helping you solve your eCommerce Marketing and Growth challenges
Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.
Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.
Hit PLAY to hear:
Key timestamps to dive straight in:
[04:12] Evolution from showcasing to facilitating commerce for artisans.
[08:56] Strong alignment and connection in founding team.
[09:55] Business grew from 4 to 17 people.
[14:40] Testing operational activities before crowdfunding decision.
[18:38] Pop-ups engage with people, build brand.
[20:19] Listen to Costanza’s Top Tips!
Full episode notes here: https://ecmp.info/488
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.
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Key timestamps to dive straight in:
[04:25] How Emily ended up doing community marketing.
[08:02] Unlocking sustainable organic growth without paid media.
[10:51] Centering customer in decisions, creating two-way dialogue.
[13:59] Investing in ambassador program takes time, dedication.
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.
[20:11] Find out how your customers are being motivated.
[22:46] Incorporate community into business strategy for success.
[23:54] Listen to Emily’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services.
Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.
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Key timestamps to dive straight in:
[05:58] gloveglu idea stemmed from working with Ulsport.
[09:09] Shopify technology facilitates global b2b and b2c.
[12:29] Core products produced in-house, b2b distribution.
[14:43] Gloveglu offers grippy, wash, and refresh options.
[16:49] Soccer stores upsold Glove Group products effectively.
[20:14] Considering expansion in sporting niche market focus.
[23:00] Keeping it simple and focused.
[24:14] Listen to Paul’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Yup, we're doing another multi-guest mashup!
This time we're asking SEVEN eCommerce Tech specialists for their answer to this question:
"What is your top tip for Tech Stack Optimisation in 2024?"
Tech Stack Optimisation – but what’s that??! I hear you cry.
Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised.
Our guests are:
Plus! You'll also hear the thoughts of our host Chloe Thomas.
Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins.
Find all the notes at https://ecmp.info/485
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle.
Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.
Hit PLAY to hear:
Key timestamps to dive straight in:
[04:00] Graphic design degree taught to see differently.
[06:19] Seizing opportunities after brain hemorrhage realization.
[09:29] Upcycling items into new products with purpose.
[15:18] Reusing waste for sustainable gifts and workshops.
[16:11] Teaching sewing, reducing plastic waste, empowering others.
[19:42] Kate’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.
She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance.
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Key timestamps to dive straight in:
[04:54] B Corp recertification includes review and reverification.
[07:49] Evolving standards, global changes call for action.
[10:19] Annual report publication focused on people, planet, profit.
[13:34] Rethinking business purpose and choices for impact.
[16:52] Emphasizing governance as essential for business success.
[19:36] Sarah’s Top Tips!
Find the notes here: https://ecmp.info/483
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp.
Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.
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Key timestamps to dive straight in:
[02:44] Josh’s eCommerce journey.
[05:49] Transition from eager marketing to validated sustainability.
[07:24] Successful B Corp certification, achieved with pride.
[09:51] Sustainability means people, planet, and profit.
[14:29] Packaging efficiency saves money and promotes sustainability.
[17:49] New job titles reflect changing stakeholder needs.
[19:25] eCommerce brands struggle with physical world impact.
[20:47] Josh’s Top Tips!
Find our notes at https://ecmp.info/482
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.
Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.
Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
Hit PLAY to hear:
Key timestamps to dive straight in:
[02:43] Changes in the business.
[04:40] Focusing on profit ahead of growth.
[07:52] Positives from bringing her partner into the business.
[11:36] Fear of doing the certification process because it’s too much work.
[14:41] A checklist for making your business better.
[19:10] Leverage the B Corp network and put the work in.
[24:03] Lucy’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.
Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden
London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.
This is the first our 4 episode "B Corp" series to celebrate B Corp month.
Hit PLAY to hear:
Key timestamps to dive straight in:
[03:47] Mission, derivative shoes, escape big corporate world.
[07:35] Team structure and bringing teams in-house.
[11:22] Innovative shoe design and eCommerce platform.
[13:07] Finding the right people makes life easier.
[18:13] How B Corp means differently for different types of businesses.
[20:25] Paul’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.
He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.
Hit PLAY to hear:
Key timestamps to dive straight in:
[04:24] Sustainable supply chain, attractive lease deals, customer interest.
[07:18] Challenging to prioritize sustainability in business decisions.
[13:31] Focus on sustainable fabric and customer engagement.
[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.
[18:46] Companies offer tech for product impact estimation.
[20:07] Listen to hear Nick’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.
Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.
Hit PLAY to hear:
Key timestamps to dive straight in:
[04:44] Transitioning from telesales to digital eCommerce.
[07:30] Sales and marketing, mostly online, but adaptable.
[11:34] Early days of Mozillion, focus on customer service priority.
[15:41] Word-of-mouth a key factor for sellers.
[17:59] TikTok and educating audiences through video.
[21:30] CTO improves SEO, organic traffic drives growth.
[23:05] James’ Top Tips!
Find our notes here: https://ecmp.info/478
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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