Welcome to Political Trade Secrets, where we reveal how elections are won. Each week, we take an inside look at campaigns and politics... We pull back the curtain, look under the hood, and investigate all aspects of successful campaigns and politicians, regardless of political party. Please leave a review and let us know what you think and what topics you'd like to hear more about.
🎙️ Political Trade Secrets: 👥 Winning with Field Operations: Plus Organizing Presidential Debates, National Conventions, & Ballot Access | How do you knock 2.4 million doors in 10 weeks?
Join Dustin Olson and Ryan Price—Veteran, GOP Strategist, and President of Echo Canyon Consulting—as they pull back the curtain on the real field-organizing mechanics of winning campaigns, from ground game to the biggest stages in politics.
The episode explores:
🚪 The story behind Elon Musk’s America PAC knocking millions of Pennsylvania doors in the final months of 2024, and what it actually took to execute
🗳️ How low-turnout elections like Virginia’s Gerrymandering Special Election are pure GOTV battles, making canvassing a secret weapon
🏛️ Organizing Republican National Conventions, Presidential Debates, and getting McCain for President on the ballot in all 50 states
🔹 Join Polling Club for exclusive insights on public opinion: PollingClub.com
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🎙️ Political Trade Secrets: Can Independents Break the Two-Party System? Join host Dustin Olson as he talks with Todd Achilles—Army veteran, former Idaho state legislator, and Independent U.S. Senate candidate—for a candid conversation on the growing Independent movement and what it might take to break the two-party gridlock in Washington.
From the incentives shaping the political system to the growing overlap between unlikely political allies on issues like corporate concentration, we pull back the curtain on why voters may be open to Independents—and why the system itself fights to keep them from even competing.
The episode explores:
💡 What it takes to build a campaign without traditional party infrastructure
💡 How third-party and Independent movements are trying to give voters another option
💡 Whether Independents can act as a balancing force—or fulcrum—in a partisan Congress
🔹 Join our Polling Club for exclusive insights into public opinion: PollingClub.com
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🎙️ Political Trade Secrets: The Dem They Didn't Know What to Do With—What Really Happens
Inside Southern Democrat Party Politics? Join host Dustin Olson as he sits down with Dr. Aditi Bussells—former Columbia, SC City Council member, Democrat strategist, and healthcare policy expert—for a candid, behind-the-scenes look at the realities of running, governing, and surviving in today’s political system.
From navigating party pressure while trying to govern independently to building bipartisan support that ultimately hurt her politically, Bussells exposes the internal tensions, incentives, and unwritten rules shaping modern campaigns.
This isn’t just theory. It’s how politics actually works.
The episode explores:
💡 Where both parties fall short on healthcare
💡 How Mamdani and Trump capture energy—and attention
💡 Why Democrats keep losing on “unsexy” issues like voter ID and public safety
💡 How government incentives unintentionally sustain problems like homelessness
💡 Why voters often agree more than party leaders, but the system amplifies division
🔹 Join our Polling Club for exclusive insights into public opinion: PollingClub.com
👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
🎙️ Political Trade Secrets: Politics in the Age of Algorithms, Tech, & Media Fragmentation—Join host Dustin Olson and Eric Wilson, executive director at the Center for Campaign Innovation, for how these forces are reshaping modern political campaigns. Drawing on years of campaign experience and new research into voter behavior, they unpack why the old campaign playbook needs a system update—and what campaigns must do to adapt.
From the broadcast to algorithm-driven media shift, to the surprising power of relational organizing and the fundamentals campaigns still can’t ignore, this episode pulls back the curtain on how elections are actually won in the digital era.
The episode explores:
💡 Why many campaigns are still using a broadcast-era strategy in an algorithm-driven world
💡 The surprising turnout impact of relational organizing and personal outreach
💡 The 4 campaign fundamentals that still determine who wins and who loses
🔹 Join our Polling Club community for insights into public opinion: https://PollingClub.com
👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for a front-row seat to how politics actually works.
🎙️ Political Trade Secrets: Raising Up Future Leaders of the Grand Opportunity Party — Join host Dustin Olson for a wide-ranging and candid conversation with New York GOP Committeewoman and Coalition Member of Black Americans for Trump, Scherie Murray!
From the realities of being a Republican candidate in a deep-blue state like NY, to cultivating the next generation of leaders for the GOP, and what the 2026 and 2028 elections might look like, this is a behind-the-scenes look at politics at the local, state, and federal level.
The episode digs into:
💡 What its like being a Republican candidate in a very blue state
💡 How the next generation of GOP leaders is thinking about the future
💡 How the 2026 midterm and 2028 presidential elections are shaping up
🔹 Join our new Polling Club community for more polling and insight into public opinion, and to get our newly released statewide survey of the Montana U.S. Senate race: PollingClub.com
👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics actually works.
🗳 Political Trade Secrets: An exclusive Polling Club Strategy Session, designing our Study of America’s Political Strategists. What do the professionals who actually run campaigns think is coming in 2026 and 2028?
Join Dustin Olson and American Pulse partner Sean Bartley as we build a first-of-its-kind study of political strategists on both sides of the aisle.
This episode captures the real-time process of crafting a national survey on how strategy, tech, fundraising, and defining issues will shape 2026 and 2028.
And we’re not just designing it ourselves—we’re asking you what America’s political consultants should be asked. Your input will directly shape the survey questions we field.
You’ll get a behind-the-scenes look at:
💡 What strategists may be watching for 2026
💡 How methodology choices tilt the results of media polls
💡 How AI is reshaping political advertising, targeting, and persuasion
💡 How polling narratives are being used to spur Congressional retirements
What should we ask America’s political consultants? Drop your ideas in the comments or join the Polling Club to help shape the survey.
👉 Unlock the full Strategy Session and join our next LIVE session: PollingClub.com
Political Trade Secrets: Breaking the News: Clicks, Chaos & Censorship—How Business Media Really Works — Join host Dustin Olson for a wide-ranging and candid conversation with legendary business journalist Dennis Kneale, host of the What’s Bugging Me podcast and author of The Leadership Genius of Elon Musk.
A former anchor at CNBC and Fox Business Network, Kneale also held senior editor roles at The Wall Street Journal and Forbes. In this episode, he pulls back the curtain on how modern business media actually works—and how it’s changed over the past three decades.
From the decline of traditional journalism to the rise of click-driven headlines, social media censorship, and the cultural battles shaping public perception, this is a behind-the-scenes look at the incentives, pressures, and players driving today’s information war.
The episode digs into:
💡 Why today’s newsrooms chase clicks, not truth
💡 What business journalists get wrong about business
💡 The unseen battle to dominate the public’s perception of issues
💡 Why Elon Musk broke the media—and what it means for free speech
📘 Buy Dennis Kneale’s book: The Leadership Genius of Elon Musk—Available wherever books are sold.
🔹 Join our new Polling Club for exclusive insights: PollingClub.com
👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics actually works
Political Trade Secrets: Why Some Veterans Struggle After Leaving the Military—Join host Dustin Olson for a candid and deeply personal conversation with veteran, Purple Heart recipient, and founder at VetClaims.ai Lukas Simianer, as they unpack what really happens when service members leave the military, and why the systems designed to help them so often fail.
From combat injury and homelessness to navigating a six-year VA benefits battle and building a mission-driven organization, this episode explores Lukas’ personal story, and pulls back the curtain on the policies, bureaucracy, and realities that veterans face as they transition from military to civilian life.
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The episode digs into:
💡 Why the VA claims process is so difficult to navigate
💡 The biggest mistakes veterans make when transitioning
💡 How to reverse-engineer your ideal life and job post-military
🔹Join our new Polling Club community to get more polling and insights on public opinion: PollingClub.com
👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics actually works.
Political Trade Secrets: Legal Battles Shaping American Politics — Join host Dustin Olson as he sits down with top Republican Constitutional and election law attorney Chris Murray, founder of First & Fourteenth, for a wide-ranging and candid conversation on how the law, politics, and power collide in today’s America.
From immigration enforcement in Minneapolis to redistricting, election-day operations, and more, this episode pulls back the curtain on the legal strategies and incentives shaping modern campaigns, and why lawyers now sit at the center of nearly every major political fight.
The episode digs into:
💡 How census rules and redistricting drive political power in blue states
💡 The hidden legal constraints that shaped GOP election security operations for decades, putting them at a disadvantage
💡 How a shadowy dark money group on the left is targeting Republican lawyers for disbarment, and the differing legal operations and strategies of the political parties
🔹Join our new Polling Club community to get more polling and insights on public opinion: PollingClub.com
👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to pull back the curtain on how politics actually works.
🎙️ Political Trade Secrets: Join us for a special holiday episode w/ historic storyteller J. Mark Powell. What can Christmas & New Year's moments in American history teach us about media, persuasion, and strategy?
Stay tuned to find out—from Valley Forge to the modern age, these stories helped forge patriotism and national unity, still shaping how we think today.
📘 Powell’s new book Witness to War is out in February—pre-order now on Amazon.
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Political Trade Secrets: Join us as we explore the surprising history and politics of Thanksgiving—from the Pilgrims and the first feast in 1621, to Lincoln’s proclamation, and FDR's “Franksgiving” folly.
We discuss:
— What the first Thanksgiving was actually like, and how the menu has changed over time
— How presidents, wars, and politics shaped Thanksgiving into the national holiday we know today
— The backstory of Mark's new book, Witness to War: The Story of the Civil War Told By Those Who Lived It
Whether you’re a history buff, or just love a good story behind tradition, this is one you won’t want to miss.
📚 Pre-order Witness to War: The Story of the Civil War Told By Those Who Lived It by J. Mark Powell on Amazon!
https://www.amazon.com/Witness-War-Story-Civil-Those/dp/0811777693
👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics really works.