Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters? 

What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audience is actually searching for and dying to hear? In this episode, I'm breaking down five killer research techniques that will transform how you brainstorm topics, ensuring you never hit that "what should I talk about?" wall again.

• Why most content creators waste hours staring at blank screens

• How to spy on competitors without feeling like a creep

• The secret research tool that reveals exactly what your audience wants 

• Why your podcast analytics are a goldmine of content inspiration

• Discover the keyword strategy that makes Google and YouTube love you

• The simple spreadsheet trick that captures brilliant content ideas instantly

• Learn how to craft podcast topics that magnetically attract your ideal listener

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening? 

Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective. 

In this episode, Ben Albert breaks down the real secrets to establishing your podcast presence, revealing strategies that go way beyond just chasing numbers. Whether you're a seasoned podcaster or just getting started, you'll walk away with actionable tips to amplify your voice and build a community that actually cares about what you have to say. Tips include…

• Why thought leadership isn't just about having great ideas, but creating a platform to share them.

• How successful podcasters balance interview and solo episodes for maximum audience engagement.

• How Ben got people like Jordan Harbinger, & Chris Do to endorse his show -- it's not rocket science!

• The secret to getting genuine podcast reviews without feeling pushy or desperate. (hint - timing is key)

• Why your unique podcast "fingerprint" matters more than copying someone else's success formula.

• Learn how to transform podcast reviews into powerful marketing and social proof assets.

Key Moments:

00:01 | Defining Thought Leadership and Its Components 

05:03 | The Dancing Guy Analogy of Movement and Influence 

07:37 | Passion in Podcasting and Enjoying the Process 

10:02 | Guesting vs. Hosting: Pros and Strategies 

12:15 | Success is a Combination Lock, Not a Single Key 

17:11 | Effective Strategies for Getting Podcast Reviews 

25:46 | Creative Ways to Leverage and Use Podcast Testimonials

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Head to https://LeverageYourPodcastShow.com to read the blog

You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn’t converting? 

Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions! 

On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying to connect with their audience. She shares how to craft emotion-driven messaging that builds trust, speaks to your ideal client’s desires, and turns lukewarm leads into eager buyers.

Tune in to learn how to create compelling copy, nurture sequences that convert, and position your offer as the obvious choice!

• Why narrowing your messaging to one ideal client can dramatically improve conversion rates

• How to craft nurture emails that intrigue leads without giving away everything

• The importance of storytelling in creating emotional connections with potential clients

• Why your messaging should focus on solving problems, not just listing features

• How to use simple, conversational language that resonates with your target audience

• The power of selling throughout your nurture sequence instead of waiting until the end

• Why understanding your client's aspirational identity is crucial for effective marketing

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance. 

What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that actually get people to pay attention and want more? 

Micro content is your secret weapon to not just being seen, but being remembered - without burning yourself out creating brand new material from scratch. In this episode, I'm breaking down exactly how you can turn one piece of content into multiple social media gold mines that hook your ideal clients and showcase your expertise.

• What is micro content and why does it attract attention quickly

• The one strategy that builds consistent brand visibility without creating entirely new content.

• How to easily create micro content using content you already have. 

• Tips on optimizing micro content to get more engagement and attract a new audience.

• How to use micro content as a low-cost method to test new products, funnels or ads. 

• They key to using the content to convert leads and clients. 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podcasts, even video marketing, reels and shorts! 

In this episode, media expert Paula Rizzo breaks down the critical elements of presenting yourself with polish and purpose, from managing your background and body language to crafting compelling sound bites that capture your audience's attention. By the end of this conversation, you'll have practical, actionable strategies to transform your on-camera presence and communicate with clarity, confidence, and charisma.

*Taste of what you’ll learn:*

• The ‘accordion method’ to hook listeners and make hosts beg to have you back

• Practical preparation strategies to do before your next podcast interview 

• How to command attention before saying a word - visual tricks that scream "expert" before you even speak

• Techniques to project power, passion, and persuasion with every single word

• Why virtual backgrounds could be killing your credibility and sabotaging your brand

• How strategic pauses can make your message unforgettable and keep the audience hanging on every word

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach without breaking the bank? 

In this episode, Becky Mollenkamp, Founder of the Feminist Podcasters Collective, reveals the transformative power of podcast networks - community-driven spaces that provide support, education, and collaborative opportunities for independent podcasters at every stage of their journey. By listening, you'll discover how joining the right community can not only combat podcasting isolation but also unlock new strategies for growth, visibility, and meaningful connection.

• Why podcast networks matter: building community and support for independent creators

• How to create a meaningful community with clear values and engagement guidelines

• The power of collaborative promotion across different podcast shows and audiences

• Why diversity and inclusivity should be intentional in podcast network development

• How smaller podcasters can leverage collective power for increased visibility and growth

• The importance of understanding your capacity before launching a community initiative

• Why shared values matter more than download numbers in podcast networking

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? 

In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most ROI from your next steps no matter what you decide. 

• How to research and find podcasts aligned with your expertise and target audience.

• Tips on tracking your podcast pitching and master follow up 

• Why choosing the right podcast audience matters more than just getting any interview.

• How to leverage podcast guest directories and matchmaking services to save time

• The key questions to ask when evaluating a podcast booking agency

• Why following up and maintaining a consistent pitching process is crucial for success.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients.

In this episode, I talk about your offers and funnels and how to be more strategic with your podcast guesting strategy—revealing how to turn passive listeners into active prospects by creating a seamless, intentional funnel that guides potential clients directly to your solutions. You'll learn a proven three-step framework that will help you craft compelling podcast conversations that not only showcase your expertise but also drive meaningful business growth. 

By the end of this episode, you'll have a clear roadmap to redesign your podcast guesting approach and start generating real, measurable results from every interview.

In this episode you will learn:

• Why podcast guesting fails: Most guests miss creating an intentional conversion funnel.

• How to align podcast topics directly with your core business offerings and services.

• The one thing that will transform podcast appearances: Strategic, targeted call-to-action planning.

• Why reverse engineering your funnel is crucial for turning podcast listeners into leads.

• How to craft interview topics that position you as an undeniable expert.

• Why winging podcast interviews destroys your credibility and potential client attraction.

• The key to memorable podcast guesting: Telling engaging stories that illustrate your expertise.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision. 

In this episode, transformational coach Ryann Gillen breaks down the critical importance of understanding your identity as a creator and how that shapes everything from your podcast to your personal brand. She challenges the traditional mindset approach and offers a refreshing perspective on showing up as your most authentic self, regardless of your current audience size or experience level. 

By listening to this conversation, you'll learn how to move past limiting beliefs, align with your true purpose, and start creating content that not only serves your audience but also fulfills your own creative vision.

• Why creators should focus on their identity beyond current circumstances and downloads.

• How to develop a clear vision and intention for your podcast or content.

• The importance of showing up authentically and not getting caught in "shoulds".

• Why comparing yourself to others can derail your creative journey and confidence.

• How to reframe the journey from point A to point B as continuous growth.

• The value of experimenting and pivoting without fear of judgment or perfection.

• Why understanding your deeper purpose matters more than surface-level content creation metrics.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn’t enough —you need to tell stories that captivate and inspire. 

Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their listeners with their experiences. But what if storytelling could be your secret weapon for building genuine connections, establishing trust, and making your message unforgettable? 

In this episode, storytelling expert Seth Donlin reveals how anyone—regardless of their background or industry—can craft compelling narratives that draw listeners in and transform how they communicate their message.

• Why storytelling isn't about dramatic tales, but relatable everyday experiences that connect with audiences.

• How to start a "story journal" to capture potential narrative seeds for future content.

• The one thing that will transform your storytelling: weaving personal lessons into simple, authentic narratives.

• How to use other people's stories strategically to illustrate points without claiming them as your own.

• Why you shouldn't announce "Let me tell you a story" but integrate narratives seamlessly.

• How to use AI tools like ChatGPT to refine and optimize your storytelling approach.

• Why creating stories that make your audience nod and think "I've been there" matters most.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn’t enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they’re positioned, what content is highlighted, or how effectively their message reaches the right audience. Without a clear repurposing strategy, you’re leaving visibility, leads, and money on the table. In this episode, we’ll dive into how you can take control of your podcast appearances, repurpose your content for greater reach, and turn each interview into a long-term asset for your business. If you’re ready to amplify your authority and generate more leads from your guest spots, let’s get started!

In this episode I share:

• Why consistent content is key (anything you do once rarely works)

• What you need to publish the episode on your website (and why that’ll also increase opportunities)

• 5 ways to distribute your episodes for maximum exposure

• How to repurpose the content intentionally

• Extra tips on how to create consumable videos that attract leads and clients

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Use This FREE Guide & Checklist To Attract More Leads, Clients & Opportunities From Your Interviews https://www.leverageyourpodcast.com/guest

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free