Prepare to rethink your approach to business growth as we welcome the dynamic Priscilla McKinney, CEO of Little Bird Marketing and author of "Collaboration is the New Competition." Available on Amazon here. Priscilla brings a wealth of experience shaped by her astonishing journey across three countries and 33 moves. Discover how these experiences have crafted her unique perspective on adaptability and the critical role of collaboration in navigating the modern business landscape. As digital noise rises, she shares her insights on how businesses can carve out space and thrive through strategic partnerships.

We explore collaboration's many forms, from teamwork within organizations to alliances with external partners. Priscilla emphasizes the essential elements of successful collaborations: transparency, communication, and mutual benefit. Whether you're aiming to boost your career or your business's competitive edge, collaboration is a powerful tool. Priscilla provides a straightforward framework to guide these efforts, highlighting the importance of being clear about goals and what each party stands to gain. This episode is packed with practical strategies to help you leverage partnerships and stand out in a crowded market.

The conversation culminates in an examination of strategic collaboration as an art form. Priscilla outlines how to create powerful, mutually beneficial relationships through thoughtful networking, whether in podcasting, academia, or business. The discussion underscores the significance of approaching potential partners with clear requests and ensuring all parties are committed to mutual success. By adopting a mindset of strategic collaboration, listeners can unlock new pathways to success and growth. Join us to gain valuable insights from Priscilla McKinney on how to foster professional relationships that propel you forward.

Connect with Priscilla: 

Website: https://littlebirdmarketing.com/
LinkedIn Profile: https://www.linkedin.com/in/priscillamckinney/
X Handle: https://twitter.com/littlebirdmomma
https://priscillamckinney.com

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Ever wondered how systems thinking could transform your business? Join us as we sit down with David Newell, the visionary President and Founder of Evolve Leadership Consulting, who shares his incredible journey from higher education to revolutionizing the business world with his systems approach. Celebrating a decade of success, David dives into the evolution of his firm and the innovative "five facets of business" framework that's helping companies scale effectively. Learn about David's transition from academia to consulting, and how Evolve Leadership Consulting has navigated its growth while helping clients achieve alignment and practical execution in their strategies.

In this episode, we uncover the hidden challenges that often plague businesses and discuss why addressing symptoms isn't enough. David explains how common issues like disgruntled employees and misaligned strategies are often rooted in deeper systemic problems. We explore the interconnected nature of culture, strategy, operations, story (sales and marketing), and finance, and how clarity in these areas can prevent bottlenecks and inefficiencies. Tune in for a compelling case study of a North Carolina manufacturing company and discover a free assessment tool designed to help businesses identify and tackle systemic challenges for sustainable growth. Whether you're a business leader or an aspiring entrepreneur, this episode offers invaluable insights into achieving long-term success through a systems-oriented approach.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

What if mental toughness was the key to unlocking your leadership potential? Join us as we chat with Matt Phillips, International Leadership Coach and host of the Matt Phillips Podcast, who takes us on his extraordinary journey from a Division I college baseball player and professional athlete overseas to a multifaceted corporate professional. Matt's pivotal moment in a leadership class ignited his passion for coaching leaders and developing mental toughness, particularly for sales leaders. He shares actionable insights from his framework, shedding light on how to build resilience and drive in the volatile world of sales.

In this episode, we unpack the essential elements of a strong mindset: confidence, focus, emotional control, energy, and consistent action. Matt's anecdotes, reminiscent of coaching in sports, underscore the importance of these traits for both professional success and personal growth. Transitioning top sales performers into leadership roles is another key topic of our discussion, where Matt emphasizes the shift from being a salesperson to a sales coach. We also delve into the role of business owners in supporting these transitions, fostering growth, and maintaining the original passion behind their entrepreneurial ventures. This conversation is a goldmine of wisdom for anyone aiming to elevate their leadership capabilities and mental toughness.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

In this enlightening episode of Business Owners Radio, Mike Estraday, co-author of "Listen to Sell," delves into the evolving world of sales, emphasizing the importance of mindset, skillset, and human connections. Discover how embracing a noble approach to sales can transform your interactions and lead to sustained success.

In this episode, we discuss: 

• The relevance and future of salespeople in the digital age
• Key conversations in sales: customer interaction, self-reflection, and managerial coaching
• Overcoming negative perceptions of sales
• The importance of emotional intelligence and listening in sales
• Integrating customer service into company culture for better business outcomes
• Predictions for the sales profession moving forward

Mike Esterday, CEO of Integrity Solutions and Forbes Business Council member, has over 30 years of experience in sales skills training. He is deeply committed to promoting sales as a noble profession that helps people make informed decisions in a complex market.

Links and Resources:

• Purchase "Listen to Sell"
• Connect with Mike on LinkedIn

If you found this episode insightful, don't forget to subscribe, leave a review, and share it with your network. Explore further by picking up a copy of "Listen to Sell" and visiting our website for additional resources.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Introduction

Welcome to episode 240 of Business Owner's Radio! In this engaging and insightful episode, we're excited to have Jimmy Burroughes, the co-author of "Beat Burnout, Ignite Performance: The Leader's Playbook for Building a High-Performance Culture." Jimmy, a former Army officer, corporate CEO, and high achiever, is now a renowned leadership expert advising businesses globally. He aims to aid organizations in achieving outstanding outcomes without overburdening their workforce. Join us as we dive into the challenges of modern work culture, the fight against burnout, and strategies for fostering a high-performance environment.

Main Talking Points

• Jimmy Burroughes' Journey to Writing "Beat Burnout, Ignite Performance": A personal experience of overcoming burnout in a high-stress, high-responsibility role led Jimmy to start his consulting and coaching business, focusing on avoiding burnout and promoting high performance.
• The Evolving Work Culture and Challenges: Insight into how modern work culture, characterized by a high volume of data and demands, is contributing to increased stress and burnout among leaders and managers.
• The Impact of Leadership Development Gaps: Discussion about the lack of continuous leadership training and its contribution to workplace stress and burnout.
• Understanding and Overcoming Imposter Syndrome: Exploring how imposter syndrome can drive individuals towards burnout and the importance of addressing it in the workplace.
• The Importance of Purpose in Organizations: Jimmy highlights the crucial role of clear purpose in aligning team and organizational goals, which helps prevent burnout and improve performance.
• Strategies to Shift Towards a Positive, Abundant Mindset: Techniques and approaches to shift from stress and burnout to positive engagement and high performance.
• Jimmy's Insights on Keeping Up with Industry Trends: A blend of direct client engagement, continuous learning, and personal mindfulness practices keeps Jimmy informed and effective in his field.

Conclusion

For more information about Jimmy Burroughes and to access his resources, visit jimmyburroughes.com. Don't miss his upcoming book, "Escaping the Multitasking Trap," and explore more episodes on our website, businessownersradio.com.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

In this episode of Business Owners Radio, we welcome John Egan, the mastermind behind 'The Stripped Down Guide to Content Marketing.' In this enlightening discussion, John shares his extensive expertise in content marketing, honed through years of working with top-tier clients like Forbes Advisor, Experian, Bankrate, and The Balance.

In today’s digital landscape, content marketing is not just an option; it's a necessity. John breaks down complex strategies into manageable steps, offering a treasure trove of insights for small business owners and entrepreneurs. This episode is a must-listen for anyone eager to multiply their leads and establish a commanding online presence.

What You'll Learn:

• Efficient Content Marketing on a Budget: Discover how to excel in content marketing without breaking the bank.
• Social Media Savvy: Unearth the secrets to leveraging platforms like LinkedIn, Instagram, and Twitter to amplify your content.
• Blogging as a Foundation: Understand why maintaining a blog is critical to your content marketing success.
• SEO Demystified: Grasp the basics of SEO and learn the paramount rule - understanding your brand.

Join us as John Egan share the principles of effective content marketing, emphasizing quality over quantity and the power of authentic storytelling. Whether you’re a content marketing newbie or looking to enhance your existing tactics, this episode is packed with actionable advice and real-world examples.

Dive deep into the essence of content marketing and emerge with a clear vision and practical tips to elevate your business. Don't miss this opportunity to learn from one of the industry's best.

Listen, learn, and let your content marketing journey begin!

Connect with John Egan:
Are you interested in learning more about John's insights on content marketing? Visit his website at JohnEgan.net.

A Special Offer for Our Listeners:
As a token of our collaboration with John, we're excited to offer our listeners an exclusive opportunity to receive a review copy of 'The Stripped Down Guide to Content Marketing.' If you're interested, email us at [email protected].

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Discover the leadership secrets that can transform your career as we chat with William Vanderbloemen, CEO and leadership sage, who reveals the twelve habits that set extraordinary leaders apart. Vanderbloemen's insights, drawn from his book "Be the Unicorn," are based on 30,000 interviews by his firm, pinpointing the power of authenticity and the simple, yet profound, art of human interaction. Prepare to be enlightened by the surprising teachability of skills that are redefining success in the post-pandemic business world, where being genuine and responsive are not just preferred but essential.

In our discussion with William, we also delve into the game-changing impact that the right hires have on an organization's trajectory. Whether it's tailoring interview processes to uncover those rare 'unicorn' candidates or utilizing innovative tools to evaluate key traits, this episode is packed with actionable strategies. From the boardroom to your personal career growth, the wisdom shared here holds the key to unlocking a higher level of leadership and influence. Join us, and you might just find the blueprint to elevate your team and your own professional path to the realm of the unicorns.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Unlock the secrets of superior leadership with Damon Lembi, the visionary CEO of Learnit, as he draws parallels between the grit of professional sports and the finesse of corporate command. In a game where resilience, preparation, and hard work are the cornerstones of victory, Damon brings his playbook from the baseball diamond to the boardroom, offering a three-step approach to cultivating a Learn-it-All Leader Mindset. Discover how to embrace feedback, overcome the imposter syndrome, and harness the power of coaching to elevate your leadership game.

Step up to the plate with us as we dissect the dynamics of a successful business team and why treating it like a sports team could be your winning strategy. From the agility needed to stay ahead in a fast-paced market to the wisdom of hiring for potential, we're covering all the bases. Journey through the innovative strategies that give companies like Southwest Airlines their competitive edge, and learn how humility, curiosity, and integrity are the hallmarks of outstanding self-leadership. With Damon's game-changing insights, this episode is a home run for aspiring MVPs in the arena of leadership.

Damon Lembi is the CEO of Learnit, a global leader in corporate training solutions that have upskilled more than 1.8 million professionals in the past twenty-seven years. After dedicating the initial 22 years of his life to the pursuit of becoming a Major League Baseball player, Damon pivoted in 1995 to help his father (Walt Lembi, Founder of Learnit) by investing his heart and soul in Learnit to help individuals gain the knowledge and confidence they need in attaining their professional goals through the value of education. Damon attributes Learnit's longevity and success to the ability to surround himself with "A" players and take advantage of learning and evolving through past mistakes.

Connect with Damon on LinkedIn
Follow Damon on X

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Could the secret to exponential business growth lie at the intersection of leadership and sales? Best-selling author and business growth consultant, Scott Edinger, joins us to map out this critical junction. His compelling insights light the path to bridging the disconnect frequently seen between leadership and sales. Scott’s approach is not about pushing products or services, but selling solutions - an approach that transforms how customers perceive their problems, ultimately leading to successful growth. 

Get ready to challenge your preconceived notions on strategic purchases as we dive into our personal anecdotes about buying air conditioning in the sweltering Florida heat. Here, we uncover the importance of expertise and a diagnostic approach, even when it means going against a customer’s initial preferences. As we transition into our final discussion with Scott, he shares invaluable insights from his book "The Growth Leader", stressing the necessity of having meaningful conversations and creating emotional connections. Tune in for an enriching conversation that promises thought-provoking strategies and techniques for driving business growth.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Ever wonder how the world of branding and positioning works? Prepare to be enlightened as we chat with Jackie Bebenroth, a principal and Brand Advisor at Muse, who's a seasoned professional with over 25 years of experience under her belt. Jackie shares her insights on the evolution of branding and the necessity of understanding a brand's purpose for creating lasting relationships with clients. She unravels how positioning has grown from competitive strategies to how a brand can solve problems for its customers.

We delve into a detailed conversation about the importance of a cohesive brand strategy and the repercussions of a misalignment between the brand and its leadership. Jackie highlights how a consistent brand presence across all customer touchpoints is crucial, and shares practical advice for entrepreneurs and executives, helping them grasp the bigger picture of their businesses. As we explore the journey of understanding and evolving your brand, you'll learn about Jackie's techniques for identifying a brand's strengths and opportunities, and tailoring customer experience to maximize their potential. This episode promises to equip you with a clearer understanding of how to evolve your brand with precision and confidence.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.