Paintless repair always gets good reviews. Touch up does not. Is there something we are doing to cause problems for our customers? What can you do to protect your business?

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By the time the storm was over and they fixed all the cars, Jim and his partner lost $25,000. Each.    The worst part? It didn't have to happen.    Jim even saw it coming.    At one point, he suggested the body shop should sign the invoices on all the cars.    “Oh no, Dusty always pays.”   Only this time, Dusty didn’t pay.   Why did Jim Sullivan tell us this story? Because he provides PDR estimating software. The program which could have stopped this huge hail storm loss.    Listen to find out how you can:  

• protect yourself and your partners at a storm
• track whats happening at your body shop hail sites
• allow your shops to write estimates
• get more money on your big dent jobs

  Be sure and listen to the end. Especially if you never want to get ripped off at a hail storm.

SHOWNOTES

Customers are the lifeblood of your paintless business. Would you trust your interactions with them to artificial intelligence? Only if you were certain it would result in a better experience for them. Have we reached the point in tech advancements to allow for this? Yes, we think so. Listen to see how we are implementing a better start to the pdr estimating process using bots and believe it or not, facebook.

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Your dad liked them. You liked them. Now your kids like them and they are telling all their friends.  Something which appeals to three generations or more, this is what we call timeless.  Baseball? Yeah, but its really a pastime.  We’re talking about things which seem temporary, like popular music.  Music is popular for a small window of time, then it falls off a cliff into the realm of yesterday. But not all.  Led Zeppelin to wit. Each new group of teenagers “discovers” this group and their world is changed forever.  This is timeless.  Is there a way to position your business in your customer’s minds the same way?

• How to stand out
• Create an experience
• Stay “top of mind”

Also in this episode: How we lost 8 reviews and why we love how we got them.  SHOWNOTES

Robo calls. Always an interruption when you’re in the middle of a dent repair. Every call starts with a lie, too.  “You’re listing is not correct…” or some such nonsense.  But there really is a way for a well meaning person, or worse an evil competitor to alter your listing. If you’re not careful, you may not even know about it for a time.   Also, year end, we talk tax planning again.    Finally, the best way to negotiate with an insurance adjuster, and exactly when and where you will need it.    SHOWNOTES Click above to see links to all the articles we talked about in today's episode

You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service.  Oops you missed it.  Fixing the dent is only one of the things they want (and its the last they want to talk about).  Listen to uncover the six things your customer really wants. Then check out the shownotes for the list which will help you sell more, and write unbeatable ads.

If you’re like every PDR tech who ever pushed a dent, you love new tools. We love seeing the new stuff too, even when its just for using around the office.  Over the years, we’ve found some apps or software which makes life easier. Listen to the tools we use in the dent repair office.    SHOWNOTES   You're going to want to click above, lots of links to these great tools!

They say every idea worth spreading starts on the West Coast of the USA. Not this time. PDR started two different places at the same time. Neither of them have a zip code starting with 9. Listen to how paintless began according to all the mostly true stories we’ve heard through the years. Also, why the changes coming in PDR will totally catch you off guard.

SHOWNOTES

Links Mentioned:

Ep. 21 Should You Design Your Own PDR Tools

Ninety days from starting. All the time needed for you to realize running a PDR business is not as great as you thought it might be.

• You get more deductions, but also find you pay higher personal taxes. 
• The competition are fools and are ruining the business with unsustainable pricing.
• The state government is threatening to pass a law which will take away a good part of your business. 

Somebody's gotta do something about this industry!

• What is the single most important thing to remember about your industry?
• What’s the most effective way to make changes?
• The real driving force behind most industry associations. 

Listen as we pull back the curtain on what’s real and what’s not in the PDR industry.  SHOWNOTES

 

Imagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush.    Herein lies the reason for becoming more than just a metal pusher.   Consumer education builds trust.Trust builds sales. The stories you hear and experience can become public service announcements. You’ll see how to forearm your clients against dealer fraud and other shenanigans.    SHOWNOTES

Want to make more money in your PDR business? Raise your prices.  Easy for you to say, friend. We are first to admit, charging more is scary. At first.  When you hear what happened to us in this episode, you’ll see why it gets easier. Listen for a real example of a low price scaring a customer right into our shop.   

• How to get to the most important thing in your customer’s mind
• Where the money is coming from is important 
• Do your customer’s brag about your pricing?
• Amazon is all about price, right? The answer will surprise you

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