Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords.
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Welcome to episode 495 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Aleka Shunk from Cooking With Keywords!
How to Increase Your Organic Traffic with Keyword Research
Since launching her course, Cooking With Keywords, Aleka has taught countless students about the ins and outs of keyword research, and in this week's podcast episode, she’s sharing her best tips to develop a strong keyword research strategy.
You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!
Three episode takeaways:
Resources:
This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Navigating business ownership with family members, establishing ownership of responsibilities, and creating genuine content with Echo and Erica Blickenstaff.
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Welcome to episode 494 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Echo and Erica Blickenstaff from the food blog Favorite Family Recipes.
The Secret to Building a Family Business and Reaching 2 Million PageviewsIn this episode, Echo and Erica dive into the ups and downs of running a family business. The key to their success? Dividing responsibilities and playing to each other’s strengths. After struggling with everyone doing everything (hello, burnout!), they sat down to figure out who would take on what. Once that was sorted, it was like a weight was lifted, and they were able to dive deeper into their areas of expertise.
They also talk about the challenges of growing a business while staying true to your roots. After taking a hit from Google’s algorithm updates, they realized the importance of diversifying their revenue streams and not relying too much on search traffic. With 2 million monthly page views (!!!) and a focus on authentic, family-driven content, they’ve learned to balance growth with staying genuine. Whether you’re running a family business or just trying to keep things organized, this episode is full of actionable tips and inspiring insights!
Three episode takeaways:Resources:
This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Balancing business strategy with your passion, storytelling on social media, and listening to your audience with Kimberly Espinel, author of How To Make Your Food Famous.
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Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Famous.
Creating Viral Food Content on Social MediaWe are excited to welcome Kimberly back to the podcast to discuss her new book, How To Make Your Food Famous, and her strategies for building a successful career as a food creator, especially in today’s ever-evolving social media landscape.
Kimberly discusses how she made the leap from her job as a social worker specializing in adoption to working for herself as a freelance food photographer, starting with brand partnerships and scaling her business along the way. She emphasizes the importance of listening to your audience — paying attention to what resonates with them and shaping your offerings around their needs — and shares her formula for creating viral food content.
Episode takeaways:Resources:
This episode is sponsored by Clariti and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
The staying power of SEO, experimenting with different SEO tactics, and how to create content that resonates with your audience.
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Welcome to episode 492 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stephan Spencer.
The Art of SEO with Stephan SpencerIn this episode, Stephan Spencer, author of The Art of SEO, breaks down why SEO is still as important as ever, even with AI changing the search landscape. While AI may shift how we search, SEO remains the backbone of the internet. Stephan encourages listeners to stay focused on their SEO goals, keep investing in strategies that work, and adapt to the evolving world of search.
You’ll also hear Stephan talk about the power of experimentation. Don’t be afraid to tweak things like title tags and test different tactics—whether it’s a boost or a drop, tracking results is key and tools like Google Search Console, SEMRush, and Ahrefs can help you monitor performance and refine your strategy. Lastly, you’ll learn about the importance of creating content that resonates with your audience—Google rewards authentic, helpful content, so the more personal and valuable your content is, the better it’ll perform in search.
Three episode takeaways:Resources:
This episode is sponsored by Yoast and Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Mastering recipe development in a competitive market and adapting to AI as a food creator with Raeanne Sarazen, author of The Complete Recipe Writing Guide: Mastering Recipe Development, Writing, Testing, Nutrition Analysis, and Food Styling.
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Welcome to episode 491 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Raeanne Sarazen.
Writing Standout Recipes and Navigating AI as a Food CreatorRaeanne Sarzen wrote the book on recipes… literally. In 2023, Raeanne published The Complete Recipe Writing Guide: Mastering Recipe Development, Writing, Testing, Nutrition Analysis, and Food Styling. How did she get to be the expert in recipe writing? Raeanne is a Registered Dietitian and a classically trained chef who has worked in hospitals as a clinical dietitian, restaurant kitchens, in food publishing as a writer, editor, and test kitchen professional), and as a culinary nutrition consultant. So yes, she knows a thing or two about developing, writing, testing, and perfecting recipes!
In this interview, Bjork and Raeanna discuss the recipe development process, how food publishing has changed over the years, what it takes to write a great recipe, and how food creators can stand out online, especially in a world with AI.
Three episode takeaways:Resources:
This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Cultivating and nurturing relationships, the power of reciprocity, and the role relationships play in growing your business.
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Welcome to episode 490 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mo Bunnell from Bunnell Idea Group about his new book, Give to Grow.
Give to Grow with Mo Bunnell
In this week’s episode, we’re excited to share Mo's incredible journey from the world of actuaries to the vibrant realm of entrepreneurship. Mo dives deep into how he transitioned from crunching numbers to building a thriving business, discovering that the real magic lies in forging genuine connections. He emphasizes that generosity and relationship-building are key ingredients for success, and you'll definitely want to hear his insights!
Mo also explores the power of reciprocity in fostering meaningful relationships. He shares practical tips on making clear, trustworthy offers that can open doors to high-value connections, even if you’re starting from scratch. Whether you have a long list of contacts or are just beginning, Mo’s advice on tracking opportunities and nurturing relationships will inspire you to take proactive steps toward collaboration and growth. Don’t miss this chance to learn how to elevate your networking game!
Three episode takeaways:
Resources:
Thank you to our sponsor!
This episode is sponsored by Yoast.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Mastering product development and sales, prioritizing problem-solving for your audience, and overcoming perfectionism with Jillian Leslie from MiloTree.
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Welcome to episode 489 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Leslie from The Blogger Genius Podcast and MiloTree.
Evolving Your Brand: When and How to Sell Products as a Food CreatorIn this week’s podcast episode, Jillian Leslie explains everything you need to know about selling a product as a food creator. Bjork and Jillian discuss the strategy behind developing a product and the importance of leaning into problem-solving for your audience.
Jillian also walks listeners through how to get started selling products, how to scale products and generate recurring revenue, and how to overcome perfectionism within your business.
Three episode takeaways:Resources:
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This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude.
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Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from Thee Burger Dude.
Differentiating Your Content in a Crowded Market with Brian Watson
In this week's episode, Brian Watson from Thee Burger Dude shares his inspiring journey from posting on Instagram to building a successful blog on WordPress. He'll reveal his secrets to standing out in a crowded digital landscape — including tips on simplifying your content creation process, focusing on versatile recipes, and the power of blogging and why it remains a vital tool for content creators.
Plus, he'll debunk the myth of chasing numbers and encourage you to be gentle to yourself to prioritize your mental well-being. Whether you're a seasoned blogger or just starting out, this episode is packed with practical advice to help you grow your audience and build a sustainable online business!
Three episode takeaways:
Resources:
This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy.
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Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady.
Actionable Steps to Shape a Successful BrandThere has been a lot of buzz around the importance of building a strong brand as a food creator. Amidst the volatility of search algorithms and the rise of AI, food bloggers are looking for a way to stand out and build a loyal following.
Enter, Katie Trant! She has a Masters in Nutrition and started her own food site, Hey Nutrition Lady, back in 2010. She also works full-time at brand and business consultancies helping big companies define their brand. So you might say she was well-positioned to start Foodie Brand Lab to help food bloggers (like you!) refine their brand strategy.
In this interview, Bjork and Katie discuss everything you need to know about brand: what it is, why it matters, how to define your brand, and how it can influence your business strategy. Katie also provides actionable steps to start building a stronger brand to help you stand out in the crowded space of food blogging.
3 episode takeaways:Resources:
This episode is sponsored by Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch.
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Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative Biz Launch.
Building Brand Relationships that Last with Chris PietaIn this week’s episode, Chris highlights the value of narrowing your focus. By clearly defining what you offer and identifying your ideal client, you can transform your outreach efforts. When you zero in on how to help them achieve their goals, your messaging becomes much more impactful!
Chris will also talk about the power of personal connections (consider hopping on a call instead of just firing off emails)—it’s all about building relationships! Plus, he'll share how using a CRM can streamline your processes and keep your emails from landing in spam. With a solid onboarding system, you’ll make the transition smooth for new clients. Be sure to tune in for these tips to supercharge your business!
Three episode takeaways:Narrow Down Your Niche: Chris emphasizes the importance of knowing exactly what you’re selling, your ideal client, and how you can help them achieve their dream outcome. This will help you tailor your outreach and messaging to resonate with the right people!
Reach Out Strategically and Nurture Relationships: When it comes to working with brands, you’ll want to lean on the power of clear communication and strategic outreach. Hop on a call with a client rather than exchanging emails—this personal touch can help you better understand your client’s needs and pave the way for a successful collaboration. You’ll also learn how you can use cold outreach to connect with potential clients and the different phases of a discovery call.
Streamline Your Process with Systems: A CRM can be a game-changer for managing leads, tracking interactions, and automating tasks. Chris also emphasizes the importance of setting up proper email infrastructure to prevent your emails from going to spam and creating a clear onboarding process to ensure a smooth transition for new clients!
Resources:
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love.
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Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love.
Achieving Quiet Success as a Six-Figure Food CreatorFood blogging can be a dream job — hey, we wouldn’t have started Food Blogger Pro if we didn’t believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career.
To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasn’t happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview!
Three Episode takeaways:Resources:
This episode is sponsored by Tailor Brands and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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