This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2.  I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […]

The post How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […]

The post Is It OK? What Can Satirical TV Tell Us About Hashtags? appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […]

The post How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […]

The post Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […]

The post The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […]

The post How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […]

The post How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […]

The post How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […]

The post How To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […]

The post How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […]

The post How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.