The Mind Your Business Podcast

James Wedmore

  • 52 minutes 11 seconds
    Episode 749: From Data to Dollars: The Metrics That Move the Needle

    Numbers are a language, but how well do you really know your metrics? To be successful in business you absolutely must know your numbers, and a common theme we see in successful Digital CEOs is that they not only know their numbers, but they know them inside-out. 

    In this episode, we dive into the math and the nitty gritty of numbers, and reveal what you need to understand about your metrics on both the micro and the macro levels of your business to start turning that data into dollars. 

    Numbers don’t lie, and knowing how to assess and properly use just a few of the key metrics we talk about today can be both business, and life-changing! 

    My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at www.jameswedmore.com/fdp, and I’ll see you there. 

    Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! 

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. 

    In this episode you’ll hear: 

    • A deep dive into the key metrics on a micro-level and why Earnings Per Lead (EPL) is the “holy grail” number to always be aware of   

    • How enhancements and changes differ in launch strategies, and the reasons that as Digital CEOs we always want to be doubling down on enhancements

    • The importance of macro-level metrics like rate of growth and Customer Lifetime Value (LTV), and how these numbers can be used to indicate long-term sustainability and growth of your business

    • The impact that building a business machine that performs well will have on one of your most important assets, your time

    • How you can register for my free 3-day live training, Your First Digital Product, happening on April 22nd 

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/749 

    14 April 2025, 8:30 am
  • 19 minutes 25 seconds
    Episode 748: The Course Chronicles: Creating Interest (Episode 04)

    It’s time for the fourth installment of The Course Chronicles, where I document and bring to you, in real-time, my thoughts, processes and updates for our brand-new program that we’re creating and launching. Let me tell you, we are gaining traction and things are happening! In this episode, I reveal what I’m doing to create interest for this new offer, and more exciting developments including sign-ups to the waitlist. 

    I hope you are enjoying this series and what I’ve been sharing these past few weeks, and that it gives you the permission to launch what it is you have on your heart and mind this year. You can do it! 

    My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at www.jameswedmore.com/fdp, and I’ll see you there. 

    Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! 

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. 

    In this episode you’ll hear: 

    • How I validated this new offer with a waitlist and what happened after I sent the first email 

    • What exactly I said to connect with my audience and drive action and waitlist sign-ups 

    • The importance of delivering tangible results to build a strong and authentic reputation, versus the fabricated online personas we see so often 

    • A breakdown of my minimalist launch plan that will focus on a single email with a direct link to a checkout page

    • What to understand about the Minimum Viable Product (MVP) and promotion

    • How you can register for my free 3-day live training, Your First Digital Product, happening on April 22nd 

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/748 

    11 April 2025, 8:30 am
  • 50 minutes 5 seconds
    Episode 747: Wednesday Weekly Win: What Happens When a 7-Figure Business Meets BBD? Kate Northrup Tells All - A Digital CEO Success Story

    Are you curious how a $97 course could pave the way to a multi-million dollar empire? Today, Jenni sits down with Kate Northrup, who shares how the tools in Business By Design refined her launch strategies, leading to dramatically increased results, even with an already successful product. 

    This isn’t just a story of success; it's a blueprint for leveraging proven systems to elevate your digital business. If you're ready to see tangible results from proven strategies, this episode reveals how BBD can rewrite your business story too! 

    Kate is hosting a stellar free training masterclass starting April 17th that's designed to help you begin to heal and transform your relationship with money. This is absolutely essential for every business owner and every entrepreneur, and I'd love to invite you to participate. You can register now to experience Kate's amazing transformative process at www.jameswedmore.com/money

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @katenorthrup. We’d love to hear what resonated with you the most. 

    In this episode you’ll hear: 

    • How Kate got her beginning in the digital world and her journey balancing motherhood and a thriving online business  

    • Why she credits outsourcing and business coaching as key factors in scaling

    • The impact that combining intuitive business decisions with data analytics using the Digital CEO dashboard in BBD has made on Kate’s business 

    • The way she used the "pivot and pull" offer and how this launch strategy contributed to increased sales  

    • The power of feminine energy principles in business, and how they can lead to abundance and magnetic attraction

    • Strategies for entrepreneurs to overcome scarcity mindsets and embrace abundance in their business 

    • What happens when Digital CEOs seize the opportunity to take action

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/747 

    9 April 2025, 8:30 am
  • 1 hour 44 seconds
    Episode 746: How to Get Good with Money: Rewire Your Body for Abundance (and Why Mindset Isn’t Enough) with Kate Northrup and James Wedmore

    As entrepreneurs, money impacts every aspect of our businesses, from pricing, team expenses, taxes, and more. But true success goes beyond just having money; it's about fostering a healthy and abundant relationship with it. My special guest today is none other than Kate Northup, who is back on the podcast to talk everything money and how to heal your relationship with it. 

    In fact, it’s almost impossible to have a thriving business without being good with money and keeping a focus on your relationship with it, which is what makes this conversation with Kate such an important one to be having! 

    As we mention in this episode, Kate is hosting a stellar free training masterclass starting April 17th that's designed to help you begin to heal and transform your relationship with money. This is absolutely essential for every business owner and every entrepreneur, and I'd love to invite you to participate. You can register now to experience Kate's amazing transformative process at www.jameswedmore.com/money

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @katenorthrup. We’d love to hear what resonated with you the most. 

    In this episode you’ll hear: 

    • That everyone has money issues and the deep-seated feelings it often brings up in us 

    • Kate’s personal realization that led to recognizing her unhealthy patterns related to money 

    • How behaviors with money are not always logical and often stem from a person's nervous system

    • A reminder to separate your self-worth from external validation and the role that feeling safe plays in this conversation about money 

    • How most of us were not taught how to fully process emotions in the moment, leading to accumulated stress that negatively impacts our financial behavior and decision-making

    • Why it’s important to challenge the common belief that more money equates to more happiness 

    • Whether or not it is possible to reach our full earning potential without healing our money trauma

    • What you can expect by attending Kate’s upcoming free money healing experience and who this training is for 

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/746 

    7 April 2025, 8:30 am
  • 25 minutes 11 seconds
    Episode 745: The Course Chronicles: Crafting the Offer and the Strategy (Episode 03)

    Welcome back to The Course Chronicles, where I share, in real-time, my notes, thoughts and updates with you for the brand-new program we’re creating and launching. In this third installment, I reveal more details about the offer and the strategy behind it, as well as the homework assignments I’ve given myself to complete before next week’s episode! 

    Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! 

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. 

    In this episode you’ll hear: 

    • An overview of the hybrid "Monetize Before You Make It" process I’m using for the new program launch and the main reasons I’m doing this 

    • Why it’s necessary to have an outline before launching and my plan to use a approach of pre-recorded videos and live calls for content delivery 

    • My vision for the program's future, including potential higher ticket pricing and certification

    • The foundational elements of any offer, the “3 P’s” which are crucial for both the beta and the final program

    • Introducing the “Promise Bot” and the role that this important AI tool will be playing 

    • A sneak peek at a 3-day live training we have coming up for those of you who are creating your first digital product 

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/745 

    4 April 2025, 8:30 am
  • 40 minutes 22 seconds
    Episode 744: Wednesday Weekly Win: How One Yoga Teacher Scaled a Simple Offer From the Mat to Millions - A Digital CEO Success Story

    Are your limiting beliefs secretly sabotaging your business growth? Ever feel trapped in the endless "hustle," chasing revenue without true fulfillment? In this Wednesday Weekly Win episode, we welcome Nathania Stambouli back to unpack her evolving Digital CEO Success Story and to share her insights. 

    In this episode, Nathania opens up about how and when she realized things needed to change in her business, and the work she’s done to overcome the limiting beliefs that were holding her back. She also shares what she’s learned about the difference a team makes, choosing the right strategic investments for her business, and the big realization that “success” is not just about generating more revenue. 

    If you're ready to challenge your assumptions and unlock a new dimension of entrepreneurial success, you’re going to gain a ton of value from this conversation with Nathania! 

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @yogiflightschool. We’d love to hear what resonated with you the most! 

    In this episode you’ll hear: 

    • Nathania’s “breaking point” and what happened when she was able to overcome her self-limiting beliefs and fully embrace the power of delegation 

    • Where Nathania spends her time in her business today and the key lessons she has learned on her journey about trusting her team 

    • How she’s moving away from the pressure to constantly increase revenue and what is now being focused on instead 

    • Nathania’s experience using ketamine-assisted therapy as a tool for personal growth and the positive impact it's had on her life and business 

    • What the big shift from “doing” to “being” has looked like for her and the vision Nathania has moving forward in her business

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/744 

    2 April 2025, 8:30 am
  • 1 hour 21 minutes
    Episode 743: How to Tap Into a Whole New Level of Performance You Didn’t Know Existed with Dr. Don Wood

    Do you suspect hidden blocks are sabotaging your own success? What if the key to unlocking your next level of performance wasn't more hustle, but healing from past trauma? Today, Dr. Don Wood returns to the podcast to dive even deeper into the profound impact of trauma (yes, even the "small stuff"—on your business, sales, and overall life). 

    In this episode, you’ll discover how formative moments from your past might be distorting your present decisions and beliefs and Dr. Wood reveals how it is possible to overwrite those error codes faster and easier than you think!.

    Is it time for you to rewrite your story? If you are ready to tap into that dormant "high gear" within you and learn how to clear the generational patterns and trauma that hold you back, this conversation with Dr. Wood is a must-listen! 

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @drdonwood. We’d love to hear what resonated with you the most! 

    In this episode you’ll hear: 

    • How unresolved trauma affects brain function and hinders peak performance, causing emotional and behavioral responses

    • A real-life example that demonstrates significant performance improvements in athletes after trauma resolution

    • That trauma is an event that dysregulates the nervous system, plus how to identify active trauma through emotional responses to past events

    • The way that traumatic memories are stored in high definition and how they trigger real-time physiological responses, affecting current behavior and emotions 

    • How trauma can manifest as physical symptoms and a patented device Dr. Wood is designing to predict and prevent panic attacks

    • The intensive, four-hour process he uses to help individuals release trauma and achieve lasting results

    • An important reminder of the importance of addressing trauma to improve overall health, well-being, and performance

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/743 

    31 March 2025, 8:30 am
  • 23 minutes 4 seconds
    Episode 742: The Course Chronicles: Revealing My New Program (Episode 02)

    As we continue with our new series, The Course Chronicles, today I share the actual topic and idea for my new program and I reveal the first steps I’ve taken since making the decision to finally launch this product. Make sure to tune in next week for even more exciting updates and to follow along with Jenni and I on this journey! 

    Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! 

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. 

    In this episode you’ll hear: 

    • The challenge I’m having right now which highlights the common entrepreneurial struggle of balancing growth and innovation

    • What the topic of the new product is and the mission we’re on with it as we aim to fill an existing gap in the marketplace

    • The role market research plays and the very first steps I took to gather  feedback and analyze responses

    • How I’m using ChatGPT for data analysis, positioning and more 

    • Why a marketing-first approach to course creation is key when bringing a new product to the world and the importance of knowing the difference between your product and your offer

    For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/742 

    28 March 2025, 8:30 am
  • 32 minutes 43 seconds
    Episode 741: Wednesday Weekly Win: How An ER Doctor Took Her First Digital Product From $0 To A $200k Launch In 2 Years With Tessa Davis - A Digital CEO Success Story

    Ready to get inspired? It’s Wednesday Weekly Win time! This week, we feature Tessa Davis, an ER doctor turned Digital CEO who leveraged what she learned in Business By Design and is now generating multiple 6-figures in revenue! 

    Tessa's journey is a powerful example of how following a proven structure, then strategically refining it, can lead to remarkable results. Tessa shares what she has learned about launch optimization, community building, the power of mentorship and a whole lot more in this one. If you’re looking to build and scale a successful online business, Jenni gets all the nitty gritty from Tessa in this super inspiring conversation! 

    Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @drtessardavis. We’d love to hear what resonated with you the most! 

    In this episode you’ll hear: 

    • The amazing results Tessa achieved just 30 days after joining BBD by using “Monetize Before You Make It” 

    • What Tessa did to refine her launch process over 9 cohorts that led to consistent revenue growth and the strategies she used to increase her webinar show-up rates 

    • The key shifts she made with her ad focus to highlight audience pain points improvements to her landing page that made all the difference 

    • How Tessa built a strong community and celebrated her students wins along the way 

    • Why it’s been such a benefit for Tessa to have coaches and mentors with her on her journey 

    • Some of the big ways in which BBD has allowed more flexibility in Tessa’s personal life

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/741 

    26 March 2025, 11:08 am
  • 1 hour 55 minutes
    Episode 740: The Subconscious Voice Hack: How to Instantly Increase Sales & Impact with Tracy Goodwin

    Have you ever stopped to consider how your voice can significantly impact your business? As I’ve seen myself by working with today’s guest, there are common vocal pitfalls that may be undermining your message and holding you back, and we want to change that. 

    Tracy Goodwin helps entrepreneurs like you get the sales you deserve and the connection you desire using your most powerful tool– your voice. In this episode, she shares practical strategies that will help you to unlock your authentic voice, so that you can connect more deeply with your audience. 

    Regardless of the level you’re at in your business, I can guarantee that you will benefit from this incredible conversation I had with Tracy, and after listening to what she has to say, that you will never look at your business, audience, content and sales strategy in the same way! 

    Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @captivatetheroom and @jeunejenni. We’d love to hear what resonated with you the most! 

    In this episode you’ll hear: 

    • The concept of “voice masks” and what the data says happens when we remove them 

    • The role that the voice plays in the severe buyer trust problem that exists today 

    • What authentic and detached mastery of the voice really sounds like and Tracy’s insights on whether one can fake this 

    • A big tool that she uses in getting people out of the past and why it’s so important that we rewrite the stories we’ve been telling ourselves 

    • The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective 

    • Actionable steps you can take to start getting out in front of the mask you may be wearing

    • What Tracy’s thoughts are on AI and the surprising impact it has had on her own business

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/740 

    24 March 2025, 8:30 am
  • 17 minutes 25 seconds
    Episode 739: The Course Chronicles: The Decision to Create a New Offer (Episode 01)

    Thinking of creating your first course, or maybe your next product or program? If so, you're going to love what I have for you today as I bring you the first installment of our brand new series, The Course Chronicles

    This limited-run series will air for the next several weeks on the podcast as a journal or diary of sorts. In real-time, I’ll give my notes, thoughts and updates with you as I launch a brand-new program into the Universe - from idea to market. 

    I plan this to be fun and organic, so if you have questions or comments, just shoot me a DM and I'll do my best to capture all of them and weave it into upcoming episodes in the series! 

    Brandon Lucero’s FREE 3-Part Live messaging training is going on RIGHT NOW! 

    Here’s what you’ll learn:

    • How to align your ads, emails, and landing pages into one seamless conversion engine

    • The Art of Turning Expertise and Information Into Messaging That Converts

    • How to transform your expertise into messaging that creates those “aha” moments, sparking immediate action

    • How to turn EVERY interaction—from emails to webinars—into a bridge from your audience’s current struggles to the transformation they need

    If you’re ready to upgrade your messaging and finally start seeing the sales you deserve, then Brandon’s FREE 3-Day Live Event is exactly what you need. Click HERE to register.

    Also, for an exclusive opportunity to watch Brandon and I makeover your messaging in real time, join us for a LIVE Zoom call where we’ll choose someone like to coach and correct their messaging so it’s built to convert. So, if you would like the chance to get your copy critiqued LIVE with Brandon and myself, register HERE

    Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most! 

    In this episode you’ll hear: 

    • The driving force behind this new offer and why now is the right time for me to say “yes” to the decision to launch it 

    • What’s even more important to consider than how well a new product or service will sell 

    • The role that your overall vision for life and business should play when deciding on creating and launching something new 

    • Where we are at right now in this process and a look at what we did to come up with an outline for the new course 

    • What the next steps are for us and the ways in which I am being held accountable

    For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/739 

    21 March 2025, 8:30 am
  • More Episodes? Get the App