• 1 hour 1 minute
    Cracking the German Book Market ft. USA Today Bestseller Skye MacKinnon (EP#560)

    Germany is the third-biggest book market in the world — and it’s still hungry for indie authors. This week we’re joined by USA Today bestselling romance author Skye MacKinnon, who returns to update us on everything that’s changed in German translations since her first appearance in 2023. Skye has more than 70 novels across three pen names, and Germany is now her biggest market worldwide.

    She’s just released the second edition of Self-Publishing in German, and it’s more than double the length of the original — because there was that much to update. From the collapse of IngramSpark distribution in Germany to Tolino’s new audiobook feature, from why print books still matter to how gorgeously the Germans do special editions, Skye walks us through what indie authors need to know in 2026.

    IN THIS EPISODE WE COVER:

    • What’s changed in the German market since 2023 (spoiler: a lot)
    • Why IngramSpark no longer works for German distribution — and what to use instead
    • The Tolino Alliance: how German booksellers built a genuine Amazon alternative
    • The fixed-price law every wide author needs to understand before publishing in Germany
    • Why print books still sell — and why German special editions are on another level
    • How to market in a language you don’t speak (and why you already have most of the content)
    • Cover trends: object covers vs man-chest, and why German romance covers look different
    • Genres that thrive in Germany — including one surprising winner (hint: Westerns)
    • The Impressum, title protection, and other legal must-knows
    • Why translators legally own the copyright of your translation (and why that’s fine)
    • Reader behaviour: Lovely Books, newsletter engagement, and the Rare signing surprise
    • Is it still worth entering the German market in 2026? Skye’s honest answer

    Whether you’re translation-curious or already have German books and want to sell more of them, this one’s packed with practical, up-to-date advice from someone actually doing it.

    👤 ABOUT SKYE MacKINNON:

    Skye B. MacKinnon is a Scottish USA Today bestselling romance author who has written 70+ novels across multiple pen names, including 50 adult novels and 20 children’s books (as Isla Wynter). A former journalist, she’s been a full-time author since 2018 and has been publishing in German since 2020 — where her books have been featured in hundreds of Thalia bookstores, hit number one in Apple Books Germany’s free chart, and won the Tolino All-Star Favorites Award for Children’s Book in 2025. She’s an admin of the Wide for the Win group and consults with indie authors on breaking into the German market.

    🔗 www.skyemackinnon.com

    📚 RESOURCES MENTIONED:

    • Self-Publishing in German: Second Edition — Skye’s book (available direct from skyemackinnon.com, plus all major retailers)
    • Marketing German Indie Book Translations — Skye’s Facebook group for authors translating into German
    • Tolino Alliance — the German bookseller ecosystem that’s roughly equal in size to Amazon Germany
    • Lovely Books — the German equivalent of Goodreads
    • Findaway Voices / InAudio — audiobook distribution
    • Wide for the Win — Facebook group Skye admins for wide indie authors

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    #authortube #SelfPublishing #IndieAuthor #romancewriter

    #SelfPublishing #romancewriter #writingpodcast #writingcommunity

    8 July 2026, 8:00 am
  • 1 hour 4 minutes
    How to Write a Book Series Readers Binge ft. Helen Scheuerer (Classic Replay EP#559)

    Want to write a book series readers binge — and come back to buy again and again? Bestselling YA fantasy author Helen Scheuerer joins the SPA Girls to break down how to design a series that hooks readers, boosts your read-through rate, and sets you up for long-term author income. Whether you’re plotting your first trilogy or wondering if your genre even suits a series, this episode covers the strategy behind binge-worthy fiction.

    Helen shares the real reasons a series is more lucrative than standalones (hint: you build your audience once), how to use open loops, breadcrumbs, and cliffhangers to pull readers into the next instalment, and why a working series bible will save you serious time and heartache. She also unpacks exit and expansion strategies so a slow-selling — or runaway-hit — series never traps you.

    🔁 CLASSIC REPLAY — This episode was originally recorded in 2022 and the series-building advice is just as relevant today.

    #SelfPublishing #WriteAStory #IndieAuthor

    📌 IN THIS EPISODE:

    00:00 — Introduction & catching up with Helen

    03:30 — What actually counts as a “series” (dynamic vs static)

    06:00 — Why a series is more lucrative than standalones

    10:30 — How many books should a series be? (and why not to lock it in)

    14:00 — Literary universes & rewarding long-term readers

    19:00 — How Helen plans a brand-new series from scratch

    27:00 — Open loops, breadcrumbs & cliffhangers explained

    38:00 — Series arc vs individual book arcs

    47:00 — Keeping a series bible (and why every genre needs one)

    58:00 — Does any genre NOT suit a series?

    👤 ABOUT HELEN SCHEUERER:

    Helen Scheuerer is the bestselling YA fantasy author of The Oremere Chronicles and the Curse of the Cyren Queen quartet, known for strong, flawed female characters and action-packed plots often likened to Sarah J. Maas. She holds a Bachelor of Creative Writing and a Masters of Publishing, and now writes full-time from the mountains of New Zealand. Her non-fiction guide, How to Write a Successful Series, distils everything she’s learned across two bestselling series.

    🔗 https://helenscheuerer.com/

    📚 RESOURCES MENTIONED:

    • How To Write A Successful Series: Writing Strategies For Authors by Helen B. Scheuerer: https://helenscheuerer.com/

    • Romancing the Beat by Gwen Hayes

    The One Page Novel outline by Derek Murphy

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources:

    http://www.SelfPublishingAuthorsPodcast.com

    🎧 Listen on your favourite podcast app —

    search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community!

    ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions:

    http://www.patreon.com/spagirlspodcast

    Subscribe so you never miss an episode!

    #WritingCommunity #WritingPodcast

    1 July 2026, 5:13 am
  • 49 minutes 26 seconds
    Mental Resilience for Indie Authors (EP#558)

    Why do the highs and lows of an indie author career always hit when you least expect them? In this episode of the SPA Girls Podcast (EP558), it’s just the four of us — Cheryl, Shar, Wendy, and Trudi — talking openly about mental resilience and how to weather the emotional rollercoaster of self-publishing. We unpack the panic of watching your numbers drop, the comparison trap, and the burnout that can quietly creep up on even seasoned authors.

    Whether you’re spiraling over a bad sales week or questioning whether your writing matters at all, this episode is a reminder that the dips are part of the journey — and you will come out the other side. We share the real tools we’ve used to climb back up: managing what you can control, setting boundaries with social media, knowing when to fold ’em, and learning to be gentle with yourself.

    #SelfPublishing #AuthorMindset #IndieAuthor

    Watch on YouTube

    📌 IN THIS EPISODE:
    • Why you can’t measure your worth against your Amazon ranking
    • The “money date” approach to checking your numbers without the panic
    • How comparison and online echo chambers fuel the spiral
    • Accepting that change is normal (blame the saber-toothed tiger)
    • Recognising and recovering from burnout
    • Knowing when to say yes — and when to walk away
    • Controlling the narrative and asking for help
    • Remembering your “why” and defining your own version of success

    📌 LINKS MENTIONED

    Heather Hildenbrand https://selfpublishingauthorspodcast.com/spa-girls-podcast-ep434-top-3-mindset-tips-for-authors-with-heather-hildenbrand/
    Screen Zen phone app

    🔗 CONNECT WITH THE SPA GIRLS:
    🌐 Website & free self-publishing resources: http://www.spagirlspodcast.com
    🎧 Listen on your favourite podcast app — search “SPA Girls Podcast”
    💗 This podcast is supported by our amazing Patreon community!
    ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    Subscribe so you never miss an episode!

    #WritingCommunity #WritingPodcast

    24 June 2026, 5:41 am
  • 1 hour 2 minutes
    Six-Figure Income on One Book a Year: An Indie Author’s Slow-Release Strategy ft. Helen Scheuerer (EP#557 Classic Replay)

    🔁 CLASSIC REPLAY — This episode was originally recorded in 2021 and the strategy is just as relevant today. Helen has since gone on to become an internationally bestselling romantasy author with multiple series, proving the long-game approach works.

    What if you could earn six figures a year writing just ONE book? We sit down with International Bestselling Fantasy author Helen Scheuerer to unpack how she built a six-figure self-publishing career on a single annual release — the opposite of the “rapid release” model most indie authors are told to follow.

    Helen took her traditional publishing education (Bachelor of Creative Writing, Masters of Publishing) and applied it to her indie career with stunning results. If you’re a slow writer, a perfectionist, or a deep-world fantasy author who can’t churn out four books a year, this episode is for you. We dig into Helen’s launch strategy, her decision to leave traditional publishing behind, and the marketing approach that lets one book a year perform spectacularly.

    Watch On You Tube

    📚 RESOURCES MENTIONED:

    The Oremere Chronicles trilogy: https://helenscheuerer.com/the-oremere-chronicles/

    About Helen

    Helen Scheuerer is the Sunday Times bestselling author best known for her romantasy series, The Legends of Thezmarr and The Ashes of Thezmarr. Her work has been highly praised for its strong, flawed female characters and its action-packed plots. She also publishes advice for authors with her nonfiction series, Books For Career Authors.

    Helen’s love of writing and books led her to pursue a creative writing degree and a Masters of Publishing. She has been a full-time author since 2018 and now lives amidst the mountains in New Zealand where she is constantly dreaming up new stories.

    Find her at: https://helenscheuerer.com/

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    16 June 2026, 10:08 pm
  • 1 hour 7 minutes
    How to Market Audiobooks Wide: Direct Sales, Spotify & Facebook Ads ft. Rebecca Hefner (EP#556)

    What if you could make more money selling audiobooks direct than on Amazon and Audible combined? In this episode of the SPA Girls Podcast (EP556), USA Today bestselling author Rebecca Hefner returns for a third time to break down exactly how she’s doing it — and how indie authors can market audiobooks wide, build a direct store that converts, and stop relying on a single retailer.

    Rebecca walks us through the Facebook ad strategies, Pinterest funnels, newsletter excerpt formula, and bundle pricing that now drive the majority of her author revenue from her own Shopify and Payhip stores. We also dig into the rapidly changing audiobook landscape — Spotify, YouTube audiobooks, Kobo Plus, and why repackaging your existing catalog into box sets is one of the smartest moves you can make right now. Whether you’re brand new to direct selling or already running a wide audiobook strategy, this episode is packed with practical, no-fluff advice from someone testing it all in real time.

    watch on YouTube

    👤 ABOUT REBECCA HEFNER:

    USA Today bestselling author Rebecca Hefner grew up in Western NC and now calls the Hudson River of NYC home. In her youth, she would sneak into her mother’s bedroom and read the romance novels stashed on the bookshelf, cementing her love of HEAs. A huge Buffy and Star Wars fan, she loves an epic fantasy and a surprise twist (Luke, he IS your father).

    Before becoming an author, Rebecca had a successful sales career. After launching her own indie publishing company, she is now a full-time author who also helps coach authors especially on publishing Wide strategies and direct selling.

    Rebecca’s author website is rebeccahefner.com and visit https://indieauthorvault.com for a free listing of curated resources for authors.

    She is also the admin of the Marketing Audiobooks Wide group on FB (https://www.facebook.com/groups/marketingaudiobookswide) and Buy Direct From Authors (https://buydirectfromauthors.com/) which we highly recommend you join.

    📚 RESOURCES MENTIONED:

    Indie Author Vault: https://indieauthorvault.com

    Indie Audiobook Deals: https://indieaudiobookdeals.com

    Buy Direct From Authors: https://buydirectfromauthors.com

    Wide & Direct Autthor Substack: https://wideauthormarketing.substack.com

    Book a Consult with Rebecca: https://payhip.com/b/L6XMI

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Listen on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community!

    ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    Subscribe so you never miss an episode!

    #WritingCommunity #WritingPodcast

    9 June 2026, 3:26 pm
  • 1 hour 6 minutes
    From Zero to $100K per Month – A Prolific Author’s Business Strategy ft. Elana Johnson (EP#555 Classic Replay)

    We loved our first chat with Elana so much that we kept the mics running! In this follow-up episode to #553, Elana dives into the business side of her prolific career — the release strategies she swears by, the advertising that actually moves the needle, and the mindset it took to reach her first $100K month. True to form, she’s just as honest about the mistakes as the wins. If EP553 was about how she writes, this one’s about how she earns.

    #SelfPublishing #WritingProductivity #IndieAuthor

    About Elana Johnson

    USA Today Bestselling Author, Top 10 Kindle Unlimited All-Star Author, and #1 Bestselling Author on Nook and Apple Books, Author Elana Johnson writes clean and wholesome contemporary romance, usually set on the beach or within the vicinity of the beach.

    Unfortunately, she lives in a landlocked state and must travel to the beach to get her fix, which her husband gladly accompanies her to do a few times each year.

    She also writes contemporary Christian cowboy romance as Liz Isaacson and sweet romantic women’s fiction as Jessie Newton, and all of her books are part of the Feel-Good Fiction Books brand.

    🔗 authorelanajohnson.com

     

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    #SelfPublishing #romancewriter #writingpodcast #writingcommunity

    3 June 2026, 4:30 am
  • 55 minutes 32 seconds
    No Sugarcoating the Author Business ft. Bestselling Romance Author Elizabeth O’Roark (EP554)

    The indie author realities no-one talks about (much). Bestselling romance author Elizabeth O’Roark joins us this week for one of the most refreshingly honest conversations we’ve had on the show — covering everything from her Random House deal to the indie strategies she’s quietly walked away from.

    In this episode we chat about:

    • Going from medical writer to indie romance author in 2013
    • The Devil series breakout and working with publicist Nina Grinstead at Valentine PR
    • Pantser writing, rewriting every book 30 times, and writing scenes out of order
    • The honest truth about special editions, direct sales and Amazon ads for romance authors
    • Landing a two-book Random House deal — how it happened and what surprised her
    • Why KU is “like doing heroin” and the realities of going wide as a romance author
    • Cover changes, branding decisions, and learning to take feedback from other authors
    • The biggest challenge after 23 books: staying inspired
    • Voice dictation as a game-changer for writing faster

    ABOUT ELIZABETH O’ROARK

    Elizabeth O’Roark has a bunch of degrees she does not use and gave up working as a medical writer to craft grumpy, alpha heroes and the flawed women who love them.

    When not writing, she likes to spend time with her three kids, who are now teenagers and wish she’d find a different way to spend time. She can be found on Facebook feverishly debating whether or not “Die Hard” is a Christmas movie and telling people to read “The Hating Game”, which she did not write but wishes she had.

    Website: https://www.elizabethoroark.com

    📚 RESOURCES MENTIONED:

    • Elizabeth’s website: https://www.elizabethoroark.com
    • Nina Grinstead / Valentine PR: https://valentine-pr.com
    • Natural Readers (text-to-speech for self-editing): https://www.naturalreaders.com
    • Romance Author Mastermind (RAM)
    • Entangled Publishing (Devil series print deal)
    • Whitney G — author who gave the cover feedback Elizabeth credits
    • CliftonStrengths / Gallup Strengths assessment
    • Book Lovers by Emily Henry (mentioned re: trad publishing process)

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    #SelfPublishing #IndieAuthor #RomancePodcast

    Watch the recording on You Tube

    📌 IN THIS EPISODE:

    00:00 — Introduction & welcome

    01:15 — From medical writer to indie romance author: how it started in 2013

    04:21 — Finding her stride: the Devil series breakout

    06:13 — Branding, reader expectations & not bait-and-switching your audience

    09:37 — Writing process: pantser life, writing scenes out of order, 30 rewrites

    14:52 — Editors, beta readers & last-minute drafts

    17:34 — The honest truth about special editions and direct sales

    21:10 — “I’m very bad at my job”: on outsourcing what you’re not good at

    23:24 — Building the brand: covers, website & finding a designer

    26:12 — TikTok, Instagram & the viral video she didn’t plan for

    27:46 — Working with a publicist (Nina Grinstead, Valentine PR)

    30:48 — The Random House deal: how it happened and what surprised her

    36:00 — Audio, translations & wide vs KU

    39:10 — What readers actually love about her books

    40:02 — Reader events, signings & the real cost of being “on”

    45:40 — Cover changes: why they matter and how to use them

    49:27 — The biggest challenge: staying inspired after 23 books

    52:06 — Final advice: voice dictation as a game-changer

    54:15 — Wrap-up and where to find Elizabeth

    27 May 2026, 4:49 am
  • 48 minutes 41 seconds
    Inside a Prolific Author’s Daily Routine ft. Elana Johnson (Classic Replay EP#553)

    🔁 CLASSIC REPLAY — Originally recorded in 2020 and the advice is just as relevant today.

    How does a USA Today bestselling author write 84,000 words in 10 days? In this episode, Elana Johnson — author of over 130 books across three pen names — shares the exact daily routine, outlining methods, and mindset shifts behind her prolific output.

    We cover her “intense project / light project” system for always writing two books at once, why she outlines to the midpoint using Romancing the Beat, how she learned to write in 15-minute blocks while teaching elementary school, the steering wheel desk that changed her writing life, why tracking your own patterns for 30–60 days is the single best productivity move you can make, and why she gave herself permission to stop writing in the morning like everyone said she should.

    Whether you’re writing your first novel or trying to speed up your backlist, this one is packed with practical takeaways.

    #SelfPublishing #WritingProductivity #IndieAuthor

    👤 ABOUT ELANA JOHNSON:

    USA Today Bestselling Author, Top 10 Kindle Unlimited All-Star Author, and #1 Bestselling Author on Nook and Apple Books, Author Elana Johnson writes clean and wholesome contemporary romance, usually set on the beach or within the vicinity of the beach.

    Unfortunately, she lives in a landlocked state and must travel to the beach to get her fix, which her husband gladly accompanies her to do a few times each year.

    She also writes contemporary Christian cowboy romance as Liz Isaacson and sweet romantic women’s fiction as Jessie Newton, and all of her books are part of the Feel-Good Fiction Books brand.

    🔗 authorelanajohnson.com

    🔗 Indie Inspiration Facebook Group

    📚 RESOURCES MENTIONED:

    • Romancing the Beat by Gwen Hayes (outlining method)
    • Save the Cat! Writes a Novel by Jamie Davenport (beat sheet)
    • Vellum (book formatting tool)
    • BookBub (book promotion)
    • Steering wheel desk (search on Amazon — Elana’s secret weapon!)

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Listen on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community!

    ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    Subscribe so you never miss an episode!

    22 May 2026, 7:48 am
  • 1 hour 5 minutes
    Ethical Digital Narration: What It Means for Indie Authors ft. Phil Marshall of Spoken Press (EP#552)

    Ever wanted to create an audiobook but been scared off by the price tag? Phil Marshall, founder of Spoken.Press, built an AI-powered platform specifically for indie authors who want professional-quality audio without the professional-level costs.

    In this episode we chat about:

    • Phil’s path from surgeon to tech founder and sci-fi author
    • What “ethical AI narration” means — consenting voice actors who are credited and compensated
    • The difference between text-to-speech (TTS) and speech-to-speech (STS) and when to use each
    • How Spoken analyses your manuscript to recommend voices matched to your characters
    • Creating multi-voice and full-cast audiobooks on a self-publishing budget
    • Where you can distribute AI-narrated audiobooks (spoiler: more places than you think)

    About Phil Marshall

    Phil Marshall is the founder and CEO of Spoken (spoken.press), the AI Audiobook Company. With a background in medicine and 25+ years in technology — including founding a conversational AI company in healthcare — Phil built Spoken after experiencing firsthand how expensive and complicated audiobook production was for his own debut novel. Spoken now serves thousands of authors worldwide, from first-time self-publishers to New York Times bestsellers.

    Website: https://www.spoken.press/

    📚 RESOURCES MENTIONED:

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    13 May 2026, 3:22 am
  • 52 minutes 32 seconds
    Success Through Switching Genres – with Romance Author, Daniela Romero (Classic Replay EP#551)

    This is a classic replay of a fascinating interview we recorded a few years ago with author Danielle Annett (aka Daniela Romero) , who as switched genres from Urban Fantasy to Contemporary Romance, with amazing results.

    She talks us through the decision to change genres, and what she did to make it a success, including some of the big decisions she had to make, such as whether to create a new pen name, how to market it, and what kind of social media/website and newsletter presence she wanted to have with the new genre/name. Danielle is a savvy businessperson, and you’ll definitely pick up some excellent tips from this discussion… 

    Danielle is also an organisational superstar, and we talk a little bit about how she organises all the various segments in her life so successfully! We loved chatting to her, and we’re sure you’re going to enjoy listening to this episode again!

    About Daniela

    Daniela Romero is a Snarky AF, Latinx Author, who happens to also be a Mom of 3. Born and raised in sunny California, she now makes her home in the Pacific Northwest and is happy to enjoy all four seasons even if the snow can sometimes be a bit much. She hates cheese—of all kinds—and yes that means she orders cheeseless pizza. Daniela is an ENTJ all the way which means she loves to talk (a lot) and is probably as extroverted as they come so feel free to shoot her a message, send a raven, throw up smoke signals. Whatever it may be. She love’s chatting with readers so feel free to stalk her.

    Find her at: https://daniela-romero.com/

    Danielle’s bookbox business: https://baddiesbookshop.com/

    🔗 CONNECT WITH THE SPA GIRLS:

    🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

    🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

    #authortube #SelfPublishing #IndieAuthor #romancewriter

    #SelfPublishing #romancewriter #writingpodcast #writingcommunity

    5 May 2026, 5:50 am
  • 1 hour 13 minutes
    Book Formatting Made Easy – with Brad Andalman of Vellum (EP#550)

    What if formatting your book could take minutes instead of hours?

    In this episode of the SPA Girls Podcast (EP550), we sit down with Brad Andalman, co-founder of Vellum, the book formatting software (Mac-only) that’s transformed self-publishing for indie authors. Brad shares the surprising Pixar origin story behind Vellum, walks us through exactly how the software works, and reveals some of the newer features — including double-page chapter spreads — that most authors don’t even know exist.

    Whether you’re a brand-new self-publisher about to format your first book or a Vellum veteran who suspects you’re not using it to its full potential, this episode covers everything from the basics (importing your manuscript, choosing styles, exporting for Kindle and print) through to the advanced design tricks that make your books look professionally typeset. Brad also explains why so many authors have started writing inside Vellum itself, and shares how the platform has evolved over the past decade-plus.

    All the SPA Girls are avid Vellum users (even Shar, who’s a Windows girl but bought a cheap Mac just to use it years ago!). If you’d like to try Vellum before you buy, hop over to Vellum.Pub (full disclosure, this is an affiliate link that supports our podcast. If you’d prefer to not use it, just google Vellum Pub)

    👤 ABOUT BRAD ANDALMAN:
    Brad Andalman is the co-founder of Vellum, the leading book formatting software for indie authors. Before Vellum, Brad spent years at Pixar working on animated films, where he and co-founder Brad West built professional-level software alongside their design work. Together, the “two Brads” launched Vellum to put beautiful book design into authors’ hands.

    🔗 https://vellum.pub

    📚 RESOURCES MENTIONED:

    🔗 CONNECT WITH THE SPA GIRLS:
    🌐 Website & free self-publishing resources:
    http://www.SelfPublishingAuthorsPodcast.com
    YouTube: https://www.youtube.com/@SPAGirlsPodcast

    🎧 Listen on your favourite podcast app — search “SPA Girls Podcast”

    💗 This podcast is supported by our amazing Patreon community!

    ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions:
    http://www.patreon.com/spagirlspodcast

    Subscribe so you never miss an episode!

    29 April 2026, 3:41 am
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