Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn’t enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they’re positioned, what content is highlighted, or how effectively their message reaches the right audience. Without a clear repurposing strategy, you’re leaving visibility, leads, and money on the table. In this episode, we’ll dive into how you can take control of your podcast appearances, repurpose your content for greater reach, and turn each interview into a long-term asset for your business. If you’re ready to amplify your authority and generate more leads from your guest spots, let’s get started!

In this episode I share:

• Why consistent content is key (anything you do once rarely works)

• What you need to publish the episode on your website (and why that’ll also increase opportunities)

• 5 ways to distribute your episodes for maximum exposure

• How to repurpose the content intentionally

• Extra tips on how to create consumable videos that attract leads and clients

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Use This FREE Guide & Checklist To Attract More Leads, Clients & Opportunities From Your Interviews https://www.leverageyourpodcast.com/guest

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Are you publishing your podcast episodes on your website, or just letting them sit on your podcast platform? If you're not sharing your episodes with detailed show notes, you're leaving a lot on the table. In this republished episode, I’m going to show you why that’s a big missed opportunity. I’ll walk you through my Podcast Leverage System and explain how Publishing for Results can help you get more out of every episode. Whether you're hosting or guesting on a podcast, well-crafted show notes can improve your user experience, boost engagement, and drive conversions—plus they’re great for SEO! Let’s dive into how you can start using this strategy to make the most of your podcast content.

What You’ll Learn:

• The importance of show notes for user engagement and why they are crucial for enhancing your podcast's value.

• How show notes boost SEO and help your episodes rank higher on search engines, driving more organic traffic.

• The best show note styles to use, including summary, time stamps, bullet points, and more.

• How to repurpose content from your podcast into social media posts, quotes, and micro-content to reach more people.

• How to increase conversions by including clear call-to-actions, affiliate links, and resources in your show notes.

• Common mistakes to avoid when creating show notes, including neglecting SEO, using transcripts, and missing out on key CTAs.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat 

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future interviews booked.  What happens then? You end up having no consistent content that maintains your visibility and client attraction. 

You could do videos to supplement your content - afterall YouTube IS the 2nd largest search engine. I’m guessing though that you might be staring at a blank screen or camera stuck to know what to talk about. 

What if you could leverage AI to transform your content creation process, turning those frustrating blank-screen moments into strategic, compelling video scripts? 

In this episode, I'm going to reveal how you can use artificial intelligence to not just create content, but to develop a robust, consistent marketing strategy that keeps you visible and attracts leads even during podcast interview lulls. By the end of this session, you'll have a clear roadmap to go from content confusion to strategic video creation that positions you as an authority in your field.

What you’ll learn:

• Why video content matters for attracting leads and positioning yourself as an expert

• How to use AI tools like ChatGPT to quickly generate engaging video scripts

• How to prompt AI to make sure the script is relevant to your prospects AND your offers. 

• How to structure each video script and optimize your video to increase views 

• How to repurpose a single video across multiple platforms for maximum content leverage

• The key steps to creating AI-powered content that naturally leads viewers to your offers

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat 

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. 

Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up?

I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach. 

Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience.

What you will learn:

• Why big brands like MasterCard and Unilever are investing in podcasting strategies

• How to identify your podcast's core objective before launching your show

• The critical importance of understanding your precise audience avatar before recording

• Why consistent social media promotion is essential for podcast growth and engagement

• How to level up podcast production with simple editing and creative techniques

• The difference between brand-sponsored podcasts versus deeply integrated branded podcast content

• Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends.

The problem? Many podcasters are spinning their wheels—overwhelmed by too many platforms, inconsistent promotion strategies, or transactional relationships that don’t lead to meaningful results.

But don’t worry—today, I’m tackling these challenges head-on. I break down the biggest marketing shifts you need to focus on in 2025, whether you’re hosting, guesting, or both. From fostering real connections and mastering YouTube to knowing when to say no and leveraging LinkedIn, I’ve got you covered.

• Why podcast hosts should create a comprehensive guest promotion process and toolkit.

• How to leverage LinkedIn for faster business growth and audience engagement.

• The importance of publishing podcast guest appearances on your personal website.

• Why building genuine relationships matters more than transactional podcast interactions.

• How to weave strategic call-to-actions into podcast content for lead generation.

• Why YouTube and shorts can dramatically increase your podcast's visibility and reach.

• The critical strategy of carefully vetting podcast and speaking opportunities for alignment.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads.

Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage targeted advertising to dramatically increase their visibility, grow their audience, and do so without breaking the bank. By the end of this conversation, you'll understand exactly how to use ads to transform your podcast from a hidden gem to a must-listen show that attracts and retains engaged listeners.

In this episode, you will learn:

• Why Facebook ads can help podcasters reach audiences who aren't actively searching for podcasts

• How to start Facebook ads with as little as one dollar per day for podcast promotion

• The importance of creating custom audiences through strategic engagement and retargeting ads

• Why building an email list is crucial for protecting your audience beyond social media platforms

• How to test different ad formats like video snippets, static images, and carousel ads

• The essential setup requirements for running effective Facebook and Instagram podcast ads

• Why understanding your ideal listener avatar is critical for precise ad targeting and messaging

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

 >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Email is NOT dead, but your email list might be dying on the vine if you aren’t using list-cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures, and converts your email prospects.

So in today's episode, I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers, and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email. 

A taste of what you’ll learn…

• Why email list hygiene matters for maintaining strong marketing deliverability and reputation

• How to prevent emails from landing in spam or promotional folders

• The one strategy to segment unengaged contacts and protect email sender reputation

• Ways to craft conversational emails that feel personal and drive reader engagement

• Techniques for writing subject lines and calls-to-action that avoid spam triggers

• Why storytelling in emails can transform reader connection and increase open rates

• How to repurpose podcast content across multiple email communications and marketing channels

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Email is NOT dead, but your email list night be dying on the vine if you aren’t using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects.

So in todays episode I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email. 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you are trying to get your podcast and business noticed, don’t discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases! 

I chat with PR expert Amy Jackson from Tailsplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and visibility without breaking the bank. 

Discover how modern PR has transformed from expensive, traditional methods to accessible, technology-driven approaches that can connect you directly with journalists, podcast producers, and media outlets eager for expert voices. By the end of this conversation, you'll understand how strategic public relations can be a game-changing tool to elevate your brand, share your expertise, and open doors to opportunities you never thought possible.

What you will learn:

• Why PR is more than just press releases and involves strategic media connections

• How entrepreneurs can leverage PR to gain visibility across multiple platforms

• The importance of patience and setting realistic expectations when working with PR agencies

• Why sharing media coverage amplifies credibility and opens new business opportunities

• How podcasts provide deeper storytelling opportunities compared to traditional media mentions

• The value of positioning yourself as an expert journalists can rely on

• Why building relationships with media takes consistent effort and multiple touchpoints

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you a podcaster struggling to monetize your show and convert listeners into paying clients? Many podcasters make the mistake of being passive with their monetization strategy, failing to guide listeners toward the next step. 

In this episode, sales expert Will Barron shares his proven process for simplifying the sales funnel and effectively converting podcast listeners into high-paying clients. You'll learn how to reverse engineer your content to align with your monetization goals, create a seamless buyer's journey, and make strategic guest appearances to maximize your reach. 

You will learn:

• How to simplify your sales process and convert more leads into clients.

• The importance of understanding your podcast metrics and numbers to optimize for conversions.

• Strategies for effectively monetizing your podcast by guiding listeners through the buyer's journey.

• Tips for leveraging guest appearances on other podcasts to grow your audience and generate leads.

• The value of consistency in podcast publishing and how it impacts audience retention.

• How to craft a clear and compelling value proposition for your podcast and business.

• The one thing that will help you avoid "pod fade".

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren’t sure how to optimize and how to get sales from this platform.

I chat with Wes Lemos of SalesConnector.com to share the do’s and don’ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreach CAN work and the right way to do it. It’s a powerful platform, you just need to know how to use it to connect and build relationships. 

You will learn:

• How to optimize your LinkedIn profile to make a great first impression and attract the right connections.

• The difference between LinkedIn connections and followers, and the importance of building a network of connections.

• How to approach LinkedIn outreach and messaging in a relationship-focused way to increase engagement and conversions.

• Strategies for finding and targeting the right prospects on LinkedIn using advanced search features.

• The value that a tool like Sales Connector can provide in automating and optimizing your LinkedIn prospecting and outreach.

• The key metrics and best practices for measuring the success of your LinkedIn prospecting efforts.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest