Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Lyndsay Phillips

Entrepreneurs are often starved for time but passionate about moving the needle in their business growth. We want to help entrepreneurs learn powerful strategies about content, online and social media marketing and just great tips and strategies to grow their business and boost success.

  • 42 minutes 19 seconds
    Simplify Sales & Make Money With A Podcast with Will Barron

    Are you a podcaster struggling to monetize your show and convert listeners into paying clients? Many podcasters make the mistake of being passive with their monetization strategy, failing to guide listeners toward the next step. 

    In this episode, sales expert Will Barron shares his proven process for simplifying the sales funnel and effectively converting podcast listeners into high-paying clients. You'll learn how to reverse engineer your content to align with your monetization goals, create a seamless buyer's journey, and make strategic guest appearances to maximize your reach. 

     

    You will learn:

    • How to simplify your sales process and convert more leads into clients.

    • The importance of understanding your podcast metrics and numbers to optimize for conversions.

    • Strategies for effectively monetizing your podcast by guiding listeners through the buyer's journey.

    • Tips for leveraging guest appearances on other podcasts to grow your audience and generate leads.

    • The value of consistency in podcast publishing and how it impacts audience retention.

    • How to craft a clear and compelling value proposition for your podcast and business.

    • The one thing that will help you avoid "pod fade".

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

     

    18 November 2024, 11:00 am
  • 27 minutes 39 seconds
    How To Use LinkedIn To Grow Your Podcast & Sales

    Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren’t sure how to optimize and how to get sales from this platform.

    I chat with Wes Lemos of SalesConnector.com to share the do’s and don’ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreach CAN work and the right way to do it. It’s a powerful platform, you just need to know how to use it to connect and build relationships. 

     

    You will learn:

    • How to optimize your LinkedIn profile to make a great first impression and attract the right connections.

    • The difference between LinkedIn connections and followers, and the importance of building a network of connections.

    • How to approach LinkedIn outreach and messaging in a relationship-focused way to increase engagement and conversions.

    • Strategies for finding and targeting the right prospects on LinkedIn using advanced search features.

    • The value that a tool like Sales Connector can provide in automating and optimizing your LinkedIn prospecting and outreach.

    • The key metrics and best practices for measuring the success of your LinkedIn prospecting efforts.

     

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

     

    11 November 2024, 11:00 am
  • 39 minutes 31 seconds
    Get More Podcast Interviews With These Podcast Pitch Strategies From Angie Trueblood

    Have you thought about pitching yourself to guest on podcasts, or bring it in house for your team to do it for you?

    If you are going to spend the time and effort, you want to make sure you get a stream of yes’s to the right shows that will bring you visibility, leads and clients.  

    Before you wing it or try to figure it out listen to this episode as Podcast Pitch Consultant Angie Trueblood shares the strategy and process of creating a compelling pitch, how to follow up and leverage those interviews once it’s live. Get ready to start leveraging the power of podcast guesting with Angie's expert advice.

     

    Here’s a taste of what she covers: 

    • How to create an effective podcast pitch that gets you noticed and booked. 

    • Why you need a defined process and team for managing podcast outreach and bookings.

    • Strategies for balancing quality versus quantity when pitching podcasts, and why personalization is key.

    • Tips for optimizing the follow-up process to increase the chances of securing more bookings. 

    • When to handle the pitch process in-house or outsource to an expert agency. 

    • How to analyzing pitch results to optimize and maximize results.

    • How to strategically target "dream" podcasts and land high-profile guest spots.

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    4 November 2024, 11:00 am
  • 41 minutes 55 seconds
    Flexing Your Podcast Growth Mindset For Expansion with Dana Earhart

    Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business. 

    In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common).  

    Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals.

     

    You will learn:

    • How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin.

    • How to align your mindset and actions for consistent, sustainable podcast success.

    • Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast.

    • The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout.

    • Why understanding your "why" is essential to maintaining motivation and momentum in podcasting.

    • A self-assessment framework to identify the key bottlenecks holding back your podcast’s growth.

    • How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals.

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

     

    28 October 2024, 10:00 am
  • 40 minutes 59 seconds
    How To Captivate & Engage Your Podcast Listeners with Erik K Johnson

    Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. 

    You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. 

     

    Here’s a taste of what you’ll learn

    • How to build a relationship with your audience.

    • How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions 

    • Ways to monetize your podcast beyond just ads and sponsorships

    • Why defining a specific, narrow target audience for your podcast vs broad is better 

    • How to balance the fear of "not entertaining enough" and staying true to your own personality 

    • What to focus on when measuring the success of your podcast (it’s not all about the downloads). 

     

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    21 October 2024, 3:52 pm
  • How To Captivate & Engage Your Podcast Listeners with Erik K Johnson

    Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. 

    You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. 

     

    Here’s a taste of what you’ll learn

    • How to build a relationship with your audience.

    • How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions 

    • Ways to monetize your podcast beyond just ads and sponsorships

    • Why defining a specific, narrow target audience for your podcast vs broad is better 

    • How to balance the fear of "not entertaining enough" and staying true to your own personality 

    • What to focus on when measuring the success of your podcast (it’s not all about the downloads). 

     

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    21 October 2024, 3:52 pm
  • 42 minutes 2 seconds
    An Instagram Playbook For Podcasters With Jenn Hermann

    Instagram can be overwhelming for a lot of podcasters and business owners. It’s so easy to feel overwhelmed by all the different features or what strategies to use to grow your audience and drive conversions. 

    In this episode, we sit down with Instagram expert Jenn Herman to get her top tips and insights on leveraging Instagram to promote your podcast. Jenn shares proven tactics for creating engaging content, optimizing your profile, and converting followers into listeners. 

    Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice to help you master Instagram and grow your show and business. 

     

    Here’s some of what we discuss…

    • Why anyone can be successful on Instagram, not just influencers or specific niches.

    • Instagram features like Reels, Stories, and Carousels and how to use then strategically. 

    • The one thing that will boost your Instagram performance.

    • What analytics to focus on to determine what content works best for your audience.

    • Demystifying hashtags to improve discoverability, even with the evolution of keyword search.

    • Tips to crafting a powerful bio and how to optimize your ‘link in bio’ to drive conversion. 

    • How to convert Instagram viewers and listeners into taking the desired action, like listening to your podcast.

     

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    14 October 2024, 10:00 am
  • 42 minutes 42 seconds
    Tools & Strategies That Boost Podcast Discoverability With Robert Tuchman

    Struggling to grow your podcast audience? You're not alone. Many podcasters face the challenge of getting their podcast discovered and gain audience growth. In this episode, we speak with Robert Tuchman, founder of Amazelab and Audience Lift, who shares his insights on overcoming the discoverability hurdle. 

    He has created a tool to boost reach, grow your audience without Facebook Ads or stress. Learn proven strategies to boost your podcast's visibility, build an engaged listener base, and leverage data-driven tactics to optimize your content and marketing. 

     

    In this episode you wil learn…

    • How to leverage AI and technology to improve podcast audience development and discoverability.

    • The importance of making podcasts accessible across multiple platforms beyond just the major directories.

    • Strategies for understanding your podcast audience demographics and using that data to optimize your marketing.

    • How to use push notifications to re-engage listeners and drive more consistent listenership.

    • Insights into the challenges even large brands face in growing podcast audiences and how technology can help.

    • The value of consistent content promotion across social media and other channels to build thought leadership.

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

     

    7 October 2024, 5:00 pm
  • 43 minutes 32 seconds
    How Small Podcasts Can Monetize Through Sponsorships

    Monetizing your podcast can feel like a daunting task, especially if you have a smaller audience. Many podcasters believe they need thousands of downloads before they can even consider podcast sponsorships or advertising. But that's simply not true. 

    In this episode, Traci DeForge, the founder of Produce Your Podcast, shares powerful strategies to start monetizing your podcast right away - regardless of your audience size. She busts the myths around podcast sponsorships and provides a roadmap for securing lucrative deals that won't compromise the integrity of your content. If you're ready to turn your passion project into a profitable venture, you won't want to miss this conversation.

    Why you don't need a massive audience to monetize your podcast through sponsorships.

    • How to approach and pitch potential sponsors, even with a smaller audience.

    • The one thing that matters more than download numbers when securing sponsors.

    • About the different podcast sponsorship models and strategies to maintain content integrity.

    • How to leverage your existing network and relationships to find the right sponsors.

    • Why affiliate relationships may not be the best monetization strategy.

    • About a comprehensive program that teaches the step-by-step process of securing podcast sponsorships.

     

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

     >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    2 October 2024, 3:14 pm
  • 38 minutes 12 seconds
    Podcast Guesting Strategies That Drive Profits With Steve Brossman

    Are you a podcast guest struggling to make the most of your appearances? Do you feel like you're just answering questions instead of creating an engaging experience? In this episode, you'll learn from expert podcast guest Steve Brossman how to captivate hosts and audiences. 

    Discover the secret to being "the prize, not the professor" and leveraging podcast guesting to grow your business in powerful ways. Don't miss Steve's proven strategies for building relationships, guiding conversations, and turning podcast appearances into profitable opportunities.

    • How to create engaging relationships with podcast hosts and listeners to maximize the impact of your guest appearance.

    • Strategies to position yourself as the "prize" rather than just the "professor" when guesting on a podcast.

    • Tips for guiding the conversation flow and direction during a podcast interview to provide the most value.

    • The importance of the pre-interview chat to explore collaboration opportunities.

    • Techniques to monetize your podcast guest appearances beyond just driving traffic to your lead magnet.

    • The power of storytelling and using a "bankable story" framework to make your message more compelling.

    • Mindset shifts to treat every podcast guest opportunity as a $20,000 potential, regardless of the show's size.

     

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    23 September 2024, 10:00 am
  • 21 minutes 51 seconds
    6 Strategies That Impact Your Podcast Guesting ROI

    Are you struggling to get the results you want from podcast guesting? Do you feel like you're not getting enough leads, opportunities, or clients from the interviews you've done? 

    In this episode, you'll discover the 5 key strategies that can dramatically improve your podcast guesting ROI. From optimizing your mindset and talk topics to crafting strategic interview questions and call-to-actions, you'll learn how to make the most of every podcast appearance and turn it into a lead generation and authority-building machine. Don't let your podcast guesting efforts fall flat - tune in to unlock the secrets to podcast guesting success.

    • 4 mindset shifts to see the possibilities and make the most out of every interview 

    • How to craft compelling talk topics that position you as an expert and attract your ideal clients.

    • The biggest mistake guests make that derail the whole interview and sabotages their authority and results. 

    • Why your funnel and call-to-actions should be thoughtfully integrated into your guest appearance.

    • Techniques for incorporating memorable stories and case studies to illustrate your expertise.

    Head to https://LeverageYourPodcastShow.com to read the blog

    >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    16 September 2024, 10:00 am
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