Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach without breaking the bank? 

In this episode, Becky Mollenkamp, Founder of the Feminist Podcasters Collective, reveals the transformative power of podcast networks - community-driven spaces that provide support, education, and collaborative opportunities for independent podcasters at every stage of their journey. By listening, you'll discover how joining the right community can not only combat podcasting isolation but also unlock new strategies for growth, visibility, and meaningful connection.

• Why podcast networks matter: building community and support for independent creators

• How to create a meaningful community with clear values and engagement guidelines

• The power of collaborative promotion across different podcast shows and audiences

• Why diversity and inclusivity should be intentional in podcast network development

• How smaller podcasters can leverage collective power for increased visibility and growth

• The importance of understanding your capacity before launching a community initiative

• Why shared values matter more than download numbers in podcast networking

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? 

In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most ROI from your next steps no matter what you decide. 

• How to research and find podcasts aligned with your expertise and target audience.

• Tips on tracking your podcast pitching and master follow up 

• Why choosing the right podcast audience matters more than just getting any interview.

• How to leverage podcast guest directories and matchmaking services to save time

• The key questions to ask when evaluating a podcast booking agency

• Why following up and maintaining a consistent pitching process is crucial for success.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients.

In this episode, I talk about your offers and funnels and how to be more strategic with your podcast guesting strategy—revealing how to turn passive listeners into active prospects by creating a seamless, intentional funnel that guides potential clients directly to your solutions. You'll learn a proven three-step framework that will help you craft compelling podcast conversations that not only showcase your expertise but also drive meaningful business growth. 

By the end of this episode, you'll have a clear roadmap to redesign your podcast guesting approach and start generating real, measurable results from every interview.

In this episode you will learn:

• Why podcast guesting fails: Most guests miss creating an intentional conversion funnel.

• How to align podcast topics directly with your core business offerings and services.

• The one thing that will transform podcast appearances: Strategic, targeted call-to-action planning.

• Why reverse engineering your funnel is crucial for turning podcast listeners into leads.

• How to craft interview topics that position you as an undeniable expert.

• Why winging podcast interviews destroys your credibility and potential client attraction.

• The key to memorable podcast guesting: Telling engaging stories that illustrate your expertise.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision. 

In this episode, transformational coach Ryann Gillen breaks down the critical importance of understanding your identity as a creator and how that shapes everything from your podcast to your personal brand. She challenges the traditional mindset approach and offers a refreshing perspective on showing up as your most authentic self, regardless of your current audience size or experience level. 

By listening to this conversation, you'll learn how to move past limiting beliefs, align with your true purpose, and start creating content that not only serves your audience but also fulfills your own creative vision.

• Why creators should focus on their identity beyond current circumstances and downloads.

• How to develop a clear vision and intention for your podcast or content.

• The importance of showing up authentically and not getting caught in "shoulds".

• Why comparing yourself to others can derail your creative journey and confidence.

• How to reframe the journey from point A to point B as continuous growth.

• The value of experimenting and pivoting without fear of judgment or perfection.

• Why understanding your deeper purpose matters more than surface-level content creation metrics.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn’t enough —you need to tell stories that captivate and inspire. 

Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their listeners with their experiences. But what if storytelling could be your secret weapon for building genuine connections, establishing trust, and making your message unforgettable? 

In this episode, storytelling expert Seth Donlin reveals how anyone—regardless of their background or industry—can craft compelling narratives that draw listeners in and transform how they communicate their message.

• Why storytelling isn't about dramatic tales, but relatable everyday experiences that connect with audiences.

• How to start a "story journal" to capture potential narrative seeds for future content.

• The one thing that will transform your storytelling: weaving personal lessons into simple, authentic narratives.

• How to use other people's stories strategically to illustrate points without claiming them as your own.

• Why you shouldn't announce "Let me tell you a story" but integrate narratives seamlessly.

• How to use AI tools like ChatGPT to refine and optimize your storytelling approach.

• Why creating stories that make your audience nod and think "I've been there" matters most.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn’t enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they’re positioned, what content is highlighted, or how effectively their message reaches the right audience. Without a clear repurposing strategy, you’re leaving visibility, leads, and money on the table. In this episode, we’ll dive into how you can take control of your podcast appearances, repurpose your content for greater reach, and turn each interview into a long-term asset for your business. If you’re ready to amplify your authority and generate more leads from your guest spots, let’s get started!

In this episode I share:

• Why consistent content is key (anything you do once rarely works)

• What you need to publish the episode on your website (and why that’ll also increase opportunities)

• 5 ways to distribute your episodes for maximum exposure

• How to repurpose the content intentionally

• Extra tips on how to create consumable videos that attract leads and clients

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Use This FREE Guide & Checklist To Attract More Leads, Clients & Opportunities From Your Interviews https://www.leverageyourpodcast.com/guest

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Are you publishing your podcast episodes on your website, or just letting them sit on your podcast platform? If you're not sharing your episodes with detailed show notes, you're leaving a lot on the table. In this republished episode, I’m going to show you why that’s a big missed opportunity. I’ll walk you through my Podcast Leverage System and explain how Publishing for Results can help you get more out of every episode. Whether you're hosting or guesting on a podcast, well-crafted show notes can improve your user experience, boost engagement, and drive conversions—plus they’re great for SEO! Let’s dive into how you can start using this strategy to make the most of your podcast content.

What You’ll Learn:

• The importance of show notes for user engagement and why they are crucial for enhancing your podcast's value.

• How show notes boost SEO and help your episodes rank higher on search engines, driving more organic traffic.

• The best show note styles to use, including summary, time stamps, bullet points, and more.

• How to repurpose content from your podcast into social media posts, quotes, and micro-content to reach more people.

• How to increase conversions by including clear call-to-actions, affiliate links, and resources in your show notes.

• Common mistakes to avoid when creating show notes, including neglecting SEO, using transcripts, and missing out on key CTAs.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat 

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future interviews booked.  What happens then? You end up having no consistent content that maintains your visibility and client attraction. 

You could do videos to supplement your content - afterall YouTube IS the 2nd largest search engine. I’m guessing though that you might be staring at a blank screen or camera stuck to know what to talk about. 

What if you could leverage AI to transform your content creation process, turning those frustrating blank-screen moments into strategic, compelling video scripts? 

In this episode, I'm going to reveal how you can use artificial intelligence to not just create content, but to develop a robust, consistent marketing strategy that keeps you visible and attracts leads even during podcast interview lulls. By the end of this session, you'll have a clear roadmap to go from content confusion to strategic video creation that positions you as an authority in your field.

What you’ll learn:

• Why video content matters for attracting leads and positioning yourself as an expert

• How to use AI tools like ChatGPT to quickly generate engaging video scripts

• How to prompt AI to make sure the script is relevant to your prospects AND your offers. 

• How to structure each video script and optimize your video to increase views 

• How to repurpose a single video across multiple platforms for maximum content leverage

• The key steps to creating AI-powered content that naturally leads viewers to your offers

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat 

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. 

Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up?

I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach. 

Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience.

What you will learn:

• Why big brands like MasterCard and Unilever are investing in podcasting strategies

• How to identify your podcast's core objective before launching your show

• The critical importance of understanding your precise audience avatar before recording

• Why consistent social media promotion is essential for podcast growth and engagement

• How to level up podcast production with simple editing and creative techniques

• The difference between brand-sponsored podcasts versus deeply integrated branded podcast content

• Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends.

The problem? Many podcasters are spinning their wheels—overwhelmed by too many platforms, inconsistent promotion strategies, or transactional relationships that don’t lead to meaningful results.

But don’t worry—today, I’m tackling these challenges head-on. I break down the biggest marketing shifts you need to focus on in 2025, whether you’re hosting, guesting, or both. From fostering real connections and mastering YouTube to knowing when to say no and leveraging LinkedIn, I’ve got you covered.

• Why podcast hosts should create a comprehensive guest promotion process and toolkit.

• How to leverage LinkedIn for faster business growth and audience engagement.

• The importance of publishing podcast guest appearances on your personal website.

• Why building genuine relationships matters more than transactional podcast interactions.

• How to weave strategic call-to-actions into podcast content for lead generation.

• Why YouTube and shorts can dramatically increase your podcast's visibility and reach.

• The critical strategy of carefully vetting podcast and speaking opportunities for alignment.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads.

Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage targeted advertising to dramatically increase their visibility, grow their audience, and do so without breaking the bank. By the end of this conversation, you'll understand exactly how to use ads to transform your podcast from a hidden gem to a must-listen show that attracts and retains engaged listeners.

In this episode, you will learn:

• Why Facebook ads can help podcasters reach audiences who aren't actively searching for podcasts

• How to start Facebook ads with as little as one dollar per day for podcast promotion

• The importance of creating custom audiences through strategic engagement and retargeting ads

• Why building an email list is crucial for protecting your audience beyond social media platforms

• How to test different ad formats like video snippets, static images, and carousel ads

• The essential setup requirements for running effective Facebook and Instagram podcast ads

• Why understanding your ideal listener avatar is critical for precise ad targeting and messaging

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

 >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest