The Food Blogger Pro Podcast

Bjork Ostrom

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

  • 50 minutes 29 seconds
    Trusting Your Creative Instincts to Build a Million Follower Food Brand with Claire Dinhut

    Building a food content business by creating what comes naturally, growing to 1 million followers on TikTok, and monetizing Substack with Claire Dinhut from Condiment Claire.

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    Welcome to episode 558 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Claire Dinhut from Condiment Claire.

    Trusting Your Creative Instincts to Build a Million Follower Food Brand

    Claire Dinhut first started sharing food content on TikTok when she lost her job working on a food and travel docuseries during the pandemic. Since then, she has grown to over 1 million followers on TikTok, published a cookbook, and started a Substack blending food, travel, and history into a cohesive content brand. Claire's journey is a good reminder that you don't need to follow a rigid formula to succeed online. By leaning into what felt natural — documenting her interests, telling stories she genuinely cared about, and creating without overthinking — she built a business that feels aligned, sustainable, and creatively fulfilling.

    Whether you're curious about Substack, growing on TikTok, or finding your own creative rhythm, this episode is packed with insight and encouragement to trust the way you create best.

    Three episode takeaways:
    • Monetization works best when it's intentional — By waiting to monetize her Substack account and being thoughtful about what goes behind her Substack paywall, Claire built a smaller but deeply invested paid community alongside her massive free audience on social media. She also shares more about how she uses audience response to inform paid content and her content strategy overall.
    • Find the path of least resistance — Claire's success comes from leaning into how she naturally creates, posting often, and treating each platform differently.
    • How Claire grew to over 1 million followers on TikTok without consuming social media herself — Claire explains how posting consistently on TikTok and Instagram helped her find her voice and shares the tools she uses to write, film, and edit her content (you might be surprised!).

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Grocers List and Clariti.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    17 February 2026, 9:00 am
  • 53 minutes 1 second
    Infusing Your Culture into Your Brand and Launching a Digital Zine with Krista Linares

    Infusing your culture into your brand, launching a digital zine, and building your brand with Krista Linares.

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    Welcome to episode 557 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Krista Linares of Nutrition Con Sabor.

    Infusing Your Culture into Your Brand and Launching a Digital Zine with Krista Linares

    In this episode, Bjork is sitting down with Krista Linares, a dietitian who made the bold choice to transition back to a full-time job to reclaim her mental bandwidth (and yes, solve the health insurance nightmare). It's a refreshing look at why stability might actually be the secret ingredient to better creative work.

    She didn't just change her job, though! She completely overhauled how she shows up online. With the nutrition space getting flooded by generic AI content, Krista realized standard blogging wasn't cutting it anymore. She opens up about her pivot to a "digital zine" — a mix of recipes, hot takes, and cultural deep dives — and why leaning into your specific, un-copyable voice is the only way to make it in today's digital landscape.

    Three episode takeaways:
    • Trading the grind for stability: Why Krista decided to pivot from the stress of private practice (and navigating health insurance!) to a 9-to–5 role, and how that stability actually gave her more freedom to be creative.
    • Standing out in the era of AI: With the internet flooded by AI-generated info, Krista breaks down why leaning into your unique voice, cultural background, and personal opinions is the only way to really connect with an audience right now.
    • The return of the "zine" format: A look at Krista's cool new project—a digital zine—and why she's moving away from standard blogging to a format that blends recipes, articles, and hot takes to build a deeper community.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Allspice. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    10 February 2026, 9:00 am
  • 56 minutes 11 seconds
    The Reality of Career Pivots and Building an Authentic Brand with Tanya Harris

    Pivoting from the courtroom to the kitchen, building an authentic brand, and how systems can help you run your business.

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    Welcome to episode 556 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tanya Harris of My Forking Life.

    The Reality of Career Pivots and Building an Authentic Brand with Tanya Harris

    Have you ever wondered what it takes to walk away from a "prestigious" career to chase a creative dream? In this episode, former attorney turned food blogger Tanya Harris gets real about the guilt, identity shifts, and mental hurdles of trading in the courtroom for the kitchen. She opens up about the challenge of redefining success on her own terms and why aligning your work with your personal values is the secret to longevity.

    But it's not just about mindset—Tanya also pulls back the curtain on the business side of full-time blogging. From the dynamics of working with her spouse to using AI tools to avoid burnout, she shares practical strategies for building a sustainable brand. Whether you're looking to grow your email list or just need permission to be your authentic self online, this conversation is a must-listen.

    Three episode takeaways:
    • The journey from the courtroom to the kitchen: Tanya opens up about the identity shift of leaving a high-status law career to become a food blogger. She talks about navigating the "prestige guilt," ignoring societal expectations, and the mental work required to finally align her career with her personal values.
    • Why authenticity prevails in content creation: It's time to forgo the perfectly curated feed — Tanya breaks down why authenticity and personal branding are the future of growth. She shares how showing her face and being vulnerable helps her connect deeper with her audience and grow an email list that actually converts.
    • How systems saved her sanity: How do you run a business without burning out? Tanya shares her behind-the-scenes secrets, from the dynamics of working with her husband to using tools like ClickUp and AI to streamline her workflow so she can take actual breaks.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Allspice. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    3 February 2026, 9:00 am
  • 1 hour 1 minute
    Pinterest Strategy for Food Creators in 2026 with Kate Ahl

    Actionable advice for finding success on Pinterest, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content with Kate Ahl from Simple Pin Media.

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    Welcome to episode 555 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media.

    Pinterest Strategy for Food Creators in 2026

    Pinterest has changed a lot in the last year — and food creators are feeling it. With the rise of AI-generated content (aka "AI slop"), many established bloggers have seen traffic declines, while newer creators are still finding success on the platform.

    In this episode, we're joined by Kate Ahl of Simple Pin Media, to break down what's really happening on Pinterest right now. We talk about how AI has impacted the platform, whether Pinterest still offers a strong ROI for food creators, and what strategies actually work in 2026 — especially if you're an established creator wondering whether Pinterest is still worth your time.

    Kate also shares practical, actionable advice for using Pinterest more intentionally, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content.

    Three episode takeaways:
    • Pinterest can still be a valuable traffic and revenue driver — While overall Pinterest traffic is down year over year, the platform continues to deliver high RPMs, meaning the traffic you do get can be more valuable. Instead of chasing volume, creators should focus on quality traffic, clear intent, and how Pinterest fits into a broader marketing strategy.
    • Human-generated, trust-building content matters more than ever — As AI-generated content floods Pinterest, users (and the platform itself) are craving signals of authenticity. Showing your face, branding your images, and creating recognizable visual styles help Pinterest understand that there's a real person behind your content — and help users decide who they trust enough to click.
    • Pinterest success requires patience, experimentation, and intentional strategy — Pinterest is no longer a "set it and forget it" platform. Keyword research, thoughtful image design, testing different formats, and committing to a strategy for 6–9 months are key. Creators who treat Pinterest as a long-term marketing channel (rather than a quick win) are best positioned to succeed.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Member Kitchens.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    27 January 2026, 9:00 am
  • 42 minutes 4 seconds
    Food Blogging News Roundtable: The State of SEO, Pinterest Search, and the Facebook Algorithm

    The SEO balancing act, the evolution of social platforms, and the importance of diversifying across different platforms.

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    Welcome to episode 554 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team!

    Food Blogging News Roundtable: The State of SEO, Pinterest Search, and the Facebook Algorithm

    If you've been feeling like the ground is shifting beneath your feet as a creator lately, you aren't imagining things. Between Google's constant updates and the changing habits of social media users, the content creator's playbook looks a lot different than it used to. In this episode, Bjork and Emily break down why SEO isn't actually dying — it's just evolving into something that demands a lot less robot-speak and a lot more human connection.

    They'll also dive into how Pinterest is quietly becoming the search engine of choice for Gen Z and discuss the fascinating new ways Instagram is letting users "hack" their own algorithms to see more of what they actually want. If you want to know how to structure your content for machines but write it for actual people (and keep your sanity in the process!), this conversation is exactly what you need to hear this week.

    Three episode takeaways:
    • The SEO balancing act: Forget the old-school keyword stuffing and "over-optimization" — the is a balancing act: structure your site so the robots understand it, but write your actual content for human beings. Bonus: getting people to search for your brand specifically is becoming a huge ranking factor.
    • Social platforms are having an identity crisis (in a good way!): The way people use social apps is shifting fast. Pinterest is basically becoming Google for Gen Z, and Instagram is finally letting users pop the hood and tweak their own algorithms. Meanwhile, Facebook is prioritizing engagement over outbound links.
    • Change is the only constant: If there is one constant, it's that the landscape will change. Whether it's a Google Core Update or a new social feature, relying on a single traffic source is risky business. The creators winning right now are the ones who diversify their platforms and stay flexible enough to adapt when the algorithms take a left turn.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    20 January 2026, 9:00 am
  • 59 minutes 13 seconds
    Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine

    Pivoting to Substack, balancing creativity with strategy, and building a brand with Phoebe Lapine.

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    Welcome to episode 553 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Phoebe Lapin from Feed Me Phoebe.

    Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine

    In this episode, Phoebe joins us to talk about her evolution from the early days of blogging to the current landscape, opening up about why the constant SEO headaches finally pushed her to pivot toward Substack. She shares exactly how she's reclaiming her connection with her readers and why shifting your focus from "content creator" back to "writer" might be the best move for your brand right now.

    But this conversation isn't just about switching platforms; it's a masterclass in creative longevity. Phoebe gets real about the systems that keep her from burning out, including the game-changing decision to hire an SEO team so she could get back to doing what she loves. We also dive into why picking a niche that genuinely excites you is the only real secret to sticking around for the long haul. Whether you're looking to shake up your workflow or just need permission to step off the algorithm hamster wheel, this episode is a must-listen.

    Three episode takeaways:
    • The Pivot from SEO to Substack: Phoebe gets real about how the "golden age" of blogging has changed. She explains why SEO headaches and the push for multimedia content led her to embrace Substack as a platform to actually connect with her audience.
    • Creativity vs. Strategy: Phoebe shares how she balances being a "writer first" with the business side of things, including why hiring an SEO team was a total game-changer for her success.
    • The Secret to Longevity: If you want to stick around, you have to care. Phoebe emphasizes that choosing a niche that genuinely excites you is the only way to keep your engagement high and your burnout low over the long haul.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Clariti and Grocers List. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    13 January 2026, 9:00 am
  • 1 hour 39 seconds
    Why Search Intent Matters for Food Bloggers with Liane Walker from Foodie Digital

    Attracting the right reader, understanding search intent, and adapting to the evolving search landscape with Liane Walker from Foodie Digital.

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    Welcome to episode 552 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital and the Siftr SEO Newsletter.

    Why Search Intent Matters for Food Bloggers

    In this episode, we're joined by Liane Walker to talk about what's actually working in search for content creators right now. Liane breaks down why understanding your brand, defining a clear niche, and owning your expertise are more important than ever — especially as search continues to evolve.

    Bjork and Liane also dig into search intent: what it is, why it matters, and how mismatches between intent and content can quietly hurt your performance. Liane shares practical advice on writing clearer, more intentional recipe titles, avoiding the pitfalls of keyword chasing, and adapting keyword research in a world influenced by LLMs. Plus, we cover how to evaluate existing content using Google Search Console, what a "good" click-through rate looks like for recipe queries, and how to spot opportunities to better capture attention — and keep it on your site.

    Three episode takeaways:
    • What search intent is, and why it matters — Matching search intent means creating content that aligns with the reason or purpose behind a user's search query. When you match search intent, the user is more likely to scroll, click on internal links, and stick around — sending the signals that search engines love.
    • How to better match search intent — Matching search intent starts with understanding why someone is searching — and delivering exactly that once they land on your recipe page. Liane explains how to manage your readers expectations up front, and how to make sure that your recipe titles are aligned with search intent, and why you should avoid keyword chasing.
    • How to use Google Search Console as part of your SEO process — Liane explains why Google Search Console is one of the best (free!) tools for assessing where the opportunities for improvement are in your existing content to improve your click-through rate (CTR) and determine if you're doing a good job matching user intent.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Clariti and Raptive .

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    6 January 2026, 9:00 am
  • 1 hour 19 minutes
    Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine

    Expanding your reach, republishing content, and prioritizing your time with Chris and Scott Scheuer of The Cafe Sucre Farine.

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    Welcome to episode 551 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing the replay of a Coaching Call that we released earlier this year with Chris and Scott Scheuer of The Cafe Sucre Farine.

    Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine

    In this Coaching Call, Bjork is joined by Chris and Scott, the husband-and-wife team behind The Cafe Sucre Farine, their daughter Cait, and daughter-in-law Lindsay! On their site (which they started 14 years ago!), they share food that tastes amazing and actually works in real life through easy, elegant recipes that bring people together and help build meaningful connections around the table.

    Their goals for their blog include expanding their reach through social media and email marketing, introducing new team members to their audience, republishing and updating their arsenal of almost 2,000 (!!!) recipes, and figuring out how to prioritize their time.

    Here's a quick overview of the questions answered during the episode:
    • Our audience has built a deep connection with Chris and Scott over the years. We want to expand our reach, but not at the expense of the community that has been there from the start. How do we introduce our audience to new team members without alienating them?
    • We have close to 2,000 recipes on our blog and haven't gone back to update or republish any of our content. Where do we start?!
    • What are the pros and cons of hiring someone to go through and audit our content vs. doing it in-house?
    • What questions do you have about email marketing?
    • Between a site audit, republishing content, social media, email marketing, digital products… how do you decide how to prioritize your time?
    • Which is better — roundup posts or emails?
    • Can you explain the difference between updating a post and republishing a post?
    • What's the distinction between Author and About pages?
    • Should we allow AI crawlers to access our site?
    • Are Amazon links allowed in emails?
    • How do we start and find mastermind groups?

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    30 December 2025, 9:00 am
  • 57 minutes 27 seconds
    Ask Bjork Anything: Our Holiday Q&A Special

    Welcome to episode 550 of The Food Blogger Pro Podcast! This week on the podcast, we are sharing a replay of our December Live Q&A from within the Food Blogger Pro membership — our annual Ask Bjork Anything session.

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    Every month within the Food Blogger Pro membership we host a Live Q&A for our members to attend. For most of these Q&As we welcome Food Blogger Pro Experts — people like Casey Markee, Andrew Wilder, and Allea Grummert — to answer questions based around their expertise. But every December we like to host an 'Ask Bjork Anything' to answer a wide range of questions from members!

    We wanted to share an edited version of the Q&A with our podcast listeners over our holiday break so that you could get a taste of what the Q&As are like in the membership and learn from all of the great questions our members asked! Happy Holidays!

    Here's a quick overview of the questions answered during the episode:
    • Can you please refer a good SEO audit person for a small and newish blogger?
    • What are best practices for URL slug? should you have the word recipe in them or does it not matter?
    • I'm currently at 800k–900k page views/month in the high holiday season (usually 650k–800k throughout the year)- what do you recommend to push the site traffic to over 1 million page views/month as the baseline in even lower traffic seasons?
    • After a hiatus from posting on my blog I'm wondering what are one or two things I should do that are the most important moving into 2026 for growth.
    • Do you have any tips for Facebook? I see really little engagement on my posts and I'm wondering if it's worth it or not.
    • Any suggestions for getting more comfortable on camera? I'm trying to film more videos/Reels and it's so hard!
    • What is Pinch of Yum focusing on for 2026? Are you changing any strategies because of AI search?
    • For someone starting this year, what would you prioritize? Social media? SEO? Newsletters?
    • When should I start thinking about monetization? Is it still worth diving into onsite ads?
    • What are some best practices for growing my email list?
    • Is it still worth it to post on Pinterest with the rise of AI slop?
    • Lately i've had a lot of spam ad comments on blog posts. I have to delete them and it's getting to be time consuming. I have the control to approve or delete the comments so the are not showing up on the blog thank goodness. How do you prevent these?! Is this a commen problem? I'm starting to notice the same issue with newletter signups.
    • I'm curious how Pinch of Yum plans their content far enough ahead to thoroughly test recipes before publishing. How far in advance do they plan their editorial calendar, and how much time do they usually spend testing each recipe?
    • If I want to run a food blog that focuses less on recipes and more on how to cook or how to use recipes in practical ways, how should I attract an audience, and how can I still use recipes to promote my work?
    • How niche does one need to go these days? For example, I am in the toddler nutrition space, obviously very challenging to compete with the sites like yummy toddler food… do I need to go even further niche? I am a dietitian so I try and bring in that lens around supportive feeding and nutrition in the recipes/meals I create… but curious if I need to go further niched down
    • If I want to shift my recipe blog into more of a "business hub" and focus on digital products rather than relying mainly on recipes and ad revenue, how would you approach that transition? I recently started a YouTube channel (thanks to your advice!), but I haven't monetized either my blog or YouTube yet. What would be the most strategic steps to move forward?

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Yoast and Raptive.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    23 December 2025, 9:00 am
  • 59 minutes 36 seconds
    Finding Your Authentic Voice and Scaling Your Food Blog with Rachel Cunliffe

    The power of authenticity, website usability, and new monetization opportunities with Rachel Cunliffe.

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    Welcome to episode 549 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Cunliffe of Cre8d Design.

    Finding Your Authentic Voice and Scaling Your Food Blog with Rachel Cunliffe

    This episode is packed with wisdom on thriving in the current food blogging landscape! Rachel Cunliffe, who tracks all the trends in her Best Served Hot newsletter, emphasizes that you absolutely have to stop chasing every trend out there and lean into your own style. Your authentic voice and that irreplaceable "human touch" are the only things guaranteed to truly connect with your audience, even as AI enters the mix. This is your number one priority for sustainable growth!

    Beyond the content, Rachel reminds us that the basics still matter: website usability and good design are often neglected, but they are crucial for keeping users happy (and staying monetized). With the food blogging market constantly evolving, success requires striking a balance between a strong, unique voice and paying attention to new monetization opportunities!

    Three episode takeaways:
    • Stop chasing trends and be yourself: Rachel stresses that in today's chaotic online world, authenticity is your secret weapon. Algorithms may shift, but the irreplaceable "human touch" and your unique voice are the only things that truly connect with and grow your audience sustainably. Focus on your strengths and let your genuine self shine!
    • Design matters more than you think: While we obsess over SEO keywords, Rachel points out that basic website usability and design are often totally neglected. Think of your site like your kitchen: if it's messy and hard to navigate, guests (and Google!) won't stick around. Don't skip the step of making your site genuinely pleasant to use.
    • The food blogging landscape is changing: The food blogging landscape is still growing, but the rules are evolving. It's time to look beyond traditional display ads. Pay attention to new monetization opportunities and remember that balancing that authentic voice with smart strategy is the key to thriving in this market shift.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    16 December 2025, 9:00 am
  • 48 minutes 14 seconds
    Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices

    Navigating partnership trends, comparing the big three AI platforms, and Pinterest best practices.

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    Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter.

    Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices

    In this episode, Bjork and Emily break down exactly how to navigate the "Big Three" AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it's essential.

    They'll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site's user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality.

    Three episode takeaways:

    - The "big three" AI assistants aren't all the same: Bjork and Emily break down the key differences between ChatGPT, Gemini, and Claude. It's not about picking just one; it's about knowing which tool has the right "personality" and strengths for the specific content task you're tackling today.

    - Brand authority is your new SEO superpower: With AI changing how people search, keyword optimization isn't enough anymore. You'll hear about why doubling down on your niche and proving you are the expert is the best defense (and offense) in the era of AI-generated answers.

    - YouTube and Pinterest are craving different things right now: Stop treating all visual platforms the same! Pinterest is prioritizing user experience and site functionality, while YouTube is all about watch time and that crucial first click. Plus, Bjork and Emily chat through why consistency is still king for growing an audience through video.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    9 December 2025, 9:00 am
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