Productized

Productized

Productized Talks Podcast is about finding the ri…

  • 47 minutes 48 seconds
    174. The Secret Power of Your Voice: Inês Moura on Speaking with Confidence & Influence

    In this episode, host Pedro Ganço sits down with Inês Moura, an executive voice coach with over a decade of experience in helping professionals enhance their vocal presence. They dive into the art and science of voice, exploring how small adjustments in tone, projection, and mindset can lead to powerful transformations in communication.


    Inês shares her journey as a coach and author of The Secret Power of the Voice, offering practical techniques for improving assertiveness, storytelling, and remote communication. Whether you're a product manager, leader, or simply looking to enhance your vocal impact, this episode is packed with actionable tips!


    Key Takeaways:


    ➡️ Your voice reflects your energy, confidence, and authenticity.

    ➡️ Reframing self-beliefs can help improve vocal presence.

    ➡️ Voice training should be a daily habit for real, lasting change.

    ➡️ Good audio equipment matters for remote communication success.

    ➡️ Silence is powerful—reducing filler words improves clarity.

    ➡️ AI tools can enhance your speech practice and provide feedback.


    Chapters:


    00:00 Introduction to the Power of Voice

    00:59 Inês Moura's Journey and Expertise

    07:50 Common Voice Issues and Solutions

    10:56 Transformations Through Voice Coaching

    17:34 The Process of Writing a Book on Voice

    21:49 Reframing Identity Through Voice Coaching

    24:30 Starting the Journey of Communication Improvement

    27:45 Voice Techniques for Product Managers

    32:54 Enhancing Remote Communication

    35:58 Practical Voice Warm-Up Techniques

    43:03 Overcoming Filler Words in Speech


    Where to find Inês: https://www.linkedin.com/in/inesmoura/

    🌎 Website: https://www.voicepowerleadership.com

    Where to find Pedro: https://www.linkedin.com/in/pedroganco/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    Newsletter 👉 http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    1 April 2025, 11:00 am
  • 33 minutes 22 seconds
    173. Transformational Leadership & Mental Clarity: Kristina Kutan on Purpose-Driven Success

    In this episode, host André Marquet sits down with Kristina Kutan, a transformational coach, leadership strategist, and former startup founder. Kristina shares her journey from teaching to coaching, her experiences in the startup world, and how these lessons shaped her neuroscience-backed approach to leadership.


    As the creator of the Lifecraft methodology, Kristina helps leaders align cognitive, emotional, and higher intelligence to navigate complexity, overcome decision fatigue, and lead with clarity and purpose. She dives into the challenges of cognitive overload, the importance of psychological safety in teams, and why transformational leadership is key to fostering innovation and resilience.


    Key Takeaways:


    ➡️ Authentic leadership requires alignment between personal values and vision.

    ➡️ Cognitive overload can hinder productivity—structured decision-making helps.

    ➡️ Transformational leadership fosters innovation and psychological safety.

    ➡️ Kaizen hour is a powerful tool for self-reflection and course correction.

    ➡️ Hormones like dopamine and cortisol play a crucial role in leadership effectiveness.

    ➡️ Purpose-driven leadership is essential in times of change and uncertainty.


    Chapters:


    01:14 Meet Kristina Kutan: A Transformational Leader

    03:54 Kristina's Journey: From Teaching to Coaching

    06:23 Startup Experience: Founding Floasis

    10:42 Lessons Learned: Leadership and Lifecraft Methodology

    11:44 Navigating Cognitive Overload and Urgency

    14:15 Crafting a Vision for Authentic Leadership

    18:01 Transformational Leadership and Team Dynamics

    22:22 Decision Fatigue and Cognitive Capacity

    27:50 Recognizing the Need for Coaching

    29:38 Embracing Purpose and Mental Capacity


    Where to find Kristina: https://www.linkedin.com/in/kristinakutan/

    🌎 Website: kristinakutan.com

    Where to find Andre: https://www.linkedin.com/in/marquet/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    Newsletter 👉 http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    25 March 2025, 12:00 pm
  • 42 minutes 31 seconds
    172. High-Performing Product Teams: Leadership, Culture & AI with Chris Compston

    In this episode, host André Marquet sits down with Chris Compston to explore what makes a product team truly effective in today’s fast-changing world. They discuss the rising importance of ProductOps, how leadership shapes team performance, and why inclusivity and emotional intelligence are crucial for success.


    Chris shares his insights on aligning teams with business goals, fostering a culture of continuous improvement, and making data-informed (not just data-driven) decisions. The conversation also touches on the evolving role of AI in product management, the importance of empowered teams, and strategies for mid-level managers to drive impact.


    If you’re looking to build and lead high-performing product teams, this episode is packed with practical takeaways on leadership, collaboration, and the future of product management!


    Key Takeaways:

    ➡️ High-performing product teams focus on delivering customer value and business impact.

    ➡️ Leadership and team culture are essential for alignment, autonomy, and effectiveness.

    ➡️ ProductOps is becoming a key function in scaling and optimizing product teams.

    ➡️ Data-informed decision-making leads to better outcomes than purely data-driven approaches.

    ➡️ AI is reshaping product management, helping teams focus on strategic value.

    ➡️ Inclusivity, collaboration, and emotional intelligence drive better leadership and team performance.


    Chapters:


    07:25 The Evolution of Product Management

    13:49 Key Ingredients for Effective Product Teams

    18:29 The Role of Leadership in Team Effectiveness

    20:32 Aligning Purpose and Autonomy in Leadership

    21:22 The Importance of Inclusivity in Leadership

    21:47 Essential Traits of Great Product Leaders

    23:06 Collaboration and Joint Decision Making

    24:09 Emotional Intelligence vs. Assertiveness in Leadership

    25:18 The Complexities of Leadership Personas

    27:44 Navigating the Challenges of Mid-Level Management

    28:13 Communicating Business Impact Effectively

    30:38 Defining Team Effectiveness and Improvement Strategies

    34:08 Balancing Agility with Long-Term Vision

    36:11 The Future of Product Management and AI

    40:00 Upcoming Projects and Initiatives



    Where to find Chris: linkedin.com/in/chriscompston

    Website: chriscompston.com

    Newsletter: chriscompston.substack.com

    Bluesky: chriscompston.bsky.social


    Where to find Andre: https://www.linkedin.com/in/marquet/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    Newsletter 👉 http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    18 March 2025, 12:00 pm
  • 57 minutes 30 seconds
    171. From Facebook, eBay & Target to Startup CEO: Anya Cheng on Product Strategy & AI

    In this episode, host Pedro Ganço sits down with Anya Cheng, an award-winning product leader, entrepreneur, and founder of Taelor, an AI-powered menswear rental service. Anya shares her journey from working at global tech giants to launching her own startup, offering invaluable insights into product strategy, team building, stakeholder management, and the future of AI in product management.


    Throughout the conversation, Anya dives into the challenges of entrepreneurship, the importance of validating hypotheses, and how gamification enhances user experience. She also discusses how AI is reshaping product development and why transparency and agility are key to scaling successful products.


    If you're looking to navigate the world of innovation, startups, and product leadership, this episode is packed with actionable insights and inspiration!


    Key Takeaways:

    ➡️ You only need one great feature to make a successful product.

    ➡️ Being a founder is far more challenging than working in established companies.

    ➡️ Validating ideas before scaling is crucial in product management.

    ➡️ Gamification can enhance user experience and engagement.

    ➡️ The future of product management will be driven by data and AI.

    ➡️ Stakeholder management and team-building are essential for long-term success.


    Chapters:


    00:00 Introduction to Product Management and Innovation

    05:51 Anya Cheng's Journey and the Birth of Taylor

    12:48 Navigating Stakeholder Management in Large Organizations

    19:49 Balancing Autonomy and Vision in Product Management

    25:16 The Challenges of Being a Startup Founder

    27:24 Gamification in User Experience

    29:03 Understanding User Needs and Gamification

    35:51 Balancing Research and Product Development

    38:23 Building Effective Teams in Startups

    41:36 Product Strategy in Startups vs. Large Organizations

    46:12 Maintaining Agility While Scaling

    49:08 The Future of Product Management and AI



    Where to find Anya: https://www.linkedin.com/in/anyacheng/


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    Where to find Pedro: https://www.linkedin.com/in/pedroganco/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    Newsletter: http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    11 March 2025, 12:00 pm
  • 1 hour 14 minutes
    170. Influence Your Way to Product Leadership: Ken Sandy on Growing from Junior PM to Leader

    In this episode, host Pedro Ganço sits down with Ken Sandy, a seasoned product leader, educator, and author of The Influential Product Manager, to break down what it takes to grow from a junior product manager to a strategic product leader.


    Ken shares his expert insights on developing core PM skills, mastering stakeholder influence, and navigating the transition from execution to strategy. He dives into the key frameworks every aspiring product leader should know—covering prioritization techniques, decision-making models, and the importance of business acumen.


    Whether you’re an early-career PM looking to accelerate your growth or a senior product professional aiming to refine your leadership approach, this episode is packed with actionable advice to help you level up your product career.


    Key Takeaways:


    ➡️ The shift from execution to strategy—and why it’s crucial for career growth

    ➡️ The biggest challenges junior PMs face—and how to overcome them

    ➡️ How to develop influence and leadership without formal authority

    ➡️ Why storytelling is a powerful skill for product managers

    ➡️ The decision-making frameworks that help PMs thrive in complex environments

    ➡️ How prioritization techniques can make or break a product team

    ➡️ The evolving role of product management—and how to stay ahead in the field


    Chapters:


    00:00 Introduction to Product Management podcast

    05:50 Ken Sandy's Journey into Product Management

    11:11 The Importance of Execution in Product Management

    17:01 Influence Over Authority in Product Management

    24:34 Advice for Aspiring Product Managers

    25:54 Uncovering Product Management Skills

    32:01 Navigating Challenges in Product Management

    38:13 The Importance of Decision-Making

    46:17 Practical Frameworks for Product Managers

    50:21 Prioritization and Stakeholder Alignment

    54:27 Essential Skills for Junior Product Managers

    01:02:19 Transitioning from Execution to Strategy

    01:05:51 The Future of Product Management



    Where to find Ken: https://www.linkedin.com/in/kensandy/

    Bonus materials of The Influencial Product Manager: https://influentialpm.com

    Where to find Pedro: https://www.linkedin.com/in/pedroganco/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    Newsletter: http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    4 March 2025, 11:58 am
  • 43 minutes 38 seconds
    169. From Coffee Brewing to Product Roadmaps: Tim Herbig on Decision-Making & AI in Product Management

    In this episode, host Andre Marquet sits down with Tim Herbig, a product management coach, consultant and leading expert in product strategy and decision-making. Tim shares his insights on structured decision-making frameworks, stakeholder alignment, and balancing data-driven insights with intuition in product management.
    The conversation dives into the evolution of product management, the power of Impact Mapping, and the importance of connecting daily tasks to strategic goals. Tim also discusses the role of AI in enhancing product management, offering real-world examples of how tools like Lex can improve productivity.
    Beyond product strategy, Tim brings a personal touch, sharing his passion for coffee brewing and how documenting the process leads to a deeper appreciation—just like in product development. The discussion also highlights the unique value of independent conferences, fostering meaningful networking and learning opportunities.
    If you’re looking to refine your product decision-making, adapt roadmaps in uncertain times, and embrace AI-driven strategies, this episode is packed with actionable insights!
    Key Takeaways:
    ➡️ Decision-making frameworks should align with intent, not just trends.
    ➡️ Impact Mapping is a powerful tool for structured decision-making.
    ➡️ AI enhances product strategy, data analysis, and writing quality.
    ➡️ Stakeholder alignment requires explicit conversations and clarity.
    ➡️ Roadmapping must be adaptable to market changes.
    ➡️ Personal passions, like coffee brewing, can inspire professional growth.
    ➡️ Independent conferences offer unique networking opportunities.
    Chapters:
    00:00 Introduction to Product Challenges and Opportunities
    02:04 Favorite Tech Products and Innovations
    04:06 The Art of Coffee Brewing and Its Significance
    08:53 Exploring Career Paths and Industry Insights
    13:55 The Evolution of Product Management
    17:30 Common Mistakes in Decision-Making Frameworks
    19:08 Structured Decision-Making Frameworks for Teams
    19:31 Connecting Daily Tasks to Strategic Goals
    22:23 Navigating Data-Driven Decisions and Gut Feelings
    25:00 Strategies for Stakeholder Alignment
    27:13 Roadmapping in Unpredictable Times
    31:26 The Role of AI in Product Management
    36:10 Traits of Exceptional Product Managers
    38:12 Adopting Frameworks Mindfully
    39:22 The Unique Value of Independent Conferences
    40:27 Upcoming Projects and Book Insights
    Where to Find Tim: https://www.linkedin.com/in/herbigt/
    Tim's newsletter: https://herbig.co/newsletter/
    Where to find Andre: https://www.linkedin.com/in/marquet/ 
    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co
    Where to find us:
    JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 
    Website: https://productized.co/ 
    LinkedIn: https://www.linkedin.com/school/productized 
    Instagram: https://www.instagram.com/productized.co/ 
    Meetup: https://www.meetup.com/pt-BR/Productized/ 

    25 February 2025, 12:00 pm
  • 51 minutes 22 seconds
    168. Innovation, AI, and the Future of Product Management with Mike Todasco

    In this episode, host Pedro Ganço sits down with Mike Todasco, a seasoned innovator and AI advisor, about fostering innovation in the fast-paced world of product management. From his journey in finance to becoming an entrepreneurial leader, Mike shares valuable insights into the importance of curiosity, creative thinking, and overcoming limiting beliefs to drive innovative outcomes within teams.


    Mike highlights the powerful role that AI tools are playing in modern product management and explores how they can enhance collaboration, brainstorming, and decision-making. He also emphasizes the need to create a safe space for idea generation, where team members feel empowered to share bold and creative ideas without judgment. As product managers navigate an increasingly AI-driven landscape, Mike offers strategies to foster a culture of open-mindedness and continuous learning—crucial for driving creativity and innovation.


    If you're looking to unlock your team's potential, embrace the latest tech innovations, and learn how to lead with an entrepreneurial mindset, this episode is a must-listen!


    Key Takeaways:


    ➡️ Curiosity is key to unlocking innovation and driving creative solutions.

    ➡️ AI tools are transforming the way product managers collaborate and brainstorm ideas.

    ➡️ Encourage team members to share bold ideas by creating a safe, non-judgmental space.

    ➡️ Innovation isn’t just about technology—it’s a mindset and can be applied in all areas of life.

    ➡️ Remove limiting beliefs to unlock creativity and expand what’s possible in product development.

    ➡️ Every product manager can foster an entrepreneurial spirit within their team to encourage creativity and growth.


    Chapters:


    00:00 Introduction to Product Innovation and AI

    04:16 Mike's Journey from Finance to Product Management

    08:32 The Importance of Curiosity in Innovation

    13:53 Starting Sketch Maven: Lessons from Entrepreneurship

    18:26 Fostering Innovation in Teams

    23:08 Common Mistakes in Innovation and How to Avoid Them

    24:27 The Power of Open-Minded Innovation

    26:50 Learning from Failure in Innovation

    33:38 AI: The Future of Innovation

    42:38 AI's Impact on Product Management

    48:04 Embracing AI in Entrepreneurship



    Where to Find Mike: https://www.linkedin.com/in/todasco/

    Medium: https://medium.com/@todasco

    SDSU: https://business.sdsu.edu/centers-institutes/ai


    Where to find Pedro: https://www.linkedin.com/in/pedroganco/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    18 February 2025, 12:00 pm
  • 43 minutes
    167. Mastering Product Discovery: Insights, Gut Feeling, and Structured Management with Julia Bastian

    In this episode, host André Marquet sits down with Julia Bastian, a product leader specializing in B2B product management, to explore the intricacies of mastering product discovery. Julia discusses her journey from UX research to product leadership and shares valuable insights into how structured insight management systems can streamline decision-making and align product teams. They dive into the delicate balance between relying on data-driven insights, gut feeling, and intuition—crucial elements for effective product leadership in complex domains.


    Julia also highlights the ongoing digital transformation in the construction industry and how this shift impacts product management practices, particularly in B2B environments. From the importance of synthesizing customer feedback to integrating visual thinking into team discussions, Julia offers actionable advice on how to foster innovation while maintaining focus on business goals. This episode is packed with strategies that will help you navigate the challenges of product discovery, balance short-term execution with long-term innovation, and scale B2B products efficiently.


    Key Takeaways:


    ➡️ Structured insight management aligns teams and enhances decision-making.

    ➡️ Gut feeling is valid but should be balanced with data and feedback.

    ➡️ Synthesizing customer feedback is more impactful than summarizing it.

    ➡️ Balance exploration and exploitation to drive innovation.

    ➡️ Digital transformation in traditional industries opens new opportunities.

    ➡️ Visual thinking reduces uncertainty and improves team collaboration.

    ➡️ Founder involvement accelerates innovation and decision-making.

    ➡️ Long B2B sales cycles require patience and strategic planning.

    ➡️ The role of product managers is evolving, especially in traditional industries.

    ➡️ Insight management systems boost team alignment and product success.


    Chapters:


    00:00 Introduction to Product Challenges and Opportunities

    04:26 Julia's Journey in Product Management

    08:59 The Importance of Business Psychology in Product Management

    13:19 Navigating the B2B Product Landscape

    18:32 Product Discovery Tactics in B2B

    22:47 Understanding Metrics and North Star Indicators

    26:57 The Role of Founders in Innovation Teams

    28:21 The Power of Synthesizing Insights

    30:40 Implementing Insight Management Systems

    33:36 Empowering Product Leaders through Visual Thinking

    37:05 Timeless Principles in Product Management

    38:07 The Future of Digital Transformation in Construction

    41:14 Upcoming Projects and Future Aspirations



    Where to Find Julia: https://www.linkedin.com/in/julia-bastian/

    Where to find Andre: https://www.linkedin.com/in/marquet/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    11 February 2025, 12:00 pm
  • 59 minutes 38 seconds
    166: How Great Product Leaders Make Better Decisions & Build Stronger Teams with Phil Hornby

    In this episode, host Pedro Ganço sits down with Phil Hornby, a seasoned product leader, to explore the changing landscape of product management. Phil shares his journey from developer to product manager and discusses the importance of coaching and empowering product teams. The conversation delves into the complexities of decision-making, the role of constraints in fostering innovation, and the need for an entrepreneurial mindset in product teams. Phil also sheds light on the misconceptions surrounding product leadership, the impact of AI on the profession, and the future of product management.


    Key Takeaways:


    ➡️ Product management revolves around decision-making at all levels.

    ➡️ Constraints can serve as a catalyst for innovation.

    ➡️ Coaching is about enabling teams to succeed, not just giving answers.

    ➡️ Product managers must balance technical and business perspectives.

    ➡️ The role of product managers has evolved to be more strategic.

    ➡️ Strong relationships are crucial in a hybrid work environment.

    ➡️ Product management is about delivering value to both customers and businesses.

    ➡️ Effective decision-making requires understanding the broader context.

    ➡️ Empowered teams cultivate entrepreneurial mindsets.

    ➡️ The future of product management may involve smaller, more efficient teams.


    Chapters:


    00:00 Introduction to Product Challenges and Opportunities

    04:02 Phil Hornby's Journey to Product Management

    10:58 The Philosophy of Coaching in Product Leadership

    14:03 The Complexity of Decision-Making in Product Management

    17:38 Common Traps in Product Decision-Making

    20:57 Mental Models for Better Decision-Making

    23:29 Constraints as Catalysts for Creativity

    27:30 Building Entrepreneurial Product Teams

    29:57 Understanding the Trio and Square in Product Management

    32:19 Fostering an Entrepreneurial Mindset in Organizations

    35:13 Coaching Product Managers: Defining Success

    38:24 Evolving Role of Product Managers in a Changing Landscape

    44:51 Building Relationships in Hybrid Teams

    50:59 Common Misconceptions in Product Leadership


    Where to Find Phil: https://www.linkedin.com/in/philhornby/

    Where to find Pedro: https://www.linkedin.com/in/pedroganco/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    4 February 2025, 12:00 pm
  • 1 hour 3 minutes
    165. Strategic Leadership in B2B SaaS: Insights from Jason Knight

    In episode, host André Marquet sits down with Jason Knight, a fractional product leader and startup advisor, to discuss the challenges and opportunities of strategic leadership in B2B SaaS companies. Jason shares his journey from developer to product management and offers valuable insights into defining effective product strategies, fostering alignment between leadership and product teams, and avoiding common mistakes when scaling. The conversation also touches on the role of passion in decision-making, the importance of community for product professionals, and strategies for balancing innovation with core business objectives.


    Key Takeaways:


    ➡️ Scaling B2B SaaS requires clear product strategies and understanding market needs.

    ➡️ Leadership alignment is critical for product success.

    ➡️ Collaboration between teams often defines execution success.

    ➡️ Many companies fail by not defining their ideal customer profiles.

    ➡️ Passion is valuable but must be balanced with objectivity.

    ➡️ Effective product strategies require focus and avoiding context switching.

    ➡️ Community and networking are essential for growth in product management.

    ➡️ Innovation should always address real customer needs.


    Chapters:


    00:00 Introduction to Product Challenges and Opportunities

    02:42 The Journey from Developer to Product Management

    05:39 Jason's Background and Experience

    08:27 The Role of Passion in Product Management

    11:04 Exploring the Idea of Indoor Ski Slopes

    13:53 Mistakes in Scaling B2B SaaS Companies

    16:58 Defining Product Strategies

    19:51 The Importance of Community in Product Management

    22:27 Navigating Social Media for Product Professionals

    25:26 Conclusion and Key Takeaways

    30:09 Strategic Product Leadership Challenges

    33:51 Aligning Leadership and Product Teams

    39:27 Building Effective Collaboration

    46:00 Future-Ready Product Strategies

    51:37 Balancing Innovation and Core Vision



    Where to Find Jason: https://www.linkedin.com/in/jason-knight/

    Where to find Andre: https://www.linkedin.com/in/marquet/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

    Website: https://productized.co/

    LinkedIn: https://www.linkedin.com/school/productized

    Instagram: https://www.instagram.com/productized.co/

    Meetup: https://www.meetup.com/pt-BR/Productized/

    28 January 2025, 12:00 pm
  • 51 minutes 14 seconds
    164. AI Meets E-Commerce: Shanif Dhanani on Personalization, Startups, and Innovation

    In this episode, host André Marquet sits down with Shanif Dhanani, founder of Nobi, to discuss the transformative role of AI in e-commerce and the evolving landscape of startups. They dive into the importance of personalization in enhancing customer experiences, the technical challenges of scaling AI solutions, and the balance between hard work and luck in entrepreneurship. Shanif shares his journey through the tech industry, from programming languages to philanthropy, offering practical advice for early-stage founders on leveraging data effectively and understanding consumer behavior. Tune in to learn how AI-powered solutions are reshaping the future of online shopping and why focusing on real-world problems is key to success.


    Key Takeaways:


    ➡️ Personalization boosts customer experience.

    ➡️ AI search enhances product discovery.

    ➡️ Knowing customer intent improves personalization.

    ➡️ Scaling AI requires speed and accuracy balance.

    ➡️ Success needs hard work—and a bit of luck.

    ➡️ Entrepreneurship is all about learning and adapting.

    ➡️ Data-driven decisions are crucial for startups.

    ➡️ Giving back is central to Shanif’s mission.

    ➡️ Clear communication is vital for lean teams.


    Chapters:


    00:00 Introduction to Shanif Dhanani and Nobi

    02:45 The Evolution of Programming Languages: A Personal Journey

    05:21 Personal Background: A Deeper Look

    08:11 The Role of Luck and Hard Work in Success

    10:48 Navigating the Startup Landscape: Pivots and Challenges

    13:33 From Apteo to Nobi

    17:07 AI-Powered Search: Revolutionizing E-Commerce

    19:57 Staying Competitive in an AI-Driven Market

    23:00 Challenges in E-commerce Personalization

    28:29 Verticals for Personalized AI in E-commerce

    33:07 The Future of AI Personal Shopping Agents

    35:57 Technical Challenges in Scaling AI Solutions

    39:43 Leveraging AI for Efficiency in Startups

    42:45 Data Science and Machine Learning at Twitter

    47:16 Advice for Early Stage Founders


    Where to find Shanif: https://www.linkedin.com/in/shanifdhanani/

    shanif@nobi.ai

    https://twitter.com/shanif

    https://www.locusive.com/


    Where to find Andre: https://www.linkedin.com/in/marquet/


    🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co


    Where to find us:

    JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

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    Meetup: https://www.meetup.com/pt-BR/Productized/

    21 January 2025, 12:00 pm
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