🚀 From Google Podcasts to Moon FM in No Time: Your Hassle-Free Migration Guide
👉

The Product Boss Podcast

Jacqueline Snyder & Minna Khounlo-Sithep

Marketing, Small Business, Visibility, Social Media, Sales, and Ecommerce Tips for the Product Entrepreneur

  • 33 minutes 49 seconds
    581. Social Media Doesn't Have To Suck! Here's How

    Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your comfort zone is key.

    During today's episode, we'll dive into strategies to manage this relationship without letting it overwhelm you. We understand not everyone is a social media enthusiast, and that's okay! We'll explore alternative ways to grow your business and discuss how social media, while permanent, doesn't have to be a burden.

    So, whether you're posting everywhere or nowhere, join us as we uncover how to make social media work for you, not against you.

    Resources:

    • Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    29 April 2024, 9:30 am
  • 52 minutes 44 seconds
    580. "I'm six months into my business. How do I connect with my ideal customer?" | Coaching Session

    Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.

    In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.

    We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.

    Resources:



    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    25 April 2024, 9:30 am
  • 25 minutes 42 seconds
    579. WHY NO ONE is Buying Your Products

    Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded market, we've all been there before.

    The journey to getting your products noticed and adored by your ideal customers shouldn't be an uphill battle. We understand the frustration of putting your heart and soul into something spectacular, only to feel lost in the crowd. It's a common challenge many face—identifying and reaching the customers who are the perfect match for your products.

    In this episode, we'll explore the critical steps you might be missing and offer actionable strategies to ensure your products don't just exist but thrive. From understanding who your customers are to positioning your product in a way that resonates with them, we'll guide you through reevaluating your approach to marketing and sales. It's time to break through the noise and make your mark. Remember, your product deserves the spotlight, and we're here to show you how to illuminate it.

    Resources:

    • Want to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!


    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    22 April 2024, 9:30 am
  • 46 minutes 49 seconds
    578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session

    Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales.

    Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business.

    Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales.

    Resources:

    • Support Karissa at wagandwonder.com
    • Follow Wag & Wonder on Instagram: @wagandwonder
    • Want to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!


    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    18 April 2024, 9:30 am
  • 22 minutes 46 seconds
    577. This One Strategy Grew My Audience By 20,000 Followers in 2 Months

    Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind. 

    My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie! 

    So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales. 

    Resources:

    • Tired of pouring everything into your business but just not seeing the results you dream of? Whether you’re just starting out, building a side hustle, or you’ve been selling for a while, I’m going to teach you the Stand Out Method. It’s an entire playbook for standing out against the competition and selling more. Save your free seat today for this masterclass at theproductboss.com/playbook.  
    • Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.


    Connect:


    Mentioned in this episode:

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    15 April 2024, 9:30 am
  • 1 hour 22 seconds
    576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session

    Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible. 

    First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people.

    I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make!

    Resources:

    • Follow The Product Boss on Instagram @TheProductBoss
    • Grab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dream
    • Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.


    Connect:


    Mentioned in this episode:

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    11 April 2024, 9:30 am
  • 24 minutes 8 seconds
    575. The Magic Formula to Standing Out in a Crowded Market

    In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer? 

    Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after.

    You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how!

    Resources:

    • Follow The Product Boss on Instagram @TheProductBoss
    • Grab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dream
    • Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.


    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    8 April 2024, 9:30 am
  • 1 hour 7 minutes
    574. "I have so many ideas--what do I focus on first?" | Coaching Session

    If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly what I'm helping Rachel of Falcone Farms today so let's dive in.

    Rachel is raising two kids, running a farm, already has one product-based business, and is now launching another. We talk through her new goat’s milk soap company, including shifting her ideal client and doing the math on cost, price, and quantity. But we also talk about the big picture in terms of waiting for your experiments to produce results, and how to stay focused.

    This episode was so much fun and had so many great takeaways! Rachel and I are very similar in that we're both creatives so our minds are always wanting to jump to the next thing. If that sounds like you, then be sure to tune in and let's get you focused.

    Resources:



    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    4 April 2024, 9:30 am
  • 57 minutes 9 seconds
    573. This is Why You're Not Making Sales in Your Product Business

    There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business.

    They are: Nail your niche, nail your brand, nail your price and offer and nail your marketing across channels. There’s a lot that goes into each one, but don’t worry, I cover it all.

    A lot of times these get skipped because they feel fuzzy, unclear, or even uncomfortable. Listen to this episode to get the clarity you need to achieve your business breakthrough and don’t forget to join us inside of Stand Out Society now!

    Resources:

    • We’re launching a brand new program! ‘Stand Out Society’ is an 8-week program for product businesses looking for their breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. Plus Jacqueline is teaching it LIVE during this founding round only, so be sure to sign up for Stand Out Society today.

    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    1 April 2024, 9:30 am
  • 54 minutes 27 seconds
    572. “My business was on the backburner but I’m ready to dive back in. How do I get excited again?” | Coaching Session

    We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your needs.

    That’s exactly what Dawn of Fairy Tale Yarn Co and I do, in today’s episode. Dawn wants to ramp her business back up after spending the past few years dealing with difficult personal circumstances.

    After going through a difficult season, the most important question becomes when you’re ready to dive back in, how do you bounce back? It all comes down to setting exciting goals, shifting your mindset and of course, breaking down the math!

    Resources:

    • Buy from Dawn’s business: FairyTaleYarnCo.com
    • Follow Dawn and Fairy Tale Yarn Co on Facebook and Instagram (@fairytaleyarnco)
    • We’re launching a brand new program! ‘Stand Out Society’ is a new 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, by me, Jacqueline, be sure to sign up for the first 8-week round of  Stand Out Society today: TheProductBoss.com/SOS.


    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    DTC Pod

    Listen to DTC Pod wherever you get your podcasts.

    DTC Podcast

    28 March 2024, 9:30 am
  • 32 minutes 46 seconds
    571. If I Started a New Product Business, Here are the Steps I Would Take

    After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in what order, to make sure that I’m creating a foundation in my product business to get in front of my customers and make consistent sales from?

    That’s why I created the Ultimate Checklist For Building Your Dream Product Based Business which takes this framework and narrows in on the four key areas you need to focus on nailing to build the solid foundations of your business.

    In this episode, I review my 7-step framework that I would use to start a product-based business and also give you a clear roadmap of the four key areas you need to nail to start building the dream business you deserve.

    Resources:

    • Grab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dream
    • Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!


    Connect:


    Mentioned in this episode:

    HubSpot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    DTC Pod

    Listen to DTC Pod wherever you get your podcasts.

    DTC Podcast

    25 March 2024, 9:30 am
  • More Episodes? Get the App
About The Product Boss Podcast
Links
Listeners Also Subscribed To
© MoonFM 2024. All rights reserved.