• 52 minutes 58 seconds
    Why Jeanelle Castro Thinks YouTube Is the Most Powerful Social Platform for Food Creators

    Building a thriving food blog by putting YouTube first, growing to 2 million subscribers on YouTube, and using social media to drive blog traffic with Jeanelle Castro from Jeanelleats.

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    Welcome to episode 583 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeanelle Castro from JeanellEats.

    Why Jeanelle Castro Thinks YouTube Is the Most Powerful Social Platform for Food Creators

    Jeanelle started Jeanelleats ten years ago while still working a 9-to–5 — but she knew she had always wanted to be an entrepreneur, and she always loved making videos. In 2016 she started posting on YouTube, got serious about tracking her metrics and posting consistently, and within a few months her channel started taking off. Today she has nearly 2 million subscribers on YouTube!

    In this episode, Jeanelle shares how she built a content system where YouTube is the engine that drives everything else — including her blog traffic, her Google rankings, and her brand deals. She explains how she uses YouTube Shorts to drive traffic to her site (her CTA is simple: "head to Jeanelleats for the recipe!"), and why she believes that the success of a social post and the performance of a blog post are more correlated than most creators realize.

    Three episode takeaways:
    • Promoting YouTube videos of your recipes can improve your Google ranking — Jeanelle has noticed a real correlation between pushing a YouTube video of a recipe and that recipe's performance in Google search. Since YouTube is owned by Google, there's a connection between video engagement and search visibility that food bloggers with a YouTube presence can take advantage of. Combined with the branded search that grows when your social content performs well, this is another reason to prioritize video even if SEO has felt out of reach.
    • What a YouTube first posting strategy looks like — Jeanelle publishes to YouTube first, then reposts to Instagram and TikTok. She explains her posting cadence, why YouTube is her #1 platform from both an audience and revenue perspective, and how she thinks about Instagram differently — it's less important for direct revenue, but it still matters for brand partnerships.
    • Why Jeanelle is leaning into her blog and how it fits into her overall revenue — While brand deals remain her number one income source, her blog revenue has recently surpassed her YouTube AdSense revenue. The blog has become her priority precisely because it's the most stable and predictable of the three — and she's noticed a direct link between promoting YouTube videos of her recipes and improved Google rankings for those same posts (a win win)!

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Yoast and Clariti.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    11 August 2026, 8:00 am
  • 57 minutes 11 seconds
    Building Brand Authority Through PR with Lydia Bagarozza

    Building and positioning your brand through earned media and PR with Lydia Bagarozza from Visibility on Purpose.

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    Welcome to episode 582 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lydia Bagarozza.

    Building Brand Authority Through PR with Lydia Bagarozza

    Have you ever wondered how food creators and brands land coverage in respected publications, and whether that kind of press is even worth chasing? In this episode, Bjork sits down with PR expert Lydia Bagarozza to demystify proactive PR, showing that it's less about crisis control and more about shaping brand perception and earning credibility through the media. Lydia breaks down how to pitch timely, newsworthy stories to the right editors and producers, and why clear positioning and specific expertise can turn a pitch into a yes.

    The conversation also makes the case for PR as a long-term investment. Lydia explains how appearing in respected publications and local news builds social proof, backlinks, and brand signals that feed into SEO, AI visibility, and trust, and she shares go-to tools like Qwoted, Connectively, and Help a Reporter Out for finding real media opportunities. If you've been curious about earning press for your brand, this episode is a great place to start!

    Three episode takeaways:
    • PR is about long-term brand building, not just crisis management: Proactive PR helps shape how your brand is perceived, builds awareness, and earns credibility through the media well before you ever need it for damage control.
    • Positioning and specificity make pitches easier to say yes to: Editors and producers are more likely to cover you when your pitch is timely, newsworthy, and grounded in clear, specific expertise rather than a generic pitch about your brand.
    • Earned media pays off beyond just visibility: Appearing in respected publications and local news builds social proof and backlinks that can strengthen SEO, AI visibility, and overall trust — and there are accessible tools like Qwoted, Connectively, and Help a Reporter Out to help you find real opportunities, whether you go the DIY or agency route.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    4 August 2026, 8:00 am
  • 1 hour 6 minutes
    What's Actually Holding Your Food Blog Back in Search with Liane Walker from Foodie Digital

    Mitigating risk in search marketing, cleaning up link spam on your site, and getting your technical SEO foundation right with Liane Walker from Foodie Digital.

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    Welcome to episode 581 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital.

    What's Actually Holding Your Food Blog Back in Search with Liane Walker from Foodie Digital

    Liane Walker has seen just about every SEO mistake a food creator can make. In this episode, she's sharing her expertise about the two things that matter most right now for food blogs — getting your technical SEO foundation right and creating content that's structured to reach the right reader.

    One of the biggest issues Liane has noticed time and time again with food bloggers is link spam — something that might seem harmless but can quietly become an SEO success killer. She breaks down exactly what Google considers as spam, when to mark a link as nofollow, and how this is all a part of mitigating risk in search marketing.

    Three episode takeaways:
    • Technical SEO comes first (and link spam is a bigger deal than most food bloggers realize) — Liane sees link spam issues often in her SEO audits, and she's clear that it's a really common barrier to search success. She explains what link spam usually looks like for food bloggers, why Google's spam algorithm targets it, and the practical steps you can take to identify and clean it up on your site — including when to mark a link as nofollow.
    • Once your technical foundation is solid, content strategy becomes the priority — Liane explains that the real work is in your content strategy: organizing content in a way that signals meaning to search engines and structuring posts to serve both readers and algorithms.
    • Reader-first and robot-first don't have to be in conflict — One of the most practical takeaways from this episode is Liane's framework for balancing SEO best practices with genuinely useful, readable content. She walks through her tips for writing and formatting posts in a way that serves both audiences — and explains why, in a world of semantic search, these two goals are more aligned than ever.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Yoast.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    28 July 2026, 8:00 am
  • 50 minutes 14 seconds
    Why Personality Is the New Competitive Advantage with Sam Vander Wielen

    Financial freedom and the power of authenticity in the age of AI with Sam Vander Wielen.

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    Welcome to episode 580 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Vander Wielen.

    Why Personality Is the New Competitive Advantage with Sam Vander Wielen

    This episode digs into the gap between the idea of entrepreneurship and what it actually takes to build a business. Sam shares how she was first drawn to food blogging and online business because they felt like a path to freedom, only to realize she was in love with the outcome, not the daily work required to get there. That realization led her to a better-fitting path: combining her legal background with the creator economy to build a business that helps online creators with legal templates and advice.

    From there, the conversation opens up into something deeper: success, "enoughness," and what actually creates fulfillment. Sam gets candid about major personal hardships, including brain surgery, caring for her father through leukemia, and losing both of her parents, and how those experiences forced her to confront a hard truth: business success and financial growth can solve a lot of problems, but not the personal ones. She and Bjork talk about protecting your time, building with intention, and why leaning into story, personality, and authenticity matters more than ever in an AI-shaped world where purely informational content is easier to replace.

    Three episode takeaways:
    • The outcome you're chasing isn't always the work you love: It's easy to fall for the idea of freedom and flexibility that entrepreneurship promises, without realizing that the daily grind of running a business is a completely different thing to love or hate. Sam's pivot to serving creators with legal expertise came from getting honest about that gap.
    • Financial success can't solve personal problems: Going through brain surgery, caring for a parent through illness, and losing both parents pushed Sam to separate the two. Business growth can build security and options, but it won't fix grief, burnout, or a sense of "enoughness" — that work has to happen elsewhere.
    • Story and authenticity are your defense against AI: As purely informational content becomes easier to automate and replace, personality, voice, and lived experience are what keep creators irreplaceable. Protecting your time and building with intention isn't just a lifestyle choice — it's a competitive strategy.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    21 July 2026, 8:00 am
  • 54 minutes 19 seconds
    How Search Is Changing and What Food Bloggers Need to Do About It with Casey Markee

    Navigating the new rules of search in SEO, building credibility and authority as a food blogger, and prioritizing clarity in your writing with Casey Markee from Media Wyse.

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    Welcome to episode 579 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse.

    How Search Is Changing and What Food Bloggers Need to Do About It

    If you've been feeling like search and traffic have gotten harder to figure out lately — you're not imagining it. The rules are genuinely changing, and they're changing fast.

    In this episode, Casey breaks down the biggest shift happening in search right now — the move away from the traditional "10 blue links" model toward a semantic, AI-powered model where Google constructs answers from multiple sources and tries to keep users on Google rather than sending them elsewhere. For food bloggers, this means that publishing a well-optimized recipe is no longer enough, and Casey explains exactly what it takes to thrive in the search landscape that's replacing it.

    Bjork and Casey cover the technical fundamentals that still matter (core web vitals, internal linking, structured data), the growing importance of building a content ecosystem and genuine topical authority, and — perhaps most importantly — how to make yourself and your brand visible beyond your website. Casey also walks through what knowledge panels are, how PR mentions and media appearances feed into Google's knowledge graph, and how a new feature called the "preferred source" button could be a real competitive advantage for food bloggers who move quickly.

    Three episode takeaways:
    • Search is shifting from lexical to semantic — and that changes everything — Google is no longer just matching keywords. It's building answers from multiple sources and increasingly keeping users on its own platform. Casey explains what this "semantic model" of search means in practice for food bloggers and why traffic patterns are changing.
    • Authority and ecosystem matter more than ever — The technical best practices haven't disappeared, but Casey makes the case that food bloggers now also need to build credibility off their site: through local media features, PR mentions, cookbooks, and other signals that feed into Google's knowledge graph and help establish a knowledge panel for you or your brand.
    • Clarity and formatting are your new competitive edge — As LLMs and AI-powered search tools become a bigger part of how people find content, the way you structure your posts matters more than ever. Casey shares practical advice on formatting blog posts so they're easy for both humans and AI to navigate.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Yoast.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    14 July 2026, 8:00 am
  • 52 minutes 46 seconds
    How Josh Gale Grew His Audience to 1.2M+ in Under a Year by Leading with Storytelling

    The power of storytelling and diversifying across platforms with Josh Gale.

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    Welcome to episode 578 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Gale.

    How Josh Gale Grew His Audience to 1.2M+ in Under a Year by Leading with Storytelling

    In this episode, Bjork interviews Josh Gale, a content creator who has rapidly grown his online presence in the food industry through his blog, The Chef Out West. Josh shares his journey from being a private chef and participating in food competitions to becoming a successful content creator within just a year. He discusses the initial challenges he faced, such as learning to film and edit, and how he overcame the fear of starting something new.

    Josh emphasizes the importance of storytelling in content creation, explaining how his personal experiences and passion for food have helped him connect with his audience. He also highlights the role of social media platforms like Instagram and Facebook in his growth, sharing insights on how different types of content perform across platforms.

    Three episode takeaways:
    • Just start, even if it's not perfect: Josh waited until he felt ready, but the real growth came from simply hitting record. Imperfect early content is part of the process, not a reason to delay.
    • Storytelling is the differentiator: What's driven Josh's rapid growth isn't just great food, it's the way he frames it. Audiences connect with the why behind a dish as much as the dish itself.
    • Know which platform does what: Josh treats Instagram as his traffic engine and his blog as his revenue hub. Understanding each platform's role, rather than chasing all of them equally, has been key to building a sustainable business.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    7 July 2026, 8:00 am
  • 59 minutes 9 seconds
    How to Stop Relying on Traffic and Start Building a Business with Emily Baksa

    Building a content ecosystem, turning readers into buyers, and solving problems for your audience with Emily Baksa.

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    Welcome to episode 577 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Baksa from Craveworthy Copy.

    How to Stop Relying on Traffic and Start Building a Business

    Most food bloggers think about monetization in terms of ads, sponsored content, and affiliate marketing. But what if your content could do something more — actively nurturing readers into buyers and building a business that doesn't depend entirely on traffic?

    In this episode Emily and Bjork dig into the full picture of how to build a content ecosystem that converts — from the copy on your homepage to your email opt-ins to the products and experiences you sell. They talk about why your email list is the single most powerful connection-building tool you have and why you should focus on solving problems and offering solutions for your audience.

    Bjork also shares how Pinch of Yum made the leap into selling meal plans and got comfortable with selling — and why starting simpler than you think you need to is almost always the right move.

    Three episode takeaways:
    • The three types of content every food blogger needs (and how they work together) — Emily breaks down the content framework she uses with food creator clients: visibility content (getting found), connection content (fostering relationships), and trust-building content (positioning you as the go-to resource). She and Bjork talk about how these three types of content form a marketing funnel and how shifting your focus from generating more traffic to building a more loyal audience changes everything about how you show up as a creator.
    • How to get started selling products — Whether it's a meal plan, course, membership, or digital download, Emily makes the case that most food bloggers are closer to selling a product than they think. She walks through how to use lead magnets as beta tests to validate a concept before you invest in building it out and why solving one problem really well will always outperform trying to solve ten problems at once.
    • How to get comfortable with selling and overcome the identity crisis that comes with it — For many food bloggers, the leap from free content creator to product seller comes with a real psychological hurdle. Bjork and Emily discuss how a focused niche makes both your marketing and your products stronger and how to position and market yourself in a way that feels authentic rather than salesy.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Yoast.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    30 June 2026, 8:00 am
  • 56 minutes 27 seconds
    How Rebecca Blackwell Turned Food Blogging into a Six-Figure Digital Business from an RV

    Diversifying income streams, building community, and personal storytelling with Rebecca Blackwell.

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    Welcome to episode 576 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rebecca Blackwell.

    Last week on the podcast, Bjork chatted with Jenna Arend. To go back and listen to that episode, click here.

    How Rebecca Blackwell Turned Food Blogging into a Six-Figure Digital Business from an RV

    Rebecca started out as a food blogger, but somewhere along the way, she traded a stable paycheck for a life on the road, running her digital business full-time from an RV! In this episode, she opens up about what that transition actually looked like: the risks she took by leaving a steady job, how the RV lifestyle reshaped her thinking about work and creative freedom, and why she made the strategic decision to manage multiple websites rather than rely on a single income stream.

    The conversation also gets into the community side of Rebecca's business. Specifically, how she's used Substack to build genuine connections with a growing audience of food writers. She shares practical advice on growing a newsletter, engaging readers, and landing sponsorships that feel like a natural fit. You'll also hear her talk about how she's navigating the challenges of AI and shifting search algorithms, why leaning into personal storytelling has been her biggest differentiator, and what she's learned from building community through mastermind groups and in-person retreats.

    Three episode takeaways:
    • Diversify your income streams: Branching out to different avenues instead of relying on a single blog or platform gives you more creative freedom and financial stability, especially important in an era of unpredictable algorithm changes!
    • Personal storytelling is your biggest differentiator: As AI and search engines continue to evolve, what sets your content apart isn't information. it's your unique voice, perspective, and lived experience. Rebecca's journey from food blogger to RV-dwelling digital creator is a perfect example of a story no algorithm can replicate.
    • Community is a growth strategy: Whether it's building a newsletter on Substack, joining a mastermind group, or hosting retreats, investing in genuine relationships with your audience and peers pays dividends that go far beyond traffic and page views.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    23 June 2026, 8:00 am
  • 55 minutes 8 seconds
    Inside Pinch of Yum's Strategy for Email Growth and Content Distribution with Jenna Arend

    Welcome to episode 575 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend.

    Inside Pinch of Yum's Strategy for Email Growth and Content Distribution with Jenna Arend

    This week, Bjork sits down with Jenna Arend, General Manager of Pinch of Yum, as part of our ongoing GRO mini-series. In this episode, she shares how Pinch of Yum is navigating the biggest shifts in the digital landscape right now, from the decline of third-party cookies to the rise of AI, and why those changes have pushed the team to double down on email and Facebook as their most reliable channels.

    Jenna also gets into the strategy behind keeping a long-running food blog relevant and thriving — from improving older content to creating targeted resources like meal plans and freezer meals. She shares how GRO has helped streamline the process of converting social media followers into loyal email subscribers, and why building that direct line of communication with your audience matters more than ever. If you've been thinking about how to future-proof your content strategy, this one is worth a listen!

    Three episode takeaways:
    • Adapt your strategy as the digital landscape shifts: With changes like the decline of third-party cookies and the rise of AI, relying solely on search traffic is risky. Pinch of Yum has leaned into email and Facebook as more stable, direct channels — and it's paying off.
    • Don't overlook your existing content: Improving older posts can be just as valuable as creating new ones, especially for a long-running blog looking to maintain relevance and traffic in an ever-changing algorithm environment.
    • Make it easy for followers to become subscribers: A clear call to action paired with genuinely helpful resources — like meal plans or freezer meal guides — gives your audience a real reason to join your email list, and tools like GRO can make that conversion process even smoother.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by GRO. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    16 June 2026, 8:00 am
  • 53 minutes 56 seconds
    How Mika Kinney Turned Her 480,000 Instagram Followers into Site Traffic and Revenue

    Increasing revenue without increasing your workload and mastering Instagram strategy with Mika Kinney from Joy to the Food.

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    Welcome to episode 574 of The Food Blogger Pro Podcast! This week, Bjork is back with part two of our GRO mini-series — this time chatting with Mika Kinney from Joy to the Food.

    How Mika Kinney Turned Her 480,000 Instagram Followers into Site Traffic and Revenue

    Two years ago, Mika Kinney had 1,000 Instagram followers. Today she has 480,000 — and both she and her husband work full-time on Joy to the Food. That kind of growth doesn't happen by accident, and in this episode Mika breaks down exactly how she did it.

    Mika started her site in 2021, left her job in September 2023, and went all in on Instagram in January 2024. What followed was a masterclass in understanding what social media can do for a food business — not just as a vanity metric, but as a genuine traffic and revenue source.

    In this episode, Bjork and Mika dig into the super intentional content strategy behind her growth, how she uses GRO to capture the value of her Instagram audience and drive traffic back to her site, how she (easily!) increased her affiliate income, and why she and her husband recently launched a membership program — all without dramatically increasing their workload.

    Three episode takeaways:
    • What's actually driving Mika's Instagram growth — Mika breaks down the difference between videos that get reach and videos that get followers and the role of calls to action in Reels. She also shares why showing your face and bringing your personality to your content is one of the most important things you can do and how she structures her content schedule in a way that keeps her consistent without burning out.
    • How Mika uses GRO to turn Instagram attention into real business results —Mika walks through how DM automation and story replies work to reduce friction for her audience, why carousels are her go-to format for reaching a large portion of her existing followers, and how conversational hooks have changed the way she thinks about content. Most importantly, she shares how direct traffic to her site has increased continuously because of GRO — including during a stretch of six to eight months without a single viral video.
    • How Mika is diversifying her revenue without adding to her workload — From sharing two to three affiliate deep links per day (generating an extra $2,000–$3,000 per month) to launching a weekly exclusive recipe membership program with GRO, Mika has built multiple revenue streams on top of her existing content workflow rather than in addition to it. She and Bjork talk through how each revenue stream works, how the membership is structured, and why diversifying away from a single traffic or income source has become essential for food bloggers navigating the current landscape.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by GRO.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    9 June 2026, 8:00 am
  • 57 minutes 42 seconds
    What's Actually Working for Food Creators Right Now with Ben Jabbawy from GRO

    Increasing your traffic, growing your email list, and diversifying your revenue with Ben Jabbawy from GRO.

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    Welcome to episode 573 of The Food Blogger Pro Podcast! This week on the podcast, to kick-off a new mini-series, Bjork is interviewing Ben Jabbawy from GRO (formerly known as Grocers List).

    What's Actually Working for Food Creators Right Now

    If you've been looking for a smarter way to turn your social media followers into website visitors, email subscribers, and paying members — this episode is for you. Ben Jabbawy and his team at GRO have sent over 100 million DMs across Instagram and Facebook on behalf of their food creator customers. That kind of scale gives Ben a uniquely data-driven lens into what's actually working for food creators right now — and in this episode, he shares it with us!

    Bjork and Ben chat about recent changes in the social media landscape, dig into the strategies of successful food creators, and discuss why Facebook is suddenly driving a major surge in traffic for food bloggers. They also get into the email side of things and how GRO's new membership program lets food bloggers offer an ad-free experience or exclusive recipes directly on their site — no coding required.

    Three episode takeaways:
    • What's actually working on Instagram and Facebook right now — Ben and Bjork dive into why carousel posts are performing so well for creators right now, including how to capture an audience with carousel posts and how to reuse your evergreen content for carousel posts. They also chat about Facebook strategy and explain where to include recipe links in your posts to get the biggest reach and the most click-throughs.
    • How to grow your email list using the content you're already creating — Ben walks through two high-converting email list growth strategies that food bloggers can implement right now: a simple "email to save recipe" prompt and a comment-for-DM lead magnet approach that delivers real value to your audience while building your list. He and Bjork talk about why building your email list through social media is one of the most important things you can do to protect your business from algorithm changes, and how GRO's improved functionality makes this easier than ever.
    • How to launch a membership program directly on your food blog — GRO's new membership feature lets food bloggers offer an ad-free experience or exclusive recipes to paying members — integrated directly into their site. Ben shares the key ingredients for building a meaningful revenue stream out of memberships, including the price points he recommends, what actually drives sign-ups, and how to think about what recipes to put behind a paywall.

    Resources:

    Thank you to our sponsors!

    This episode is sponsored by GRO.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    2 June 2026, 8:00 am
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