Stop settling for industry average cold email metrics (15% open rate, 2% reply rate).

At Salesman.com, we achieve 43% open rates and 9% replies by focusing on one goal: booking meetings.

This video reveals how to stand out in prospects' inboxes by avoiding generic templates that every sales blog pushes.

I explain why understanding your ideal customer profile deeply is crucial – their desires, problems, and responsibilities – and why focusing on their burning problems creates urgency that breaks through status quo.

Discover why successful emails evolve through continuous improvement rather than chasing perfection from day one.

The post My Cold Email Strategy Has 43% Open Rate (copy it) appeared first on Salesman.com.

Stop chasing the “perfect” cold email formula – they don't work because you're selling to emotional humans, not robots.

In this podcast, I reveal why generic templates fail in today's zero-sum sales game and share my proven approach that's booked countless meetings across industries.

Learn why timing matters more than perfection, why specificity drives responses, and how to leverage trigger events (industry, company, technological, and personal) to stand out.

The key isn't crafting the perfect email but developing an adaptable process that evolves with feedback.

I share a simple, effective template that focuses on prospect-specific pain points and delivers measurable value.

Ditch the perfect formula mindset and embrace a more human, responsive approach that actually fills your calendar with meetings.

The post How To Get Clients With Cold Email (Proven Cold Email Process) appeared first on Salesman.com.

Want more meetings from cold emails? Stop triggering the “salesperson alarm” that makes prospects instantly reject you.

In this podcast, I reveal why your emails aren't converting and how to fix them. Most salespeople make emails about themselves, send obnoxious bumps, and follow up without adding value – all triggering resistance.

Instead, build authority through social proof, nail the right message to the right person at the right time, and position yourself as a consultant who solves problems.

I share a proven email template that focuses on your prospect's challenges rather than your product features.

These simple shifts will dramatically increase your meeting conversion rates without sounding pushy or desperate.

The post Fatal Cold Email Mistake That’s DESTROYING Your Sales appeared first on Salesman.com.

Obsessing over perfect emails is usually just procrastination – salespeople afraid of rejection who hide behind formatting instead of doing real outreach.

When you have genuine value to offer, you don't need fancy formatting or perfect structure.

This podcast explains why “ugly” emails actually perform better: they have improved deliverability (fewer images/links means less spam filtering), better communication (simplicity removes barriers), and appear less salesy (they feel like notes from a colleague, not marketing).

Instead of perfect emails, focus on the trifecta: right message, right person, right time.

Most importantly, stop tweaking and start sending – good emails are good enough.

The post Cold Outreach MASTERCLASS: From Ignored to Booked in 15 minutes appeared first on Salesman.com.

The post Q/A: Get Deals Done Quicker Without Pressure Tactics? What is “Framing”? appeared first on Salesman.com.

Summary

In this episode of the Salesman Podcast, Will and Liam delve into the intricacies of sales, focusing on the importance of identifying true champions within organizations, understanding the role of decision makers, and effectively navigating objections from prospects.

They emphasize the significance of recognizing pain points in sales conversations and the timing involved in changing a prospect's mind. The discussion also touches on the nature of business relationships and the inevitability of change in provider satisfaction. In this conversation, Will and Liam discuss the evolving landscape of sales, particularly focusing on the role of AI in lead scoring and outreach. They explore the limitations of current AI technologies, the importance of human intuition in sales, and the potential future of sales communication as AI continues to develop. The discussion also touches on the challenges of cold outreach and the necessity for sales professionals to adapt to changing market dynamics.

Takeaways

• A champion must have influence within the organization.
• Identifying decision makers is crucial for closing deals.
• Not all supporters are champions; influence matters.
• Finding pain points is essential for successful sales.
• Timing can significantly impact a prospect's decision.
• Business relationships often change over time.
• Sales strategies should focus on measurable outcomes.
• Understanding the psychology of sales can enhance effectiveness.
• Navigating objections requires skill and patience.
• Building multiple champions can strengthen sales efforts. People change jobs, companies' priorities
• change.
• Salespeople need to be proactive, not passive.
• AI predictions can be hit or miss; trust your gut.
• Human intuition is crucial in sales decision-making.
• AI tools are still in early developmental stages.
• The future of sales may involve AI handling outreach.
• Sales technology is evolving rapidly, but not all tools are effective.
• Cold outreach will become more automated and AI-driven.
• To succeed, salespeople must become a market of one.
• The sales landscape will continue to change dramatically.

The post Q/A: Do “Champions” Matter in 2025? Can You Change Someone’s Mind? appeared first on Salesman.com.

Fred Copestake is a renowned sales expert and author who's revolutionizing the way we think about ethical selling in business.

As the author of three books, including his latest “Ethical Selling,” and founder of the Institute of Ethical Selling, Fred is pioneering the movement towards more transparent, integrity-driven sales practices.

His practical approach transforms ethical selling from a theoretical concept into actionable strategies that drive better results.

The post Fred Copestake: Lead with the flaws – it builds trust! Ethics becomes crucial when pressure is high. appeared first on Salesman.com.

Josh Braun is a renowned sales expert and master copywriter who helps salespeople cut through the noise and connect authentically with their prospects.

His unique approach combines deep problem understanding, mindfulness practices, and authentic storytelling to help salespeople stand out in today's crowded marketplace.

With nearly a quarter million followers on LinkedIn, Josh's practical, no-nonsense advice on sales communication and prospect engagement has made him one of the most trusted voices in sales training.

The post Josh Braun: The superpower is understanding how your mind works! Do it afraid – then do it again. appeared first on Salesman.com.

The post Simple Change That Doubled My Cold Email Reply Rate appeared first on Salesman.com.

Mark Hunter is a renowned sales expert, bestselling author of “A Mind for Sales,” and a passionate advocate for authentic selling in the digital age.

With over 20 years of sales training experience, Mark has established himself as a leading voice in helping sellers prospect with integrity and close with confidence.

Known for his practical, no-nonsense approach to sales, Mark challenges conventional wisdom by emphasizing the importance of fundamentals, authentic relationships, and proper discovery over flashy tools and quick fixes.

The post Mark Hunter: In the absence of trust, price becomes everything! Your reputation arrives before you. appeared first on Salesman.com.

Summary

In this episode of The Salesman Podcast, Will and Liam delve into the emotional aspects of sales, emphasizing the importance of understanding buyer emotions while maintaining a logical approach.

They discuss the strategic use of storytelling in sales conversations, highlighting the need for relevant anecdotes that resonate with prospects. The conversation also explores the impact of AI on the sales process, stressing the importance of human input and expertise in leveraging AI tools effectively.

Takeaways

• Emotions play a significant role in buyer decisions, but logic is crucial for closing deals.
• Sales conversations should balance emotional engagement with logical reasoning.
• Storytelling in sales should be relevant and focused on customer experiences.
• Using anecdotes can build trust and rapport with prospects.
• AI tools can enhance sales processes, but they require human insight to be effective.
• Sales cycles influence the reliance on emotion versus logic in decision-making.
• Building a repository of customer stories can aid in sales conversations.
• Understanding the buyer's deep desires is key to effective sales communication.
• Salespeople should focus on educating buyers about the transformation they can expect.
• The effectiveness of AI in sales depends on the quality of input provided by the salesperson.

The post Q/A: Should You Sell on Emotions or Logic? Is Storytelling Still Relevant in Sales? appeared first on Salesman.com.