Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
What if the very thing you're trying to avoid is actually the key to your next level of growth? In this episode, Kati Whitledge challenges salon and spa owners to rethink conflict—not as drama to escape, but as a powerful driver of innovation, clarity, and leadership strength. She shares how avoiding conflict can quietly stall your culture, while healthy, values-driven confrontation builds respect, solutions, and momentum. You'll walk away with practical strategies to lead through tension with confidence, ask better questions, and turn conflict into one of your greatest business advantages.
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In this episode of Beyond the Technique, Kati Whitledge sits down with award-winning salon owner Tonya Raybon to unpack her 15-year journey from bookkeeper to thriving salon CEO. Tonya shares why she transitioned from a booth rental model to a commission-based team, and how that decision transformed her culture, financial stability, and leadership impact. You'll hear real, honest insights into letting go of hurt feelings when team members exit, learning through failure, and stepping fully into your role as a leader. If you're ready to build a stronger, more unified salon business in 2026, this conversation will challenge and inspire you to lead with clarity, courage, and vision.
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Today your host, Kati Whitledge challenges salon owners and leaders to confront one of the most destructive habits in the workplace—complaining. She explains how a culture of constant negativity erodes social capital, repels high-value clients, and ultimately limits the growth potential of both teams and businesses. Kati shares practical strategies, including the "5-second rule" and healthier ways to vent, helping leaders redirect conversations toward solutions instead of problems. If you want to protect your salon culture and build a team focused on growth, ownership, and opportunity, this episode will give you the mindset shift you need.
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Succession planning isn't something you wait for, it's something you build, and in this episode, we have Mary Beth Berns here to break down the most disastrous myths that can derail your salon or spa exit. From the misconception that growth automatically increases value to the belief that finding a buyer means you're almost done, they reveal what truly impacts a successful sale. You'll learn realistic timelines, why financial clarity and proper maintenance matter, and how emotional decisions can cost you at the finish line. If you want to maximize your business value, protect your legacy, and exit on your terms, this conversation will show you where to start and how to do it right.
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In this episode, Kati Whitledge explores the classic "glass half full or half empty" mindset and what it means for salon owners navigating real business challenges. She shares how leaders can shift their perspective from focusing on what's missing to recognizing the opportunities, relationships, and resources already in front of them. Drawing from her own experience with team turnover and business changes, Kati encourages owners to take action with what they have while staying committed to growth and innovation. This conversation is a powerful reminder that optimism, resourcefulness, and faith-filled leadership can turn even difficult seasons into opportunities to build a stronger salon.
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In this special episode of Beyond The Technique, Kati Whitledge sits down with a very familiar guest—her husband, Anson Whitledge, VP of Operations at Inspired Enterprises—to share the unexpected journey that led him from electrical engineering and tech startups into the beauty industry. Anson opens up about growing up in rural Wisconsin, building early businesses in video production, and developing a deep passion for technology, systems, and now AI. Together, they share the behind-the-scenes story of how a chance salon visit (and an accidental bald spot!) sparked both a relationship and a business partnership. The conversation also dives into Anson's bold decision to leave a stable corporate career to help Kati grow their salon and technology ventures—just months before the pandemic reshaped everything. Salon and spa owners will walk away with insights on resilience, partnership in business, and the power of combining technology, systems, and leadership to build something meaningful.
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In this episode, Kati Whitledge walks salon and spa owners through a modern, self-guided performance review process that empowers team members to assess their growth, goals, and impact. She shares how combining honest feedback, culture ratings, and clear review questions creates stronger alignment, better communication, and more meaningful development conversations. Kati also explains how understanding love languages at work and personalizing education plans helps leaders support their teams without burning them out. You'll hear how mentorship recognition, engagement surveys, and thoughtful follow-ups can dramatically boost morale and retention. This episode is a practical blueprint for building a healthier, more growth-focused salon culture through intentional leadership and better reviews.
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In this powerful conversation, Kati sits down with third-generation cosmetologist and multi-location salon owner Rachel Thomas to unpack the real gap between salon owners and stylists—and why so many businesses struggle to become truly profitable. Rachel shares her raw journey through personal loss, financial hardship, and a near-death experience that forced her to rebuild her salon and her life with intention. Rachel challenges common industry beliefs about commission, rental, and hybrid models while exploring what it takes to create a high-ticket, high-margin salon built for longevity. Rachel reveals how mindset, KPIs, and luxury service positioning transformed her business and led her into coaching other owners through BYOB. This episode is a wake-up call for leaders ready to stop surviving and start building a salon that creates real wealth, opportunity, and freedom.
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There's hidden cost to making assumptions. Today, you'll hear how making assumptions will literally cost you financially, it will cost you time and resources, and it will cost you trust and relationships. Your host, Kati Whitledge, shares real examples of how assumptions fail us and what key principles we can apply to our leadership, communication and business practices to ensure we have great outcomes and the team feels everyone is on the same page. Please share today's episode with industry leaders you work with and enjoy!
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In this episode, salon owner Jenny Jacome shares her honest journey of building a business that reflects her values, even when it meant making difficult decisions and standing firm in her vision. From navigating partnerships and hybrid salon models to launching a culture built on education and collaboration, Jenny reveals what she learned about leadership, boundaries, and trusting her instincts. She explains why clear agreements, structured onboarding, and unapologetic standards are essential for building a strong, aligned team. This conversation challenges owners to stop bending to every demand and instead design the salon they truly want to lead. If you've ever questioned whether you're allowed to stand your ground as a business owner, this episode will give you the confidence to do exactly that.
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In this episode, Kati challenges leaders to start building environments and relationships that raise their standards. She explains why goals may get you started, but standards are what actually shape your daily decisions and long-term results. You'll learn how surrounding yourself with high performers can accelerate your growth, sharpen your thinking, and create a healthy pressure to execute at a higher level. Kati shares powerful stories about mentorship, proximity, and why one right relationship can collapse time and multiply opportunity. If you're serious about growing faster, building smarter teams, and becoming the kind of leader high performers want to follow, this episode will raise the bar for how you think, choose, and lead.
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