond a million dollars in revenue and 30+ employees. After selling her agency she is fully opening up about her spirituality, how she’s successfully making a pivot for what she’s been known for, and the book she’s written to help other hard charging CEO’s like her heal and find themselves after burnout. 

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

SmileSet - Listeners of our show get an additional 35% discount when they go to http://SMILESET.com/earn.

HIGHLIGHTS

00:00 What glōci users are saying about its results.

05:45 How did you start again after failing from your first business?

11:45 Jessica’s tips to recover from burnout and depression.

16:00 How to find great friends so you don’t feel isolated.

20:15 Navigating loneliness in life and business.

24:15 Why you need female friendships for your growth and healing.

34:30 What are your preparations for the book launching?

42:00 What I’ve learned from friends that have different spiritual beliefs.

53:30 Lessons from travel and how it can transform your life.

RESOURCES

Get your copy of Jessica’s book “The Light Work” HERE

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to http://getgloci.com/

FOLLOW

Follow Jessica: @jessicazweig

Follow me: @loriharder

Follow glōci: @getgloci

Do you have a great offer, but still feel like your business, messaging, visibility, and sales are all disconnected? In this episode, Chris and I share the major shift we're making inside our business and the 4 pillars we believe every million dollar offer needs to have dialed in. We break down how to simplify your offers, create messaging that makes the right people stop scrolling, increase your visibility, and build a monetization plan that helps you understand how your actions lead to results. Tune in to learn why you don't need to do more to grow your business, you just need to get the right 4 things working together.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

SmileSet - Listeners of our show get an additional 35% discount when they go to http://SMILESET.com/earn.

HIGHLIGHTS

• The major shift we're making from a generalized mastermind to the Million Dollar Offer.

• Why trying to solve too many problems makes your offer harder to sell.

• How to simplify your offer suite and focus your external messaging.

• Why trying to talk to everyone causes people to scroll right past you.

• The difference between messaging and visibility, and why you need both.

• What it really means to "go pro" with your visibility and content.

• The $1,000 from 1,000 people framework for building a million dollar offer.

• Why knowing exactly what you're launching and when is essential for predictable revenue.

RESOURCES

Want to join Chris for four days up the Southern California coast? DM Chris on Instagram at @chriswharder

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Are you loving yourself, others, and your life in a way that truly serves you? In this episode, I sit down with Matthew Hussey, who has spent over 15 years helping millions of people raise their standards, build meaningful relationships, and navigate the challenges that come with finding love. We talk about how your past experiences shape your relationships, why you may chase the wrong things, and how the stories you tell yourself can make heartbreak even harder. Get ready to raise your standards and build the kind of love and life you truly want.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

00:00 The one shift that changes how you love yourself, others & your life.

04:45 Why understanding your love languages can strengthen your relationships.

10:30 The 3 relationships that determine the quality of your life.

16:15 Do you really need to “fix yourself” before finding love?

21:00 The red flags people miss and finding love again after heartbreak.

25:00 Rewriting the stories you tell yourself that can make heartbreak even harder.

34:30 Are you chasing the wrong things in relationships?

40:00 Tips to overcome the fear of rejection and have more vulnerable conversations.

48:45 How to create deeper and more genuine connections.

53:00 The Daniel Radcliffe story that changed Matthew’s perspective on pain.

57:00 Can your “baggage” become the thing that makes someone love you more?

01:04:15 The book for anyone struggling to find love and feel worthy of it.

01:08:15 There’s nothing shameful about wanting to find love.

RESOURCES

Get your copy of Matthew’s Book “Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What)” HERE

Learn more about Loop at loriharder.com/loop

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Matthew: @thematthewhussey

What if more visibility isn’t actually what your business needs to make more sales? In this episode, I break down why getting in front of more people won’t move the needle if your messaging isn’t clear enough to make the right person immediately think, “That’s for me.” I share how to communicate the specific problem you solve, why being authentic doesn’t mean showing up unprepared, and the mistake that causes people to hear what you do without understanding why they need it.

Get ready to simplify your message, become known for the ONE thing you want people to remember, and turn the attention you’re already getting into more followers, clients, and sales.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

• Why more visibility won’t lead to more sales if your messaging isn’t clear.

• The messaging mistake that makes the right people scroll past your content.

• How to communicate what you do so your ideal client instantly knows it’s for them.

• Why “showing up authentically” without a clear message can hurt your conversions.

• The difference between talking about what you do and communicating the problem you actually solve.

• How to make your podcast appearances and content lead people toward your offer.

• The ONE thing you want your ideal client to remember after hearing you speak.

• Why simplifying your message can help you cut through the noise and become known for what you do.

RESOURCES

Clarify your messaging, stand out on podcasts, and turn guest appearances into revenue! Get on the waitlist for Million Dollar Guest now at milliondollarguest.com/waitlist.

Learn more about Loop at loriharder.com/loop

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Are you growing your business and making more money, but still wondering if you’re building the wealth and freedom you want? In this episode, Chris and I sit down with Phil and Trish Calandra, CEO and Co-Founder of TruWealth Advisors, to talk about the difference between generating revenue and building long-term wealth. They break down the “revenue trap,” why having multiple financial experts doesn’t always mean you have a unified strategy, and how entrepreneurs can create a clearer path toward their personal wealth freedom number. We also talk about the money stories that can shape your financial decisions, why women entrepreneurs can put their own wealth goals last, and what it means to become work optional. Tune in to learn how you can make your business work toward the freedom you want.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

00:00 Why making more money doesn’t always mean building more wealth.

02:45 The lesson Phil learned from having just $0.08 in his business account.

06:00 The decision that pushed Trish to take a major career risk and move to Atlanta.

09:45 What is the “revenue trap” and why does it keep entrepreneurs stuck?

15:00 What is your “wealth freedom number”?

22:30 The financial savings that come from having a coordinated strategy.

24:00 Why women entrepreneurs often put their own wealth goals last.

25:30 How time makes compounding work in your favor.

28:15 How your money story influences your financial decisions.

35:00 What should parents teach their kids about money?

38:00 The lesson Phil learned from his grandfather about finding a financial advantage.

40:00 What does it really mean to be “work optional”?

42:45 What financial levers can help you move toward work-optional freedom?

45:15 How the Wealth Creation Scorecard can help you identify financial gaps.

49:30 Can your financial situation be fixed if you’ve made major money mistakes?

53:45 Why the best time to start building wealth is now. 

RESOURCES

Take the Wealth Creation Scorecard HERE!

Find your Wealth Freedom Number HERE!

Learn more about the Wealth Ascension System HERE!

Learn more about Loop at loriharder.com/loop

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Follow Trish: @trishcalandra1

Follow Phil: @philcalandra1

Are you holding on too tightly to people, opportunities, or business strategies that have already run their course? In this episode, Chris and I talk about why life and business are always changing, and how much of the pain comes from expecting things to stay the same. We share how friendships, income streams, and business chapters have evolved throughout our lives and why learning to enjoy what you have while you have it is just as important as knowing when to pivot. Get ready to rethink how you handle change and start seeing what could be waiting around the corner.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

• Why life and business are always a revolving door.

• How to enjoy people and opportunities while you have them.

• Why friendships often change as your life and priorities evolve.

• How to backfill what changes instead of getting stuck in the past.

• Why your next opportunity may come from a completely different direction.

• How the right rooms can help you find new people, ideas, and opportunities.

RESOURCES

Want to join me for four days up the Southern California coast? DM Chris on Instagram at @chriswharder

Learn more about Loop at loriharder.com/loop

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Does your business still need you to make every decision, solve every problem, and make sure everything gets done? In this episode, I sit down with former Google, Apple, and Microsoft team expert Lia Garvin to talk about how to stop being the bottleneck and build a team that actually helps your business make more money. Lia shares the simple systems that can free up your time, make delegation easier, eliminate unnecessary meetings and expenses, and give your team the clarity to take real ownership.

We also talk about how to know whether you have the wrong person or they simply haven’t been led well, the conversations too many founders avoid, and how to create a culture of clear expectations without becoming a micromanager. If you’re ready to get out of the weeds, stop carrying your entire business on your shoulders, and build a team that can grow with you, this episode is for you.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

00:00 How to turn your team from an expense into a revenue driver.

03:00 How Lia became the “team whisperer” at Microsoft, Apple, and Google.

06:10 What Lia learned about creating value when she felt like she didn’t belong.

09:40 How to address team problems without putting people on the defensive.

12:00 The team problems Lia saw repeatedly inside some of the world’s biggest companies.

16:10 Why Lia left Google to help entrepreneurs build better teams.

18:00 The leadership struggles business owners face when they start hiring.

20:15 The biggest misconception that keeps founders from creating systems sooner.

22:25 Where to start when you’re already too busy to build systems.

24:55 How doing everything yourself is limiting your team and your growth.

26:10 How getting out of the weeds can directly impact your bottom line.

29:10 The simple weekly system that gives you visibility without micromanaging.

31:25 The delegation trap that keeps founders doing everything themselves.

32:50 The conversations that can save you from losing your best employees.

35:20 How to reset your company culture when expectations haven’t been clear.

39:15 The first thing to fix when your founder and team are blaming each other.

41:40 Do you have the wrong employee, or are they being led the wrong way?

43:00 The 3 questions to ask before deciding a team member isn’t working out.

46:00 How to give clear feedback without feeling like the “bad guy.”

49:15 How simple operational changes can save thousands and unlock more revenue.

RESOURCES

Grab the Lia's free guide to make hard conversations easier: liagarvin.com/HAPPY or DM Lia the word HAPPY

Get total visibility into what your team is working on in less than 5 mins per week: liagarvin.com/SNIPPETS

Subscribe to Lia's podcast Managing Made Simple for a weekly dose of practical tips just like you heard on the show today

Learn more about Loop at loriharder.com/loop

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Lia: @lia.garvin

Have you ever been trying so hard to make something happen that you end up feeling even more disconnected from it? In this episode, I share what I’ve been learning about manifestation, confidence, and getting back to a place of neutrality after a really challenging season in business. I talk about why forcing yourself to feel abundant can sometimes create more pressure, the questions that helped me take personal responsibility for what wasn’t working, and how getting neutral can help you reconnect with what’s already available to you. Get ready to release the pressure, trust yourself again, and start creating from a more aligned place.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

• The questions that helped me see why certain things weren’t working.

• Why alignment matters when you’re trying to show up and be visible.

• How nervous system regulation can support creativity, clarity, and possibility.

• Why breathwork, prayer, and slowing down can help you move out of scarcity.

• Why you don’t have to force the outcome to move toward what you want.

RESOURCES

Learn more about Loop at loriharder.com/loop

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Do you find yourself having the same arguments over and over with your partner, family member, friend, or business partner? In this episode, Chris and I share the rules of engagement that have helped us communicate better, resolve conflict faster, and remember we're on the same team during disagreements. We talk about the mindset shifts and tools that can help you move through conflict with less defensiveness, more understanding, and greater empathy. Tune in to learn how to handle conflict in a way that builds more trust, deeper connection, and healthier relationships.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

• The "1 to 10" scale that helps end unnecessary arguments.

• Why taking a pause can completely change the outcome of a conflict.

• How the "same team" mindset strengthens every relationship.

• The question that helps you understand instead of criticize.

• Why ownership statements are more effective than blame.

• The 5-minute listening exercise that helps both people feel heard.

RESOURCES

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Are you doing everything in your business but still wondering why you never have enough time? In this episode, Danielle and Kyle Roach break down how getting more specific about your ideal customer, messaging, and marketing makes growing your business much easier. They share how AI can help local businesses create better content, improve SEO, optimize ads, and build a marketing system that works together. We also talk about building a business with your partner, creating a shared vision, and navigating the different seasons of family and entrepreneurship together. Tune in to learn how to grow your business without letting it take over your life.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy

HIGHLIGHTS

00:00 Unclear marketing makes growing your business harder than it needs to be.

03:45 How dividing responsibilities helps reduce decision fatigue.

09:00 What communication rituals keep you aligned through different seasons?

14:30 How to make your differences work for you in business and marriage.

22:00 The “capacity lie” that keeps successful business owners stuck.

26:30 How systems and delegation can help you escape business burnout.

29:00 The 3 marketing channels local businesses need to build.

34:30 The Fab 5 framework for finding your ideal client.

40:30 How AI can create and optimize your marketing content.

44:00 What does it actually take to turn your marketing into consistent clients?

48:00 What can you build in 30 to 90 days with an AI-powered marketing system?

52:45 Why brick-and-mortar businesses have a huge opportunity with AI.

59:15 How to create a consistent marketing engine in less than an hour a week.

RESOURCES

DM “AI MACHINE” to @theexpandedcollective to learn more about Danielle and Kyle’s marketing AI system.

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

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