Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision.

We don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it.

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The work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow.

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Austin Kleon said "an idea is gold only if you name it." I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, the name you give it.

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The key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment.

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Most people want a "normal" life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices. The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They become your new normal. And at that point they pay HUGE dividends.

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Since we live in an idea economy, only people who claim an idea ever get rich. When you start your own business, you claim your idea island in the sun.

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A broken philosophy will keep you broke. Because money is NOT material, it is spiritual. This week we explore the one word difference between the haves and have nots.

Read the book that this podcast is based on, it's called Rich Instinct. It's available in paperback, eBook, and audiobook at all major retailers: Amazon, Apple Books, Barnes & Noble, Google Play Store, Spotify, and many more. For more info go to RichInstinct.com

George Soros understood how to make money. He knew that life is not about the small losses, but about the big scores. One big score takes care of many small losses.

Gary Vee knew this too. This week we dive into this topic of lining up one big score. My new book Rich Instinct is now available on all major platforms. get it at http://RichInstinct.com

This world is built on lies. Cunning lies can start wars, swindle fortunes, or sway elections. So your status in life depends on how well you maneuver around deception. The rich take in the world differently than the masses do, and it gives them an edge. Since they gather better information, they're able to make better decisions. This episode is the trailer to the book Rich Instinct: And the book is the great equalizer. If you currently don't have as much money, freedom, or health as you'd like it's because you've been a victim of the systemic deception all around you. It's in the TV you watch, the conversations you have, the food you eat, and the things you buy. But here's the good news: there is a simple framework for spotting trickery. Firstly, it requires you unfollow the crowd, because the masses make choices based on what they see and hear, so they're easily fooled. But the powerful hone their ability to feel their way through tough terrain, thus avoiding traps. In Rich Instinct, Alex Cespedes helps us sharpen our awareness so we can attain the wealth, health, and freedom we deserve. Because prosperity is everyone's deepest instinct.

Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC. Angelique didn't know it at the time, but she took some important steps to make her brand a strong candidate for major partnerships. In this episode she shares her business' story and lessons learned. Lessons you can also use to find success and get noticed by the major players in your industry.

Find out more about Breakups to Makeup at https://breakupstomakeup.com and follow Angelique on Instagram at https://www.instagram.com/theangeliquetechnique/