- 1 hour 2 minutesHook Readers By Page 10: The Secrets Of Character with Matt Bird (Classic Replay EP#573)
š CLASSIC REPLAY ā This episode was originally recorded in 2023 and the writing craft advice is just as relevant today.
Matt Bird is a screenwriter and the author of two craft books for writers, The Secrets of Story and The Secrets of Character: Writing a Hero Anyone Will Love. For the second book he read the first ten pages of dozens of great novels, memoirs, movies and TV pilots, and found the same three moves in nearly all of them: the reader has to believe in your hero, care about their circumstances, and invest their hopes in them. In this episode of the SPA Girls Podcast (EP573) he shows how to land all three before your plot has even started.
Whether youāre drafting an opening chapter, working out why readers arenāt connecting with your lead, or looking for concrete character development tools you can use today, this one is practical from end to end. Matt covers the first page of The Hunger Games, giving a character a unique object and a metaphor family, why repetition beats surprise early on, and how to set, upset and reset reader expectations. Plus why readers pick your hero for you, what James Bondās first scene tells us about vulnerability, and the single thing heād tell every writer to do ā put an ironic object in their hand.
#SelfPublishing #WritingCraft #IndieAuthor
About Matt Bird
Matt Bird is the author of Secrets of Story, and creator of The Secrets of Story podcast and blog. He has an MFA in screenwriting from Columbia University. He lives and writes in Chicago where he and his wife Betsy are raising two delightful kids.
All episodes of his podcast with James Kennedy, The Secrets of Story: A Screenwriting & Novel Writing Podcast can be found on podcast apps.
Mattās latest podcast, A Good Story Well Told with co-host Jonathan Auxier, is also on all podcast platforms.
http://www.secretsofstory.com/
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources at www.selfpublishingauthorspodcast.com
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast YouTube Channel http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community! ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
#authortube #SelfPublishing #IndieAuthor #romancewriter
#SelfPublishing #romancewriter #writingpodcast #writingcommunity
7 October 2026, 8:30 am - 1 hour 15 minutesHow To Diversify Your Income ft. Craig Martelle (EP#572)
This is a concrete, numbers-heavy conversation about what diversification actually means for a working author. Million-selling author Craig Martelle has published over 200 books since 2015, across 28 series, and has around 25 different sources of income.
Craigās definition of Author Diversification is multiple revenue streams, and he counts formats, distributors, languages, genres and co-authors as part of it. He walks through where to start when youāve only got five books out, why paperback belongs in your Amazon ads, what a SAG-AFTRA narrator really costs and why he pays it anyway, and how he translated nine books into German for almost nothing using three AIs checking each other.Craig is also very open about his pace pace of publishing. In 2019 he published 30 books in 30 weeks, quadrupled his costs, halved his revenue and ended up having heart surgery the following January. He publishes 12 to 20 books a year now, reads every word of every collaboration, and takes the dog out for two hours a day. The three medical thrillers he co-writes with a surgeon are his current bestsellers, and every dollar they earn goes into an investment account for his grandchildren.
And the golden nugget is the best argument against perfectionism weāve had on the show: if you rewrite one book ten times you still have one book, but if you write ten books you have ten booksā worth of experience.
In this episode:
- From Marine Corps intelligence and Russian linguist work to law school to full-time author in October 2015
- Over 200 books, 28 series, and roughly 25 separate sources of income
- Buying his first series back from its traditional publisher ā and earning the buyout fee back in one month on free YouTube audio
- Audiobooks on 40 distributors, plus 70 to 80 titles in libraries while staying in Kindle Unlimited
- Why genre counts as diversification: readership ceilings and burnout in a single niche
- āWrite with the reader in mindā ā the Venn diagram of what you know and what people actually read
- The first step with five books out: one genre, one series, and learning read-through
- Where to diversify next, and how to choose an adjacent genre
- Translations and which markets are worth translating for, and which ones arenāt
- Formats first: why paperback and a full-wrap cover are the cheapest diversification there is
- The Amazon ads trick ā bundling ebook and paperback in one sponsored ad to drop your cost per click
- Crowdfunding an audiobook you canāt otherwise afford, and the snowball effect across campaigns
- Why some books sell and some donāt
- Marketing the backlist
Resources mentioned
INaudio (Voices by INaudio) Ā· Chirp (BookBub) Ā· Kindle Unlimited & KDP Select Ā· Kindle Countdown Deals Ā· BookBub featured deals Ā· Kickstarter Ā· BackerKit Ā· SAG-AFTRA Ā· DeepL Ā· Learn Self Publishing (AI translation course) Ā· Baen Books Ā· Become a Successful Indie Author Ā· the A Surgeonās⦠medical thrillers with James Toouli Ā· the I, Soldier military sci-fi series Ā· Battleship Leviathan Ā· the Ian Bragg thrillersAbout Craig
Craig Martelle is a science fiction, thriller and fantasy author who has sold millions of books worldwide.
Before he became an author, he had a long career in the Marine Corps, specifically in the military intelligence community where he worked with most of the U.S. Governmentās three-letter agencies. When he retired from the Marine Corps, he attended law school, graduated summa cum laude, and went into business consulting.
Craig was also the original organizer of the 20Books Conference in Las Vegas, which he ran for many years, and he now organizes writing retreats for both beginner and more experienced authors around the world. He also writes non-fiction to help indie authors be more successful in this industry.
Through a bizarre series of events, Craig now lives in in Fairbanks, Alaska. He says he never expected to retire to a place where golf courses are only open for four months out of the year, but he and his wife get to watch the northern lights from their driveway and their dog has lots of room to run ā until temperatures reach fifty below zero.
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast YouTube Channel http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community! ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
#authortube #SelfPublishing #IndieAuthor #romancewriter
#SelfPublishing #romancewriter #writingpodcast #writingcommunity
30 September 2026, 8:39 pm - 1 hour 6 minutesWriting Short Romance That Sells ft. Lana Love (Classic Replay EP#571)
USA Today bestselling author Lana Love writes short romance: 15,000-word books with curvy heroines and protective heroes. She publishes one a month and has more than 60 out. Her income doubled when one book in her Mountain Men series took off and lifted her whole backlist, and she did it with very little advertising. In this episode of the SPA Girls Podcast (EP571), she walks us through exactly how.
The core move works on any backlist. Lana listed her ten best-reviewed books, her ten highest-rated books and her best sellers, then looked for what they had in common. The answer was military, blue-collar, protective heroes in small towns. That became her Heartland Heroes world, and the eleventh book in it is the one that took off.
She also covers how she picked an Amazon Short Reads category where the top 100 was within reach, why trope-forward titles like Rugged Loner outsell clever ones, and how a free bonus epilogue brings in newsletter subscribers who open 40ā45% of her emails. Plus shared-world collaborations, building complementary character wounds, and fitting a full romance arc into 15,000 words.
š CLASSIC REPLAY ā This episode was originally recorded in 2024 (EP468) and the strategy is just as relevant today.
#SelfPublishing #ShortRomance #IndieAuthor
š¤ ABOUT LANA LOVE:
Lana Love is the USA Today bestselling author of short romance featuring curvy heroines and the strong men who move heaven and earth to win them.š RESOURCES MENTIONED:
- BookFunnel: https://bookfunnel.com
- BookBub: https://www.bookbub.com
- Stuff Your Kindle: https://stuffyourkindle.com
- Becca Syme ā Strengths for Writers: https://www.betterfasteracademy.com
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources:
http://www.SelfPublishingAuthorsPodcast.comš§ Listen on your favourite podcast app ā search āSPA Girls Podcastā
š This podcast is supported by our amazing Patreon community!
ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions:
http://www.patreon.com/spagirlspodcastSubscribe so you never miss an episode!
#WritingCommunity #WritingPodcast
23 September 2026, 7:05 am - 55 minutes 4 secondsThe Successful Author Mindset ā Get Focused Without The Overwhelm (EP#570)
Four authors, more than a decade of self-publishing, over 300 books published combined, and four very different takes on the successful author mindset. Cheryl, Shar, Wendy and Trudi share what keeps them writing through industry shake-ups, sales dips and busy family life.
Cheryl runs her whole life from one diary. Wendyās words for the day get written that day, no exceptions. Shar caps her social media at five-minute blocks and logs every small win. Trudi writes first thing, has dropped deadlines altogether, and works best with plenty going on around her.
The one rule we all agree on: pick two new tactics, give them a real chance, then try the next two. Plus how to carve out writing time when your family wants you now, Renee Roseās trick for turning comparison into motivation, what to do when the sales graph dips and LOTS more!
Mentioned in the episode:
- Becca SymeĀ ā listen to her episodes with us onĀ EP524, EP487 and EP146
- J. Gabriel Gates: EP568
- Nalini Singh: Worldbuilding episode with us EP363
- Sacha Black: EP422
- Renee Rose: EP512
- ScreenZen app
- Romance Writers of New Zealand: romancewriters.co.nz
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast You Tube Channel http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community! ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
#SelfPublishing #romancewriter #writingpodcast #indieauthor
16 September 2026, 3:27 am - 1 hour 26 secondsMake Your Writing Goals to Stick ft. Erin Marcus (Classic Replay EP#569)
Be in charge, take action, get results. šÆ Most of us stay stuck because weāve never actually decided what we want. Business coach Erin Marcus on working out the outcome, reverse engineering the steps, and putting a date on it. š A classic replay, and all of it still applies. āØ
Her starting point is that most people donāt get what they want because theyāve never decided what it is. Others know, but donāt believe theyāre allowed to have it. Either way thereās nothing to reverse engineer from, so the work becomes what Erin calls random acts of marketing.
The fix is a process: Decide. Take action. Look at what came back. Decide again. Erin writes out what she wants every morning because it makes the rest of the dayās decisions easier. She works in specific outcomes rather than feelings, because feelings are vague enough to let you off the hook. Then she asks the question that stops most people: when is it happening? Put it on the calendar, then live by the calendar.
Thereās a long stretch for writers in the middle. Trudi once spent an hour with Erin trying to decide whether she wrote urban fantasy or paranormal romance. Erinās read was that the decision was giving her a reason not to start. Start the book ā the genre settles once the book exists. Pick a niche for now rather than forever. And a lot of the subgenre agonising exists because Amazon needs a category to sell ads against, not because readers need one.
In this episode:
- Why most people are stuck: they havenāt decided what they want, or donāt believe they can have it
- Reverse engineering the steps from the outcome
- āRandom acts of marketingā and where they come from
- Wanting the impossible: if the outcome depends on other people behaving, it isnāt yours to have
- Erinās daily written practice, and why she does it before anything else
- Start with what you donāt want, if thatās easier
- Specific outcomes beat feelings, because vague language is where we let ourselves off the hook
- Be in charge, take action, get results, then decide again
- Why self-trust shortens the gap between deciding and doing
- Fear and habit: your brainās job is to keep you alive, not to make you happy
- How fear turns up as overwhelm, confusion and distraction
- āWhen is it happening?ā ā putting it on the calendar and living by it
- Debriefing monthly, and after every marketing event
- Three or four goes is starting, not trying
- Recovery speed over perfection ā what used to cost a year now costs a moment
- Observing your own behaviour without the judgement
- A niche for now, not forever
- āI donāt pivot, I iterateā ā and the companies that didnāt
- Why subgenres matter more to Amazonās ad categories than to your reader
- Reading the physical signal: what a clenched feeling tells you, and what excitement tells you
- Inspired action plus infinite possibilities equals inevitable results
- Turning away from the problem to find the answer
- Being lit up about your work is what gets you marketing it
- Your commitment to the outcome has to be bigger than your fear of the thing
- Writing the books and growing the business are two different skills
- Why none of us can see our own patterns, and who you let tell you the truth
About Erin Marcus
Erin Marcus is a business coach and consultant with more than 25 years of mentoring, training and coaching behind her.
š Find Erin on LinkedIn: https://www.linkedin.com/in/erinmarcus/
š Erinās YouTube Channel https://www.youtube.com/@ErinMarcusUntamedSuccessš Note on this replay: since we recorded this in May 2023, Erin has moved on from Conquer Your Business, so the website mentioned in the episode is out of date. Find her on LinkedIn instead: https://www.linkedin.com/in/erinmarcus/
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast You Tube Channel http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community! ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
#authortube #SelfPublishing #IndieAuthor #romancewriter
#SelfPublishing #romancewriter #writingpodcast #writingcommunity
9 September 2026, 3:05 am - 58 minutes 13 secondsWriting & Marketing Romantasy ft. J. Gabriel Gates (EP#568)
J. Gabriel Gates ā who writes romantasy as G.J. Gates ā has a full-time job he loves and a self-funded publishing business. He opens every book launch with a Kickstarter, and that money becomes his entire advertising budget. In this episode of the SPA Girls Podcast (EP568) he walks us through going indie after traditional publishing, writing a genre heād never touched, and the ten-second video that reached 1.6 million people.
Whether youāre changing genres, growing a social account from scratch, or working out where an ad budget is going to come from, this one is practical tips packed in: BookTok and Instagram hooks that convert, why the simplest video wins, Amazon ads to train your also-boughts, feeding Kickstarter money straight into Facebook ads, and how Jacob writes seven days a week around a day job he genuinely loves.
About Jacob
J. G. Gates (who also writes as J. Gabriel Gates) is the author of fantasy, horror, and sci-fi books, including the Dragons and Aces, the Luck Gods Series,Ā The Lamplighters, The Sleepwalkers, Blood Zero Sky, and more.
After receiving his B.A. in theater from Florida State University, Gates moved to Los Angeles, where he acted in a dozen national TV commercials and wrote screenplays that were optioned by Hollywood producers. He is an alum of Spalding Universityās MFA in writing program, and has taught college writing at Kellogg Community College and Olivet College. He has also worked as a ghostwriter and editor.
Gates is a dad of three and a city council representative in his small Michigan town. When not writing books, he works as the executive director of a prominent regional arts organization. He also enjoys live storytelling and has appeared on stage at The Moth. Some of his other interests include, running, biking, playing music, and making dumb TikTok videos.
š RESOURCES MENTIONED:
- Kickstarter: https://www.kickstarter.com
- BookVault (special edition printing): https://bookvault.app
- Monica Leonelle: https://monicaleonelle.com
- Canva: https://www.canva.com
- Authors Review Books (Jacobās podcast): https://authorsreviewbooks.com
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast You Tube Channel http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community! ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
3 September 2026, 7:04 am - 1 hour 15 minutesCollaboration, Box Sets & Beating Burnout ft. Asa Maria Bradley (Classic Replay EP#567)
Burnt out and not writing? Bestselling paranormal romance and urban fantasy author Asa Maria Bradley went two years without finishing much of anything ā and it was collaborating with other indie authors that got her writing again. In this episode we dig into anthologies, box sets, shared worlds and author collectives, and exactly how each one works for a self-published author.
26 August 2026, 10:34 am - 1 hour 3 minutesSuperdraft ā How To Write Better and Faster ā with Thomas Dean Donnelly (EP#566)
Screenwriter and thriller author Thomas Dean Donnelly joins the SPA Girls Podcast to explain Superdraft, his evidence-based approach to the writing process. Learn how to separate your Creator voice from your Critic voice, beat writerās block and imposter syndrome, use flow states to write faster, and apply the 1-3-2 drafting method to fix a sagging second act. Essential listening for indie authors and self-published writers who struggle to finish a first draft.
In this episode we discuss:
- Why the 2023 Hollywood writersā strike pushed a 30-year screenwriter into self-publishing
- What screenwriters get wrong when they first write novels (hello, head hopping)
- Why there are hundreds of books on writing craft and almost none on writing process
- The marathon comparison: 70% of marathon trainees finish, but only 11-12% of NaNoWriMo starters finish a novel
- The Creator and the Critic ā the two voices in every writerās head, and why theyāre mutually exclusive
- Why you have to write the bad words before you can write the good words
- Iteration versus inspiration, and why you need both but never at the same time
- Which stage of writing belongs to which voice: brainstorming, outlining, drafting, editing
- Critic Trick #1: research ā plus the IOUZ placeholder system and timed research sprints
- Critic Trick #2: rereading yesterdayās pages ā and the voice memo workaround
- Critic Trick #3: the Big Idea that wants you to go back and start over
- Manufacturing flow: walking habits, green spaces, blue spaces and the shower effect
- The 1-3-2 method ā write your first act, then your third act, then your second
- Tomās Malcolm Chaucer spy thriller series and the cozy mysteries heās writing as a palate cleanser
About Thomas Dean Donnelly
Thomas Dean Donnelly was born in New Jersey but has been living and writing in Los Angeles as a screenwriter for more than 30 years. In that time he has written on projects that have grossed over a billion dollars worldwide. He has adapted the classic works of writers such as Ray Bradbury, Clive Cussler, Stan Lee and Robert E. Howard, and worked on franchises from Voltron to Uncharted, and from Marvelās Doctor Strange to The Walking Dead. His feature credits include Sahara starring Matthew McConaughey, and Conan the Barbarian.
In 2023 he turned his hand to writing thriller novels, and now has three books in the Malcolm Chaucer series under the pen name T.D. Donnelly, with a fourth arriving in November. His book on the writing process, Superdraft, releases in September 2026.
You can find him early mornings walking the beaches of Southern California, and spending time with his wife, two mostly grown children, and two very demanding guinea pigs.
Find Tom at tddonnelly.com
Resources mentioned
SPS Live London ā where Tom has delivered the Superdraft talk
Superdraft: The Art and Science of Better, Faster Writing ā releasing September 2026
Year of the Sheep ā free prequel novella when you join Tomās reader group
Christopher Vogler, The Writerās Journey ā Tom worked with Vogler early in his Hollywood career
NaNoWriMo / National Novel Writing Month completion statistics
20Books Vegas / Author Nation ā where Tom was first told to write novels
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources:Ā http://www.SelfPublishingAuthorsPodcast.com
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast You Tube ChannelĀ http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community! ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions:Ā http://www.patreon.com/spagirlspodcast
#SelfPublishing #romancewriter #writingpodcast #writingcommunity
19 August 2026, 5:22 am - 46 minutes 57 secondsSell More Books With Every Launch ā Series Launch Strategy ft. Helen B. Scheuerer (Classic Replay EP#565)
Is your back matter costing you sales? Bestselling fantasy author Helen B. Scheuerer joins us to break down exactly how to launch a book series ā from optimising your back matter for read-through, to pre-order strategy, ARC campaigns, and building a street team that generates real buzz.
In this Classic Replay episode, Helen shares the launch strategies behind her book How To Launch A Successful Series. Whether youāre a new indie author planning your first book launch or a seasoned self-published author looking to level up your release strategy, youāll walk away with practical tactics: the ārank vs bankā pre-order debate, why buffer time saves your sanity, and how to run a street team on Discord that turns readers into cheerleaders.
š¤ ABOUT HELEN B. SCHEUERER:
Helen B. Scheuerer is the bestselling fantasy author of The Oremere Chronicles, Curse of the Cyren Queen, and The Legends of Thezmarr. Her work has been praised for its strong, flawed female characters and action-packed plots. She also publishes advice for authors through her nonfiction series, Books For Career Authors, and has been a full-time author since 2018.
š https://www.helenscheuerer.com
š RESOURCES MENTIONED:
- How To Launch A Successful Series by Helen B. Scheuere
- How To Write A Successful Series by Helen B. Scheuerer
- BookFunnel (for ARC delivery): https://bookfunnel.com
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com
š§ Listen on your favourite podcast app ā search āSPA Girls Podcastā
š This podcast is supported by our amazing Patreon community!
ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
Subscribe so you never miss an episode!
#WritingCommunity #WritingPodcast
12 August 2026, 5:02 am - 49 minutes 15 secondsShould You Change Genres? 5 Key Questions To Help You Make The Leap Successfully (EP#564)
Dreaming of writing in a new genre?
In this episode of the SPA Girls Podcast (EP564), all four SPA Girls answer a listenerās question about switching genres as a self-published author, including how Cheryl knew it was the right time to move from contemporary romance to cozy mysteries. Whether your books arenāt selling, youāre bored with your current genre, or a new trend is calling your name, this episode gives you a 5-question framework to make the decision with confidence.
Changing genres is one of the biggest decisions in an indie author career ā it can mean a new pen name, new covers, new marketing, and starting your readership from scratch. We unpack when a genre switch makes sense, when a tweak to your current genre is the smarter move, and how to test a new genre before you commit.
#SelfPublishing #IndieAuthor #AuthorTips
1ļøā£ Check your motivation ā are you running FROM something or stepping TOWARD something?
2ļøā£ Check your relationship with your current genre ā would a tweak fix it?
3ļøā£ Check your timing ā where are you in your career and catalogue?
4ļøā£ Check your brand and readers ā will they follow you?
5ļøā£ Check your practical reality ā so you can plan your switch for success
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast You Tube Channel http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community!
ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
#
5 August 2026, 9:12 am - 51 minutes 58 secondsDebunking Publishing Myths & How To Beat Procrastination ft. Rachael Herron (Classic Replay EP#563)Ā Ā
This episode was originally recorded in 2021. Weāre replaying it because the advice hasnāt aged a day.
Most writers donāt have a talent problem. They have a fear problem.
In this Classic Replay, internationally bestselling author Rachael Herron joins Trudi, Shar, Cheryl and Wendy to talk about why fear is the real engine behind procrastination, what to actually do about it, andĀ three publishing myths that need to die.Rachael has written more than two dozen books across thriller, mainstream fiction, feminist romance, memoir and nonfiction for writers. She publishes both traditionally and independently, which makes her one of the most useful people to ask about how those two paths really compare ā money included.
What we cover:
- How seven years of not writing ended with a 50,000-word NaNoWriMo draft ā and a three-book deal at auction
- What a six-figure, three-book New York deal actually paid her per year after taxes and agent commission
- Why sheās never earned out a US advance, and what āearning outā really means
- How keeping ANZ rights separate accidentally launched her self-publishing career
- Why she now makes more from self-publishing than from traditional
- Three publishing myths worth killing: that you need a degree, that a big advance means you can quit your job, and that publishers market better than you do
- Ira Glassās āgapā theory, and why your good taste is the thing making you miserable
- Building a ātrash mountainā first draft on purpose
- Her revision toolbox: the sentence outline, 100 Post-its, and writing forward as if youāve already fixed it
- Practical anti-procrastination tactics ā the cafĆ© with no Wi-Fi, the check-in buddy, the 45-minute burst
- Swapping your to-do list for a āta-da listā
- Writing across multiple genres, and what it costs you
Rachaelās one piece of advice: write āDonāt waitā on a Post-it and stick it on your computer.
About Rachael Herron
Rachael Herron (also writing as R.H. Herron) is the USA Today and internationally bestselling author of more than two dozen books. She received her MFA in writing from Mills College, Oakland, and has taught writing extension workshops at UC Berkeley and Stanford. Her most recent novel is The Seven Miracles of Beatrix Holland. She lives in Wellington, Aotearoa New Zealand.Find Rachael: rachaelherron.com | How Do You Write podcast | Resources for writers
Note since recording: NaNoWriMo closed as an organisation in March 2025. For a structured drafting challenge, try Sarra Cannonās Rough Draft Challenge at roughdraftchallenge.com
š CONNECT WITH THE SPA GIRLS:
š Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com
š§ Subscribe to our weekly episodes on your favourite podcast app ā search āSPA Girls Podcastā
ā¤ļø Watch our episode recordings on the SPA Girls Podcast You Tube Channel http://www.youtube.com/c/SPAGirlsPodcast
š This podcast is supported by our amazing Patreon community! ā Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
29 July 2026, 5:24 am - More Episodes? Get the App